Bart Hufen is a Dutch digital branding expert born in 1974. He has worked in marketing roles for companies like Atari and Diesel. He obtained a Master's degree in brand management and authored a book on branding. He now runs his own branding consultancy called BrandNewGame, where he helps others develop their personal brands using various digital tools like LinkedIn, blogs, slideshares, analytics, and social media platforms. His document provides guidance on choosing expertise areas, focusing content, using multiple channels to promote your brand, and experimenting with different digital tools.

1. BrandNewGame
Digital
(Personal)
Branding
Bart
Hufen
Digital
Dude
and
Gameboy

2. Born
in
1974
Utrecht
–
The
Netherlands
FanaGc
gamer
(1982
–
present)
&
music
composer
Industrial
CommunicaGons
&
InformaGon
Management
(1994-­‐1999)
Loves
to
play
Product
Manager
at
Atari
Benelux
(<
3
yrs)
Channel
MarkeGng
Manager
&
online
&
CRM
at
Diesel
Benelux
(<
5
yrs)
Account
Manager
&
Brand
consultant
at
Crossmarks
(2
yrs)
Master
of
Brand
Management
(2008-­‐2010)
Author
of
‘A
Brand
new
Playground’
Brand
Player
at
BrandNewGame
www.BrandNewGame.nl
www.gamingandbranding.com
www.brandnewplayground.com

3. BrandNewGame
Personal
Branding
Choose
a
field
of
experGse
Focus
and
become
a
specialist
Tell
other
people
what
you
are
doing
Over
and
over
again
in
different
ways
through
different
channels
Use
both
digital
and
real-­‐life
stuff
and
interchange
that
content

4. BrandNewGame
Menu
LinkedIn
Blogger
Slideshare
Website
Google
analyGcs
Twi`er
Picassa
Youtube
Wordpress
Molblog
Facebook
Skype
WeTransfer

5. BrandNewGame
Menu
LinkedIn
–
Business
contacts,
creaGng
groups,
send
newsle`er
Blogger
–
Relevant
posGngs,
YouTube
vids,
Slideshare
presentaGons
Slideshare
–
To
show
research,
expert
opinion,
inspire
others
Website
–
Let
it
be
dynamic
and
let
it
look
like
a
million
bucks!
Google
analyGcs
–
Use
it
to
measure
your
traffic:
learn
and
improve
Twi`er
–
To
build
up
a
fan-­‐base
and
promote
your
blog
posGngs
Picassa
–
Easy
video
creaGon
with
pics
–
easy
upload
to
YouTube
–
Create
your
own
YouTube
video
channel
and
add
personals
Wordpress
–
For
professional
looking
websites
and
blogs
Molblog
–
Become
an
expert
writer
for
a
blog.
Molblog
in
my
case
Facebook
–
Choose
whether
to
use
it
personal
or
professional
Skype
–
Free
telephone
calls
and
easy
file
sharing
WeTransfer
–
Easy
file
sharing

6. BrandNewGame
Linkedin

7. BrandNewGame
Linkedin

8. BrandNewGame
Linkedin

9. BrandNewGame
Blogger

10. BrandNewGame
Slideshare

11. BrandNewGame
Website

12. BrandNewGame
Google
analyGcs

13. BrandNewGame
Twi`er

14. BrandNewGame
Picassa

15. BrandNewGame
YouTube

16. BrandNewGame
Wordpress

17. BrandNewGame
Molblog

18. BrandNewGame
Facebook

19. BrandNewGame
Skype

20. BrandNewGame
Digital
InteracGve
(Personal)
Branding
Make
sure
that
YOU
are
being
found
Anything
you
say
on
the
internet
can
be
found
and
sGcks…
Just
DO
it
and
start
experimenGng
Decide
which
tool(s)
you
like
best
and
use
them
daily
or
at
least
weekly
Most
tools
are
free
and
interconnecGble
Be
yourself
in
everything
you
do
Be
bold,
be
brave,
be
beaGful!

21. BrandNewGame
Digital
InteracGve
(Personal)
Branding
Ques%ons?