2019 Niche College Applicant Survey of Student Confidence and ConcernsWill Patch
This was the fourth year that Niche has surveyed students between May 16 and June 30 to learn more about their search and decisions. This year’s survey was responded to by 16,981
students. You will find:
- Feedback about visits, applications, acceptances, and enrollment
- Issues faced by students
- What students look for in a school
- Student satisfaction
- Student borrowing trends
- Student confidence
- Social media usage
- Effect of the “Varsity Blues” scandal on student perceptions
Single parents face unique obstacles when they pursue higher education. These scholarships, exclusive to single parents, are designed to ease a single parent’s path to graduation, and support their goals to secure a better job and life for their family.
Jordan Porco Foundation Development PresentationDeirdre Tindall
The Mission of the Jordan Porco Foundation is to prevent suicide in the high school, college, and college entry student population that is often the end result of significant emotional disorders triggered by stress and/or not recognized within the person until it is too late. We do this in the name and spirit of Jordan Matthew Porco, who died by suicide in 2011. We’re in it for life.™
2019 Niche College Applicant Survey of Student Confidence and ConcernsWill Patch
This was the fourth year that Niche has surveyed students between May 16 and June 30 to learn more about their search and decisions. This year’s survey was responded to by 16,981
students. You will find:
- Feedback about visits, applications, acceptances, and enrollment
- Issues faced by students
- What students look for in a school
- Student satisfaction
- Student borrowing trends
- Student confidence
- Social media usage
- Effect of the “Varsity Blues” scandal on student perceptions
Single parents face unique obstacles when they pursue higher education. These scholarships, exclusive to single parents, are designed to ease a single parent’s path to graduation, and support their goals to secure a better job and life for their family.
Jordan Porco Foundation Development PresentationDeirdre Tindall
The Mission of the Jordan Porco Foundation is to prevent suicide in the high school, college, and college entry student population that is often the end result of significant emotional disorders triggered by stress and/or not recognized within the person until it is too late. We do this in the name and spirit of Jordan Matthew Porco, who died by suicide in 2011. We’re in it for life.™
Assuming most or all of you have a college degree or two and that your degree was the second or third biggest purchase of your life…
Was your degree a good value? Do you feel like you got what you paid for? Anyone want a refund???
Are you still deriving benefits from the degree – or has the dividends shrunk over time?
Do any of you wish you had shopped around more before attending the institution? What additional questions would you have asked?
This presentation examines the rise of students as informed consumers.
The Value of Fit: Helping First-Generation Students Find Their Path After Hig...Nicole Hornsby
A live presentation from two district leaders who have achieved dramatic results in helping first-generation college-going students transition to college. With college readiness a strategic priority, Chicago Public Schools increased 2- and 4-year college enrollment from 50% to 63% of graduates district-wide and more than tripled scholarship dollars received. You will learn about their strategies that helped first-generation students, best practices for defining future-ready milestones, and implementing measurable postsecondary goals.
The rising cost of college is spurring many young adults to re-evaluate their post-secondary education options. See what Millennials are saying about it.
https://www.juniorachievement.org/web/ja-usa/critical-issues
Middle School Counselors’ Toolbox for Career Explorationccpc
Susan Hunt
Coordinator, Employment Development/Business Partnerships
Glendale Unified School District
Glendale, CA
Laura Castagnari
Counselor
Toll Middle School
Glendale, CA
Jan Swinton
Associate Dean & Instructional Workforce Development
Glendale Community College
Glendale, CA
Middle School counselors now need interest surveys, job statistics, career pathway information, and familiarity with the local postsecondary offerings in order to be wise 1802 facilitators with students and parents. Glendale Unified and Glendale Community College teamed up to fill this toolbox and empower these counselors to deliver great guidance!
Dan Blake
Career Development Specialist
Sonoma County Office of Education
Santa Rosa, CA
This presentation will provide multiple examples of ways to infuse career awareness and exploration into existing middle school structures. The Sonoma County Career Development Specialist will share program goals and standards, program planning and implementation procedures, program structure, and effective activities and curricular materials. Useful handouts will be provided.
Searching and Applying for Scholarships Parent Webinar 2019CollegeBoardSM
The College Board hosted a webinar to share information with parents about how to help your child search and apply for scholarships. The webinar was hosted by Priscilla Rodriguez at the College Board. Learn more at collegeboard.org/parents.
Getting Ready for College Applications Parent WebinarCollegeBoardSM
The College Board hosted a webinar to share information about how parents can help their children get ready for college applications. The webinar was hosted by James Montoya from the College Board and featured MJ Knoll-Finn from New York University and Jerry Pope from Niles North and Niles West High Schools. Learn more at collegeboard.org/parents.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
Higher Ed Marketing and Enrollment in the Age of COVID-19 and BeyondMatt Cyr
The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks.
To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.
In this webinar we’ll review the results of the survey and discuss how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.
We’ll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.
From this webinar, you’ll learn:
- What prospects and students are saying about higher education’s response to the crisis
- Current thinking on online learning, education deferment and academic program interest
- How to communicate effectively and appropriately during a pandemic
- How to bring your campus and culture to life virtually
- How to use the pandemic as a way to question communications expectations and turn challenge into opportunity
NSI 2014: The “Why” of Strengths and the “How” of HopeNaviance
In this Gallup keynote address presented by Brandon Busteed, learn how students chase academic success, a good job, and a great life by doing what they do best and by being hopeful throughout the process.
Dr. Robert Hill, Ed.D., a professor in Nova Southeastern University's Ed.D. in Higher Education Leadership program, speaks on "Managing the Enrollment Funnel in these Challenging Times" as part of the first webinar presented by the New England Association of Graduate Admissions Professionals (NEGAP). Dr. Hill, an expert in student services, will discuss how admission strategy can be tailored to meet the needs of prospective students in the current economic environment.
Assuming most or all of you have a college degree or two and that your degree was the second or third biggest purchase of your life…
Was your degree a good value? Do you feel like you got what you paid for? Anyone want a refund???
Are you still deriving benefits from the degree – or has the dividends shrunk over time?
Do any of you wish you had shopped around more before attending the institution? What additional questions would you have asked?
This presentation examines the rise of students as informed consumers.
The Value of Fit: Helping First-Generation Students Find Their Path After Hig...Nicole Hornsby
A live presentation from two district leaders who have achieved dramatic results in helping first-generation college-going students transition to college. With college readiness a strategic priority, Chicago Public Schools increased 2- and 4-year college enrollment from 50% to 63% of graduates district-wide and more than tripled scholarship dollars received. You will learn about their strategies that helped first-generation students, best practices for defining future-ready milestones, and implementing measurable postsecondary goals.
The rising cost of college is spurring many young adults to re-evaluate their post-secondary education options. See what Millennials are saying about it.
https://www.juniorachievement.org/web/ja-usa/critical-issues
Middle School Counselors’ Toolbox for Career Explorationccpc
Susan Hunt
Coordinator, Employment Development/Business Partnerships
Glendale Unified School District
Glendale, CA
Laura Castagnari
Counselor
Toll Middle School
Glendale, CA
Jan Swinton
Associate Dean & Instructional Workforce Development
Glendale Community College
Glendale, CA
Middle School counselors now need interest surveys, job statistics, career pathway information, and familiarity with the local postsecondary offerings in order to be wise 1802 facilitators with students and parents. Glendale Unified and Glendale Community College teamed up to fill this toolbox and empower these counselors to deliver great guidance!
Dan Blake
Career Development Specialist
Sonoma County Office of Education
Santa Rosa, CA
This presentation will provide multiple examples of ways to infuse career awareness and exploration into existing middle school structures. The Sonoma County Career Development Specialist will share program goals and standards, program planning and implementation procedures, program structure, and effective activities and curricular materials. Useful handouts will be provided.
Searching and Applying for Scholarships Parent Webinar 2019CollegeBoardSM
The College Board hosted a webinar to share information with parents about how to help your child search and apply for scholarships. The webinar was hosted by Priscilla Rodriguez at the College Board. Learn more at collegeboard.org/parents.
Getting Ready for College Applications Parent WebinarCollegeBoardSM
The College Board hosted a webinar to share information about how parents can help their children get ready for college applications. The webinar was hosted by James Montoya from the College Board and featured MJ Knoll-Finn from New York University and Jerry Pope from Niles North and Niles West High Schools. Learn more at collegeboard.org/parents.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
Higher Ed Marketing and Enrollment in the Age of COVID-19 and BeyondMatt Cyr
The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks.
To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.
In this webinar we’ll review the results of the survey and discuss how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.
We’ll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.
From this webinar, you’ll learn:
- What prospects and students are saying about higher education’s response to the crisis
- Current thinking on online learning, education deferment and academic program interest
- How to communicate effectively and appropriately during a pandemic
- How to bring your campus and culture to life virtually
- How to use the pandemic as a way to question communications expectations and turn challenge into opportunity
NSI 2014: The “Why” of Strengths and the “How” of HopeNaviance
In this Gallup keynote address presented by Brandon Busteed, learn how students chase academic success, a good job, and a great life by doing what they do best and by being hopeful throughout the process.
Dr. Robert Hill, Ed.D., a professor in Nova Southeastern University's Ed.D. in Higher Education Leadership program, speaks on "Managing the Enrollment Funnel in these Challenging Times" as part of the first webinar presented by the New England Association of Graduate Admissions Professionals (NEGAP). Dr. Hill, an expert in student services, will discuss how admission strategy can be tailored to meet the needs of prospective students in the current economic environment.
Lyrics to the song "We build the world we want" performed by the youth participants at the Regional Ministerial Education Conference in Istanbul, Turkey (December 2013)
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
College Readiness & Career Exploration: The Value of Engaging High School Students in Experiential Learning Before Collge
Naviance Summer Institute 2015
This guide contains useful articles and descriptions of several programs for families with students who are considering deferring admission to college for a semester or academic year.
Americans believe a college education is worth the money, but they don’t believe college is affordable and don’t know where to go to get reliable information about financial aid, according to the findings of an extensive research study conducted on behalf of a broad coalition of higher education associations and institutions. The study identifies a wide gap between what the public knows about financing higher education and what it believes it knows. The study overwhelmingly showed that the public is not aware of how much financial aid is available to help meet college bills or where to find it. They also greatly overestimate the price of attending college. Overall, the study revealed six key findings:
- The public worries a great deal about the price of college. Seventy-one percent of those surveyed believe that college is too expensive. Additionally, 79 percent of African Americans and 82 percent of Hispanics are more likely to think that college is not affordable.
- Despite the public’s worries about the affordability of higher education in general and a positive self-assessment of their personal ability to afford it, the public has a distorted view of what it costs to attend college — thinking it costs considerably more than it does.
- Fifty-five percent of those surveyed do not think colleges try to keep the amount they charge at affordable levels for families, and 80 percent think colleges and universities make a profit.
Myths and Realities about Paying for College
Myth: You really don’t need college to be a success — look at Bill Gates.
Reality: Bill Gates’ story is exceptional. Today, the average annual income of male fulltime workers with a bachelor’s degree is over 50 percent higher than for those with a high school diploma. Those with an associate degree earn 20 percent more than high school graduates. The earnings differentials are larger for women. Today, some postsecondary education or training is necessary for almost every good job.
Myth: Only minorities get extra help.
Reality: Very little aid is awarded solely on the basis of students’ race or ethnicity. Generally, students from racial or ethnic minority groups are more likely to receive scholarships because they are more likely to have financial need.
Myth: Community colleges offer only vocational education.
Reality: Community colleges provide a wide range of educational options, all at a low cost to students. Open admissions, nearby locations, a wide array of courses, flexible class schedules, and low tuition prices make community colleges readily accessible for everyone.
Myth: There is no basis for the soaring increase in college prices.
Reality: Colleges are trying to do even better, searching for new and innovative ways to cut costs and minimize tuition increases.
Source: https://ebookscheaper.com/2022/05/03/a-college-education-is-a-sound-investment/
As part of a class competition, in which only 1 group out of the 5 (or none) received the "A" grade, my team had to create a possible plan to help increase awareness of and enrollment at the school.
The client loved our proposal and our professor loved how we creatively presented it, giving us the only "A".
Building Your Transfer Student Outreach Action PlanGil Rogers
Transfer student recruitment has become an integral part of today's enrollment management landscape. What once was a "take what you get" population at many institutions is now a strategic priority.
This presentation showcases recent research by Chegg of current community college students and their near-term plans for finding, comparing, and choosing the next step on their educational journey.
Supporting Students’ Civic Agency, Leadership, Well-Being, and Academic Succe...Bonner Foundation
This presentation captures evidence-based practices for campus programs that connect support for diverse, low-income students access and attainment with intentional co-curricular and curricular experiences in community engaged learning. This session was presented by the Bonner Foundation at the 2021 AAC&U Conference on Diversity, Equity, and Student Success by Ariane Hoy, Vice President; Arthur Tartee Jr., Alumni Network Manager; and Rachayita Shah, Community-Engaged Scholarship Director.
The Context for Civic Learning and Engagement in Higher Education TodayBonner Foundation
A special presentation by Dr. Dawn Whitehead, Vice President of the Office of Global Citizenship at AAC&U for the 2019 Bonner Fall Directors and Community-Engaged Learning.Meeting.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Osu imc team project
1. The Ohio State University
Current Students
Presented by: The Gordon Geeks
2. Meet the Geeks!
Bryanna Rinaldi- 4th year senior, from Cincinnati, OH
Music & Entertainment Industry SA, Warner Music Group Intern
Christine Hettinger-4th year senior, transfer student from
Sinclair; Warsaw, OH native; Marketing & Intern’tl Bus
Abercrombie & Fitch Intern, FisherCares
Kathryn Edwards-3rd year senior from Dallas, TX; Psych Minor
Business Scholars Leader, Fisher Alumni Mentoring Program Director
Mark Cunliffe-4th year senior, transfer student from Ohio U
OSU Ticket Office Intern, Columbus International Film & Video Festival Volunteer
Kylie Pachol- 4th year senior from Warren, OH
Columbus Blue Jackets, Kappa Alpha Theta
DeGerald Edwards-4th year senior from Columbus, OH
Council of Black Student & Administration President
4. Presentation Overview
Advertising Problem – Current students feel
disconnected with The Ohio State University
Strategy Overview - Encourage student involvement
by engaging students outside the classroom in ways
that make our big university feel like a small
community
5. Research Findings
7 focus groups + 18 individual interviews – 61 total
76 respondents to online survey
Size: both an Asset & Liability
Large classes, students don’t feel special VS. diverse
population, abundance of activities
Involvement: opportunities are paralyzing
Students uninformed or unmotivated to find niche
Pride: Students generally like “Midwest” atmosphere
Attend OSU because of family & friends, worldwide respect
6. Research Findings - Brand Delivery
Positives:
Sporting Events- Football,
Baseball, Men’s Basketball
Games
Entire town seems to wear
scarlet & gray
Mirror Lake Jump
Athletic Facilities- RPAC,
ARC, JO, Schottenstein
The Oval
Orientation, Convocation,
Graduation
Academics
Diversity
Opportunities:
Parking
CABS bussing system
Classrooms
No technology, crowded
desks, uncomfortable seats
Contact with advisors
Hard to make appointments,
get information on scheduling
Safety
Transfer orientation
Streamlining Student Events
Calendar and Student
Organizations
8. Target Segments
Dissatisfied Students
Uninvolved, lost in the crowd, wish they had chosen a different
school, Transfer Students whose expectations not met
Apathetic Buckeyes
Go to mainstream events, need push to get involved, involved late in
college, not leaders
Buckeyes from Birth
Strong connection, associate OSU with powerful & respected people,
ambassadors, content with involvement
9. Target Segment - Apathetic Buckeyes
Profile: “Taylor Gramby”
2nd year Strategic Communication major; 20 years old
Works part-time at local Target, member of Block “O”
Follows President Gordon Gee on Twitter, occasionally
checks OUAB Calendar for events on smartphone
Favorite Moment: Studied abroad & someone yelled
“OH” to him in Athens, Greece airport
10. Research Findings - Consumer Insight
“I want to be someone more
than just a dot number.”
- 4th year Transfer Student
11. Positioning Statement
For Apathetic Buckeyes, The Ohio State
University offers a wide variety of ways to
connect to the university that create a
community within campus because compared to
other Midwest universities, we use the size and
diversity of the student body to maximize
opportunities for students to engage in activities
customized to their personal interests.
17. Visual Advertisements - Research
Ad Placement Survey -76 respondents
76% of students ride CABS bussing system less than
monthly.
Football (92%) & Basketball (62%) games most
popular programs watched on TV by current OSU
students
61% of students read The Lantern, 49% Uweekly
Followed by 25% with the Dispatch, 12% reading 614
Students rarely frequent osu.edu sites.
OUAB the most with 20% visiting
18. Visual Advertisements - Research
“Like” OSU-related things on Facebook VERY popular
98% of students like an OSU related page such as their college,
Gordon Gee, or Ohio State Football
98% visit Facebook daily; Most “too many times to
count”
60% of students don’t use twitter
Most users have it synced with Facebook
Follow Gordon Gee, Ohio State, specific colleges
Apps VERY popular.
Only 12% said they would NOT use an Ohio State application
20. Execution - Convocation
We’re Big.
We’re Big On Involvement
Greek Life
Religious
Academic
Stage, Food
Social
Philanthropic
Major-Specific
A1-Alpha Phi
A2-Kappa Phi Lambda
A3-Kappa Sigma
A4-Lambda Chi Alpha
A5-Omega Psi Phi Frat
A6-Omega Tau
A7-Phi Beta Sigma Frat
A8-Phi Delta Theta
A9-Phi Gamma Delta
B1- Chinese Christian
B2-Christian Dental As
B3-Christian Graduate
B4-Christian Legal Soc
B5-Christian Science Or
B6-Coptic Youth Fello
B7-Fellowship of Cam
C1-BuckWild
C2- Academic Team
C3-Academy of Manag
C4-Accounting Associa
C5-AGRIBUSINESS/NAMA
C6-Agricultural Communicators of Tomorrow
C7-Agricultural Education Society
C8-Agricultural Systems Management Club
Color-Coded Map with all
organizations listed
Sticky Notes
21. Execution - Student Involvement Fair
Giant dry-erase board with vinyl lettering
for students to input own their “Big Ons”
23. Execution - Student Involvement Fair
We’re Big. Big On…
Go to
BigOn.osu.edu/YourBigON/y2X7790
To retrieve your “Big On.”
Card with photo
retrieval info
+
Magnetic
picture frame
with punch-out
calendar
square magnets
24. Execution - Big On Random Acts of Kindness
Canned food drive; end of fall quarter/before break
Measure groups’ donations by weight
Winners receive a luncheon with Gordon Gee
Run time: one month
25. Execution - Big On Taste of OSU
Coordinate a booth providing buckeye candies
Distribute flyers denoting the 120+ ethnic and
cultural student organizations
We’re Big.
Big On Small Samples
26. Execution – Big On 1-on-1 Conversations
Student/Faculty Picnic On the
Oval
3rd Sunday in May
Costs to budget will include
catering the food and drinks for
the attendants
27. Execution – Big On Lasting Impressions
Graduation is a pivotal and memorable time in an
individuals life
Taking years of experience and education with you
that shapes your future
Time of reflection on memories
A key chain, like the experience, can be taken with
them wherever they go
Serves as a constant reminded of their connection to
the university in years to come
28. Execution - BigOn.osu.edu
Links to:
Ohio State event calendar
BigON events
Student Organizations
Campus Map
CABS bus route
information
29. Execution - Smart Phone App
Carmen access
Events calendar
Student organization site
30. Execution - Mandatories
The Official Ohio State University logo on bottom right
corner of all print ads
Big On Font “Century Gothic”, “khand” font inside blank
Website address on all creatives
31. Campaign Calendar
Freshmen orientation
• Late June – Mid August 2011
Convocation:
• September 19th 2011
Involvement Fair:
• September 19th 2011
Food Drive:
• Month of Nov
Taste of OSU:
• Friday, January 27th 2012
Picnic:
• Saturday, May 18th 2012
Graduation:
• Sunday, June 12th 20102
32. Communication Objectives
By the end of the nine-month campaign period, increase the
level of Apathetic Buckeyes involved in student
organizations by 20%.
By the end of the nine-month campaign period, increase the
lasting connection of Apathetic Buckeyes to Ohio State by
30%.
By the end of the nine-month campaign period, maintain
the current loyal students interest in Ohio State by 100%.
33. Budget
We're big ON: SMALL BUDGETS
Item Name
Qty
T-Shirts
Note-Pads
Magnet Frames
Maps
Web Page
Website Maintenance
Cell Phone App
Uweekly Ad Space
Lantern Ad Space
Large Print Ads (3x4ft)
Lunch with Gee
Student/ Faculty Lunch
Big ON: Board
Total Campaign Cost
(Annual)
3,040
3,040
3,040
3,040
1
1
1
3
3
10
25
500
1
Cost per
Total
$
5.00 $
$
0.80 $
$
0.65 $
$
0.49 $
$
4,000.00 $
$
530.00 $
$
5,000.00 $
$
1,580.00 $
$
1,823.10 $
$
58.00 $
$
15.95 $
$
12.95 $
$
500.00 $
$
15,200.00
2,432.00
1,976.00
1,489.60
4,000.00
530.00
5,000.00
4,740.00
5,469.30
580.00
398.75
6,475.00
500.00
48,790.65
34. Campaign Effectiveness & Accountability
Web Analytics
Website Hits, Hot Spots for popular links
Number of downloaded Applications
Compare the increase in percentage of students
participation in campus organization
My name is DeGerald and this is our group: Byranna, Christine, Kathryn, Mark and Kylie.
We will give you an overview of the research that led to our target segment. Next we will touch upon our marketing and communication strategy and the execution of our camp. We will then finish with a brief overview of our presentation and answer any questions that you may have.
We began our analysis by identifying that there was a disconnect with our target segment and the university. Therefore the goal of our campaign is to engage our target segment and create a connection with Ohio State. DeGerald stop
You can’t have a solid campaign without research, so we started with 7 focus groups and 18 individual interviews and then followed up with a survey to gain a keener insight as to which direction to take.The common themes of what are respondents were telling us seemed to fall into three categories: size, involvement, and pride. Size-it’s no secret that we are a large university, and our respondents touched on the size being both a positive and negative, saying that they feel like they get lost in the crowd, but they also recognize that because of the size they are given more opportunities to get involved in a broad spectrum of things from student organizations to university sponsored eventsThat being said, while students are aware of the opportunities to get involved, they don’t necessarily do so. A lot of the respondents expressed that they would have liked to get involved but feel overwhelmed or unmotivated to do so.students who feel less connected to the university either because of its size or the lack of direction they felt they received as transfer students –still the vast majority of our respondents are still very proud to say they attend The Ohio State University.
Highlight what students really liked about the university, and where we found some opportunities to improve (lists)Should be noted that from our research we found that the more involved the students were, the less negative things they had to say about the universityStreamlined events calendar so every students can customize their experience. Student organizations should be easily filtered to find what they are looking for based on their interests. Right now, sites look convoluted and continue to overwhelm students.
Students also expressed that they really like the “O-H-I-O” TV spot played during games
Based on our research we decided to segment current students based on involvement. Dissatisfied students are uninvolved, and are mainly just here to get in and get out. They don’t really spend a lot of time on campus. Apathetic Buckeyes like Ohio State, tend get involved in the popular social events but not much else.Buckeyes from birth are extremely involved in all aspects of campus life and have very few negative things to say about the university.
Briefly touch on why this person is a perfect example of an apathetic buckeye.
When we were doing our research we kept hearing similar themes of how the students felt like they were getting lost in the crowd of such a large university, and this quote from one of the respondents kept sticking out in our minds: “I want to be someone more than just a dot number.”
Yeah we are big. But it’s because we’re big that we have this incredibly personalized experience we’re able offer you. Which led us to our big idea..
Christine Stop
Bryanna begins. Our ads emphasize contrast. We’re taking miniature cross-sections from student life and showing how a huge university can make them student-specific. We picked universal student experiences that anyone can easily participate in, and make them seem less intimidating by magnifying them. By highlighting specific examples in our campaign, we hope to show that any student can have a unique connection with the university. As you can see, our “Big On Runner’s High” ad discusses a personal story and highlights the sports clubs and intramural teams available at OSU. Many students were actively involved in. sports in high school, and maybe weren’t good enough to be on a varsity team here, but there are many organizations they can still be a part of to reach that element
Our “Big On Small Cars” ad emphasizes the sustainability and environmental efforts around campus using the example of the student team who built the award winning Buckeye Bullet. The car broke the sound barrier which is a phenomenal accomplishment, which shows how even small student organizations can acheive really big things.
Our “Big On Small Samples” ad illustrates the diversity on campus as well as the different cultural and ethnic organizations through an individual student’s story about attending the Taste of OSU. We wanted this ad to appeal to international students, who are a large population here, and attending the Taste of OSU can make them feel like they’re back at home as well as get the opportunity to join a community of their same ethnicity. This also offers the chance for all students to learn more about other cultures they may be interested in, and join regardless of being the same ethnic group.
Our “Big On Awkward First Dates” ad highlights social connections that students can make at the university. Our personal story actually uses the example of an awkward first date, but also explains how easily relationships can be formed here on an individual level, regardless, and even because of OSU’s large size. Unexpected relationships can happen anytime and anywhere, from a new friend in class, to the first people you meet in your dorms, to the faculty that inspires you on a day to day basis. Now my fellow geek Katy will continue to explain our creatives.
Kathryn begins. Talk about where each would be placed. Talk about how reach would be an inappropriate use of funds for television advertisements, although many students watched them. We also feel like students participate in “game day festivities” that distract students from being attentive during televised games.Magazines more appropriate because students take time to read them.
Online/social media driving force in campaign because current students use so often.
Note that ellipses extend over fabric because they wrap around the side.Orientation first official touchpoint with student. Sets impression for entire summer. Return home & wear shirt find other students/alum from OSU & get excited.Involvement is set as expectation. It’s the norm.
Convocation sets the tone for how the university will run. Important to give map to make chaos seem more manageable. This will reduce choice overloadPost-its have utility, can be used over year to remind students
Encourages thoughtfulness about how campaign applies to them. Personalized message.Forces them to process message
Photo. Can be used as Facebook, Twitter, etc. Profile pictures
Forces them to get on website from the beginningSomething that will remind them of the bigger message by putting it on their refrigerators or magnetic calendars.
Incentive is very associated with OSU. Gee admired- so many people follow him on twitterMotivates people to physically get involved because they want to win and to help outCosts would be cheap – volunteers can keep track of donations, costs would just include catering the lunch
Information will be easily available to all students who wish to attend and are interested in worldly cuisine, as well as international students. Flyer have more information to make all the tables seems less overwhelmingBuckeyesrepresetative of OSU culture
Insight from focus groups– relationships with professors connect students to the university after graduationLaid back social atmosphere, oval is an easily accessible location that can accommodate a large group of peopleNetworkingOccurs 3rd Saturday in May- people can attend outside of classes
The ultimate goal is for students to have a positive connection to brand OSU. The keychain symbols OSU’s appreciate of them and their contributions to the university. OSU is is Big On you engraved in metal keychain.
Links to Ohio State event calendar (including branch campuses)We want it to be the main gate way for students to the university. Something students can set as their homepage or bookmark. Use frequently
The links students use most. Great utility.
The official OSU logo will always be in the bottom right corner and there will be a standard “Big On” font for all types of ads regardless of the medium. The website will be on all creatives in order to help drive traffic to the website.Katy stop.
This is a basic overview of the dates for our specific events held throughout the entire academic year. We want to hit on the important moments strategically spaced out which will help keep the message of involvement fresh in the students minds. Mark start
Increase the level of involvement in student organizations from our target segmentIncrease the lasting connection of our target segmentOnce we get people involved, we want to make sure they stay involved
These are the entire annual costs we have allocated to run the campaign. The web page is a rough estimate of the costs associated with developing a simple webpage and will be linked from OSU’s current website. The print ads we will be implementing have weekly time frames such as 22 for a full-size print ad in Uweekly so will have to pay to run them three times to cover the year.
Now I am going to talk about how we are going to track the effectiveness of the campaign. Using web analytics we will be tracking the number of website hits on Bigon.osu.edu We will also be able to see exactly where students are spending the most time on the page and where their eyes are most focused. Mark stop
Kylie:Now that I’ve heard what the other geeks have to say, let me wrap up. Research Findings: After holding multiple focus groups, individual interviews, and backing it up with statistical analysis from surveys, we gathered specifically how to related to the undergraduate population at Ohio State. What is important to students? And how can we make their experience more valuable to establish a connection in the future?Apathetic Buckeye: As the Apathetic Buckeye already goes to mainstream events but needs a little push to take advantage of the full experience that OSU has to offer, this target segment is ideal for our objective. Ohio State is big and these students don’t have to be lost in the crowd. They are our future as well as present leaders and can make their own impact during their time here. This impact will influence their life and strengthen their connection to Ohio State in the years to come.Communication Strategy: Our big idea is personal and relatable to every student. Everyone knows Ohio State is big. Everyone knows there are many opportunities. Getting out to students and communicating these ideas and how to be a part of the big picture will make their time here more valuable.Execution: The initial contact at orientation will establish the idea of connection and the future exciting and educational experience that await students in their time at the university. At the time of convocation and the involvement fair, the second wave of contact will be made and students will be guided to their future endeavors by the map provided, mini-notes will serve as a constant reminder and new memories established can be taken home in their pictures. Our communication strategy will then reach out to students in the form of events and personal contact. And finally, the key chain will be a constant reminder of these memories made during these contact points.Ending: Yes, Ohio State is Big! But because we’re big we have this incredibly personalized experience to offer you.
DeGerald fields questions in a robust voice “yeah we’re big. Because we’re big, we have this incredibly personalized experience we’re able to offer you”