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Village Ways


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Presentation by Village Ways at WTM. London 2017

Published in: Travel
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Village Ways

  1. 1. Village Ways: micro tourism at the heart of rural villages – with international reach
  2. 2. 5 villages in need of an alternate source of livelihood - Largely by passed from any benefits of Tourism - Under serious threat of outmigration - Lack of confidence and social security - Reluctance from women to participate in livelihood generation activities The Beginning - Binsar Wildlife Sanctuary
  3. 3. The Village Ways Market Concept Individual village owned tourism enterprises rewarding holiday itineraries for guests Staying in heart of village
  4. 4. Desired outcome for guests • Privileged access • Rewarding social connection with host villages • A celebration of place • Wish to repeat experience in other areas
  5. 5. Desired outcome for hosts • Secondary income • Even economic flow across village families • Capacity building through training • Increase employment, reduce outmigration • Low impact tourism
  6. 6. 10 years of Progress • Pilot area: Binsar Sanctuary , 5 villages in Indian Himalayas • Today 23 villages, India and Nepal • 2,900 bed nights annually and rising
  7. 7. 10 years of Progress- host outcomes & impacts • regular secondary income stream; • good spread of financial benefit through families; • new skills gained; • renewed pride in place and traditions; • increased environmental awareness; • growing entrepreneurship; • indirect benefit from locally sourced building & produce
  8. 8. How do we know we are hitting our objectives? • Guests: post holiday feedback, repeat bookings • Hosts – the income going to each VTE, how does it spread? • Has outmigration reduced? • What are the other impacts?
  9. 9. Transparent financial recording system • System of coding each family, yearly income recorded • Spread of income traceable amongst families • Raw data is passed to an independent source to be verified and analysed.
  10. 10. Measuring financial impacts • Data now included from 16 villages across India. • 2015 first set of data published: in 3 villages 100% of households involved. In 1 village clear reduction in outward migration • 2017 recorded on income by gender, ethnicity and poverty indicators. • 2016/17 316 individuals employed from 261 families, of 18 different castes. • 54% employed from families below poverty line.
  11. 11. Measuring Monetary Impacts • The Pilot Project • Small populations, most families involved with tourism • Figures for annual income from tourism ($250 to $9,000), percentage of village income and gender balance vary, for reasons given later.
  12. 12. Yardstick Reporting Formats: examples
  13. 13. Number of individuals involved varies, with higher proportions engaged in smaller villages.
  14. 14. Higher guest throughput in the initial years resulted in tourism accounting for up to 40 or 50% of family income: now stabilised around 10-20%.
  15. 15. Most tourism income to BPL families; proportion increased slightly. All have>80% BPL except Kathdhara (23%) where BPL involvement is less. In Matkanya, 2 APL people joined, affecting balance.
  16. 16. Reasonable gender balance, 25% to 40% of tourism-related income is paid females. Risal, Dalar and Matkanya appear less satisfactory, as discussed below.
  17. 17. Non-monetary benefits Anecdotal evidence derived from VTE feedback, committee meetings, villagers’ quotes and observations by Village Ways staff.
  18. 18. Impacts • Fairer division of employment across gender • Increased demand for local produce and services, building, farming, transport • Awareness of wildlife • Pride in village life - heritage & culture enhanced • Strengthened social unity
  19. 19. Who needs to know? • Village Ways • Guests • Regional government
  20. 20. THANK YOU