This document is a B2B content marketing proposal outlining services, goals, and the strategic process of ABC Agency for the client XYZ. It includes phases of the project, investment details, and the company's mission, emphasizing expertise in creating tailored content to enhance client relationships and achieve marketing objectives. The proposal also addresses terms, scope changes, and provides testimonials to reinforce credibility.

1. B2B Content
Marketing Proposal
Submitted By:
User Name
Company Name
Submitted To:
Client Name & Address

2. Cover Letter of B2B Content
Marketing Proposal
2
Dear XYZ,
Thank you for allowing ABC agency, the opportunity to send you a
proposal of our content marketing services.
Our content marketing comes with a proven four-step process results
in a plan that is strategic and evidence-based.
This proposal is going to outline exactly how we’re going to achieve
for you. If you want any additional modification, do not hesitate to
contact us. We look forward to serving you.
Sincerely,
User assigned
Designation
Contact Details

3. Table of Content
3
Project Context and Goals
Services Schedule
Timeframe and Investment
About Us
Why Us?
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off

4. Table of Content
4
Project Context and Goals
Services Schedule
Timeframe and Investment
About Us
Why Us?
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off

5. Project Context and
Goals of B2B Content
Marketing Proposal
5
› To improve company stature in add industry.
› To improve search engine rankings.
› To increase e-books downloads number.
› Add your text here
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Context
› Increase blog traffic by 5,000 visitors per month within 1 year.
› Reach 3,000 e-book downloads within 6 months.
› Add your text here
› Add your text here
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Our Goals

6. 6
Services Schedule of B2B Content Marketing Proposal
Phase 01
Getting to know you
› Buyer Personas
› Keyword Search Estimates
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Phase 04
Analytics and Reporting
› Monthly reports showing the value of your investment
› Key metrics and performance indicators
› Add text here
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Phase 03
Designing and Implementing your Content Marketing Solution
› Develop a social media plan to support content marketing
› Establish an editorial calendar
› Add Text Here
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Phase 02
Setting the Stage
› Identify Conversion Opportunities
› Define and set up Content management Systems
› Add Text Here
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7. Timeframe and Investment Table of B2B Content Marketing Services (1/2)
7
S.No. Phase Description Time Span Amount ($)
1 Getting To Know You
This phase will define your Company,
Product and Audience
1 week 2,500
2 Setting The Stage
In this phase Documentation of Opportunities and Obstacles will be
done using evidence-based data
and tools
Add text xxxx
3
Designing and Implementing your
Content
Marketing Solution
In this phase we will determine the type, frequency and social media
component
of your content
Add text xxxx
4 Analytics and Reporting
In this phase Continous Monitoring and Analysis of Content Marketing
Matrix will be done for a specific period of time
Add Text xxxx
Subtotal xxxx
Tax Rate of xx% xxxx
Total xxxx

8. Timeframe and Investment Table of B2B Content Marketing Services (2/2)
8
Phase Amount ($)
Getting To Know You 2,500
Setting The Stage xxxx
Designing and Implementing your Content
Marketing Solution xxxx
Analytics and Reporting xxxx
Add text xxxx
Subtotal xxxx
Tax Rate of xx% xxxx
Total xxxx
Week 1 Week 2 Week 3 Week 4
Task 1
Task 2
Task 3
Task 4
Text Here
Text Here
Text Here
Text Here

9. Table of Content
9
Project Context and Goals
Services Schedule
Timeframe and Investment
Terms & Conditions
Sign-Off
About Us
Why Us?
Our Team
Our Clients
Testimonials

10. About Us
10
To create value-packed posts that create a loyal readership.
Mission Statement:
Founded in 2012 by Albert Roberto, ABC is California based Agency.
Our team comprises creatives marketers and SEOs working together
to create amazing content and make sure the world sees it.
Our evolution is fueled by our people. We are not just striving to do
good, we set our sights on greatness which drives us forward.
History
› Content Marketing Services
› Content Creation Services
› Social Media Marketing
› Add text
› Add text
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Our Offerings

11. Why Us?
11
› Our content marketing experts create the relevant content you need to build valuable relationships and optimize it strategically to make the most
impact on your target audience.
› Our Company have various tools to market whatever type of content you desire, and to do so in a writing style that matches your company’s
unique voice.
› We offers free substitutions until you’re 100% satisfied with every piece of content we plan to distribute.
› Add Your Text Here
› Add Your Text Here

12. Our Team 1/2
12
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John Smith
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Peter Smith
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Carol Smith
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13. Our Team 2/2
13
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Creative Director
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Account Manager

14. Our Clients
14
Client Name here
Client Name here
Client Name here
Client Name here
Client Name here
Client Name here

15. Client Testimonials
15
“One thing that’s difficult in this industry is getting people to follow through on the things they say they’re
going to do. I think that’s probably the best quality of ABC Agency – I can always count on their team that
100 percent of what was said will be done.”
-- Chris Morris
Co-Founder
Universal Network
Add Testimonial
Add Testimonial

16. Table of Content
16
Services Schedule
Project Context and Goals
Timeframe and Investment
About Us
Why Us?
Our Team
Our Clients
Testimonials
Terms & Conditions
Sign-Off

17. 17
Terms & Conditions
› Once the project fee is paid in full to ABC agency, any
elements of text, graphics, photos, trademarks, or other
content furnished to XYZ for inclusion in the content
marketing program, whether online or in an email campaign,
are owned by XYZ.
› ABC agency retains the right to display graphics and other
web content elements as examples of their work in their
portfolio and as content features in other projects.
› The agreement becomes effective only when signed by
agents of XYZ and ABC Agency. Regardless of the place of
signing of this agreement.
› Add Text Here
› Add Text Here

18. Sign-Off
18
› ABC Agency proposes to XYZ outlined in this proposal for an
all-inclusive fee of $XXXX.
› Additional charges will be included if changes are made to the
project scope once this document has been signed.
› Add Text Here
› Add Text Here
User Assigned
Company Name Signature
Client Name
& Address Signature

19. Contact Us
19
Address
# street number, city, state
emailaddress123@gmail.com
Email ID
Contact number
123456789

20. Additional
Slides
20

21. Our Mission
21
Vision
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your audience's attention.
Mission
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your audience's attention.
Goal
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your audience's attention.

22. Buyer Persona
22
Background
Founder & CEO has owned advertising company B2B Bachelors in Marketing,
Advertising, Communication, or equivalent experience Married with children
Demographics
Male
Age 45-60
Suburban
Quote
I Like to check the mail several times a day
Goals
Hit a stride of generating a high volume of qualified leads and SQL’s every month
Hire new employees
Challenges
Have five advertising companies inbound marketing
implementation creating a consistent flow of quality content
Value Proposition
Act as a one - stop for all advertising needs develop and
implement a content strategy that generates traffic and leads
Marketing Message
Full - service Advertising Agency
Elevator Pitch
We’ll make advertising and scaling your business easy for you
forget the day – to – day tasks, we’ll handle everything.
Nicholas
BUYER PERSONA profile
Identifiers
Nervous temperament Spends 12 hours In Business Blogs, Harvard Business Review,
Huffington Post Social Media :Twitter, LinkedIn Prefers webinars over e-books

23. 2019 Editorial Calendar
23
January February
Spotlight Cell Therapy Quality/CMC & Analytics
Channel Content
Vectors: Non- Viral Delivery Mechanisms Vectors: Purification
Manufacturing Manufacturing
Focus 2019 Translational Pioneer Award
March April May June July
Raw and
Starting Materials
Upstream Bioprocessing Technology Update
Vector Process Characterization
& Validation
Cellular Immuno-
oncology 2.0
Global Regulatory Update
Meeting Preclinical Data Requirement for Call &
Gene Therapies
Manufacturing Manufacturing Manufacturing Manufacturing
Vectors: Suspension
Culture Methods
Manufacturing
Quarterly Supply Chain Focus: Cold
Chain Management
Quarterly Supply Chain Focus: Data
Management & Integration
August September October November December
Market &
Patient Access
Downstream Bioprocessing Technology Update Decentralized Manufacture
Clinical Trial Designs for Advanced Therapies
TBA
Synthetic Biology/ Tools of Tomorrow
Manufacturing Manufacturing
Vectors: Raw Materials Vectors: Adherent Culture Methods Vectors: Assays & Titering
Manufacturing Manufacturing Manufacturing
Quarterly Supply Chain Focus: Biologistics Strategy
for Scale-up
Quarterly Supply Chain Focus: Materials Collection &
Clinical Point of Care

24. KPI Dashboard
24
Target
Growth
0
2000
4000
6000
8000
10000
12000
14000
Jan Feb March Apr May Jun Jul Aug Sep Oct Nov Dec
#ofOrders
EBITDAMarginRevenue
Website Traffic # of Page Views
Conversion Rate New Customers
4000
6000
8000
10000
12000
14000
16000
18000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Jan Feb Mar May Jun Jul Aug Sep Oct Nov Dec
80%
50%
42% 60%
Target
Target

25. Competitor B2B Content Marketing Analysis
25
Company Channel Quantity Frequency Quality Quality Detail
Competitor A Blog 200 Posts 3 Posts/Weeks Medium
500 words/post
<5 comments
20 + shares
Competitor A Medium 20 Posts 1 Post/Months High
1200 words/post
200 + shares
~10 comments
Competitor A Ebooks 15 Ebooks 1 Ebook/Month Medium 20 + Pages
Competitor A YouTube 5 Videos Infrequent Low
Poor video
quality
<50 views
Competitor A Webinars 8 Webinars 1/Quarter Medium 1 hour with Q & A
Competitor A SlideShare 1 Presentation Infrequent Low
Old presentation
<100 views
Competitor B Blog 120 Posts 1 Post/Week Medium
700 words/ post
<5 comments
Competitor B Ebooks 10 Ebooks 1 Ebook/Month High 20 + Pages Multimedia
Competitor B Webinars 15 Webinars 1 Event/Month High
Deep Topics Expert
Speakers

26. Roadmap
26
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02
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03
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04
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05

27. Project Timeline
27
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2020 20222019 20212018
START
FINISH

28. 30 60 90 Days Plan
28
60
Days
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30
Days
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90
Days
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