This document discusses the rise of consumer-to-business (C2B) innovation models and how they are changing the way companies interact with consumers. C2B innovation captures real-time consumer data through open collaboration and crowdsourcing, allowing companies to rapidly adapt to shifting consumer demands. The document introduces AHHHA, a social ideation platform that further enables C2B innovation by facilitating collaboration between users and companies to generate new product ideas and solutions tailored to consumer needs. AHHHA analyzes user feedback and data to help bring concepts to fruition, helping companies innovate more quickly and cost-effectively than traditional consultancy models.

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C2B“Real-Time” Innovation, and
The Data To Support It.
A principal concern facing businesses today is the rise of
Digital Darwinism, and one Silicon Valley based startup
business-to-consumer brands, a common thread is evident –
regardless of industry or business size. Successful companies
possess real-time insight on what consumers want and
continuetoinnovatebaseduponthis.Inordertostayonestep
ahead, the most innovative brands are targeting millennial
audiences, who have grown up in and embrace - an age of
collaboration and technology.
“We live in an era where
technology and society are
evolving faster than the ability
of many organizations
to adapt.
”
~ Brian Solis

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This group of consumers has completely altered the way in which
companies conduct business. In an article for Time Magazine, Jeff
to sell. As a result, the brand value equation has morphed to include
replaced the old model and necessitates a new way of interacting with
the consumer.
However, failure is not the
takeaway message from these
case studies. After all, failure is
not only inevitable, but it also
paves the way for innovation. The
key to achieving success is to fail
forward - to apply lessons learned
from failure to improve odds of
success the next time around.
The aforementioned companies
fell from glory simply because
they stuck to what they knew
instead of embracing change and
introducing something new.
In the past there were two
ways to conduct business:
B2B or B2C. B2C focus was
changing consumer perceptions
towards products or services
through cheeky advertising. As
consumers grew savvier, market
for companies to identify a target
audience and provide insight
based upon data gathered on
consumers. However, technology
has changed the way we
communicate with one another,
and has also changed the way
brands interact with consumers.
B2C companies are now able
to capture data through open
innovation and crowdsourcing,
creating a real time market
research engine. This shift has
given life to a new business
model all together – consumer-
to-business or C2B.
transitioned when the industry shifted from VHS to DVD. However,
listened to customers and providing convenience and affordability
through delivery services, streaming options, and mobile platforms.
“It is not the strongest of the species that survives,
nor the most intelligent. It is the ones most responsive
to change.
”
~ Charles Darwin
“Nobody wants to be the next Blockbuster. Or the
next PanAm, or Kodak. The facts are that almost nine
out of 10 companies that occupied the Fortune 500
list in 1955 no longer exist - Embracing real-time C2B
innovation can prevent your company from seeing
that ultimate death.
”~ Matt Crowe – Founder/CEO of AHHHA

3. © Copyright 2014 AHHHA, Inc.All rights reserved. // www.ahhha.com // (650) 275-3173
C2B is a complete reversal of the B2C business model.Through this model consumers create value for businesses that can be directly translated into
by the crowdfunding model.These C2B models showcase the value of a consumer by actively engaging them in order to bring to life the ideas of the
crowd.These open innovation models cut out the middleman, saving time and money for businesses and ultimately providing the consumer with a
product tailored to their actual needs and wants.
The success of these models is evident in all spheres of our economy – from political
campaigns and disaster relief to startup funding. The C2B model has been proven
far more valuable than most initially thought, especially in social media. In fact,
a way for businesses to brand fan base and increase effectiveness. The ability to
measure data through social media platforms allows businesses to tap into
valuable consumer insight at a far lower cost than traditional methods.This means
companies are listening to consumers and building relationships instead of using
that they must embrace the shift of innovation simply to maintain a competitive
“Great minds discuss ideas, average minds
discuss events, small minds discuss people.
”~ Eleanor Roosevelt
“C2B allows for extreme and rapid adaptability,
by innovating innovation.
”~ Matt Crowe – Founder/CEO of AHHHA
Currently brands are spending
anywhere from hundreds of
thousands to millions of dollars
with innovation consultancies like
IDEO. Money is spent to determine
what’s next and how it can be best
positioned to reach a target audience,
but this is wholly unnecessary
spending. A crowdsourcing company
by the name of AHHHA is on the
verge of taking C2B innovation a
step further. As a social ideation
platform, ahhha.com enables users
to stake claim on their ideas, and
are simultaneously granted access
to the wisdom of millions of users
from all over the world. By driving
real-time collaboration around their
ideas users are able to bring their
platform utilizes feedback from
users in addition to algorithms and
a proprietary methodology to bring
the user’s concepts to fruition. Most
importantly,though,AHHHAcaptures
the attention of Millennials by utilizing
the “Participation Economy” equation:
brand value.

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THE
AHHHA
PLATFORM
“What’s the real magic?
”

5. © Copyright 2014 AHHHA, Inc.All rights reserved. // www.ahhha.com // (650) 275-3173
accurate data ever before seen in history. By substantially decreasing
stimulating consumer engagement. The collaboration amongst users
allows individuals, start-ups, and large enterprises to tap into a level
of intelligence that in the business world - is invaluable. Whether the
AHHHA has the capability to solve small to large-scale consumer
problems through collaboration. With AHHHA, companies can mitigate
ideas essential to their brand. Similar to the revolution of the Internet,
consumers and brands do business – forever.
“Ideas are the beginning point of all fortunes.
”~ Napoleon Hill
Contact us to receive a free
“7 point Innovation Index Analysis”
for your brand or product by referencing this white paper
at c2b@ahhha.com or (650) 275-3173.