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A presentation on:
Overview of Communicating Nutrition &
Social Media Best Practices
by
Remmy NWEKE, mNUJ, mNGE, mGOCOP
National Coordinator
Media Centre Against child Malnutrition (MeCAM)
Group Executive Editor,
ITREALMS Media group
[ITREALMS, NaijaAgroNet, DigitalSENSE Business Mag.]
@2021
“Quarterly Capacity Building for Members”
organized by
Civil Society Scaling Up Nutrition in
Nigeria (CS-SUNN) Lagos Chapter
On Wednesday, 10th February, 2021
@Celia Penny Foundation Hall, Ikeja-Lagos
Member:
Wikipedia:
 Communication is the act of conveying meanings
from one entity or group to another through the use of
mutually understood signs, symbols, and semiotic
rules.
 The main steps inherent to all communication are:
The formation of communicative motivation or reason.
Message composition. Message encoding.
Oxford defined Communication as:
1. The imparting or exchanging of information by
speaking, writing, or using some other medium, such as
Television (TV) and nowadays the Internet which are
effective tools for communication.
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
- What is Communication? -
Similar or Synonyms:
1. Transmission
2. Imparting
3. Conveying
4. Reporting
5. Presenting
6. Passing on
7. Handing on
8. Relay
9. Conveyance
10. Divulgence
11. Divulgation
12. Disclosure
13. Spreading
14. Dissemination
15. Promulgation
16. Broadcasting
17. Circulation
18. Circulating
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
- What is Communication? – 2 -
2. Summarily, Communications is a means of sending
or receiving information, such as via phone lines or
computers which are largely via satellite
communications because they are transmitted
technically.
3. Primary interpretation: Communication or
Communications cut across Verbal, Non-Verbal
and Written, and nowadays involves Coding and
Decoding, paving the way for social media tools for
communications.
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
- What is Communication? – 3 -
In order to manage the communication of a Civil Society Organisation (s), its
very important for such entities to have a dedicated channels of
communications.
In our world today, Social Media tools are not only means of communications
but very handy and mobile most at times.
So, the importance of this capacity building cannot be over-emphasised,
because even the tools of communicating and receiving information have
continued to change and change our world.
Hence, CSOs are urged to take their capacity building seriously and more
seriously their means of communications to their various communities as mark
of improved commitment.
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
- Commitments by CSOs -
Conscious of the fact that we need to communicate for
improved nutrition in our country, social media cannot be
relegated but embraced.
Therefore, for this consciousness to be fruitful, there are a few
best practices to optimise your communication in 21st century,
especially deploying social media tools to help us in the
campaign to eradicate malnutrition in our society and Lagos
particularly.
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
- Conscious Communication of Nutrition -
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Social Media Best Practices for Nutrition
Social media has been defined as:-
*Interactive digitally-mediated technologies that
facilitate the creation or sharing/exchange of
information, ideas, career interests, and other forms of
expression via virtual communities and networks –
Wikipedia.
*Thus, when used positively can be helpful and when
negatively applied could be harmful.
*Social media presents a powerful communication and
approach too.
*Billions of users connect through this medium to
interact with their families, friends, channels and
favourite products.
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
- Why are we concerned? -
800m -
Chronically
undernourished
159m –
Stunted Children
under 5 50m -Wasted
Children
under 5
2bn+ -
Micronutrient
deficiencies
600m –Rising
Obesity
1.9bn+ -
Overweight
Adults
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
Use simple language
Always check the content to be published
Graphic content is a great ally for better interaction.
Develop original, quality and useful content
Investigate the hours when your contacts and followers
connect with most and are most active.
Use the appropriate social networks for each content. It
should not be the same post on Facebook and on
Twitter. Each network has its personality
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Best Practices Guide -
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
#Hashtag … University of Life:
Hashtags are your main ally to attract new
followers.
Lack of participation means lagging behind in
information and knowledge and therefore
everyone needs time to ensure s/he is online.
We have to develop original ideas, especially on
content.
Particularly, we have to be active!
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Best Practices Guide - 2
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
5 Tweets …
At every CS-SUNN events among others, we have to remain
active and give some good times to using Social Media (SM)
in engagement, at least 5 tweets.
Do not synchronise the accounts of different social networks,
especially if its corporate account.
Quality is better than quantity
Try to respond as soon as possible
Do not accept friend request or follow someone just to have
more followers.
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Best Practices Guide - 3
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
Good manners is VIP …
You have to keep to good manners and you cannot reply to
everyone in the same way because understanding differs.
Good manners on social media: (Instagram, Facebook,
Twitter) matters.
Communication is the art of transmitting, interacting and
participating with other people and good manners in social
media as in life are essential.
Thank, Empathy, Smile, Share, Hear, Respect and Self-
Critical, Sincerity and Humility.
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Best Practices Guide - 4
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
Mindful of Abuse …
Twitter is lately one of the social media platforms
that most people could easily abuse depending on
their understanding of the point at hand.
We must be willing to learn since we are not a book
and no one is a bank of knowledge.
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Best Practices Guide - 5
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
Facebook: The most popular social network
Twitter: a microblog to report news
Instagram: Images with meaning and quality
Google+ for a better positioning for products
Filckr: an image is worth a 100 words
LinkedIn: the labour social network
YouTube: More videos and tutorials (good for
eLearning)
WhatsApp: Freeware, cross-platform centralized
messaging and voice-over-IP service.
Telegram: … and lately, Signal and Ayoba are on the
wave.
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Some popular social media platforms
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
Take care of your profiles on social networks, they
provide more information than you think.
Control the content you post on social networks
Posting too much personal information about
yourself or others on social media is risky.
Apply the basic principle, be forewarned of the
unknown.
Control the geo-location of your profiles and
content on social networks.
Always check your privacy settings
Respect must be a priority
As in life, take care and protect relationships on the
internet
Self-protection/preservation
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Digital Identity:
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
We must think about the information we have on
our fingers and think of the implication we share
with different cadres of people including children,
unfortunately there are some people waiting to
take negative advantage of these for personal
aggrandisement.
So, sometimes, we are not paying attention to what
we post. Its VIP to also, even after posting a
comment or note to take a second look at it so if
there is need to edit and delete within a given time
frame, one can easily do that.
Use of location is good at times, but often it goes to
show we are not at home and paves the way for
thieves or robbers to attack our homes.
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Mindful of Abuse …
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
Use social media only to criticise
Add unknown profiles
Post provocative photos
The daily bombardment
Post anything to groups
Post indirect
Any excuse for a "like"
Always be comparing
Spy-Stalkers and Pedophiles
Get hooked on the bottom 'update’
So, we have to be very careful, especially on the photos
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Notable Bad Practices in Social Media …
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
You need not create accounts on all social media in the
world since you may not likely going to be active on all of
them.
Many work places block the use of social media during
work hours to avoid people becoming nuisances at work
places, etc.
You should avoid posting same thing on Twitter, Facebook
etc when you are not a news media recognised for such
purpose its not good enough and does not make you smart
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Notable Bad Practices in Social Media-2 …
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
The world is in the race for social CHANGE without even
realising it, but we need to know and note that social media
must be used in our favour not against us.
Privacy is a common word but should not be taken lightly.
Social Media is good for presentation of products and corporates
could accept as many as possible but privately not ideal because
it could hunt you later.
Just have in mind that the Internet which is the bases for all
social and new media communication is not private and very
often does not forget .
Be the change you want by communicating appropriately!
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Conclusion - Call To Action -
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
?
Questions & Answers
Thank you!
Remmy Nweke, mNUJ, mNGE, mGOCOP
National Coordinator
Media Centre Against child Malnutrition (MeCAM)
***
Group Executive Editor,
ITREALMS Media group
[ITREALMS, NaijaAgroNet, DigitalSENSE Business Mag.]
Editor@itrealms.com.ng
Editor_ls@digitalsenseafrica.com.ng
08023122558, 08033592762, 08041000475
2021 @MeCAM | CS-SUNN
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
References:
o ICANN.org
o UN declared Decade of Action on Nutrition 2016-2025
https://www.un.org/nutrition/
o Nutrition defined:
Wikipedia
o What is Nutrition?
https://www.google.com/search?q=what+is+nutrition&rlz=1C1CHBF_enNG8
59NG859&oq=What+is+Nutrition&aqs=chrome.0.0l8.2911j0j4&sourceid=chr
ome&ie=UTF-8
o UNICEF
https://www.unicef.org/nigeria/nutrition#:~:text=Nigeria%20has%20the%20s
econd%20highest,is%20currently%20reached%20with%20treatment.
o Best Social Media guide for At-Large Capacity Building 2021
Lilian Ivette De Luque Bruges – ICANNWiki
- References -
The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE
Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE

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Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy Nweke

  • 1. A presentation on: Overview of Communicating Nutrition & Social Media Best Practices by Remmy NWEKE, mNUJ, mNGE, mGOCOP National Coordinator Media Centre Against child Malnutrition (MeCAM) Group Executive Editor, ITREALMS Media group [ITREALMS, NaijaAgroNet, DigitalSENSE Business Mag.] @2021 “Quarterly Capacity Building for Members” organized by Civil Society Scaling Up Nutrition in Nigeria (CS-SUNN) Lagos Chapter On Wednesday, 10th February, 2021 @Celia Penny Foundation Hall, Ikeja-Lagos Member:
  • 2. Wikipedia:  Communication is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.  The main steps inherent to all communication are: The formation of communicative motivation or reason. Message composition. Message encoding. Oxford defined Communication as: 1. The imparting or exchanging of information by speaking, writing, or using some other medium, such as Television (TV) and nowadays the Internet which are effective tools for communication. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - What is Communication? -
  • 3. Similar or Synonyms: 1. Transmission 2. Imparting 3. Conveying 4. Reporting 5. Presenting 6. Passing on 7. Handing on 8. Relay 9. Conveyance 10. Divulgence 11. Divulgation 12. Disclosure 13. Spreading 14. Dissemination 15. Promulgation 16. Broadcasting 17. Circulation 18. Circulating Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - What is Communication? – 2 -
  • 4. 2. Summarily, Communications is a means of sending or receiving information, such as via phone lines or computers which are largely via satellite communications because they are transmitted technically. 3. Primary interpretation: Communication or Communications cut across Verbal, Non-Verbal and Written, and nowadays involves Coding and Decoding, paving the way for social media tools for communications. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - What is Communication? – 3 -
  • 5. In order to manage the communication of a Civil Society Organisation (s), its very important for such entities to have a dedicated channels of communications. In our world today, Social Media tools are not only means of communications but very handy and mobile most at times. So, the importance of this capacity building cannot be over-emphasised, because even the tools of communicating and receiving information have continued to change and change our world. Hence, CSOs are urged to take their capacity building seriously and more seriously their means of communications to their various communities as mark of improved commitment. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - Commitments by CSOs -
  • 6. Conscious of the fact that we need to communicate for improved nutrition in our country, social media cannot be relegated but embraced. Therefore, for this consciousness to be fruitful, there are a few best practices to optimise your communication in 21st century, especially deploying social media tools to help us in the campaign to eradicate malnutrition in our society and Lagos particularly. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - Conscious Communication of Nutrition -
  • 7. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Social Media Best Practices for Nutrition Social media has been defined as:- *Interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks – Wikipedia. *Thus, when used positively can be helpful and when negatively applied could be harmful. *Social media presents a powerful communication and approach too. *Billions of users connect through this medium to interact with their families, friends, channels and favourite products. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 8. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE - Why are we concerned? - 800m - Chronically undernourished 159m – Stunted Children under 5 50m -Wasted Children under 5 2bn+ - Micronutrient deficiencies 600m –Rising Obesity 1.9bn+ - Overweight Adults Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 9. Use simple language Always check the content to be published Graphic content is a great ally for better interaction. Develop original, quality and useful content Investigate the hours when your contacts and followers connect with most and are most active. Use the appropriate social networks for each content. It should not be the same post on Facebook and on Twitter. Each network has its personality The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Best Practices Guide - Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 10. #Hashtag … University of Life: Hashtags are your main ally to attract new followers. Lack of participation means lagging behind in information and knowledge and therefore everyone needs time to ensure s/he is online. We have to develop original ideas, especially on content. Particularly, we have to be active! The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Best Practices Guide - 2 Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 11. 5 Tweets … At every CS-SUNN events among others, we have to remain active and give some good times to using Social Media (SM) in engagement, at least 5 tweets. Do not synchronise the accounts of different social networks, especially if its corporate account. Quality is better than quantity Try to respond as soon as possible Do not accept friend request or follow someone just to have more followers. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Best Practices Guide - 3 Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 12. Good manners is VIP … You have to keep to good manners and you cannot reply to everyone in the same way because understanding differs. Good manners on social media: (Instagram, Facebook, Twitter) matters. Communication is the art of transmitting, interacting and participating with other people and good manners in social media as in life are essential. Thank, Empathy, Smile, Share, Hear, Respect and Self- Critical, Sincerity and Humility. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Best Practices Guide - 4 Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 13. Mindful of Abuse … Twitter is lately one of the social media platforms that most people could easily abuse depending on their understanding of the point at hand. We must be willing to learn since we are not a book and no one is a bank of knowledge. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Best Practices Guide - 5 Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 14. Facebook: The most popular social network Twitter: a microblog to report news Instagram: Images with meaning and quality Google+ for a better positioning for products Filckr: an image is worth a 100 words LinkedIn: the labour social network YouTube: More videos and tutorials (good for eLearning) WhatsApp: Freeware, cross-platform centralized messaging and voice-over-IP service. Telegram: … and lately, Signal and Ayoba are on the wave. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Some popular social media platforms Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 15. Take care of your profiles on social networks, they provide more information than you think. Control the content you post on social networks Posting too much personal information about yourself or others on social media is risky. Apply the basic principle, be forewarned of the unknown. Control the geo-location of your profiles and content on social networks. Always check your privacy settings Respect must be a priority As in life, take care and protect relationships on the internet Self-protection/preservation The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Digital Identity: Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 16. We must think about the information we have on our fingers and think of the implication we share with different cadres of people including children, unfortunately there are some people waiting to take negative advantage of these for personal aggrandisement. So, sometimes, we are not paying attention to what we post. Its VIP to also, even after posting a comment or note to take a second look at it so if there is need to edit and delete within a given time frame, one can easily do that. Use of location is good at times, but often it goes to show we are not at home and paves the way for thieves or robbers to attack our homes. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Mindful of Abuse … Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 17. Use social media only to criticise Add unknown profiles Post provocative photos The daily bombardment Post anything to groups Post indirect Any excuse for a "like" Always be comparing Spy-Stalkers and Pedophiles Get hooked on the bottom 'update’ So, we have to be very careful, especially on the photos The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Notable Bad Practices in Social Media … Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 18. You need not create accounts on all social media in the world since you may not likely going to be active on all of them. Many work places block the use of social media during work hours to avoid people becoming nuisances at work places, etc. You should avoid posting same thing on Twitter, Facebook etc when you are not a news media recognised for such purpose its not good enough and does not make you smart The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Notable Bad Practices in Social Media-2 … Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 19. The world is in the race for social CHANGE without even realising it, but we need to know and note that social media must be used in our favour not against us. Privacy is a common word but should not be taken lightly. Social Media is good for presentation of products and corporates could accept as many as possible but privately not ideal because it could hunt you later. Just have in mind that the Internet which is the bases for all social and new media communication is not private and very often does not forget . Be the change you want by communicating appropriately! The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Conclusion - Call To Action - Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 20. ? Questions & Answers Thank you! Remmy Nweke, mNUJ, mNGE, mGOCOP National Coordinator Media Centre Against child Malnutrition (MeCAM) *** Group Executive Editor, ITREALMS Media group [ITREALMS, NaijaAgroNet, DigitalSENSE Business Mag.] Editor@itrealms.com.ng Editor_ls@digitalsenseafrica.com.ng 08023122558, 08033592762, 08041000475 2021 @MeCAM | CS-SUNN The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE
  • 21. References: o ICANN.org o UN declared Decade of Action on Nutrition 2016-2025 https://www.un.org/nutrition/ o Nutrition defined: Wikipedia o What is Nutrition? https://www.google.com/search?q=what+is+nutrition&rlz=1C1CHBF_enNG8 59NG859&oq=What+is+Nutrition&aqs=chrome.0.0l8.2911j0j4&sourceid=chr ome&ie=UTF-8 o UNICEF https://www.unicef.org/nigeria/nutrition#:~:text=Nigeria%20has%20the%20s econd%20highest,is%20currently%20reached%20with%20treatment. o Best Social Media guide for At-Large Capacity Building 2021 Lilian Ivette De Luque Bruges – ICANNWiki - References - The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE