Outdoor advertising has been a powerful communication and advertising medium since ages. The medium promises mass reach and visibility like no other electronic advertising mediums. Pacing up with modern times of internet and technology even outdoor advertising is making a shift from static to digital but the change is penetrating the Indian market slowly and steadily. Outdoor advertising remain a crucial media mix when designing an impactful advertising campaign. Currently, outdoor advertising market is worth INR 3085 crore in India.
Unmatched benefits of outdoor advertising -
• Impactful mass reach
• Higher visibility
• An interruptive medium of advertising
• Brands that indulge in outdoor advertising are perceived as premium brands by the audience.
• Enhance the overall impact of an advertising campaign that include other mediums such as television, radio, print and internet.
• Outdoor advertising at strategic locations capture the attention of segmented audience.
• The advent of digital hoardings, digital screens and digital billboards; the digital outdoor advertising has become more interactive, customizable and easy to monitor.
• Captures audience's attention owing to the size, creativity and bright colors of outdoor advertisements.
