1. Oaxacalifornia
“La cocina es un lenguaje en el cual se
puede expresar armonía, creatividad,
felicidad, belleza, poesía, complejidad,
magia, humor, provocación y cultura.” -
Ferrán Adriá

2. Tradición y modernidad,
una historia ancestral, marcada
por la conquista y el mestizaje, en
contraste con la crónica de un
territorio definido por una
sociedad joven, en una
dinámica que involucra una
condición fronteriza, las
migraciones constantes y la
creación de tradiciones que
afiancen el arraigo a una
nacionalidad, son elementos
relevantes en la relación
culinaria “Oaxacalifornia”.
- Viernes, 7 de Septiembre
de 2012, El Universal

3. WHAT, WHEN & WHERE
Oaxacalifornia 2013

4. Presenting the world famous cuisines and traditions of Oaxaca
and Baja California to a new audience here in Ensenada, Baja
California, is the idea behind this cultural event.
For three consecutive nights, Oaxaca’s finest chefs will pair with
Baja’s finest chefs to create culinary wizardry. Culminating the
dinner series will be the Oaxacalifornia marketplace, featuring
indigenous peoples and cultural activities from both regions of
Mexico, as well as vendors, food makers, demonstrations, crafts
and more.

5. Thursday, Nov. 21
Corazon de Tierra restaurant, in the heart of the wine country at La
Villa del Valle inn and retreat.
Chef Diego Hernandez and Chef/Owner Alejandro Ruiz.
Friday, Nov. 22
Laja restaurant, just off of Highway 3, Ensenada-Tecate. kilometer
8, Valle de Guadalupe.
Chef Jair Tellez and Chef José Manuel Baños.
Saturday, Nov. 23
Manzanilla restaurant, adjacent to the ship port. Azueta Lieutenant
Port Precinct 13, Ensenada. Chef Benito Molina and Chef José
Manuel Baños.
Sunday, Nov. 24
OAXACALIFORNIA marketplace at the Viento complex, on Highway
1, kilometer 104 Tijuana-Ensenada Highway.

6. WHY
To reinforce the positive image of Baja California and to
heighten awareness of its products, resources and appeal,
working in conjunction with Oaxaca. This event will achieve
media visibility and coverage, and will showcase Mexico’s
most magical states: Baja California and Oaxaca, both
famous for their gastronomic and cultural richness.
Additionally, the event will create awareness of Baja’s
indigenous peoples and of Ensenada’s Oaxacan community.
WHY
Oaxacalifornia 2013

7. WHO
Oaxacalifornia will offer events that appeal to both Mexican
and American audiences and the hope is to increase
awareness and visitation by the American community
(recognizing that Ensenada still can achieve much more
attention in North America as a culinary hub).
WHO
Oaxacalifornia 2013

8. HOW
Press conferences
Press releases issued by the event and posted through all
association partners and websites and through PR
Newswire.
Online presence through social networking (Facebook,
Twitter, etc.)
Collateral materials and posters
Organizers and participants will be featured in any TV
and radio interviews that are obtained.
All exhibitors, presenters, vendors, sponsors will be
required to support publicity efforts.
HOW

9. REQUEST FOR SPONSORSHIP & PARTICIPATION BY DISCOVER BAJA
CALIFORNIA, THE BAJA SECRETARY OF TOURISM
The organizers of Oaxacalifornia believe that this event will
heighten visibility of Ensenada and Baja California and showcase
the culture and cuisine of the region. Oaxaca is already known for
its foods, arts and warmth – and so is Baja California, but we have
greater potential to bring a whole new audience to our region to
learn more! To this end, Oaxacalifornia seeks a diversity of
partners including tourism and commercial sponsors.

10. This event underscores the promotion efforts of Baja
California, reinforcing the positive image of this
resource-rich state, its people and its culture. It
supports the overall goals of promoting Ensenada and all
of Baja California, its tourism, hotels, restaurants,
cultural activities, artists, merchants and others.

11. This event brings
immediate visibility and
attention to SPONSOR
partners, putting them in a
positive light and increasing
public awareness of high
quality services and
programs.
It affiliates sponsors with
Baja’s most highly
regarded chefs and
restaurants, and it aligns
Ensenada with the cultural
richness of Oaxaca.

12. This event will bring
support to Ensenada’s
Oaxacan community and
to the indigenous Kumiai
people of this region.

13. SPONSORSHIP REQUEST
Of first importance is the fact that major sponsors will be featured
throughout the entire event, from the dinner series through the
marketplace public event.
Oaxacalifornia is asking that the Secretary of Tourism consider offering cash
support of $5000 to aid in marketing and promotion efforts supporting the
event. This will be particularly important to help support the marketplace
event so that it can be free and open to the public, and to help pay for
entertainment that will feature performances by regional groups.
One of the major budgetary items for Oaxacalifornia is the transporation of
the Oaxacan chefs, cooks and a mezcalera to Baja California. We would like
to request that the Secretary of Tourism try to assist us in obtaining 10
roundtrip airfares Oaxaca-Tijuana.
Press conferences will be an important part of this event; help in setting up
a conference to announce the event and to welcome the visiting chefs to
Baja California would be welcomed.

14. SPONSOR BENEFITS
In return, the following benefits will be provided, and we guarantee
additional benefits at every opportunity!
As presenting sponsor, Discover Baja California will be prominently
recognized on all printed materials and in advertising and media
releases supporting the event.
Oaxacalifornia will generate at least one PR Newswire release and a
variety of other press releases both to California and Mexico media
promoting the event, and linking to the Discover Baja California
website.
Discover Baja California will have a booth at the Oaxacan marketplace
to encourage travel to its cities, hotels and attractions, and to distribute
its own materials.
Discover Baja California featured in all social media activities generated
by Oaxacalifornia.