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12 – 13 May 2014, Berlin, Germany | www.edpd-conference.com
THIS YEAR‘S TOP PRIVACY CONFERENCE IN BERLIN
COUNTRY
REPORTS
MANY BEST
PRACTICE
EXAMPLES
NUMEROUS
NETWORKING
OPPORTUNITIES
THIS EVENT
COMBINES
IT ALL!
PRIVACY LAW
DEVELOPMENTS
IN EUROPE AND
THE WORLD
REPORTS
BY DATA
PROTECTION AUT-
HORITIES
PRIVACY
COMPLIANCE IN
GLOBAL
CORPORATIONS
This event combines it all: It deals with data protection issues within global areas most relevant to your
company. Listen to many best practice reports from data protection specialists working outside Europe
and from experts of institutes and consultancies specialized in data protection. The conference bridges
many parts of the world, so that after your visit you will feel much more confident in dealing with com-
plex questions on international data protection!
You will also have the opportunity to listen to best practice reports from data protection officials from
different European countries. Also discuss the European Data Protection Reform with a panel of top-
class professionals as from the European Commission and the European Parliament. The parallel sessions
will allow you to choose exactly those topics which are most relevant to you.
Numerous networking opportunities complete the conference:
be it during the business speed-networking session or whilst enjoying a river cruise on the Spree in the
evening to which we cordially invite you.
Are you searching for an event that deals with more than the specific
data protection challenges within Europe?
Yourcorporationoperatesgloballyandyouwouldliketoexpandyour
knowledge in this field?
Then you should visit the 4TH
EUROPEAN DATA PROTECTION DAYS!
2
WHAT’S NEW?
NEW COUNTRY REPORTS
e.g. from Turkey, Russia, Brazil, Mexico and the US with California’s new privacy laws!
NEW BEST PRACTICE EXAMPLES
e.g. on big data implementation or global technology integration!
NEW REPORTS BY PRIVACY EXPERTS
e.g. about data transfer, cloud, email centralization and archiving
or the new EU cybersecurity strategy!
ADDITIONALLY EVENING DISCUSSION
at the end of the second day!
MORE NETWORKING OPPORTUNITIES
Now with an Icebreaker Wall
3
Sources:PolizeilicheKriminalstatistik;
SymantecGlocalInternetSecurityThreatReport2013;
GfKverein,Studie„Daten&Schutz“,Statista
Registeredcriminalviolationsofdataprivacy*
n*officialterm:"Ausspähen,AbfangenvonDateneinnschl.Vorbereitung"
4,829 7,727 11,491 15,190 15,726 16,794
2007 2008 2009 2010 2011 2012
Topcausesofdatabreachesin2012
Insidertheft8%
Fraud1%
Unknown6%
Accidentally
madepublic
23%
Hacker
40% Theftorlossof
computerordrive
23%
Upload
ofallgermanhouseholdswithoutaninternetaccess
donothaveonebecauseofprivacyconcerns16 percent16 percent
How do Germans try to protect their private data?
OnlineusersinGermanydonotusesomefeaturesbecauseofprivacyreasons
*multipleresponsesallowed
55%
onlinegaming
37%
onlinebanking
35%
loyaltyprogram
30%
gamesinthewww
29%
onlinepayment
27%
onlineauctions
Data protection becomes more important
CONTACT US
PHONE: +49 (0)2 11 / 96 86 – 35 27
PROJECT MANAGEMENT
Bettina Karen Cebulla, Lawyer, Conference Director
REGISTRATION AND ALL CUSTOMER SERVICES ENQUIRIES
Kathrin Burczyk, Senior Conference Coordinator
Email: kathrin.burczyk@euroforum.com
SPONSORSHIP AND/OR EXHIBITING
Iris Cassens-Wolf, Senior Sales Manager
Phone: +49 (0)2 11 / 96 86 – 36 63
Email: iris.cassens-wolf@euroforum.com
CONFERENCE PARTNERS
Follow us on twitter
www.twitter.com/legal_live
#EDPD14
Join our LinkedIn Group
“European Data Protection Days”.
www.linkedin.com
A high-level, but definitely
informative overview on global
developments in the area of
privacy. Christian Grill, Amway GmbH
4
4th
EDPD 2014
EUROPEAN DATA PROTECTION DAYS | MONDAY, 12 MAY 2014
8.30 a.m.
Registration and welcome with coffee and tea
NETWORKING: ICEBREAKER WALL
Bring plenty of business cards and get to
know who is with you right from the start
at our “wall of fame”.
9.00 a.m.
Opening remarks from EUROFORUM
and the conference chairman
Prof Dr Ian Walden,
Professor of Information and Communications Law,
Centre for Communication Law Studies,
Queen Mary, University of London, United Kingdom
BEST PRACTICE REPORTS
BY GLOBAL PRIVACY OFFICERS
9.05 a.m.
BEST PRACTICE
Organization models for an impactful global privacy
programme
Privacy programme organizational structure
Functions of a global privacy team
Global compliance model
– Approaches to privacy principles for a global organisation
– Roles and responsibilities across the organization
Ben Gerber,
Global Privacy Officer,
Group Legal & Compliance - Data Technology & Operation,
Standard Chartered Bank, Singapore
9.25 a.m.
BEST PRACTICE
Privacy challenges for global technology integration
Rising technology trends: mobile, social, cloud, pervasive
instrumentation and analytics
Use cases for data-derived value and challenges to privacy
Solutions based on privacy by design
Approaches to enabling trusted cross-border data flows
Christina Peters,
Chief Privacy Officer,
IBM Corporation, United States of America
9.45 a.m.
BEST PRACTICE
Breaking the mould – a new approach to consent
Why the current paradigm is broken
The regulatory trajectory – why consent will be a critical
element in any future regulatory framework
What consumers want
Transforming relationships with consumers through
permissions management
Vodafone’s journey towards consumer empowerment
Stephen Deadman,
Group Privacy Officer and Head of Legal - Privacy,
Security & Content Standards, Vodafone, United Kingdom
10.05 a.m.
Get involved and contribute to the debate:
Visit the speakers above at the
“QUESTIONS-AND-ANSWER-ROUND-TABLE”
and ask your questions in a smaller group!
10.50 a.m. Break with coffee and tea
GLOBAL PRIVACY LAW DEVELOPMENTS
11.20 a.m.
International privacy review
100 countries and counting
The impact of Snowden
Standards and compliance
Regional snap shots
Prof Dr Ian Walden
11.50 a.m. Questions and answers
12.10 p.m. Business-Networking-Break
BUSINESS-NETWORKING-BREAK
Don‘t miss this excellent networking opportunity!
1.00 p.m. Lunch Break
5
PARALLEL PANEL
GLOBAL PRIVACY LAW DEVELOPMENTS
2.00 p.m.
New California legislation –
practical compliance tips for companies
Structure and impacts of the new legislation
General US data privacy law developments
– FTC enforcement and class action litigation
– US Safe Harbor update
Prof Dr Lothar Determann,
Partner,
Baker & McKenzie LLP, USA (California)
2.20 p.m. Questions and answers
2.35 p.m.
Update on Mexico’s new privacy law
Sigrid Arzt,
Commissioner,
Instituto Federal de Acceso a la Información y Protección de Datos,
Mexiko
2.55 p.m. Questions and answers
3.10 p.m.
Data Protection in Turkey
Current situation in data protection legislation in Turkey
Legislative developments
– Amendments in the current legislation
– Draft legislation
Important issues that the companies which collect and
process data should pay attention to under the current
and future legislation
Basak Güzel,
Senior Associate Lawyer,
Gür Law Firm, Turkey
3.30 p.m. Questions and answers
3.45 p.m. Break with coffee and tea
PARALLEL PANEL
CASE STUDIES AND BEST PRACTICE REPORTS
2.00 p.m.
BEST PRACTICE
Big data implementation
Suzana Falavigna,
Director, Legal Affairs,
T-Systems, Brasil
2.20 p.m. Questions and answers
2.40 p.m.
BEST PRACTICE
Ensuring employee privacy: a practical insight
Collection of employee personal data: how to ensure
compliant collection
Data processing and storage: how to ensure that all organi-
zational and technical measures of protection are in place
Requests of state authorities for data disclosures:
how to deal with such requests and when to say no
Sergey Kladov,
Legal Counsel,
Caspian Pipeline Consortium, Russia
3.00 p.m. Questions and answers
3.20 p.m.
Social media marketing
Data protection challenges for social media advertising,
blogging, and tweeting
How to do social sharing
Data protection and social media analytics and research
Monitoring social media use by employees
Karin Retzer,
Partner,
Morrison & Foerster LLP, Belgium
3.40 p.m. Questions and answers
4.10 p.m. Break with coffee and tea
Choose your
individual
subject!
6
4.40 p.m.
The EU cybersecurity strategy –
overview and business impact
Proposed Directive on network and information security
National cybersecurity strategies
Security requirements and incident notification
Managing data protection risks
Dr Jörg Hladjk,
Counsel, Global Privacy & Cybersecurity Practice,
Hunton & Williams LLP, Belgium
5.00 p.m. Questions and answers
5.20 p.m.
BEST PRACTICE
Addressing Global Data Protection challenges
Data governance or company governance?
Accountability, state of the art and future trends
How can it be applied in a large multinational company?
How is it translated in proposed regulation texts
and ways to improve?
Demonstration of accountability and trust creation
Global interoperability and mechanisms to global
demonstration
Daniel Pradelles,
Privacy Officer EMEA,
Hewlett-Packard CCF, France
5.40 p.m. Questions and answers
6.00 p.m.
End of day one
6.45 p.m.
Departure evening event
7.00 p.m.
Start of the evening event
4.15 p.m.
Data privacy developments in Brazil for companies
Overview
Data privacy and consumer relationship
Civil rights framework for internet in Brazil
(Marco Civil Regulatório)
Responsibility on data privacy violations
Current developments after espionage
Data privacy in Brazil for national and international
companies – transparency and reputation
Suzana Falavigna
4.35 p.m. Questions and answers
4.50 p.m.
Transferring Personal Data from Russia
Where to transfer (major requirements and obstacles)?
Data transfer agreement (major provisions)
Technical requirements
Liability risks
Vyacheslav Khayryuzov,
Lawyer,
Noerr, Russia
5.10 p.m. Questions and answers
5.25 p.m.
The Personal Data Protection Act and its impact on Malaysia
The salient provisions and data protection principles
under the Act
Practical issues faced by data users pursuant to the
implementation of the Act
Data User Registration and Classes of Data Users who
have been identified
Enforcement of the Act
Jillian Chia,
Partner,
SKRINE, Malaysia
5.45 p.m. Questions and answers
We cordially invite you
to a River Cruise
“Trip on the Spree River”:
See lots of Berlin’s
famous sights from
the waterside!
Quelle:DieSternundKreisschiffahrtGmbH
7
8.30 a.m.
Registration and welcome with coffee and tea
9.00 a.m.
Opening remarks from EUROFORUM
and the conference chairman
Dr Ulrich Wuermeling LL.M.,
Partner,
Latham & Watkins LLP, Germany
EUROPEAN DATA PROTECTION
LAW REFORM PROCESS
9.05 a.m.
European Data Protection Reform: recent developments
Dr Horst Heberlein,
Data Protection Unit, DG Justice,
European Commission, Belgium
9.25 a.m. Questions and answers
9.40 a.m.
DISCUSSION
Challenges and chances for Europe
CHAIR: Dr Ulrich Wuermeling LL.M.
– Dr Horst Heberlein
– Peter Hustinx, Supervisor,
European Data Protection Supervisor, Belgium
EUROPEAN DATA PROTECTION
AUTHORITYS’ REPORTS
10.20 a.m.
Data protection in Europe and beyond
Jakob Kohnstamm,
President,
Dutch Data Protection Authority College Den Haag, The Netherlands
10.40 a.m. Questions and answers
11.00 a.m. Break with coffee and tea
11.30 a.m.
Risk-based regulation is GREAT –
how to comply with the UK’s data protection law
Christopher Graham,
Information Commissioner,
Information Commissioner's Office, United Kingdom
4th
EDPD 2014
EUROPEAN DATA PROTECTION DAYS | TUESDAY, 13 MAY 2014
11.50 a.m. Questions and answers
12.05 p.m.
Regulated in Ireland –
how to comply with Irish data protection law
Common EU framework
Emphasis on assisting companies to be compliant
Firm enforcement for repeated non-compliance
Billy Hawkes,
Data Protection Commissioner,
Office of the Data Protection Commissioner, Ireland
12.25 p.m. Questions and answers
12.40 p.m.
DISCUSSION
The new role of the European Data Protection Board
CHAIR: Dr Ulrich Wuermeling LL.M.
– Christopher Graham
– Billy Hawkes
– Jakob Kohnstamm
1.10 p.m. Lunch break
2.00 p.m.
LUNCH-DISCUSSION
The changing role of data protection officers in cross border
environments
– Bojana Bellamy, President,
Centre for Information Policy Leadership, United Kingdom
– Dr Jörg Hladjk, Counsel, Global Privacy & Cybersecurity Practice,
Hunton & Williams LLP, Belgium
– Wim Nauwelaerts, Steering Member,
European Privacy Officers Forum, Belgium
2.35 p.m.
European Data Protection Reform:
how to a put a risk based approach in practice?
What is a “risk based approach” versus a “compliance approach”?
Making Privacy Impact Assessments and Privacy by Design practical
Getting it adopted by management, marketeers and engineers
Closing the loop: adding it to the management cycle
Simon Hania,
Corporate Privacy Officer,
TomTom, The Netherlands 
8
PARALLEL PANEL
PRACTICAL DATA PROTECTION ISSUES
CHAIR: Dr Ulrich Wuermeling LL.M.
4.45 p.m.
International data transfers:
The coming EU legal regime for the next five years
Likely results of the EU reform process
Coping with legal uncertainty
Transitioning between different data transfer mechanisms
Cederic Burton,
Associate,
Wilson Sonsini Goodrich & Rosati LLP, Belgium
5.05 p.m. Questions and answers
5.20 p.m.
Email centralization and archiving
The principles and general legal framework applicable
Specific protections concerning electronic communications
Actors and compliance duty
Specific challenges concerning electronic communications
Paul van den Bulck,
Partner,
McGuireWoods LLP, Belgium-France
5.40 p.m. Final discussion, questions and answers
Choo
ind
su
3.00 p.m. Questions and answers
3.20 p.m.
Update: EU data protection in the cloud – what next?
What works (and doesn't work) in applying EU laws to
cloud data
Impact on cloud providers and users of evolving EU data
protection rules
The hot issues in cloud deals and what can you do about them
Assessing the risks of moving email, human resources and
customer relationship management data to the cloud
Prof Dr Christopher Millard,
Professor for Privacy and Information Law, Centre for Commercial
Law Studies, University of London, United Kingdom
3.45 p.m. Questions and answers
4.00 – 4.45 p.m. Networking-Break with coffee and tea
and PRIVACY-QUIZ
4.15 p.m.
SOLUTION FORUM
APEC cross border privacy rules vs EU binding
corporate rules
Saira Nayak,
Director of Policy,
TRUSTe
Very informative, gives a good
picture of current developments,
good mix of legal and practical.
Eva Prinz, Paypal Deutschland GmbH
Win a free
Ticket for the
5th European Data
Protection Days
2015!
99
PARALLEL PANEL
GERMAN PRIVACY LAW
CHAIR: Dr Axel Freiherr von dem Bussche LL.M.,
Partner, Sepecialist Solicitor für Information Technology Law,
Taylor Wessing, Germany
4.45 p.m.
Implementation of EU Directive into German law
and what the regulation will mean to it
If I know the EU Directive – why is there a need to look at
German Data Protection Law in detail?
The Data Protection Officer – a successful self-regulation
approach
Contractual audit rights and obligations – your partners
under close control?
What we expect of the coming regulation
Markus Stamm,
Senior Counsel,
Alcatel-Lucent Deutschland AG, Germany
5.05 p.m. Questions and answers
5.20 p.m.
GERMAN GOVERNANCE
Data protection authorities in Germany
Data protection authorities in Germany and
their competences
Düsseldorfer Kreis / Datenschutz-Konferenz
Task and powers of authorities
Examinations by the BayLDA
Fines and penalties
Miriam Meder,
Referent, Internet and Telemedia,
Bavarian Data Protection Authority for the Private Sector, Germany
5.40 p.m. Final discussion, questions and answers
6.00 p.m.
End of the 4th
European Data Protection Days
ose your
dividual
ubject!
19.00
EVENING DISCUSSION
CAN PRIVACY
LAW PROTECT
FROM ESPIONAGE?
NSA
WITH A KEYNOTE SPEECH OF
William Binney,
Former Technical Director,
National Security Agency United States of America
After more than 30 years working with the National
Security Agency (NSA) William Binney continues to
speak of the NSA‘s data collection policies. Listen to
the insider and how he calculates the current position.
MODERATOR: Dr. Ulrich Wuermeling LL.M.
– William Binney
– Billy Hawkes, Data Protection Commissioner,
Office of the Data Protection Commissioner, Ireland
– Prof Dr Michael Ronellenfitsch,
Hessian Data Protection Commissioner, Germany
– Peter Schaar, President, EAID, Former Federal Commissioner
for Data Protection and Freedom of Information, Germany
An excellent overview of data
protection laws around the
globe with good substantive
slides. Barbara Bennett, Hogan Lovells US LLP
10
EXHIBITORS | EDPD
With robust compliance, governance, infrastructure management and productivity solutions, AvePoint
today helps more than 13,000 organizations enable enterprise collaboration with confidence. AvePoint
is a corporate member of the International Association of Privacy Professionals, educating and consul-
ting at the EU privacy congress, and participates in International Standards bodies including the W3C
and United Nations Internet Governance Forum. AvePoint provides privacy guidance and expertise
across all industry sectors and company sizes.
AvePoint Deutschland GmbH | Nymphenburger Str. 3, 80335 Munich, Germany | www.avepoint.eu
The Hunton & Williams Global Privacy and Cybersecurity Practice is known throughout the world
for its deep experience, breadth of knowledge and outstanding client service. Chambers and
Partners, The Legal 500 and Computerworld magazine, all have named Hunton & Williams as a top
firm for data protection and privacy. In addition to our legal practice, we distinguish ourselves
through our Centre for Information Policy Leadership, which boasts the active participation of 40
leading multinational corporations.
Hunton & Williams | Park Atrium, Rue des Colonies 11, 1000 Brussels, Belgium | www.hunton.com
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the
data economy by enabling businesses to safely collect and use customer data across web, mobile,
cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers inno-
vative technology products, including website monitoring and advertising compliance controls –
along with privacy assessments and certifications. More than 5,000 companies worldwide, inclu-
ding Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally
recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and mini-
mize compliance risk.
TRUSTe | 48 Charlotte Street, London, W1T 2NS, United Kingdom | www.truste.com
LOGO PRESENCE | EDPD
Hogan Lovells has specialised in data protection for over 25 years. Today, with over 2500 lawyers
worldwide, and 60 lawyers in our privacy and information group , we have one of the largest and most
experienced data protection practices in the world, spanning the United States, Europe, and Asia. We
have worked on international privacy projects for many Fortune 500 companies, and have dealt with
privacy issues in most of the world‘s jurisdictions. With our global reach, we are able to provide a 24-
hour global hotline to respond to data emergencies.
Hogan Lovells International LLP | Karl-Scharnagl-Ring 5, 80539 München, Germany | www.hoganlovells.com
For over 175 years, McGuireWoods has built its reputation on providing clients with the highest
quality legal service and sound strategic guidance.  Members of our data privacy and security team
include more than 30 interdisciplinary lawyers. We help clients secure their data globally, and navi-
gate through U.S., European, Middle Eastern and Asian data security and privacy laws. Team lawy-
ers collectively speak 13 languages and respond to matters relating to international cloud compu-
ting, data transfer and international e-discovery matters.
McGuireWoods LLP | One James Center, 901 East Cary Street, Richmond, VA 23219, United States |
www.mcguirewoods.com
Morrison & Foerster has a world-class privacy and data security practice that is cross-disciplinary
and spans our global offices. With more than 60 lawyers actively counseling, litigating, and repre-
senting clients before regulators around the world on privacy and security of information issues, we
have been recognized by Chambers and Legal 500 as having one of the best domestic and global
practices in this area.  For more information, please visit: http://www.mofo.com/privacy--data-secu-
rity-services/ and „like“ us on Facebook at http://www.facebook.com/MoFoPrivacy
Morrison & Foerster LLP | Boulevard Louis Schmidt 29, 1040 Brussels, Belgium | www.mofo.com
Taylor Wessing is a leading European full service law firm. With over 950 professionals across 23
offices in Europe, the Middle East and Asia, we comprehensively advise companies on all questions
of national and international business law. Through many years of experience in the fields of infor-
mation technology/data protection and media we are well-equipped to deal with the demands and
challenges faced by technology companies today. This has been recognised by a number of JUVE
Awards in these categories.
Taylor Wessing | Am Sandtorkai 41, 20457 Hamburg, Germany | www.taylorwessing.com
1
Your personal
registration code
VENUE
Hotel Pullman Berlin Schweizerhof
Budapester Straße 25, 10787 Berlin, Germany
Telefone: +49 (0)30/26960
11
Please also check out our
discounts for group bookings!
Visit our events with one or more colleagues!
This is what you get:
The 2nd delegate from your company will receive
a 10% discount, the 3rd delegate will get 15%.
Date, signature
Company
Contact person
Line of business
Address
Name
Department
Address
Please fill in if invoice address is different from customer’s address:
Year f birthEMail
Name
Position/Department
Phone Fax
EUROFORUM Deutschland SE may contact me about various products and services offered by companies of the group and
co-operation partners: Email: yes no Fax: yes no
Year of birthEMail
Name
Position/Department
Phone Fax
EUROFORUM Deutschland SE may contact me about various products and services offered by companies of the group and
co-operation partners: Email: yes no Fax: yes no
REGISTRATION AND INFORMATION
or fill in and fax it to: +49(0) 0211/9686–4040
Register now
online! www.euroforum.de/register/p1106113
CONDITIONS OF PARTICIPATION. The attendance fee per person, which includes con-
ference documentation, lunches, tea/coffee and evening dinner, is payable on receipt of
the invoice. Once your registration has been received you will be sent a confirmation slip.
Registrations can be cancelled (in writing please) free of charge up to 14 days before
the event. When a cancellation is made within 14 days of the conference date, half the
participation fee will be reimbursed. In the event of cancellation on the day of the con-
ference, or failure to attend, the full fee will be payable. The registered delegate may of
course send a substitute at no additional cost. The organisers reserve the right to amend
the programme of events if necessary.
DATA PROTECTION. EUROFORUM Deutschland SE uses the data collected in connec-
tion with your order and use of our services and products within the applicable legal
limits for the purpose of performing our services, and to provide you with information
by post and e-mail about further offers by us, companies of our Group or co-operation
partners, which are similar to the services of which you availed yourself previously. If,
during the use of the data, it is transmitted to countries lacking an adequate level of
data protection, we will create sufficient guarantees to protect the data. Furthermore,
we will use your data if you have given us your consent to do so. You may object to the
use of your data for advertising purposes or to being contacted by email or fax at any
time by contacting EUROFORUM Deutschland SE, Postfach 11 12 34, 40512 Düsseldorf,
Germany. Our customer services (Phone: +49 (0)211.9686–33 33) shall be pleased to
accept requests for changes.
YOUR ROOM RESERVATION. In the conference hotel, there is a limited allocation of
rooms available at a reduced price. Please arrange the room reservation directly with
the hotel quoting the reference “Euroforum event” or make your room reservation at the
following website: https://resweb.passkey.com/go/EDPD2014
At the end of the first day,
the hotel Pullman Berlin Schweizerhof
invites you to a get together.
By fax: +49(0)211/9686–4040
By phone: +49(0)211/9686–3527 [Kathrin Burczyk]
Switchboard: +49(0)211/9686–3000
By mail: EUROFORUM Deutschland SE
P.O. Box 11 12 34, 40512 Duesseldorf, Germany
By email: anmeldung@euroforum.com
info@euroforum.com
Internet: www.edpd-conference.com
Yes, I wish to attend the 4th
European Data Protection Days in Berlin
on 12 and 13 May 2014 at the price of € 1,999,– plus VAT per Person [P1106113M012]
[The fee covers full conference documentation. A substitute may attend in your place at no additional cost.]
If you want to book days separately please contact us at +49 (0)211/9686–3527
Yes, I wish to also take part in the river cruise on 12 May 2014
(no additional costs) [P1106113M110]
I cannot take part in this event but I am interested in the documentations.
Please send me the documentations at a price of € 399,–.
[All prices exclude VAT and transportation costs.] [P1106113M700]
Please inform me about sponsoring and exhibition possibilities.
Please amend my address as shown.
[Should you wish to change your address by telephone, please dial +49(0)211/96 86–33 33.]
B E R L I N S C H W E I Z E R H O F
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4th EDPD 2014 European Data Protection Days

  • 1. 12 – 13 May 2014, Berlin, Germany | www.edpd-conference.com THIS YEAR‘S TOP PRIVACY CONFERENCE IN BERLIN COUNTRY REPORTS MANY BEST PRACTICE EXAMPLES NUMEROUS NETWORKING OPPORTUNITIES THIS EVENT COMBINES IT ALL! PRIVACY LAW DEVELOPMENTS IN EUROPE AND THE WORLD REPORTS BY DATA PROTECTION AUT- HORITIES PRIVACY COMPLIANCE IN GLOBAL CORPORATIONS
  • 2. This event combines it all: It deals with data protection issues within global areas most relevant to your company. Listen to many best practice reports from data protection specialists working outside Europe and from experts of institutes and consultancies specialized in data protection. The conference bridges many parts of the world, so that after your visit you will feel much more confident in dealing with com- plex questions on international data protection! You will also have the opportunity to listen to best practice reports from data protection officials from different European countries. Also discuss the European Data Protection Reform with a panel of top- class professionals as from the European Commission and the European Parliament. The parallel sessions will allow you to choose exactly those topics which are most relevant to you. Numerous networking opportunities complete the conference: be it during the business speed-networking session or whilst enjoying a river cruise on the Spree in the evening to which we cordially invite you. Are you searching for an event that deals with more than the specific data protection challenges within Europe? Yourcorporationoperatesgloballyandyouwouldliketoexpandyour knowledge in this field? Then you should visit the 4TH EUROPEAN DATA PROTECTION DAYS! 2 WHAT’S NEW? NEW COUNTRY REPORTS e.g. from Turkey, Russia, Brazil, Mexico and the US with California’s new privacy laws! NEW BEST PRACTICE EXAMPLES e.g. on big data implementation or global technology integration! NEW REPORTS BY PRIVACY EXPERTS e.g. about data transfer, cloud, email centralization and archiving or the new EU cybersecurity strategy! ADDITIONALLY EVENING DISCUSSION at the end of the second day! MORE NETWORKING OPPORTUNITIES Now with an Icebreaker Wall
  • 3. 3 Sources:PolizeilicheKriminalstatistik; SymantecGlocalInternetSecurityThreatReport2013; GfKverein,Studie„Daten&Schutz“,Statista Registeredcriminalviolationsofdataprivacy* n*officialterm:"Ausspähen,AbfangenvonDateneinnschl.Vorbereitung" 4,829 7,727 11,491 15,190 15,726 16,794 2007 2008 2009 2010 2011 2012 Topcausesofdatabreachesin2012 Insidertheft8% Fraud1% Unknown6% Accidentally madepublic 23% Hacker 40% Theftorlossof computerordrive 23% Upload ofallgermanhouseholdswithoutaninternetaccess donothaveonebecauseofprivacyconcerns16 percent16 percent How do Germans try to protect their private data? OnlineusersinGermanydonotusesomefeaturesbecauseofprivacyreasons *multipleresponsesallowed 55% onlinegaming 37% onlinebanking 35% loyaltyprogram 30% gamesinthewww 29% onlinepayment 27% onlineauctions Data protection becomes more important CONTACT US PHONE: +49 (0)2 11 / 96 86 – 35 27 PROJECT MANAGEMENT Bettina Karen Cebulla, Lawyer, Conference Director REGISTRATION AND ALL CUSTOMER SERVICES ENQUIRIES Kathrin Burczyk, Senior Conference Coordinator Email: kathrin.burczyk@euroforum.com SPONSORSHIP AND/OR EXHIBITING Iris Cassens-Wolf, Senior Sales Manager Phone: +49 (0)2 11 / 96 86 – 36 63 Email: iris.cassens-wolf@euroforum.com CONFERENCE PARTNERS Follow us on twitter www.twitter.com/legal_live #EDPD14 Join our LinkedIn Group “European Data Protection Days”. www.linkedin.com A high-level, but definitely informative overview on global developments in the area of privacy. Christian Grill, Amway GmbH
  • 4. 4 4th EDPD 2014 EUROPEAN DATA PROTECTION DAYS | MONDAY, 12 MAY 2014 8.30 a.m. Registration and welcome with coffee and tea NETWORKING: ICEBREAKER WALL Bring plenty of business cards and get to know who is with you right from the start at our “wall of fame”. 9.00 a.m. Opening remarks from EUROFORUM and the conference chairman Prof Dr Ian Walden, Professor of Information and Communications Law, Centre for Communication Law Studies, Queen Mary, University of London, United Kingdom BEST PRACTICE REPORTS BY GLOBAL PRIVACY OFFICERS 9.05 a.m. BEST PRACTICE Organization models for an impactful global privacy programme Privacy programme organizational structure Functions of a global privacy team Global compliance model – Approaches to privacy principles for a global organisation – Roles and responsibilities across the organization Ben Gerber, Global Privacy Officer, Group Legal & Compliance - Data Technology & Operation, Standard Chartered Bank, Singapore 9.25 a.m. BEST PRACTICE Privacy challenges for global technology integration Rising technology trends: mobile, social, cloud, pervasive instrumentation and analytics Use cases for data-derived value and challenges to privacy Solutions based on privacy by design Approaches to enabling trusted cross-border data flows Christina Peters, Chief Privacy Officer, IBM Corporation, United States of America 9.45 a.m. BEST PRACTICE Breaking the mould – a new approach to consent Why the current paradigm is broken The regulatory trajectory – why consent will be a critical element in any future regulatory framework What consumers want Transforming relationships with consumers through permissions management Vodafone’s journey towards consumer empowerment Stephen Deadman, Group Privacy Officer and Head of Legal - Privacy, Security & Content Standards, Vodafone, United Kingdom 10.05 a.m. Get involved and contribute to the debate: Visit the speakers above at the “QUESTIONS-AND-ANSWER-ROUND-TABLE” and ask your questions in a smaller group! 10.50 a.m. Break with coffee and tea GLOBAL PRIVACY LAW DEVELOPMENTS 11.20 a.m. International privacy review 100 countries and counting The impact of Snowden Standards and compliance Regional snap shots Prof Dr Ian Walden 11.50 a.m. Questions and answers 12.10 p.m. Business-Networking-Break BUSINESS-NETWORKING-BREAK Don‘t miss this excellent networking opportunity! 1.00 p.m. Lunch Break
  • 5. 5 PARALLEL PANEL GLOBAL PRIVACY LAW DEVELOPMENTS 2.00 p.m. New California legislation – practical compliance tips for companies Structure and impacts of the new legislation General US data privacy law developments – FTC enforcement and class action litigation – US Safe Harbor update Prof Dr Lothar Determann, Partner, Baker & McKenzie LLP, USA (California) 2.20 p.m. Questions and answers 2.35 p.m. Update on Mexico’s new privacy law Sigrid Arzt, Commissioner, Instituto Federal de Acceso a la Información y Protección de Datos, Mexiko 2.55 p.m. Questions and answers 3.10 p.m. Data Protection in Turkey Current situation in data protection legislation in Turkey Legislative developments – Amendments in the current legislation – Draft legislation Important issues that the companies which collect and process data should pay attention to under the current and future legislation Basak Güzel, Senior Associate Lawyer, Gür Law Firm, Turkey 3.30 p.m. Questions and answers 3.45 p.m. Break with coffee and tea PARALLEL PANEL CASE STUDIES AND BEST PRACTICE REPORTS 2.00 p.m. BEST PRACTICE Big data implementation Suzana Falavigna, Director, Legal Affairs, T-Systems, Brasil 2.20 p.m. Questions and answers 2.40 p.m. BEST PRACTICE Ensuring employee privacy: a practical insight Collection of employee personal data: how to ensure compliant collection Data processing and storage: how to ensure that all organi- zational and technical measures of protection are in place Requests of state authorities for data disclosures: how to deal with such requests and when to say no Sergey Kladov, Legal Counsel, Caspian Pipeline Consortium, Russia 3.00 p.m. Questions and answers 3.20 p.m. Social media marketing Data protection challenges for social media advertising, blogging, and tweeting How to do social sharing Data protection and social media analytics and research Monitoring social media use by employees Karin Retzer, Partner, Morrison & Foerster LLP, Belgium 3.40 p.m. Questions and answers 4.10 p.m. Break with coffee and tea Choose your individual subject!
  • 6. 6 4.40 p.m. The EU cybersecurity strategy – overview and business impact Proposed Directive on network and information security National cybersecurity strategies Security requirements and incident notification Managing data protection risks Dr Jörg Hladjk, Counsel, Global Privacy & Cybersecurity Practice, Hunton & Williams LLP, Belgium 5.00 p.m. Questions and answers 5.20 p.m. BEST PRACTICE Addressing Global Data Protection challenges Data governance or company governance? Accountability, state of the art and future trends How can it be applied in a large multinational company? How is it translated in proposed regulation texts and ways to improve? Demonstration of accountability and trust creation Global interoperability and mechanisms to global demonstration Daniel Pradelles, Privacy Officer EMEA, Hewlett-Packard CCF, France 5.40 p.m. Questions and answers 6.00 p.m. End of day one 6.45 p.m. Departure evening event 7.00 p.m. Start of the evening event 4.15 p.m. Data privacy developments in Brazil for companies Overview Data privacy and consumer relationship Civil rights framework for internet in Brazil (Marco Civil Regulatório) Responsibility on data privacy violations Current developments after espionage Data privacy in Brazil for national and international companies – transparency and reputation Suzana Falavigna 4.35 p.m. Questions and answers 4.50 p.m. Transferring Personal Data from Russia Where to transfer (major requirements and obstacles)? Data transfer agreement (major provisions) Technical requirements Liability risks Vyacheslav Khayryuzov, Lawyer, Noerr, Russia 5.10 p.m. Questions and answers 5.25 p.m. The Personal Data Protection Act and its impact on Malaysia The salient provisions and data protection principles under the Act Practical issues faced by data users pursuant to the implementation of the Act Data User Registration and Classes of Data Users who have been identified Enforcement of the Act Jillian Chia, Partner, SKRINE, Malaysia 5.45 p.m. Questions and answers We cordially invite you to a River Cruise “Trip on the Spree River”: See lots of Berlin’s famous sights from the waterside! Quelle:DieSternundKreisschiffahrtGmbH
  • 7. 7 8.30 a.m. Registration and welcome with coffee and tea 9.00 a.m. Opening remarks from EUROFORUM and the conference chairman Dr Ulrich Wuermeling LL.M., Partner, Latham & Watkins LLP, Germany EUROPEAN DATA PROTECTION LAW REFORM PROCESS 9.05 a.m. European Data Protection Reform: recent developments Dr Horst Heberlein, Data Protection Unit, DG Justice, European Commission, Belgium 9.25 a.m. Questions and answers 9.40 a.m. DISCUSSION Challenges and chances for Europe CHAIR: Dr Ulrich Wuermeling LL.M. – Dr Horst Heberlein – Peter Hustinx, Supervisor, European Data Protection Supervisor, Belgium EUROPEAN DATA PROTECTION AUTHORITYS’ REPORTS 10.20 a.m. Data protection in Europe and beyond Jakob Kohnstamm, President, Dutch Data Protection Authority College Den Haag, The Netherlands 10.40 a.m. Questions and answers 11.00 a.m. Break with coffee and tea 11.30 a.m. Risk-based regulation is GREAT – how to comply with the UK’s data protection law Christopher Graham, Information Commissioner, Information Commissioner's Office, United Kingdom 4th EDPD 2014 EUROPEAN DATA PROTECTION DAYS | TUESDAY, 13 MAY 2014 11.50 a.m. Questions and answers 12.05 p.m. Regulated in Ireland – how to comply with Irish data protection law Common EU framework Emphasis on assisting companies to be compliant Firm enforcement for repeated non-compliance Billy Hawkes, Data Protection Commissioner, Office of the Data Protection Commissioner, Ireland 12.25 p.m. Questions and answers 12.40 p.m. DISCUSSION The new role of the European Data Protection Board CHAIR: Dr Ulrich Wuermeling LL.M. – Christopher Graham – Billy Hawkes – Jakob Kohnstamm 1.10 p.m. Lunch break 2.00 p.m. LUNCH-DISCUSSION The changing role of data protection officers in cross border environments – Bojana Bellamy, President, Centre for Information Policy Leadership, United Kingdom – Dr Jörg Hladjk, Counsel, Global Privacy & Cybersecurity Practice, Hunton & Williams LLP, Belgium – Wim Nauwelaerts, Steering Member, European Privacy Officers Forum, Belgium 2.35 p.m. European Data Protection Reform: how to a put a risk based approach in practice? What is a “risk based approach” versus a “compliance approach”? Making Privacy Impact Assessments and Privacy by Design practical Getting it adopted by management, marketeers and engineers Closing the loop: adding it to the management cycle Simon Hania, Corporate Privacy Officer, TomTom, The Netherlands 
  • 8. 8 PARALLEL PANEL PRACTICAL DATA PROTECTION ISSUES CHAIR: Dr Ulrich Wuermeling LL.M. 4.45 p.m. International data transfers: The coming EU legal regime for the next five years Likely results of the EU reform process Coping with legal uncertainty Transitioning between different data transfer mechanisms Cederic Burton, Associate, Wilson Sonsini Goodrich & Rosati LLP, Belgium 5.05 p.m. Questions and answers 5.20 p.m. Email centralization and archiving The principles and general legal framework applicable Specific protections concerning electronic communications Actors and compliance duty Specific challenges concerning electronic communications Paul van den Bulck, Partner, McGuireWoods LLP, Belgium-France 5.40 p.m. Final discussion, questions and answers Choo ind su 3.00 p.m. Questions and answers 3.20 p.m. Update: EU data protection in the cloud – what next? What works (and doesn't work) in applying EU laws to cloud data Impact on cloud providers and users of evolving EU data protection rules The hot issues in cloud deals and what can you do about them Assessing the risks of moving email, human resources and customer relationship management data to the cloud Prof Dr Christopher Millard, Professor for Privacy and Information Law, Centre for Commercial Law Studies, University of London, United Kingdom 3.45 p.m. Questions and answers 4.00 – 4.45 p.m. Networking-Break with coffee and tea and PRIVACY-QUIZ 4.15 p.m. SOLUTION FORUM APEC cross border privacy rules vs EU binding corporate rules Saira Nayak, Director of Policy, TRUSTe Very informative, gives a good picture of current developments, good mix of legal and practical. Eva Prinz, Paypal Deutschland GmbH Win a free Ticket for the 5th European Data Protection Days 2015!
  • 9. 99 PARALLEL PANEL GERMAN PRIVACY LAW CHAIR: Dr Axel Freiherr von dem Bussche LL.M., Partner, Sepecialist Solicitor für Information Technology Law, Taylor Wessing, Germany 4.45 p.m. Implementation of EU Directive into German law and what the regulation will mean to it If I know the EU Directive – why is there a need to look at German Data Protection Law in detail? The Data Protection Officer – a successful self-regulation approach Contractual audit rights and obligations – your partners under close control? What we expect of the coming regulation Markus Stamm, Senior Counsel, Alcatel-Lucent Deutschland AG, Germany 5.05 p.m. Questions and answers 5.20 p.m. GERMAN GOVERNANCE Data protection authorities in Germany Data protection authorities in Germany and their competences Düsseldorfer Kreis / Datenschutz-Konferenz Task and powers of authorities Examinations by the BayLDA Fines and penalties Miriam Meder, Referent, Internet and Telemedia, Bavarian Data Protection Authority for the Private Sector, Germany 5.40 p.m. Final discussion, questions and answers 6.00 p.m. End of the 4th European Data Protection Days ose your dividual ubject! 19.00 EVENING DISCUSSION CAN PRIVACY LAW PROTECT FROM ESPIONAGE? NSA WITH A KEYNOTE SPEECH OF William Binney, Former Technical Director, National Security Agency United States of America After more than 30 years working with the National Security Agency (NSA) William Binney continues to speak of the NSA‘s data collection policies. Listen to the insider and how he calculates the current position. MODERATOR: Dr. Ulrich Wuermeling LL.M. – William Binney – Billy Hawkes, Data Protection Commissioner, Office of the Data Protection Commissioner, Ireland – Prof Dr Michael Ronellenfitsch, Hessian Data Protection Commissioner, Germany – Peter Schaar, President, EAID, Former Federal Commissioner for Data Protection and Freedom of Information, Germany An excellent overview of data protection laws around the globe with good substantive slides. Barbara Bennett, Hogan Lovells US LLP
  • 10. 10 EXHIBITORS | EDPD With robust compliance, governance, infrastructure management and productivity solutions, AvePoint today helps more than 13,000 organizations enable enterprise collaboration with confidence. AvePoint is a corporate member of the International Association of Privacy Professionals, educating and consul- ting at the EU privacy congress, and participates in International Standards bodies including the W3C and United Nations Internet Governance Forum. AvePoint provides privacy guidance and expertise across all industry sectors and company sizes. AvePoint Deutschland GmbH | Nymphenburger Str. 3, 80335 Munich, Germany | www.avepoint.eu The Hunton & Williams Global Privacy and Cybersecurity Practice is known throughout the world for its deep experience, breadth of knowledge and outstanding client service. Chambers and Partners, The Legal 500 and Computerworld magazine, all have named Hunton & Williams as a top firm for data protection and privacy. In addition to our legal practice, we distinguish ourselves through our Centre for Information Policy Leadership, which boasts the active participation of 40 leading multinational corporations. Hunton & Williams | Park Atrium, Rue des Colonies 11, 1000 Brussels, Belgium | www.hunton.com TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers inno- vative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, inclu- ding Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and mini- mize compliance risk. TRUSTe | 48 Charlotte Street, London, W1T 2NS, United Kingdom | www.truste.com LOGO PRESENCE | EDPD Hogan Lovells has specialised in data protection for over 25 years. Today, with over 2500 lawyers worldwide, and 60 lawyers in our privacy and information group , we have one of the largest and most experienced data protection practices in the world, spanning the United States, Europe, and Asia. We have worked on international privacy projects for many Fortune 500 companies, and have dealt with privacy issues in most of the world‘s jurisdictions. With our global reach, we are able to provide a 24- hour global hotline to respond to data emergencies. Hogan Lovells International LLP | Karl-Scharnagl-Ring 5, 80539 München, Germany | www.hoganlovells.com For over 175 years, McGuireWoods has built its reputation on providing clients with the highest quality legal service and sound strategic guidance.  Members of our data privacy and security team include more than 30 interdisciplinary lawyers. We help clients secure their data globally, and navi- gate through U.S., European, Middle Eastern and Asian data security and privacy laws. Team lawy- ers collectively speak 13 languages and respond to matters relating to international cloud compu- ting, data transfer and international e-discovery matters. McGuireWoods LLP | One James Center, 901 East Cary Street, Richmond, VA 23219, United States | www.mcguirewoods.com Morrison & Foerster has a world-class privacy and data security practice that is cross-disciplinary and spans our global offices. With more than 60 lawyers actively counseling, litigating, and repre- senting clients before regulators around the world on privacy and security of information issues, we have been recognized by Chambers and Legal 500 as having one of the best domestic and global practices in this area.  For more information, please visit: http://www.mofo.com/privacy--data-secu- rity-services/ and „like“ us on Facebook at http://www.facebook.com/MoFoPrivacy Morrison & Foerster LLP | Boulevard Louis Schmidt 29, 1040 Brussels, Belgium | www.mofo.com Taylor Wessing is a leading European full service law firm. With over 950 professionals across 23 offices in Europe, the Middle East and Asia, we comprehensively advise companies on all questions of national and international business law. Through many years of experience in the fields of infor- mation technology/data protection and media we are well-equipped to deal with the demands and challenges faced by technology companies today. This has been recognised by a number of JUVE Awards in these categories. Taylor Wessing | Am Sandtorkai 41, 20457 Hamburg, Germany | www.taylorwessing.com
  • 11. 1 Your personal registration code VENUE Hotel Pullman Berlin Schweizerhof Budapester Straße 25, 10787 Berlin, Germany Telefone: +49 (0)30/26960 11 Please also check out our discounts for group bookings! Visit our events with one or more colleagues! This is what you get: The 2nd delegate from your company will receive a 10% discount, the 3rd delegate will get 15%. Date, signature Company Contact person Line of business Address Name Department Address Please fill in if invoice address is different from customer’s address: Year f birthEMail Name Position/Department Phone Fax EUROFORUM Deutschland SE may contact me about various products and services offered by companies of the group and co-operation partners: Email: yes no Fax: yes no Year of birthEMail Name Position/Department Phone Fax EUROFORUM Deutschland SE may contact me about various products and services offered by companies of the group and co-operation partners: Email: yes no Fax: yes no REGISTRATION AND INFORMATION or fill in and fax it to: +49(0) 0211/9686–4040 Register now online! www.euroforum.de/register/p1106113 CONDITIONS OF PARTICIPATION. The attendance fee per person, which includes con- ference documentation, lunches, tea/coffee and evening dinner, is payable on receipt of the invoice. Once your registration has been received you will be sent a confirmation slip. Registrations can be cancelled (in writing please) free of charge up to 14 days before the event. When a cancellation is made within 14 days of the conference date, half the participation fee will be reimbursed. In the event of cancellation on the day of the con- ference, or failure to attend, the full fee will be payable. The registered delegate may of course send a substitute at no additional cost. The organisers reserve the right to amend the programme of events if necessary. DATA PROTECTION. EUROFORUM Deutschland SE uses the data collected in connec- tion with your order and use of our services and products within the applicable legal limits for the purpose of performing our services, and to provide you with information by post and e-mail about further offers by us, companies of our Group or co-operation partners, which are similar to the services of which you availed yourself previously. If, during the use of the data, it is transmitted to countries lacking an adequate level of data protection, we will create sufficient guarantees to protect the data. Furthermore, we will use your data if you have given us your consent to do so. You may object to the use of your data for advertising purposes or to being contacted by email or fax at any time by contacting EUROFORUM Deutschland SE, Postfach 11 12 34, 40512 Düsseldorf, Germany. Our customer services (Phone: +49 (0)211.9686–33 33) shall be pleased to accept requests for changes. YOUR ROOM RESERVATION. In the conference hotel, there is a limited allocation of rooms available at a reduced price. Please arrange the room reservation directly with the hotel quoting the reference “Euroforum event” or make your room reservation at the following website: https://resweb.passkey.com/go/EDPD2014 At the end of the first day, the hotel Pullman Berlin Schweizerhof invites you to a get together. By fax: +49(0)211/9686–4040 By phone: +49(0)211/9686–3527 [Kathrin Burczyk] Switchboard: +49(0)211/9686–3000 By mail: EUROFORUM Deutschland SE P.O. Box 11 12 34, 40512 Duesseldorf, Germany By email: anmeldung@euroforum.com info@euroforum.com Internet: www.edpd-conference.com Yes, I wish to attend the 4th European Data Protection Days in Berlin on 12 and 13 May 2014 at the price of € 1,999,– plus VAT per Person [P1106113M012] [The fee covers full conference documentation. A substitute may attend in your place at no additional cost.] If you want to book days separately please contact us at +49 (0)211/9686–3527 Yes, I wish to also take part in the river cruise on 12 May 2014 (no additional costs) [P1106113M110] I cannot take part in this event but I am interested in the documentations. Please send me the documentations at a price of € 399,–. [All prices exclude VAT and transportation costs.] [P1106113M700] Please inform me about sponsoring and exhibition possibilities. Please amend my address as shown. [Should you wish to change your address by telephone, please dial +49(0)211/96 86–33 33.] B E R L I N S C H W E I Z E R H O F Internet-PDF