pass 2

1. P2: Create a plan for a cross
media advertising campaign
in response to a client brief

2. Information about my film
Date: 20th May 2021
Film name: Goodbye & Good Riddance
It will be a horror film and will be a more mature film for older ages to watch.
This film is intended for entertainment and the horror factor

3. Poster
I will make my film posters 24 x 36 inch when
advertising to fit be posted around main locations,
other than that i would advertise it on moving
transport, social media platforms (such as
Instagram, twitter and Facebook) for free.
My inspiration for this would be The Amazing
Spider-man as when they advertised, they did it
on all cross-media platforms.

4. Advertising
We will advertise my film on billboards,
busses and social media, it will have a big
red bold letters a run across most of the
poster, In smaller sanserif lettering, I
would have the date of release and
where to watch it.
My inspiration for the lettering on the poster
and advert is from IT, as they did a similar
thing with the big bold letter to really
make the title of the film pop out.

5. Target audience
My target audience would be ages 18 to 25 and directed towards both male and females. it wouldn't be directed to
anything younger as it would involve more mature content. it would be in the demographic of the film wouldn't be
discriminated by and would suit all areas and ages over 18.
This is because my film would invlove a lot of graphic scenes that younger people wouldn’t find suitable to watch

6. Quick summary of my film
A summary of this film would be about high-
speed car chases away from demon like
creatures, only stopping for supply runs and
fuel. The end goal is to get to the safe camp
on the other side of country.
I have a few inspirations for the idea of this
film, one being Fast and furious (with the
high-speed cars), The walking dead (with the
zombie like demons) and back to the future
(with its race against time element)

7. Basic design
A basic design for our film would include a sporty
small car with the main protagonist in the driver's
seat, next to him will be his friend with weapons in
either hand. surrounding the car would be the
demon creatures they are trying to escape. finally,
to set the mood it would have a red back drop with
purple clouds to signify a doomsday like setting.
My inspiration for this would be kill thy neighbour,
from the big red lettering and knifes. For the purple
cloudy sky, that is inspired of the film Doomsday.