Download to read offline
More Related Content
Similar to Our advertising campaign presentation
More from michelledunbarmedia
Our advertising campaign presentation
- 1.
- 2. Introduction We are DimensionsAdvertising. We are a high quality advertising company that will do the best we possibly can for you. Thank you for taking the time to listen to our Advertising Campaign. Between us we have had separate roles when coming together with our campaign. Jasmine and Michelle: Legal and Ethical and Codes of Conduct. Lily: Proposal Libby: Campaign Schedule Zoe: Audio and Visual We, as a company aim to Produce the best sounding radio advert for our Client. We have worked hard to accommodate all of your requests and we are excited to share our Advertising Campaign with you.
- 3. Our Treatment Running time Wedecided on 30 seconds per radio advert For the Ringwood School advert we will include these points: • GCSES • Ofsted • Open evening dates • Website • Register for open day on website Synopsis of each advert For the Sixth form advert we will include these points: • A levels • Café • Ofsted rating • Open evening dates • Website • Register for open day on website
- 4. Target audiences foreach radio advert School: Primary parents, Secondary students • Middle aged parents Female and Male • NRS scale social grade C1, C2, D or E • Good spending power • 4CS scale ‘The Reformers’ as they would value their own independent judgement as to if Ringwood School is best for their child. They could also be ‘The Mainstream’ as they are people who live in the world of the domestic and the everyday. Sixth form: Primary students, Secondary parents • Aged 15/16 years old student • On the NRS Social Demographic Scale this avatar will have a social grade of D or E as she is still in education and therefore, will most likely be working part time alongside with her education • 4CS Scale this avatar will be ‘The Explorer’ as these people are driven by a need for discovery, challenge and new frontiers and this avatar will be exploring where she wants to go next to carry on her further education, Ringwood sixth form being an option. She will also be ‘The Mainstream’ as their life choices are ‘we’ rather than ‘me’ Key scenes/parts (scripted parts, vox-pop, legal info) • Permission slip for person that’s speaking • Copyright Character list (who is speaking) • School – younger female (student) • Sixth form- Female adult, mature
- 5. Our Script Ringwood SchoolRadio Advert script Speaker: “Ringwood School, providing young people with a high quality teaching experience.” “Offering a diverse and personalised curriculum with 58 courses available.” “In 2017 77% of our students achieved a grade 9-4 in English and Maths.” “Join us here, on our opening day on the 4th of October at 4.30 to 7pm.” “To register visit the school website.” “Ringwood School -Inspired to learn, supported to succeed”
- 6. Ringwood Sixth FormRadio Advert script Speaker: “Ringwood Sixth Form, helping students to achieve their full potential.” “With a range of diverse courses at Key Stage Five and a 99% A level Pass rate and 100% for Vocational Courses and an Outstanding Ofsted report” “Join us for our open day on Wednesday 7th November six pm until Eight pm and find out about our 34 diverse programmes of study and visit the brand new Sixth Form cafe” “To register go to Ringwood School’s website” “Ringwood Sixth Form, Inspiring Students to succeed”
- 7. Our chosen music BensoundWebsite: https://www.bensound.com/ Sixth Form: https://www.bensound.com/royalty-free-music/track/summer Ringwood School: https://www.bensound.com/royalty-free-music/track/ukulele
- 8. Recce Being students atschool we are lucky to be able to have chosen to record our audio advertising adverts in the RSR studio. This is at Parsonage Barn Ln, Ringwood, BH24 1SE. You will find the RSR Studio in the school Geography block. This is a good location as it is easily accessible and has all the equipment in it which we may need. This is a small, quiet room which is ideal to record an audio advert as there will be no interference of any background noise. This is very important as if we were to hear any background noise then it would be difficult to record the perfect audio as we would be distracted. The availability of the room is already set as we have asked the head of the radio station if we could use this space. Also we will need to take into consideration when the school radio station will be live and steaming, as obviously we will not be able to use the studio at this time. As I will be located in the RSR Studio where there are many power sources to supply all of the equipment I will only use the equipment that we may need as I do not want to risk my health and safety and the people in the room with me at that time. From the photos you can see that there is lots of equipment on the floor, some in boxes and some not. As this is a studio there is also lots of wires in the studio which may be a tripping hazard. I am going to make sure that all of this equipment and the wires are kept safety away in the boxes so that nobody trips over them and hurts themselves. Also, if no one is using the spare chair then this will be moved so that nobody trips on the legs. Having all of the equipment and other items tucked away or moved will give the small room more space to record the audio adverts and will reduce the chances of any risks.
- 9. Risk Assessment Task Risk Identified Risk rating SolutionContacts Recording the music track and voiceovers for our radio advert. Tripping over wires. Falling over and hurting ourselves. 4/5 Make sure that there aren’t wires that are not being used lying around on the floor. Parents. Recording the music track and voiceovers for our radio advert. Spilling water on technology and getting electrocuted. 2/5 Make sure that nobody is drinking water around technology and that the drink that they are drinking away from the technology in in a bottle, rather than in a cup. Parents. Task Risk Identified Risk rating Solution Contacts Recording the music track and voiceovers for our radio advert. Tripping over table or chair legs. Falling over and hurting ourselves. 4/5 Make sure that when walking around the room everybody is careful and looks carefully as to where they are treading. Make sure that all Chairs are tucked in underneath tables. Parents. Recording the music track and voiceovers for our radio advert. Wires being unsafe to use, the risk of getting electrocuted. 2/5 Check that there are no signs anywhere telling us not to use certain computers because the cables and wires are unsafe to use. Parents.
- 10.
- 11. Production Schedule Week CommencingWhat is going to be done Who by and where The Equipment that I will need 19th March 2018 Got the Brief for the radio adverts that we are making. By Naomi Beale In: ME2 Computer, notebook, pen. 19th March 2018 Group meeting, discussing initial ideas. By Jasmine, Michelle, Zoe, Libby and Lily. In: ME2 Paper and pens. 26th Match 2018 Split off as individuals to work on tasks separately. Legal and Ethical: Jasmine and Michelle Proposal: Lily Campaign Schedule: Libby Audio plan: Zoe By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1/2 Computer. 9th April 2018 Put all work so far into one PowerPoint. By: Jasmine, Michelle, Zoe, Libby and Lily. At home. Computer. 23rd April 2018 Advertising team meeting to decide upon ideas. By: Jasmine, Michelle, Zoe, Libby and Lily. In ME/2 Paper, Pen. 23rd April 2018 Mood board By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1/2 Computer. 23rd April 2018 Team meeting to review ideas and produce treatment. By: Jasmine, Michelle, Zoe, Libby and Lily. In ME2 Paper, pen, Computer. 23rd April 2018 Script and Audio research By: Jasmine, Michelle, Zoe, Libby and Lily. In ME2 Computer. 30th April 2018 Recce and Risk Assessment By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1 Computer. 30th April 2018 Production plan and Schedule By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1 Computer. 30th April 2018 Plan Pitches By: Jasmine, Michelle, Zoe, Libby and Lily. In ME2 Computer, Paper, Pen 7th May 2018 Deliver presentation By: Jasmine, Michelle, Zoe, Libby and Lily. In Conference Centre Computer 7th May 2018 Blog presentation and Feedback By: Jasmine. In ME1/2 Computer 14th May 2018 Client feedback blog post By: Jasmine .In ME1/2 Computer 14th May 2018 Statement of roles By: Jasmine, Michelle, Zoe, Libby and Lily. In ME1/2 Computer 14th May 2018 Evidence of set up and recording By: Jasmine, Michelle, Zoe, Libby and Lily. In recording studio Camera, SD Card, Memory card. 14th May 2018 Complete Individual advert By: Jasmine in ME1/2 Computer 21st May 2018 Blog other group members adverts By: Jasmine in Me1/2 Computer 21st May 2018 Write Evaluation By: Jasmine in ME1/2 Computer
- 12. Equipment and Actors Equipmentwe will need should be provided in the RSR room that we will hopefully be using. This should include a microphone to record, a mix board to adjust any imperfections in the sound, and a computer to further edit it. For the lower school advert we will be aiming to find a female teacher and ask her to do the voiceover. For the sixth form we aim to use someone from the sixth form, to make it relatable.
- 13. Contingency Plans For ourvoiceover we are planning to use the RSR room, if we are unable to use this room we have planned to either use one of the classrooms in the music block or we will find a small quiet room somewhere on the school site. We have a couple of options for the voiceover, we will either use one of the female teachers from the school with their permission, or if they are unavailable we have decided to use one of the members of our group (Michelle Dunbar) so that it will be easier for us to record. If the equipment we use fails to work e.g. the microphone battery runs out we can always get a backup battery or use our mobile phones instead.
- 14. Codes of Conduct Relevantlegal/ Ethical issues/ Constraints What we will have to consider for our planned campaign: For our planned campaign we are going to have to make sure that we comply with the first four rules of ASA. The first four rules that we must comply to are Compliances, Recognition of advertising, misleading content and Harm and Offence. Compliance- Rules relating to social responsibility and legality. Recognition of advertising- Separation rules and content rules to ensure that ads are not mistaken for editorial. Misleading advertising- Substantiation (evidence to prove claims); pricing; the use of the word “free”; availability of products, comparisons testimonials and more. Harm and Offence- Rules to ensure that ads do not cause harm or serious or widespread offence. We will not be using Vox Pops in our radio advert but if we were to we would have to consider consent. If one of the people that we were recording was under 18, then they are technically still a child, so therefore would need parental consent to be featured in our radio advert. However, if the person that we are using is over 18, then they are technically an adult and can then give their consent themselves.
- 15. When making ourradio advert, we are going to have to consider copyright, we are going to have to make sure that we do not accidentally copy any work that other people have made as we do not want to be accused of doing so. This means that before we start to create our radio advert, we must do some research to avoid doing the something that is copyrighted. As well as this, we may have to consider copyrighting our final product as well as we want it to be completely unique to Ringwood School. When creating our advert, we must make sure that no slander or libel is being used. We must choose our wording carefully to make sure that we are not giving away any false information to the public. Ideally, for our radio adverts we are going to record somebody speaking about the School and Sixth form. To do this, we are going to have to make sure that we get permission from the person that we are using, if this person is under 18, then they are technically still classed as a child so therefore, will have to get a permission slip signed by a parent or carer. If the person that we use is over the age of 18, then they are technically still an adult and will therefore, be able to sign the permission slip themselves. We will also have to consider royalties when recording our advert. We are planning to have some music in the background of our advert. If we are using music that somebody has made, then we are going to have to pay the producer of the music that has been made. We will make sure that in our adverts, there is no offensive, language, behaviour or material that has the intent to offend anybody and have the interest of the public in mind.
- 16. Rule: What itdoes: How it could affect our ad: Compliance Advertisements should not mislead or cause serious or widespread offence or harm, especially to children or the vulnerable. Our radio advertisement should not offend anyone and not cause harm to both children and adults. They should remain neutral and not cause any bias to occur. Recognition of advertising This rule is intended to protect consumers from misleading marketing communications. Our radio adverts must be truthful and not contain any misleading information that may lead to the consumer to become confused. Misleading advertising This rule is intended to protect consumers from misleading advertisements. We must not hide information from the consumer and present everything needed in the radio advertisement. Harm and offence Advertisements must not be harmful or offensive. Our advertisement must not cause harm to anyone and must not cause serious or widespread offence. Children Children must be protected from advertisements that could cause physical, mental or moral harm. We must not put children in harm’s way if we choose to include them in our radio advert. Ofcom: Ofcom will make sure that the people listening to our radio adverts will be protected from harm. The radio spectrum is also used in an efficient way meaning that the radio will be available to as many people as possible which means that a large amount of people will hear our advertisement. BBFC: we have to make sure that our radio advertisement is suitable for all ages and follows the rules as it is to be heard by both children and adults.
- 17. Conclusion We are ahighly dedicated advertising company that are supportive and co- operative for our Clients. The ideas that we have presented today are thoughtful and innovative. We aim to achieve in producing the highest quality product for you, our Client. We hope that you will consider using us to advertise both your School and Sixth Form and that we have catered to your requests. We look forward to hearing your feedback and hope that we will be working with you in the near Future. Thank you for your time.