https://bethgsanders.com | If you're in a job search or just trying to raise your online profile, you can use LinkedIn, Twitter, Slideshare, and other online services to reach your audience.

1. Package Yourself
for
SUCCESS

2. beth g sanders
@bethgsanders
bethgsanders.com

5. Great Packaging =
Quality +
Attention to Detail

8. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
92%
of employers use social networks to recruit.
1 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-
study-300474228.html

9. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
57%
are less likely to interview
a candidate they can’t find online.

10. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
54%
have decided not to hire a candidate
based on social media profiles

11. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
Half
of employers check current
employees' social media profiles

12. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
> 33%
have reprimanded or fired an
employee for inappropriate content

13. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
70%
of employers use social media
to screen candidates

14. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
Google
Thyself

15. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
“FirstName LastName” City

16. `

17. `

18. Resume/cover letter
You have help for that here, but here are a few basics that bear reinforcing.
No typos. The worst thing you can do is be sloppy. Have someone else proofread it for you.
Be organized. Use a sequence and layout that make sense; don’t make someone work too hard to see your experience.
Package it! Remember our Apple box; make it look good. Use a clean, basic font, plenty of space between lines and no unnecessary words. Fewer words make the important ones stand out.

19. Resume/cover letter
You have help for that here, but here are a few basics that bear reinforcing.
No typos. The worst thing you can do is be sloppy. Have someone else proofread it for you.
Be organized. Use a sequence and layout that make sense; don’t make someone work too hard to see your experience.
Package it! Remember our Apple box; make it look good. Use a clean, basic font, plenty of space between lines and no unnecessary words. Fewer words make the important ones stand out.
Your Resume
• No typos
• Be organized
• Package it

20. The Elevator Speech

21. I am (professional identity)
I help (who you work with)
Do or understand (unique solution)
So (transformation/benefit).

22. I am a web designer, social media coach and
consultant and I help nonprofits and small
businesses build their online presence to
attract customers and maximize revenue.

23. Get Your Bio Ready
• 5 - 10 keywords
• Write long & short forms
• Great headshot

24. social media
WordPress
twitter
small business
blogging
communications
writing

27. iloveyoufool@aol.com

28. iloveyoufool@aol.com

29. 467,000,000
Members2
3 https://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/

30. 7Steps to LinkedIn Goodness

31. Good Headshot
1

32. Full, Real Name
2

33. Headline With at Least One Keyword
3

34. Previous Positions
4

36. Follow Company Profiles
5

38. Be Proactive
6

39. Post Updates
7

41. $29.99/month
Consider $$$

45. Optimize

46. Optimize Your Profile

47. Optimize Your Profile

48. Share

51. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-
recruiters-to-your-linkedin-profile/
5 Ways to Attract Recruiters
to Your LinkedIn Profile
Shaheed Wazed

52. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
1. Understand Boolean Search
Recruiters search for you on
LinkedIn using keywords.

53. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
2. Pay Attention to Your Tagline
It’s right under your name.
Use it wisely.

54. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
3. Make Your Summary a WOW
Use your keywords to describe your
expertise and skills, software, etc.

55. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
4. Make Your Profile Credible
Use recommendations (not endorsements)
to provide social proof.

56. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
5. Quantify Your Results
I saved Company X $9 million
with my brilliant idea.

57. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
5. Quantify Your Results
I saved Company X $9 million
with my brilliant idea.

58. Twitter?

59. A Tweet
• 140 Characters
• Photo or Video
• Link

60. 328 million active users
500 million tweets daily

62. HIRE ME

63. HIRE ME

64. What to Post
Links to Relevant Articles
Answer Questions/Be Helpful
Interact/Engage with Others

65. RT
@

66. HT
TIL
S/O
OH
ICYMI

67. Buffer.com

69. How Do You Find
Content to Post?

70. Feedly.com

71. Tie it all together.

73. 10Ways to be an online rock star

74. 10
Listen before you leap.

75. 9
Remember: It’s not about you.

76. 8Don’t sell.

77. 7Think before you speak.

78. 6Engage & interact.

79. 5
Be generous. Help.

80. 4
Promote others.

81. 3
Mix up your posts.

82. 2
Don’t be stupid.

83. 1
Don’t be a jerk.

86. How will you
package
your product —
You?

87. thanks, y’all
@BethGSanders
BethGSanders.com
LinkedIn.com/in/BethGSanders