Rebecca Bear, Director of Outdoors Programs and Outreach, REI. Opening speaker at the 2017 Open Space Conference, Eyes on the Horizon, Boots on the Trail on May 18, 2017.

2. REI CO-OP
• Rebecca Bear
• Director, Outdoor Programs & Outreach

3. OUTDOOR ACCESS

4. Bay Area Ridge Trail

5. The Bay Area
We have an opportunity to engage a younger more diverse group in a life
outdoors
Approximately 30% of
Bay Area residents are
foreign born
34% of Bay Area
residents are
considered
“millennials”
Millennials are getting
outdoors more than
any other age group
according to the
Outdoor Foundation

6. FOR ALL

7. For All
• We must build on-ramps to introduce future generations to a life outdoors
• We have to challenge the conventional expression of the outdoors and shine a light
on those whose stores haven’t been fully explored

9. More than 1,000 events
designed for women in 2017
Women-focused storytelling
$1M commitment to
nonprofits creating opportunity
for women outdoors
High-performance gear and
apparel for women

11. California and the Outdoor
Recreation Economy
In California, outdoor recreation
provides:
• $85.4Billion in consumer spending
• $6.7Billion in state and local tax
revenue
• 732,000 jobs

13. California Helps to OptOutside on Black Friday

14. To transform we must challenge the
conventional expression of the outdoors

15. A life OUTDOORS IS A life WELL LIVED