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Why Blog?




Friday, December 2, 11
Connect with an audience.




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Friday, December 2, 11
Google will love you.




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So what do I say?




Friday, December 2, 11
Reader-focused
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So what do I write about?




Friday, December 2, 11
Best sources of content




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Friday, December 2, 11
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Friday, December 2, 11
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Organizing content




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Pages: Evergreen content
                         Posts: Dynamic content




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How to mess it up.




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•   Me-centric
                         •   Poor grammar
                         •   Bad or unclear navigation
                         •   No consistency in posting schedule
                         •   Poor content: too long, badly written




Friday, December 2, 11
beth g sanders
                         bethgsanders.com

                          @bethgsanders




Friday, December 2, 11

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