This document proposes establishing a mineral water bottling business. It discusses processing the water with minerals and flavoring, bottling 500 bottles per day in sterile conditions, and having production capacity of 1500 liters per day across 3 shifts. The market potential is described as high demand for bottled drinking water given unavailability of potable water. Financial analysis shows total capital investment of 82.43 lakh with projected annual profit of 37.10 lakh by selling 45 lakh bottles per year. Technical aspects cover the water treatment and bottling process, and meeting quality and production standards.

1. MINERAL WATER INDUSTRY!!!

2. WHY MINERAL WATER INDUSTRY?

3. LARGE TARGET MARKET.

4. ABOUT THE PRODUCT
 Water is a precious gift given to us by nature. Which
should be potable and free from undesired impurities.
 As the name says, Mineral water is the purification of
water with requisite amounts of minerals like Barium,
Iron , Manganese etc. which can be absorbed by the
human body to this we have given an addition of
flavour of WATERMELON which will enhance the
taste as well as nutritional value
 MINERAL WATER WILL BE MANUFACTURED &
PACKED IN PROPERLY WASHED PET BOTTLES IN
STERILISED CONDITIONS.

7. INTRODUCTION
Product Code 11011
Quality standards ISI specification IS:145
Production & Capacity Production of Bottling
of 500 bottles/day
Capacity 1500lit/day
3 shifts.
Prepared by Toxico Industries. Pvt. Ltd.

8. MARKET POTENTIAL

9. MARKET POTENTIAL
Unavailability of potable water. Therefore the process
has become IMPERITIVE to bottle up drinking water
for mankind.
Demand for water is best during the SUMMERS
The Watermelon content hydrates you with its content
of vitamin C which is proven to improve Immunity.
Watermelon has 92% of water content by nature.

10. BASIS & PRESUMPTIONS
WORKING HOURS/SHIFT 8
NO. OF SHIFTS/DAY 3
NO . OF WORKING DAYS 30
TOTAL NO.WORKING HOURS 72
EFFICIENCY 75%
TOT.PERIOD FOR ACHIEVING
UTILITY
2ND YEAR FROM THE DAY OF
COMMENCEMENT
MARGIN MONEY
R.O.I OF CAPITAL
25% OF CAPITAL INVESTMENT
15% PER ANNUM
COST ANALYSIS CONSTRUCTION COST, COST OF
LAND, LABOUR CHARGES AND
COST OF PLANT, MACHINARY AND
EQUIPMENT, INSTALLATION COST
AND DEPRICIATION HAS BEEN
CONSIDERED AT 10% OF THE
ORIGINAL COST OF THE ASSET.

11. TECHNICAL ASPECTS

12. TECHNICAL ASPECTS
 1. PROCESSING
A PROCESS OF COLLECTING RAW WATER INTO
TANKS AND PUMPING IT WITH ALUM WATER FOR
CONGULATION. THIS WATER IS ALLOWED TO SET
FOR AN HOUR THEN TAKEN TO CHLORINATION
TANKS WHERE THIS DISINFECTION IS REMOVED
BY CHLORINE.THIS WATER IS SAND FILTERED
AND PASSED THROUGH CARBON AND ALSO FOR
DECHLORINATION. THE FINAL PROCESS IS OF
PASSING IT THROUGH SERIES OF MICRO FILTERS
OF5 MIC, 1 MIC AND 0.4 MIC FOLLOWED BY U.V
RAYS

13. TECHNICAL ASPECTS
 2. BOTTLING
 Packing done in PET bottles of 1 Litre each which is
filled automatically by Rinsing, Filling& Capping
machines.
 These bottles are then wrapped in boxes of 1 dozen
each.

14. TECHNICAL ASPECTS
 3.QUALITY & STANDARD
 Drinking water has to bottled in Pet bottled as per ISI.
Specification IS:145. These details have to be obtained
from Bureau of Indian Standards in New Delhi.
 Only AGMARK approved flavors are used in
production.

15. TECHNICAL ASPECTS
 4. PRODUCTION & CAPACITY
QUANTITY 45 LAKH BOTTLES p.a
VALUE 280.26 LAKH
MOTIVE POWER 50 H.P

16. TECHNICAL ASPECTS
 5. POLLUTION CONTROL
 Essence used for flavoring the mineral water will be of
best quality having AGMARK.
 The water recycling system has been installed to
control the water and soil pollution.
 The eco-friendly air processors are used to filter the
harmful gases produced during the process.

17. TECHNICAL ASPECTS
6. ENERGY CONSERVATION
 Use of eco-friendly advanced technology to conserve
fuel.
 Use of solar equipments partly replacing the electricity
used as main power resource.

18. FINANCIAL ASPECTS

19. FINANCIAL ASPECTS
TOTAL FIXED COST AMT.IN LAKH
Land & Bldg 30.00
Plant & Machinery 25.00
Other fixed assets 9.00
TOTAL 64.00

20. FINANCIAL ASPECTS
WORKING CAPITAL/MONTH AMT.IN LAKH
Raw Material/ Packing 17.10
Salary & Wages 0.77
Utility 0.45
Recurring expenses 0.11
TOTAL 18.43

21. FINANCIAL ASPECTS
TOTAL CAPITAL INVESTMENT AMT.IN LAKH
Fixed Assets 64.00
Working Capital 18.43
TOTAL 82.43

22. FINANCIAL ANALYSIS

23. FINANCIAL ANALYSIS
COST OF PRODUCTION AMT. IN LAKH
Working capital (1 year) 221.16
Depreciation @ 10% machinery, 5%
building
4.95
15% Interest on Capital 18.04
TOTAL 244.15

24. TURNOVER
By sale of 45 lakh bottles
( 3.75 lakh of 12 bottles @ 75/- crate)
281.25 lakh!!!!!

25. PROFIT ANALYSIS
PROFIT = TURNOVER- COST OF PRODUCTION
= 281.25- 244.15
= 37.10
FINAL PROFIT GENERATED = 37.10 LAKH!!!!!!

26. MARKETING STRATEGIES
 SWOT ANALYSIS.
S- STRENGTH
W-WEAKNESS
O- OPPORTUNITIES
T- THREATS

27. SWOT ANALYSIS OF THE PRODUCT
STRENGTH WEAKNESS OPPORTUNITY THREATS
Result oriented
approach
Varied preferences
of the consumer
Participation in
growing &
innovative market
Change in choice
of consumer
Brand will be well
accepted
May not be able to
achieve the targets
in early stages
Changing needs of
the consumer
Chances of the
product idea to be
copied
Quality of the
product
This product is
innovated
according to the
changing
preferences of the
world
Rivalry in the
market

28. THANK YOU.