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ADMA August 2010
The document discusses the challenges of digital advertising in 2010 compared to 2008, emphasizing the need for creativity and user engagement in campaigns. It highlights the importance of understanding audiences and the complexities of digital platforms, while proposing niche website ideas. The document concludes with a reflection on why agencies struggle with digital advertising.
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ADMA August 2010
- 1. THINK DIFFERENT AshleyRingrose
- 2. Create a 30k banner (468x60) to advertise this Nike shoe
- 3. Great Brand ShittyBrief
- 4. Results A bunchof banner concepts?
- 5. THINK DIFFERENT FOR DIGITAL 2010 IS NOTHING LIKE 2008
- 6. THINK OUTSIDE CAMPAIGNSTHINK ABOUT PLATFORMS
- 7. *Insight Stolen fromFar Far’s Cannes Workshop TRADITIONAL ADVERTISING
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- 10. INTERACTIVE CUSTOMIZABLE CONTEXTUALENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
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- 13. #1 Reason whydigital is better than advertising?
- 14. We don’t haveto do advertising From Iain Tate’s (Poke UK) talk
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- 17. What about asite where people post photos of crazy sandwiches?
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- 19. What about asite where people post photos of stupid cats?
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- 21. What about asite about those annoying ads on websites?
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- 23. #1 reason digitalsucks?
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- 54. WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?
- 55. THINK DIFFERENT FORDIGITAL
- 56. UNDERSTAND PEOPLE, THENTECHNOLOGY Mark Pollard, McCann Sydney
- 57. Thank you bannerblog.com.auslideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog
Editor's Notes
- #38 Big Idea for J&J? Buy babycenter.com for $10M during the .com bust and reap the benefits for the next few decades. Still the #1 site for mothers with over 20M visitors a month. Now rolled out across all major J&J markets.
- #39 Is doing what your competitors are doing only better a Big Idea? Best Buy Twelpforce incentive staff to help out via Twitter and also “hijack” people in need and offer assistance.
- #41 Is this Red Bull?
- #42 Or is this Redbull. Someone had the big idea to own every extreme sport and even creating their own (Flugtag) rather than just make more ads. [Insert montage of Red Bull images from the various sports here]