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Package Yourself for Success

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Use social media and the Internet for job searching to package yourself to attract employers and opportunities.

Published in: Social Media
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Package Yourself for Success

  1. 1. Package Yourself for Success
  2. 2. Great Packaging = Quality + Attention to Detail
  3. 3. beth g sanders @bethgsanders | bethgsanders.com
  4. 4. How I Got Here
  5. 5. My First Tweet
  6. 6. 77% 77 percent of employers use social networks to recruit.
  7. 7. 70% 77 percent of job seekers use mobile apps to search online
  8. 8. Resume/cover letter You have help for that here, but here are a few basics that bear reinforcing. No typos. The worst thing you can do is be sloppy. Have someone else proofread it for you. Be organized. Use a sequence and layout that make sense; don’t make someone work too hard to see your experience. Package it! Remember our Apple box; make it look good. Use a clean, basic font, plenty of space between lines and no unnecessary words. Fewer words make the important ones stand out.
  9. 9. Your Resume • No typos • Be organized • Package it Resume/cover letter You have help for that here, but here are a few basics that bear reinforcing. No typos. The worst thing you can do is be sloppy. Have someone else proofread it for you. Be organized. Use a sequence and layout that make sense; don’t make someone work too hard to see your experience. Package it! Remember our Apple box; make it look good. Use a clean, basic font, plenty of space between lines and no unnecessary words. Fewer words make the important ones stand out.
  10. 10. I am (professional identity) I help (who you work with) Do or understand (unique solution) So that (transformation/benefit).
  11. 11. social media twitter writing blogging communications facebook WordPress
  12. 12. Get Your Bio Ready • 5 - 10 keywords • Write long & short forms • Great headshot
  13. 13. iloveyoufool@aol.com
  14. 14. iloveyoufool@aol.com
  15. 15. 238,000,000 Members
  16. 16. 7 Steps to LinkedIn Goodness
  17. 17. Good Headshot 1
  18. 18. Full, Real Name 2
  19. 19. Headline with at least one keyword 3
  20. 20. Previous Positions 4
  21. 21. 5 Follow Company Profiles
  22. 22. Be Proactive 6
  23. 23. Post Updates 7
  24. 24. What’s Twitter?
  25. 25. A Tweet • 140 Characters • Photo or Video • Link
  26. 26. 284 million active users 500 million tweets daily
  27. 27. HIRE ME
  28. 28. HIRE ME
  29. 29. RT, MT @
  30. 30. HT TIL S/O OH ICYMI
  31. 31. Buffer
  32. 32. Lists
  33. 33. Gallery of #Fail
  34. 34. Tying it all together
  35. 35. Consistency
  36. 36. Ways t1o be an 0online rock star
  37. 37. 10 Listen before you leap.
  38. 38. 9 Remember: It’s not about you.
  39. 39. 8 Don’t sell.
  40. 40. 7 Think before you speak.
  41. 41. 6 Engage & interact.
  42. 42. 5 Be generous. Help.
  43. 43. 4 Promote others.
  44. 44. 3 Mix up your posts.
  45. 45. 2 Don’t be stupid.
  46. 46. 1 Don’t be a jerk.
  47. 47. How will you package your product — You?
  48. 48. thanks, y’all @bethgsanders bethgsanders.com linkedin.com/in/bethgsanders

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