Case Study: “Jura Watches - Online sales from £0 to £1m+ in less than 12 months” – Matt Warren - Veeqo Matt is eCommerce veteran with over 12 years experience selling stuff online, founded Jura Watches, UK largest online luxury watch retailer. Crowd funded seed funding for latest startup Veeqo, which helps retailers sell on multiple channels easily.

1. Matt Warren
Founder of @JuraWatches @Veeqo
matt@veeqo.com
@mattwarren78

2. Launched November 2007
Retail shop off Bond Street, London

5. 2007
2013

6. Sales from a standing start HUSTLE HARD
●
Good Content drives traffic
●
Trolled watch forums to find niche brands not sold in UK
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No competition means cheap PPC and easy SEO
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Forum posting on relevant threads
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Not allowed to discount, so solution was to offer free gift
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Awesome customer service
●
PARTIES

7. Year
Unique Visitors
Online Turnover
PPC
Organic Search
Direct
2008
370,000
£1,010,000
45%
45%
10%
2009
606,000
£1,270,000
25%
45%
30%
2010
887,000
£1,600,000
20%
55%
25%
2011
1,000,000
£1,750,000
18%
58%
24%

8. Timing
Desperation
Being Bold