pass 1

1. P1- describe an existing
media advertising campaign.

2. Galaxy advert 2013
The galaxy phone in 2014 was advertised by a short
movie illustrated by the best football players at the
time. it featured Leo Messi, Cristiano Ronaldo,
Wayne Rooney and many more from around the
world. it showed the key aspects of the new
features from the galaxy phone, including heart rate
monitor, clear 4k camera, slow motion filming and a
high zoom in and out feature.

3. Aims of the advert
The aim was to get the phone out to as
many people as possible watching
football or any sports channel at the
time as it gave a lot of sports and
exercise benefits, meaning they will
have a higher drive to buy it.

4. Key messages
The key message was this phone can bring out the full detail in pictures on a phone, it can find things
other cameras would not. It also outlines the importance of exercise as they have made one of the
newest hardwired features is counting steps and heart beats per minute.

5. The approach
The approach to this market
campaign is to persuade you to
buy the phone whilst also using
celebrity endorsement as a final
push to make you buy the product
as trusted celerity's enjoy and use
the product themselves.

6. Representation of the
advert
the representation of this product was Leo
Messi, Cristiano Ronaldo and Wayne Rooney
speaking on behalf of the product. it gives a
good image off that high profile people tryst
and use the product on the daily.

7. Choice of media
Samsung's choice of media was tv adverts and social
media, they did this and released them into segments,
after the half time whistle during the match, a
segment or clip from the advert plays giving you small
tasters into what the phone can do.

8. Call to action
The Galaxy phones call to action
was, they brought the phone
out very soon after apple
brought their phone out but
went much more expensive and
overdone advert to really push
the fact the new Samsung
galaxy had much better quality
than apple.

9. relevant legal and
ethical issues
Samsung are still to this day trying to
explore new and innovate ways to
make the phones more ethical and
sustainable in today's world,
unfortunately they still go through a
lot of materials every time they
release a new product, so they are
not considered an ethical company
right now.