Who are the leading digital disruptors, and what if you were able to identify the secret of their success and apply it to your business? In this session we will do exactly that: review which digital businesses are successful and why, identifying the capabilities you need to be a successful digital business. Speaker: Rached Dabboussi, Regional Director, Middle East, Pivotal

2. Why Digital Disruptors Are Successful
(And How You Can Become One)
Rached Dabboussi
Regional Director, Middle East & Africa
Pivotal
@RachedDabboussi #PivotalForum #Dubai #DigitalTransformation

3. 1990
Discover
An agile, rapid iteration, test-
driven approach to software
development
2000
Implement
New methodologies to influence
software development culture of
Silicon Valley’s most influential
internet companies
2013
Accelerate
The transformation of the world’s
largest companies with modern
software development methods
and cloud platform
2016
Transform
The world’s largest companies
into cloud native software
companies
Rob Mee Paul Maritz
Scott Yara Bill Cook

4. Pivotal
Investors

5. Our mission is to transform
how the world builds software

6. Fear of
Disruption
The drivers of
transformation are fear and
hope
Hope of
Transformation

7. Fear of being disrupted
“Silicon Valley is coming...”
Jamie Dimon
CEO, JPMorgan Chase
Source: JPMorgan Chase Annual Shareholder Letter (2015)

9. Lightening fast and agile
These software companies are
capable of releasing new
features:
• In minutes
• Multiple times a day
• Across multiple clouds
• Around the world

10. Hope of transformation
“If you went to bed last night as an
industrial company, you’re going to
wake up a software and analytics
company.”
Jeff Immelt
CEO, General Electric

12. TRANSFORMING INTO A
MODERN SOFTWARE COMPANY
Building high-quality software at start-up speed
requires modern software methodologies, cloud
platform, and data tools
Modern
Cloud Native Platform
01
Modern
Software Methodology
02
Modern
Data
Tools
03

13. Partnering with Pivotal
to level the playing field

14. Modern Cloud-Native Platform
Building high-quality software at start-up speed
requires modern software methodologies,
cloud platform, and data tools
01

15. Modern Software Methodologies
A modern platform requires a modern
approach to software development
02
Building a strategy for
product development
Building a quality product
at startup speed
An organization optimized
to respond to disruption
1MODERN SOFTWARE
METHODOLOGY
Agile Software
Methodologies
2MODERN SOFTWARE
METHODOLOGY
Lean Startup
Techniques
3MODERN SOFTWARE
METHODOLOGY
Optimized for
Change

16. Modern Software Methodologies
Ensuring teams are supported by modern
methodologies and technical knowledge to
continuously innovate
02
Guidance & Coaching
1. Software Engineering
2. Product Management & Design
3. Data Science

17. Modern Data Tools
Data manifests as features in an app
03
“We’ve found that when a host
selects a price that’s within 5% of
their tip, they’re nearly 4 times
more likely to get booked”
“The importance of accuracy and
efficiency…will continue to rise as
we expand and improve products
like uberPOOL and beyond.”
“Over 75% of what people
watch come from our
recommendations”

18. Modern Cloud-Native Enterprise
Building high-quality software at start-up speed
requires modern software methodologies,
cloud platform, and data tools

19. Pivotal — Confidential
Silicon Valley is not a place.
It’s state of mind.

20. Palo
Alto
Berlin Boston Boulder Chicago Denver
Dublin London
Pivotal is Global
Silicon Valley is not a place, it’s a state of mind
Los
Angeles
New
York
San
Francisco
Seattle
Sydney Tokyo Toronto Washington
D.C.
Singapore

21. Let’s help you become a disruptor
TOGETHER