This document provides an overview of intellectual property rights in the Philippines. It discusses the evolution of the intellectual property office from the Bureau of Patents in 1947 to the Intellectual Property Office established in 1998. It outlines the different types of intellectual property including patents, utility models, industrial designs, copyright and related rights, trademarks, trade secrets, and layout designs of integrated circuits. It provides details on the requirements and terms of protection for each type of intellectual property right. It also shares statistics on intellectual property filings in the Cordillera Administrative Region and Region 1 from 2015-2018.

1. OVERVIEW OF
INTELLECTUAL
PROPERTY RIGHTS

2. REG. PHIL. PAT. OFF.
(1947)
BPTTT
Bureau of Patents, Trademarks,
and Technology Transfer
(1987)

3. INTELLECTUAL PROPERTY
OFFICE
Republic Act No. 8293
January 1, 1998
An Act Prescribing the
Intellectual Property Code and
Establishing the Intellectual
Property Office, Providing for
its Powers and Functions

4. Tuguegarao
Baguio
Angeles
Legaspi
Tacloban
Cebu
Iloilo
Cagayan De Oro
GenSan
Davao
Dumaguete
Zamboanga
City
Naga City
14 IP Satellite Offices

5. INTELLECTUAL PROPERTY
 It is an intangible form of property.
 It is a creation of the human mind.
 It enjoys legal protection.
 It bears goodwill for business.

6. Trade/Service
Mark
Patent
Utility
Model
Layout-design
Copyright
& Related Rights
What are these IP Rights
Industrial
Design

7. CREATION
PROTECTION
COMMERCIALIZATION
THE IP Cycle
ENFORCEMENT

8. WHY
we
should
protect
our
IP?
Exclusive Rights
Increases Market Value
Facilitates Licensing, Franchising and other IP-
base agreements
Avoid unnecessary litigation
Creates Market Identity
Enhances Market Reputation
FIRST TO FILE POLICY
Avoids wasteful investment in R&D & Marketing

9. PATENT

10. PATENT
is grant issued by the government giving
an inventor the exclusive right to exclude others
from making, using, importing, and offering for
sale the product of his invention.

11. CLASSES OF INVENTION
PROCESS
Process of making
a chemical
compound
MACHINE
Television
Smart Phones
MANUFACTUR
ED ARTICLE
A Bicycle
A Table
COMPOSITIO
N OF
MATTER
Shampoo
Cleaning solution

12. Invention
A NEW SOLUTION (RELATED TO) A TECHNICAL PROBLEM
new/novel
-not previously published or disclosed in any form,
anywhere in the world
industrially applicable
inventive step
-not obvious to a person skilled the art
Term of Protection: 20 years from filing date

13. First developed in 1965 by a team of
researchers led by Robert Cade, originally
made for the Gators at the University of
Florida for their school's student-athletes.
Originally produced and marketed by Stokely-
Van Camp, the Gatorade brand was
purchased by the Quaker Oats Company in
1988, which, in turn, was bought by PepsiCo in
2000.
As of 2010, Gatorade is PepsiCo’s 4th-
largest brand, on the basis of worldwide
annual retail sales.It competes with Coca-
Cola's Powerade and Vitaminwater brands
worldwide, and with Lucozade in the UK.
Within the United States, Gatorade accounts
for approximately 75% of market share in the
sports drink category.

14. Non-Patentable Inventions
• Discoveries
• Scientific theories
• Mathematical methods
• Schemes, rules and methods of
-performing mental acts
-playing games
-doing business
-programs for computers
• Methods for treatment of the human or
animal body by surgery or therapy &
diagnostic methods practised on the human &
animal body

15. UTILITY MODEL

16. UTILITY MODEL
technical or functional improvement of an
existing product or technology
new
industrially applicable
Term of Protection: 7 years
from filing date
( no possibility of renewal)

17. Examples of Utility Model

26. INDUSTRIAL
DESIGN

27. INDUSTRIAL
DESIGN
 Any ornamental
 or aesthetic design
 in three-dimensional form
 that gives a special form or
appearance
 to an industrial product or handicraft

28. (TERM OF PROTECTION – 5 YEARS, renewable
for at most 2 terms)
Registrability Requirements
NOVELTY
ORNAMENTALITY

31. IVANKA TRUMP vs. AQUAZZURA
Patent Design Infringement Case

32. Layout Design
of Integrated Circuits

33. Layout Design of Integrated Circuit
original topography or special arrangement
elements of an integrated circuit
intended for manufacture
INTEGRATED CIRCUIT
product composed of interconnected elements
intended to perform an electronic function
Term of Protection: 10 years

34. LAYOUT DESIGN OF INTEGRATED CIRCUIT
(TERM OF PROTECTION – 10 YEARS)

35. COPYRIGHT

36. COPYRIGHT
protection for original expression
literary, artistic, scholarly & scientific creations
also extends to derivative works
exists at the moment of creation
deposit: Philippine National Library/Supreme Court
Library
General Term of Protection: lifetime of the author/artist/
creator and 50 years after his death

37. Audiovisual & cinematographic
works
Books, articles &
other writings
Musical
compositions

38. Letters
Works of drawing, painting, architecture,
sculpture and other works of art
Computer
programs

39. Duration of Protection
orig/derivative life + 50 yrs a.d.
joint authorship last life + 50 yrs a.d.
ano-/pseudonymous 50 yrs fr.public./making
applied art 25 yrs fr. making
photo/audiovisual 50 yrs fr.public./making
General Term of Protection: lifetime of the author/artist/
creator and 50 years after his death

40. TRADE SECRET

41. undisclosed information
confidential information
has commercial value
subjected to reasonable
steps to keep it secret
no formal registration
procedure required

42. TRADEMARK

43. TRADEMARK
• any visible sign
• capable of distinguishing
• the goods (Trade mark) or
• services (Service mark) of an
enterprise and stamped and marked
containers
Term of Protection: 10 years from registration, renewable
for 10-year periods

44. What can be filed under Trademark?
 Trade Name/ Business Name
 Name of Products/ Brand Name
 Logo
 Tag Lines

45.  Certification Mark
 Collective Mark
 Geographical Indication
Special Registration:

46. TRADEMARK as a BUSINESS ASSET
• Exclusive Rights
• Licensing
• Franchising
• Selling/assigning TM to another company
(merger & acquisitions/raising of cash)

47. 47
TRADEMARKS

48. STOBOSA

49. TM
® Jollibee ® Sony
®
REG. PHIL. PAT. OFF.
Reg IPOPHIL

50. Trademark is an Intangible
Business Asset
Value?

51. 2016 Top Global Brands

52. 2017 Top Global Brands

53. *Base on Kantar Worldpanel’s Brand Footprint Study

54. The Mang Inasal Acquisition
• Jollibee acquired the 70% stake of
Mang Inasal, Philippines Inc. for P3
Billion from Injap Investments Inc.
Source: abs-cbnNEWS.com Posted at 10/18/2010 5:43 PM | Updated as of 11/17/2010 9:40 PM
o P300 Million initial payment
o P700 Million for tangible assets
oP2 Billion for IP related assets
(intangible assets)

55. Source: 2011 SEC Form 17-A 4th Qtr.

56. 56
USD 450 Million
Michael Buffer

57. Any visible sign capable of distinguishing the origin, common characteristic,
quality of goods or services of different enterprises under the control of the
registered owner (Sec. 121.2)
Collective Marks

58. identify a good as originating in territory, region or locality, where given quality, reputation or
other characteristic of the good is essentially attributable to its geographical origin.
Geographical Indication

59. TRADEMARK PROTECTION ABROAD
MADRID PROTOCOL
 provides a cost-effective and efficient way for
trademark holders – like SMEs -- to ensure
protection for their marks in multiple countries
through the filing of one application with in single
office (IPO Phils.), in one language, with one set
of fees, in one currency…

60. Trademark
(Identifying Product/
Service Name)
Industrial Design
(Ornamental Appearance)
Patent(Invention)/Utility Model
(Technical Solution to a
Problem:
Product/Composition/Apparat
us, Method/Process/System)
Lay-out Design of ICs
Copyright
(Literary/Art Work,
Design)

61. Filing Fee:
IPR Yrs of
Protection
Fee (Php)
Trademark 10 years 1,121.00
Patent Invention 20 years 2,020.00
Utility Model
Invention
7 years 1,737.20
Industrial Design 15 years
Maximum
1,737.20
Copyright Lifetime + 50
years (General
Rule)
560.00

62. 2018 Filings
IPR CAR Reg. 1
TM 174 38
Patent 26 16
Copyrights 73 84
Total 273 138
Total IPR 411
66%
34%
IPR Filings per Region
CAR
REGION 1
IPR 2015 2016 2017 2018
TM 94 53 145 212
PATENT 22 76 33 42
CoRD 30 47 151 157
Total Filings 146 176 329 411
25%

63. SPOT YOUR IP

64. JEANNE DUGUI-ES DANGKEO
IPSO-Baguio (CAR & REGION 1)
(+63) 939-904-4329