The document discusses how culture awards have positively impacted cities in the UK, including Liverpool, Manchester, Hull, and Derry. It provides details on how each city struggled with economic hardship prior to receiving the award but then saw revitalization after being named a culture capital. New funding helped upgrade infrastructure and attract more tourists and events, improving residents' livelihoods and perceptions of each place. The document also outlines the author's choice to campaign for a coaching award in their city of Walton, focusing on community involvement in sports.

1. Culture awards presentation

2. Before talking about my culture award, I will look
back on past awards and see how they have
affected the places that won them

3. Liverpool
• In 2008 Liverpool was
deemed capital of
culture, this was mostly
given through
Liverpool's music,
literature, poetry, arts
and theatre.

4. What was Liverpool
like before the award?
• Liverpool had a reputation for being a rough, lazy
city with little to no tourists. This made Liverpool a
poor city with nothing but football going for it. As a
whole, people didn’t have a reason to visit Liverpool
causing it to lose out on tourist money meaning the
city would be stuck in a hard place where they
couldn’t improve the city through lack of funding
meaning it got worse and worse through the years.

5. Liverpool after
the award
• Liverpool in recent years has never been better, the
award gave Liverpool a chance to show tourists it’s
a nice place to visit with plenty to see, the
newfound boost to the economy helped Liverpool
fix up the run-down parts of the city, open new
shops and hotels to allow more tourists to come
and finally overall made the moral of the people
living in the city higher. Now when you see
Liverpool, it has the main attractions with football
and the Beatles, but now has events happening
frequently and the city as a whole has never been
better.

6. Manchester
• In the years 2015 and 2019
Manchester won the culture
awards, the main reasons for
them winning this award was
due to a number of things,
the first being for the
fantastic education they had
to offer like university’s, the
sports like football and
attractions such as the
airport and museums.

7. Manchester before the
award
• Manchester before winning this award,
was known as a dirty place with rough
people, this drove tourists away from
visiting, depriving them from much
needed finance meaning they had no
way of upgrading or fixing any of the
problems in the city. The city could only
rely on football as a source of income.
This made the city fall further and
further behind main locations in
England such as London who took the
majority of tourism at the time.

8. Manchester after winning
the award
• Manchester after winning the
first capital of culture award in
2015, finally got the boost it
needed. This showed tourists
that Manchester had a lot to
offer that was different to any
other places. This gave them
more money to upgrade and
restore parts of the city that
otherwise would have just got
worse. Now, events are held in
the city, this can be for music,
charity or other sports such as
boxing. It allowed them to
stop relying as heavily on
football as the main source of
income and do other things to
make the city in a better light.

9. Hull
• Hull is a city that has often been overlooked. Following decades of economic
hardship and industrial decline, many Brits were surprised when the city won
the bid for the much-coveted City of Culture accolade back in 2013. However,
new visitors to the city have discovered that there’s a lot more to Hull than
meets the eye.
• For Hull 2017, the arts have spilled out beyond the walls of the city’s galleries
and theatres to envelop its public spaces with a series of festivals. In the video
above, Hull residents discuss what makes their home city the ideal choice
for a of Culture. The year’s festivities launched on New Year's Day, with the city
putting on a dazzling festival of colour. A huge firework display was held on the
waterfront, attracting a crowd of 25,000, while the inaugural event Made in
Hull transformed the city’s Victoria Square into a medley of sound and light
featuring a film installation by artist Zsolt Balogh entitled We Are Hull. Watch
highlights of the opening event and find out more about the City of Culture
seasons in the videos above.

10. Derry
• In 2013, derry took the award, they aimed to
win it after seeing Liverpool do it in 2008 and
looked to build on the success Liverpool had.
They targeted the poor areas and expand on
them. The main aim was to start getting more
tourists, events and overall boost the economy.
This was desperately needed as the place was
known as a place that was full of trouble and
not a tourist attraction, now after winning the
culture award in 2013 it has become a main
place to visit, it made such a big difference as
before it was a dangerous place, and now it’s a
place that promotes culture diversity with
places to see when you visit

11. How it affected Derry
• creating positive changes in attitudes and perceptions
• enhancing civic engagement
• improving social inclusion
• promoting the diversity of cultures in Europe
• Are just some of them things that changed in 2013 for Derry, it
is now seen as a place to visit to educate and learn

12. My award
• I have decided to go with the coaching award for
my culture campaign, I have done this because as
much as Liverpool as verity as a city, it is still very
sports and football oriented. I think being based
in Walton it could get the widest spread
involvement as a community, being so close to
Anfield and Goodison.
• Although it seems to be very directed at football,
it can also just be for coaching in general, for
sports such as boxing, basketball and gold

14. My logo
• <— this is my logo I have created; I think
with the award being about football and
coaching, it would be fitting to have
Liverpool's stadium in it to show what
it’s about, it also has the name written
clearly to show what it is and what it is
about.

15. The award
itself