MBA TRAVEL AND TOURISAM SUBJECT OF PPTM, SG22MBT15 SHARNBASAVA UNIVERSITY

1. Topic
Travel Agent Association of India
Presented By:
Saikumar Nasiagr.
Submitted To:
Kalayani Sir

3. HISTORY
• The Travel Agent Association of India (TAAI) is a professional
association of travel agents in India. It was established in 1951 and
is headquartered in Mumbai. TAAI represents the travel and
tourism industry in India and aims to promote the interests of its
members and provide them with support and assistance.
• The association has over 2500 members, including travel agents,
tour operators, and other travel-related businesses. TAAI is affiliated
with various international travel industry organizations such as the
Pacific Asia Travel Association (PATA), Universal Federation of Travel
Agents Association (UFTAA), and World Travel Agents Associations
Alliance (WTAAA).
• TAAI organizes regular events, seminars, and workshops for its
members to update them on the latest trends and developments in
the travel industry. The association also plays a crucial role in
liaising with government bodies to represent the interests of the
travel industry in India.

4. Aims and Objectives
• TAAI is conscious of the interest of the travelling public
and maintains high ethical standards within the travel trade.
• TAAI aims at the development of the travel and tourism
industry in India by constantly improving the standard of
service and professionalism in the industry so as to cater to
the needs of the travelers and tourists from within India and
overseas.
• TAAI is engaged in promoting mutual co-operation among
the different segments of the travel and tourism industry,
among TAAI members, by contributing to the sound
progress and growth of the industry as a whole.

5. Role and Functions of TAAI
• The travel agency business these days has gone much
beyond mere ticketing and reservation. It covers a wide
spectrum of activities including tour planning, tour
designing, tour marketing, coasting and pricing, travel
insurance, foreign currency, travel guidance, etc.
• Therefore, TAAI is in the process of surveying and
identifying genuine professionals to ensure the quality
of services and also to meet the cut-throat competition
within the trade. The role of TAAI thus, can not be
underestimated to ensure fair trade practices,
standardized services, and tourism promotion etc.

6. • Help in the promotion of inbound, outbound, and
domestic tourism.
• TAAI offers a common forum.
• TAAI provides professional help to its members.
• It conducts market research.
• TAAI develop Human Resource.
• TAAI helps the government to formulate tourism policy.
• It provides up to date information about the industry.
• TAAI from time to time undertakes advertising
campaigns.
• It helps in maintaining a continuous dialogue with
other tourism organizations.
• TAAI keep the tourist away from unethical trade
practices

7. TAAI Membership
• The Travel Agent Association of India plays an
important role in the field of travel and
tourism in India. TAAI promotes and develops
tourism, helps in collaboration, and protects
the interest of Indian Travel companies in
India. TAAI is a tourism organization and any
organization/firm and agency can apply for its
membership.

8. TAAI provides two types of
membership:-

9. Active Members
Travel companies actively involved in the travel business
can become its active members provided that
• They have an IATA license.
• Have approval from the Department of Tourism,
Government of India.
• Recognized by RBI.
• Recognized by the Ministry of External Affairs.
• Functions successfully for at least one or two years.
• Have a good professional reputation
• Have sound financial health.

10. Associate Members
• The associate members of the company are airlines,
railways, and branches of travel agencies. Associate
members are those who support the travel and tourism
industry in the backend. These are vendors or suppliers of
tourism products.
• The application for the membership is routed through the
Regional Travel Agents Association which makes
recommendations to the central management committee
after the due scrutiny. The process is essential to protect
the name and logo of TAAI and its membership. The
recommendations of the regional committee are necessary
for the membership.