The document outlines a plan and methodology for InterSoccer, a grassroots soccer organization, to utilize social media more effectively. It discusses InterSoccer's current lack of consistent social media use and strategy. The objectives of the social media plan are to 1) promote InterSoccer's goals of providing an enjoyable and safe learning experience for students of all abilities, 2) better understand customer demographics through surveys to target key audiences, and 3) use viral marketing techniques on social media to generate interactions and attract new customers. The methodology will analyze social media analytics tools, conduct surveys and newsletters, and measure media coverage results.
This document summarizes a capstone project submitted by Ammon Arave to Southern Utah University for a Master's degree in Professional Communication. The project involved developing a social media marketing plan for Snow College. Arave conducted surveys of high school seniors and their parents to understand their perspectives on social media. He also reviewed relevant literature. Based on the survey results and literature review, Arave created a social media marketing plan for Snow College to improve recruitment through more effective use of social media strategies. The plan was presented at a conference of admissions and recruiting personnel from higher education institutions across Utah.
Social media marketing - MBA Project - International MarketingAnand Waindeshkar
The document discusses social media marketing in an international environment. It begins with definitions of social media and social media marketing. It then outlines the types of social media channels and discusses the advantages and disadvantages of social media marketing through a SWOT analysis. The document also explores the past, present and future of social media, and provides a case study on Ford's social media efforts. It concludes by emphasizing that social media is a powerful tool but must be used effectively.
social media marketing tools and it impact on youth Swati Sharma
This document is a project report on the impact of social media marketing on youth perspectives. It includes an introduction, literature review, objectives, limitations, scope of study, and research methodology. The literature review discusses the history and importance of social media marketing. It examines how brands use social media to understand youth habits and create engaging content. The objectives are to understand social media as a marketing tool and its impact on youth. The scope is limited to social media marketing in Delhi and surveys 150 social media users. The research methodology uses a questionnaire to understand the effect of social media on consumer purchasing decisions.
Project report on social media marketingKushal Tomar
This document is a project report on social media marketing in today's business. It was submitted by Kushal Singh Tomar to Uttaranchal University in partial fulfillment of the requirements for a B.Com degree. The report analyzes how social media can effectively be used as a marketing tool for businesses and compares social media marketing to traditional marketing methods. It studies the advantages and disadvantages of both approaches. The report finds that social media presence provides benefits for all types of businesses and is a relatively cheaper marketing method than traditional advertisements.
SOCIAL MEDIA AS A MARKETING TOOL IN INDIAGirish Kumar
This project report summarizes research conducted on using social media as a marketing tool in India. The report discusses how social media marketing allows businesses to connect with customers and build relationships. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how businesses can benefit from using these tools. The report also analyzes primary research findings on social media usage in India and provides recommendations on how businesses can effectively utilize social media for marketing.
Social Media Marketing - Brand Reach Out Strategyabigailkyna
It is a Marketing Strategy plan for a new business running in the beauty industry that requires better marketing strategy. Introducing Med-Line Singapore. They provides an alternate solution for consumer with skin allergy as well as sensitive skin.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
This document summarizes a capstone project submitted by Ammon Arave to Southern Utah University for a Master's degree in Professional Communication. The project involved developing a social media marketing plan for Snow College. Arave conducted surveys of high school seniors and their parents to understand their perspectives on social media. He also reviewed relevant literature. Based on the survey results and literature review, Arave created a social media marketing plan for Snow College to improve recruitment through more effective use of social media strategies. The plan was presented at a conference of admissions and recruiting personnel from higher education institutions across Utah.
Social media marketing - MBA Project - International MarketingAnand Waindeshkar
The document discusses social media marketing in an international environment. It begins with definitions of social media and social media marketing. It then outlines the types of social media channels and discusses the advantages and disadvantages of social media marketing through a SWOT analysis. The document also explores the past, present and future of social media, and provides a case study on Ford's social media efforts. It concludes by emphasizing that social media is a powerful tool but must be used effectively.
social media marketing tools and it impact on youth Swati Sharma
This document is a project report on the impact of social media marketing on youth perspectives. It includes an introduction, literature review, objectives, limitations, scope of study, and research methodology. The literature review discusses the history and importance of social media marketing. It examines how brands use social media to understand youth habits and create engaging content. The objectives are to understand social media as a marketing tool and its impact on youth. The scope is limited to social media marketing in Delhi and surveys 150 social media users. The research methodology uses a questionnaire to understand the effect of social media on consumer purchasing decisions.
Project report on social media marketingKushal Tomar
This document is a project report on social media marketing in today's business. It was submitted by Kushal Singh Tomar to Uttaranchal University in partial fulfillment of the requirements for a B.Com degree. The report analyzes how social media can effectively be used as a marketing tool for businesses and compares social media marketing to traditional marketing methods. It studies the advantages and disadvantages of both approaches. The report finds that social media presence provides benefits for all types of businesses and is a relatively cheaper marketing method than traditional advertisements.
SOCIAL MEDIA AS A MARKETING TOOL IN INDIAGirish Kumar
This project report summarizes research conducted on using social media as a marketing tool in India. The report discusses how social media marketing allows businesses to connect with customers and build relationships. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how businesses can benefit from using these tools. The report also analyzes primary research findings on social media usage in India and provides recommendations on how businesses can effectively utilize social media for marketing.
Social Media Marketing - Brand Reach Out Strategyabigailkyna
It is a Marketing Strategy plan for a new business running in the beauty industry that requires better marketing strategy. Introducing Med-Line Singapore. They provides an alternate solution for consumer with skin allergy as well as sensitive skin.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
This document appears to be the beginning of a project report submitted for a Master's degree program. It includes standard elements like an undertaking statement, certificate of originality, acknowledgements and preface. The project report focuses on analyzing social media marketing strategies of Paytm in India. It provides an executive summary that highlights key findings such as the importance marketers place on social media, top areas they want to improve like measurement and integration, and trends in social media usage and budgets. The introduction gives an overview of social media marketing and tools used.
This document appears to be a project report submitted by Akash Rajendrakumar Wangi to Solapur University in partial fulfillment of an MBA degree. The report examines the impact of social media on youth. It includes an introduction outlining the objectives, scope and limitations, and research methodology. It also contains theoretical background, data analysis and interpretation chapters, findings, and a conclusion. Appendices include survey questions and a bibliography of references. The report was guided by Mr. Vilas Balgaonkar and submitted to fulfill degree requirements for an MBA from Hirachand Nemchand College of Commerce, Solapur.
The document is a summer internship capsule project submitted by Vikram Kumar to ACCMAN Institute of Management in partial fulfillment of a post graduate diploma program. It discusses Kumar's internship project on using social media as a tool for marketing. The project includes an executive summary, industry overview of social media marketing, descriptions of various social media tools and their use for marketing, and analyses of social media marketing methods and trends in India.
Social Media & Marketing to a Digital GenerationJames Burnes
James Burnes presents to the National Association of Mutual Insurance Companies Leadership Forum on social media strategy, planning and execution to reach younger consumers.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
The document provides information about a project on the impact of digital marketing as a marketing tool in the Indian market. It discusses the profile of the organization EDSS Pvt. Ltd., which provides engineering design software and services to the construction industry in India. Some key details include:
- EDSS Pvt. Ltd. is a Belgium-based software company that has its India head office in Pune with over 50 employees and several branches across India.
- It offers two types of software - Hit-Office, a management solution for the construction industry, and customized software for project management, accounting, and safety modules.
- In the current financial year, the company's annual turnover is 3.2 crores
Social Media a platform to increase sales & visibility - WhitepaperNIIT Technologies
Insurers are considering it extremely critical to monitor all social media activity relating to business, products and brands. Though return on investment for social media initiatives can be difficult to measure, the benefits of communicating with clients regularly creates a consistent message. This whitepaper examines the areas where social media has a significant impact.
Digital marketing report arham bothra (mba)Arham Bothra
This document provides an overview of a study conducted on fundamentals of digital marketing. It includes an acknowledgement, declaration, and table of contents sections. The first chapter introduces digital marketing and discusses various digital marketing channels like search engine optimization, social media marketing, email marketing, and more. It also covers digital marketing trends and advantages. The conceptual framework chapter discusses the industry business model and marketing frameworks. The analysis chapter examines the need for digital marketing, why organizations choose it, its scope and impact, and provides real-life examples.
Chapter 5 social media in advertising and marketingwilliazh
This document discusses social media marketing and advertising. It covers topics like the differences between advertising and social media, how social media aligns with traditional marketing plans, and how brands can use social media to have conversations with customers and build trust. The document also discusses concepts like digital advertising, branding, promotions, market research, and how to measure the effectiveness of social media campaigns.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Role of Social Media Marketing On Organisational Performance in Kenyaiosrjce
The purpose of this research is to identify and analyze the role and impact of social media marketing
and to analyze to what extent it has an impact on business performance. Social media have become a major
factor in influencing different aspects of consumer behavior including awareness, information acquisition,
opinions, attitudes, purchase behavior, and post-purchase communication and evaluation
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
Gratification of new media in marketing a productsaurav kishor
Saurav Kishor submitted a dissertation on "Gratification of new media while marketing a new product" to Manipal University, Bangalore Campus in partial fulfillment of the requirements for a Bachelor of Journalism and Mass Communication degree. The dissertation was approved by the guide and director as it satisfied the academic requirements. Saurav conducted original research and analysis under the guidance of Dr. Nandini Lakshmikanta on how social media can be used effectively to market new products.
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
Impact of Social media on Consumer Preferences in Fashion TrendsRohina Banerjee
This document discusses a capstone project analyzing the impact of social media on consumer preferences in fashion trends. Specifically, it examines how social media has transformed the traditionally exclusive fashion industry into a more consumer-friendly one by making fashion accessible to everyday people. The project aims to understand the relationship between social media and fashion consciousness/preferences based on a survey of consumers in Mumbai, India. Literature on the topics of social media marketing, customer relationships, and purchase intention is also reviewed, with studies finding social media positively influences intimacy, trust, and purchasing behaviors.
This document provides a project report on framing an SEO and digital marketing strategy for UNI Logistics Agencies Private Limited. It includes an introduction to digital marketing, profiles the logistics and digital marketing industries, outlines the company and research problems, objectives, scope and limitations of the study. It also reviews relevant literature on topics including the impact of e-commerce, trends in online advertising, online banner advertising, branding on the web, and web advertising strategies. The goal is to reform the company's website using current SEO and social media marketing trends to build the brand through a complete digital marketing solution.
This document is a dissertation that examines the role of social media on branding for universal banks in Ghana. It begins with an abstract that summarizes the study's objectives to examine the relevance of social media to banks, how social media fits into banks' operational structures, and the effect on brand value. The introduction provides background on factors driving industry adoption of social media and defines the problem statement, research questions, and objectives. It will use a questionnaire to collect data from 11 banks on their social media adoption, use, challenges and opportunities. The findings could help banks better understand social media's impact on their brands.
Certificado Estágio EIRENÈ segundo semestre 2015Ivan Piseta
Este documento certifica que Ivan Vieira Piseta completou um estágio não obrigatório de 360 horas na Universidade Federal de Santa Catarina entre agosto e dezembro de 2015, onde prestou apoio técnico e secretariado para atividades de extensão e organizou eventos como a Semana Internacional da Paz. O estágio foi supervisionado por Karine de Souza Silva e o estudante obteve conceito excelente.
Convertir un decimal a fracción sigue 3 pasos: 1) Escribir el decimal dividido por 1, 2) Multiplicar los números arriba y abajo por 10 por cada dígito después de la coma, 3) Simplificar la fracción resultante.
This document appears to be the beginning of a project report submitted for a Master's degree program. It includes standard elements like an undertaking statement, certificate of originality, acknowledgements and preface. The project report focuses on analyzing social media marketing strategies of Paytm in India. It provides an executive summary that highlights key findings such as the importance marketers place on social media, top areas they want to improve like measurement and integration, and trends in social media usage and budgets. The introduction gives an overview of social media marketing and tools used.
This document appears to be a project report submitted by Akash Rajendrakumar Wangi to Solapur University in partial fulfillment of an MBA degree. The report examines the impact of social media on youth. It includes an introduction outlining the objectives, scope and limitations, and research methodology. It also contains theoretical background, data analysis and interpretation chapters, findings, and a conclusion. Appendices include survey questions and a bibliography of references. The report was guided by Mr. Vilas Balgaonkar and submitted to fulfill degree requirements for an MBA from Hirachand Nemchand College of Commerce, Solapur.
The document is a summer internship capsule project submitted by Vikram Kumar to ACCMAN Institute of Management in partial fulfillment of a post graduate diploma program. It discusses Kumar's internship project on using social media as a tool for marketing. The project includes an executive summary, industry overview of social media marketing, descriptions of various social media tools and their use for marketing, and analyses of social media marketing methods and trends in India.
Social Media & Marketing to a Digital GenerationJames Burnes
James Burnes presents to the National Association of Mutual Insurance Companies Leadership Forum on social media strategy, planning and execution to reach younger consumers.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
The document provides information about a project on the impact of digital marketing as a marketing tool in the Indian market. It discusses the profile of the organization EDSS Pvt. Ltd., which provides engineering design software and services to the construction industry in India. Some key details include:
- EDSS Pvt. Ltd. is a Belgium-based software company that has its India head office in Pune with over 50 employees and several branches across India.
- It offers two types of software - Hit-Office, a management solution for the construction industry, and customized software for project management, accounting, and safety modules.
- In the current financial year, the company's annual turnover is 3.2 crores
Social Media a platform to increase sales & visibility - WhitepaperNIIT Technologies
Insurers are considering it extremely critical to monitor all social media activity relating to business, products and brands. Though return on investment for social media initiatives can be difficult to measure, the benefits of communicating with clients regularly creates a consistent message. This whitepaper examines the areas where social media has a significant impact.
Digital marketing report arham bothra (mba)Arham Bothra
This document provides an overview of a study conducted on fundamentals of digital marketing. It includes an acknowledgement, declaration, and table of contents sections. The first chapter introduces digital marketing and discusses various digital marketing channels like search engine optimization, social media marketing, email marketing, and more. It also covers digital marketing trends and advantages. The conceptual framework chapter discusses the industry business model and marketing frameworks. The analysis chapter examines the need for digital marketing, why organizations choose it, its scope and impact, and provides real-life examples.
Chapter 5 social media in advertising and marketingwilliazh
This document discusses social media marketing and advertising. It covers topics like the differences between advertising and social media, how social media aligns with traditional marketing plans, and how brands can use social media to have conversations with customers and build trust. The document also discusses concepts like digital advertising, branding, promotions, market research, and how to measure the effectiveness of social media campaigns.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Role of Social Media Marketing On Organisational Performance in Kenyaiosrjce
The purpose of this research is to identify and analyze the role and impact of social media marketing
and to analyze to what extent it has an impact on business performance. Social media have become a major
factor in influencing different aspects of consumer behavior including awareness, information acquisition,
opinions, attitudes, purchase behavior, and post-purchase communication and evaluation
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
Gratification of new media in marketing a productsaurav kishor
Saurav Kishor submitted a dissertation on "Gratification of new media while marketing a new product" to Manipal University, Bangalore Campus in partial fulfillment of the requirements for a Bachelor of Journalism and Mass Communication degree. The dissertation was approved by the guide and director as it satisfied the academic requirements. Saurav conducted original research and analysis under the guidance of Dr. Nandini Lakshmikanta on how social media can be used effectively to market new products.
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
Impact of Social media on Consumer Preferences in Fashion TrendsRohina Banerjee
This document discusses a capstone project analyzing the impact of social media on consumer preferences in fashion trends. Specifically, it examines how social media has transformed the traditionally exclusive fashion industry into a more consumer-friendly one by making fashion accessible to everyday people. The project aims to understand the relationship between social media and fashion consciousness/preferences based on a survey of consumers in Mumbai, India. Literature on the topics of social media marketing, customer relationships, and purchase intention is also reviewed, with studies finding social media positively influences intimacy, trust, and purchasing behaviors.
This document provides a project report on framing an SEO and digital marketing strategy for UNI Logistics Agencies Private Limited. It includes an introduction to digital marketing, profiles the logistics and digital marketing industries, outlines the company and research problems, objectives, scope and limitations of the study. It also reviews relevant literature on topics including the impact of e-commerce, trends in online advertising, online banner advertising, branding on the web, and web advertising strategies. The goal is to reform the company's website using current SEO and social media marketing trends to build the brand through a complete digital marketing solution.
This document is a dissertation that examines the role of social media on branding for universal banks in Ghana. It begins with an abstract that summarizes the study's objectives to examine the relevance of social media to banks, how social media fits into banks' operational structures, and the effect on brand value. The introduction provides background on factors driving industry adoption of social media and defines the problem statement, research questions, and objectives. It will use a questionnaire to collect data from 11 banks on their social media adoption, use, challenges and opportunities. The findings could help banks better understand social media's impact on their brands.
Certificado Estágio EIRENÈ segundo semestre 2015Ivan Piseta
Este documento certifica que Ivan Vieira Piseta completou um estágio não obrigatório de 360 horas na Universidade Federal de Santa Catarina entre agosto e dezembro de 2015, onde prestou apoio técnico e secretariado para atividades de extensão e organizou eventos como a Semana Internacional da Paz. O estágio foi supervisionado por Karine de Souza Silva e o estudante obteve conceito excelente.
Convertir un decimal a fracción sigue 3 pasos: 1) Escribir el decimal dividido por 1, 2) Multiplicar los números arriba y abajo por 10 por cada dígito después de la coma, 3) Simplificar la fracción resultante.
O currículo de Tatiane Pereira dos Santos apresenta suas informações pessoais e de contato, seu objetivo profissional de atendimento ao público e manutenção de boas relações, sua formação acadêmica em ensino médio e suas qualificações em informática básica e experiências como caixa e atendente.
Leonardo Martins busca uma posição em marketing ou fotografia para expandir seus conhecimentos profissionais e de vida, com foco na qualidade de seu trabalho. Ele tem experiência em marketing, atendimento ao cliente e fotografia e está em busca de parcerias para desenvolver projetos. Leonardo tem formação superior em marketing e comércio exterior e fala inglês, espanhol e português.
O documento discute como o corpo humano deve ser tratado como um templo sagrado, já que abriga o Espírito Santo. Aconselha cuidados com a aparência e hábitos para glorificar a Deus. Também anuncia atividades futuras para adolescentes, como um acampamento e encontro, e inclui uma breve discussão sobre identidade em Cristo.
The document provides approval from Kuwait Oil Company for training specialists proposed by AL-Ahleia Switch Gear Co. for construction of a new 11kV 72MW B3 substation. Five specialists from AL-Ahleia and one from Siemens are accepted. The CVs for trainers in HVAC, fire safety, access control and CCTV, and IT systems are requested to be submitted. The training is approved at no additional cost or time for the company. Saju P.K. is also approved to serve as the training coordinator.
A Tunisian woman born in 1988 in Sfax is seeking employment. She completed fundamental English studies and has work experience since 2011 as a shop assistant, supervisor, and in advertising. Her contact information is provided.
Emoções são reações automáticas e reflexivas a situações que causam mudanças físicas e de comportamento, fornecendo informações rápidas sobre uma situação que podem levar a uma ação.
This document provides a summary of Philip Corralizza's professional experience and qualifications. It summarizes his experience as an IT Manager with over 20 years of experience in telecommunications systems planning, network analysis, product evaluation, and implementation. It highlights his experience managing telecommunication technologies and projects, as well as his leadership, customer focus, problem solving, and communication skills.
The document announces an upcoming World Congress and Exhibition on Wind Energy that will take place from June 15-17, 2016 in Berlin, Germany. The conference will focus on future wind energy technologies and feature a scientific program and exhibition. It provides information on registration dates, accommodations, and exhibition and sponsorship opportunities. It also gives brief details about Berlin as the host city.
The document discusses Samuel Adams and the Boston Beer Company's use of social media to promote their craft beer brand and culture. It analyzes how the company engages with the craft beer community through their online presence, including their website, blog and social media channels. While the company places an emphasis on sharing their passion for beer and brewing knowledge, their social media efforts could be more effective in consistently providing engaging, shareable content to connect with audiences. Their website provides good information but feels cluttered, and their blog is infrequently updated with few reader interactions. Overall, the document examines how the company utilizes new media to expand their business and community while maintaining their cultural values.
Este documento fornece instruções para uma reunião de célula com adolescentes, incluindo sugestões de decoração, brincadeiras em grupo com perguntas bíblicas, e um apelo final para aceitar a Jesus. As brincadeiras incluem dança musical, corrida com ovos, encher balões, e comer bombom amarrado em linha.
The document discusses various communication and monitoring systems used at POF Wah Cantt, including a Hi-com 300 telephone exchange installed in 2001 to provide modern communication facilities. It also describes the traffic signal and public address systems developed by the Instrument and Electronics section, as well as the addressable fire alarm system which connects pillars across different POF locations to the main fire station. Measurement equipment for bullet velocity includes a photo cell chronometer and radars, with the I&E section having three radars including two at experimental sites.
This document contains a ballot for an election in 2014 for the roles of Financial Director and Secretary and Benefits Director of an organization called Previlândia. It lists three candidates for Financial Director and two candidates for Secretary and Benefits Director. It also includes the names of the President of the Electoral Commission and spaces for two additional commission members.
Este documento é uma música litúrgica que apresenta uma oferenda a Deus. A música pede que Deus receba o pão e o vinho como o corpo e sangue de Jesus. Ela também oferece o trabalho, lutas, riquezas e misérias das pessoas para aumentar o reino de Deus.
045 - Ao Teu Altar - b dylan - r anthony (O Cri/Jo)João Rosa
Este documento é uma música litúrgica com letra e partitura. A música fala sobre oferecer pão e vinho a Deus no altar, e pedir justiça e paz. Também menciona a sede e dor de homens sem luz, o ódio de mortos sem fé, e oferecer a vida a Deus.
015 - Vede Senhor - mick jagger / keith richards (O)João Rosa
A música "Vêde Senhor" é um ofertório cantado pelo Coro da Paróquia de São Pedro do Prior Velho para expressar sua gratidão a Deus e seu desejo de espalhar amor, paz e esperança pelo mundo como instrumentos do Reino de Deus.
Alvar Aalto was a prominent Finnish architect known for embracing different styles over his career such as Nordic Classicism, Functionalism, and experimentation with new materials. Some of his most notable works include the Viipuri Library, Paimio Sanatorium, Villa Mairea, and Finlandia Hall. Aalto made contributions not only in architecture but also furniture design, creating iconic pieces like the Paimio Chair. He received numerous honors over his lifetime for his innovations and influence on modern architecture.
Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Research Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Project...EllishaJadeWhite
This project will explore the importance of social media marketing for smaller local fashion and lifestyle businesses in the South-East area, highlighting how the quality of communication online can be a prominent factor in determining the success or failure of the business. The project will also research into how the online presence of a business affects the credibility of the brand through the customer’s eyes and whether some businesses fail due to the lack of knowledge in the area of online or social media marketing, and/or their perceived idea of cost for an experienced marketing agency.
The document discusses how the world is increasingly volatile, uncertain, complex and ambiguous (VUCA). It then provides statistics on digital marketing and social media usage in Saudi Arabia, highlighting that Saudi Arabia has high smartphone and social media penetration. Several benefits of using social media for businesses are outlined, such as learning about customers, reaching new audiences, improving customer service and generating leads.
A study on role of social media marketing in promotion of products and servicesPriyansh Kesarwani
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Social Media Analysis for the EAP Program at SUNY Broome
Final Senior Thesis
1. Social Media Project
Plan and Methodology for the Utilization
of Social Media
InterSoccer Sarl
Place Saint-Martin 11 - 1260 Nyon
Iñigo Marin
Advisor Tammy Rosso
Webster University Geneva
2. 2
Table of Contents
I. Context………………………………………………………………4
A. About InterSoccer
B. Social Media Project: client’s brief
C. Justification of the utilization of social media
II. Social Media objectives……...……………….……………..……….6
A. Main objective
B. Quantitative objective
C. Qualitative objective
III. Expected Results………………………………...…………..………8
A. Data to be collected
B. Geographic zones of the analysis
IV. Methodology………………….....………………….……...………
A. Social media analytical tools
B. Survey and Newsletter
C. Media Coverage
V. Promotion and Sponsorship…………………….……….…………20
VI. Retro planning……………………….…………..…………….…...21
VII. Appendix……………………………………………….…….…….22
3. 3
I. Context
A. About InterSoccer
InterSoccer is a grassroots organization that focuses on creating English-speaking football
camps and courses for children between the ages of two and fourteen. Founded in 2005 by Steve
Long and Gordon Nunn, the company was originally headquartered in Geneva, Switzerland but
later expanded to include camps throughout the country. Currently, it is based in Nyon, a city that is
also home to the Union of European Football Associations (UEFA), which administrates
association football in Europe and some of Asia. While Mr. Long manages the office, Mr. Nunn
handles all the coaching aspects as permanent head coach. The camps are for both boys and girls of
all skill levels and aim to promote a fun and enjoyable experience outdoors. InterSoccer has
different camps and courses that each focus on a different area of football. Camp sessions are run
throughout the summer and extended holidays such as Easter, while courses are taught throughout
the school year once a week.
The company mainly targets English-speaking expatriates but also focuses on non-native
English speakers that use English as an international language. Swiss citizens that want their
children to regularly practice English are another key demographic.
B. SocialMedia Project:client’s brief
In this particular case no brief from InterSoccer was prepared because this project is being
done as a Senior Overview. Having been an employee of the marketing department of InterSoccer, I
will be concentrating on the lack of proper use of social media and how it can be implemented
effectively to reach a wider audience, all the while increasing the company's popularity and
reputation.
4. 4
C. Justificationof the utilization of socialmedia
Social media marketing has become a vital business tool for raising brand awareness,
receiving customer feedback and attracting potential new clients. “Companies need to determine
what is important to their customers and recognize that different customers have different
preferences. Factors such as low price, high quality, broad selection, and personal service figure
into customer preferences and brand building.” (Pg.74 Fundukian) Knowing your audience’s
demographics and preferences helps establish the angle in which to reach your target audience.
Without its proper use businesses are destined to fail in a competitive market. In a survey
conducted by Constant Contact, four hundred and forty eight small businesses were questioned
concerning the effectiveness of certain marketing strategies. Only seventeen percent responded that
they found traditional forms of advertising such a print media, television and radio as most effective
when attempting to reach their target audience. This percentage shows the infrequent use of
traditional forms of advertising, meaning that new ways of reaching audiences must be established.
Of the companies surveyed, forty nine percent found that social media was the most effective means
of reaching their customer base. Surveys such as this show that social media marketing is on the rise
and that businesses that do not utilize it properly can suffer drastically by losing touch with their
customers and discouraging others from investing in their services.
The Social Media Project will allow InterSoccer to fully utilize social media in an organized
fashion helping them reach their target audiences through various online platforms. Once the
project is completed InterSoccer will have a detailed explanation of what needs to be posted, how it
needs to be posted, when it needs to be posted and where it needs to be posted. It will also have a
better understanding of its entire social media, and how to use it to its full capacity.
Though InterSoccer has begun to use various websites such as Facebook, Twitter and
YouTube, they currently lack consistency when posting new content as well as the proper staff to
5. 5
regularly engage their audience in a systematic fashion. Employees are frequently changed at both
the camps and courses. This disrupts the continuous steam of social media content that new
customers require to capture their attention. InterSoccer staff will post different material, in a
different way, at a different time, creating sense disorganization throughout their network. This lack
of organization highlights the company’s poor use of these tools. The reason social media has
become one of the main methods of reaching target audiences is because of its direct ties to the
customer base and the steady reminder of the services companies have to offer. Without its proper
use target consumers are not being reached and various potential clients are being lost, all the while
creating a negative reputation that suggests a company that is out of touch with the rest of the
modern world.
In another report written by Econsultancy, an online organization that helps give advice on
digital marketing and ecommerce, over four hundred companies and agencies were asked about
their use of social media and the investment required in today’s market. The results showed that
eighty five percent of the companies questioned were using Facebook as part of their marketing
strategy and that another sixty seven percent were expected to increase the amount of expenditure
on social media in upcoming years. As these and other companies continue to invest in bridging the
gap between consumers and business the market becomes more competitive. This demonstrates that
InterSoccer must invest in a more direct approach in regards to managing its multiple social media
platforms in order to succeed as a modern day business. Having a devoted staff that focuses only on
this type of marketing will create a better experience for InterSoccer’s clients and obtain a higher
lever of customer retention. “communicators must balance the continuous delivery of information to
maintain an interested audience and the information overload.” (Pg.182 Ledford) This means that
InterSoccer’s staff must always post at a steady pace in order to keep their audience captivated or
else an overflow of content could lead to them leaving the InterSoccer fan page on social media.
Therefore the content published must be exciting but must also be regulated.
6. 6
II. Social Media Objectives
A. Main Objective
InterSoccer’s main goal as published on their website is “to integrate children of all abilities
in a safe environment and achieve an enjoyable learning experience.” (About page 2014) This
promotion of space where students of all football skill levels can feel comfortable in practicing not
only their English but also receive a workout centers on the fact that these camps are fun. Students
are regularly being engaged in learning while being productive physically. That is why another goal
of InterSoccer’s, as discussed in the article “Working Day- Steve Long is CEO of InterSoccer SA”
is to help fight obesity amongst young children. These two goals should be recurring themes
throughout the company’s social media.
Because of InterSoccer’s involvement with expatriates its customer base is extremely varied.
The company must analyze the full range of demographics that use its services through customer
feedback and surveys. This will help target specific audiences that are demonstrated to be most
active in InterSoccer camps and courses. For example, students from the United States may make
up a small percentage of clients, as Americans normally do not require much English practice and
have shown to favor other sports over football. In contrast, students from a country like Spain,
where many nationals are not taught English in schools but could benefit from its use in Switzerland
may be a key demographic to target in future marketing campaigns. This process of regularly
getting feedback and understanding who exactly is using their services will help assess
InterSoccer’s client’s needs more directly, all the while encouraging them to repeat its services and
spread brand awareness to others.
Knowing how to efficiently use social media will allow InterSoccer to maximize it’s return
on investment by showing potential customers different discounts/deals, upcoming events and the
full range of activities they have to offer. The company must use viral marketing in social media to
7. 7
attract new customers. “Viral marketing is particularly recognized for its ability to generate online
interactions, discussions, debates and suspense through interesting, curious, controversial, emotive,
entertaining, spellbinding segments posted on Web sites.” (pg. 685 Fundukian) Generating such
interactions between customers on social media will draw attention to InterSoccer as an
organization and will put them in the middle of such discussions. This will increase their brand
building and will reach a higher amount of customers.
B. Quantitative Objective
Quantitative research uses empirical data gathered through different means of investigation
to make connections between the findings and different mathematical models and or theories. It
measures this information in order to break down a certain study and understand it using numerical
values.
This research will be used in the Social Media Project to better understand customers’ social media
usage by focusing on questions such as:
How many times a day do you check your social media?
How often do you use social media to look for new services near you?
How often do you check ratings on social media?
How many times a year does your child attend a camp or course?
How many children do you have?
How many times a year does your family leave Switzerland to go on holiday?
These questions must be created in such a way that they do not imply one answer or another,
this must be done to ensure that the respondent is answering truthfully making the data more
valuable.
C. Qualitative Objective
8. 8
Qualitative research is the concept of analyzing unstructured data regarding customer behavior
through the use of tools like focus groups and interviews in order to get answers to questions such
as:
What kinds of contests would you like see InterSoccer host on its social media?
Do you ever use InterSoccer’s Flickr page to look for pictures of your son or daughter?
Have you seen InterSoccer’s discounts on its social media?
What do you first look at when deciding to register your child for a camp?
Would having more camps nearer to your location increase the likelihood of registering your
child for a camp with InterSoccer?
How did you find out about InterSoccer?
Questions such as these will create a better understanding of the customers behavior and needs.
Questions can also be targeted to a particular aspect of the camps in order to obtain more
information on that particular camp or course.
III. Results expected
A. Data to be collected
As a former employee of InterSoccer I can use my own personal experience to determine what
type of information needs to be collected to improve the company’s overall social media marketing
strategies. Such information includes:
The number of times customers are using social media a day
What types of social media are being used the most
What kinds of deals/contests would customers like to see on social media
9. 9
If customers are aware of InterSoccer’s social media and if they have already used it
If customers are aware of new upcoming camps through social media
The number of customers that have liked the Facebook page
If customers follow InterSoccer on twitter and if so why
What are the target audience demographics
How customers are coming to learn and find out about InterSoccer
By obtaining answers to questions such as these through different forms of research InterSoccer
will be able to determine what steps must be taken to further develop their business and improve
their social media interaction with its target audience.
B. Geographic zones ofthe analysis
Since InterSoccer is spread throughout Switzerland it attracts customers that speak a variety
of languages. The three languages used in different regions of the country are French, Italian and
German. While English is the standard language spoken by staff and students alike, coaches are also
familiar with French and German as a percentage of those involved do not speak English well
enough to communicate effectively. Having all the coaches be fluent in all three languages is
difficult because it limits the hiring of staff to those with this skill-set, but ensuring there are always
employees that are fluent in the language that is most used in each region, for example French in
Geneva and German in Zurich, will increase customer satisfaction. Parents always want to know
that their child can communicate with whomever he or she needs to, so that they can be better
understood should they need anything specific.
Each region of Switzerland is unique which is why an analysis of each would benefit
InterSoccer greatly. Some areas may have a greater percentage of expatriates while others a greater
number of Swiss nationals. Catering to these differences enables InterSoccer to focus its efforts on
the groups that utilize its services most.
10. 10
IV. Methodology
A. Socialmedia analytical tools
The success of social media marketing is similar to that of a website in that it comes down to
the amount of traffic it is receiving. In this particular case it pertains to how many people
InterSoccer is reaching through content posted on its social media network and whether or not
consumers will be convinced to purchase their services. “Social media sites provide a wide range of
visitor demographics, a factor that enables advertisers to carve out their target market segments
before conveying the message to the target audience.” (pg.684 Fundukian) Allowing preparing
messages to direct them specifically to different target market segments. Having a more directed
message will increase the probability of reach your target audience and influencing them to
purchase a service. Online there are numerous websites, which help review these numbers in order
to see if InterSoccer’s reach is doing as-well-as it hopes. Some websites charge for such services
but there are many that are free. InterSoccer, being a small business will benefit from the use of
free websites, as they will not need to pay to get the information they need. If more information
was needed then paying for such services would have to be reviewed by the company to see if the
investment would be worth it. In this situation we are only looking at social media and not overall
traffic of the InterSoccer website. Through the use of analytical tools such as Facebook Insights,
Sproutsocial, Google Analytics and Hootsuite InterSoccer can easily manage its traffic and
popularity of its posts, all the while learning which audiences are being the most responsive. While
most of these tools are provided free of charge, some have features that must be purchased.
Facebook Insights
This is a section of Facebook where InterSoccer can review its pages performance. It helps break
down content on your page while also showing demographics of people who have “liked” your
page, in order to better understand audiences and improve business through the Facebook
experience.
11. 11
Sproutsocial
Sproutsocial is a social media management platform that helps businesses organize and effectively
prioritize their social media. It focuses on three main aspects; publishing, engagement and
analytics. This service is not free, but combines all social media into one, which can be beneficial
as it addresses all social media in one platform. It currently has clients such as Yahoo, Dove and
Nokia.
Google Analytics
This is a similar service to Facebook analytics and is free of charge. It reveals how people are
finding your business page, what they are looking for and how to connect with Facebook to track
certain goals.
Hootsuite
Hootsuite is a website that offers businesses an alternative platform that combines all social media
into one dashboard, making it easier to manage. It is free of charge but has payable services, they
target four aspects when managing social media; engagement, collaboration, analytics and security.
B. Survey and Newsletter
Surveys are one of the best forms of obtaining customer feedback regarding InterSoccer’s
social media usage. They can directly target a particular topic obtain information on customers’
likes, dislikes and over all suggestions. Online there are numerous tools that allow businesses to
create surveys. Many are free but not all. Some of the websites that are designed to help small
businesses through the creation of surveys include.
Survey Monkey
Survey Monkey is a website that allows small businesses to create surveys and send them via email
link to past customers asking them to complete the survey. Currently, InterSoccer uses Survey
Monkey but only to focus on negative feedback from parents. The surveys created discuss
12. 12
InterSoccer as a whole and does not concentrate just on social media. By creating a survey online
targeting social media specifically, InterSoccer stands to gain a better insight as to what they should
improve upon.
Google Form
Google form creates surveys which are automatically uploaded to an excel sheet where all the
information is organized and updated for you. This is very convenient and beneficial because a
great deal of time and money can be saved from having someone go through all the data organizing
it one question at a time.
Kwiksurveys
Kwiksurveys is a website which helps businesses create surveys free of charge, while also having
the possibility of a paid expansion pack. Currently it is being used by organizations such as BBC
and Pepsi. This website also generates a report of the information that you have collected making
the information easier to use and understand.
Newsletters have always served an important purpose in business as they inform customers
on the latest news and events while reinforcing a constant connection between the consumer and the
brand. Currently, InterSoccer sends out newsletters once a month. These contain information on
discounts, upcoming events, and the latest news regarding both the camps and courses. Simplicity is
key to an effective newsletter. Keeping issues to the point and limiting content to what’s most
relevant maintains customer attention and keeps the newsletter from becoming cluttered or
overwhelming. Having different articles of interest such as success stories of past InterSoccer
students or tournament results keeps the audience engaged and the company fresh in their minds.
While past customers are usually targeted, newsletters can also connect businesses with other
businesses, serving to expand potential client networks. Increased customer loyalty is also a benefit
of newsletters as they remind current customers who may have lost interest in InterSoccer of new
offerings and reasons for repeating the service. The best way to send out a newsletter is via email.
13. 13
Having a database of clients’ emails facilitates sending out a mass newsletter to thousands of
customers at once.
The current newsletter offered by InterSoccer is written in English, but because of the
different languages used throughout Switzerland having the option of choosing a language would be
extremely beneficial. If a customer receives a newsletter and he or she has the ability to select
which language to read it in chances are they would be more likely to read it.
C. Media Coverage
Media coverage is extremely important when it comes to increasing brand awareness and
customer retention. Publicity helps advertise InterSoccer and increases its recognition by showing
its past success or current progress in creating a fun learning environment, teaching children basic
values and how to be physically fit through the sport of football. Since Switzerland is divided into
three regions and each region speaks a different language it is difficult to get media coverage
throughout the country as a whole. For that reason InterSoccer must focus on getting media
coverage in Geneva where it was founded and continue to increase from there. Media coverage is
an inexpensive form of advertising as it generally costs very little. “Just as face-to-face
relationships, the media will require time and commitment to be effective” (pg.183 Ledford)
Within the first media coverage InterSoccer attains it will not increase the business all at one go but
will need to be done properly and patiently to slowly increase coverage.
InterSoccer should include press kits, which can be handed out to certain media outlets such as the
newspaper Tribune de Genève informing them of their development and work with children. These
press kits must include:
Company facts and frequently asked questions
Company logos in different formats
A release sheet of new discounts and courses/camps being offered
A promotional video
14. 14
Staff biographies
Photographs of the camp venues
Contact information and who is InterSoccer
This press kit, as mentioned, can be created first in English and French targeting the Geneva
region, and then with time can be translated into German and Italian targeting big media outlets in
those particular regions. After creating such this press kit it should be given or sent in hard copy
version to a specific media outlet, reporter or blogger, it will allow them to have all the necessary
information to write a report or article on InterSoccer. Having it in hard copy will show reporters
that you care about what you are doing, and that you trust them with such information. A particular
reporter must be spoken with in a similar field or area such as sports or business allowing them to
write a story on your company. The press kit should also be available on InterSoccer’s website
where anyone can download it in the language they choose.
V. Promotion and Sponsorship
Promotion and sponsorship is essential when it comes to any company’s social media
growth, as is the case with InterSoccer. Contests and giveaways, for example, often generate greater
traffic due to the incentives involved. By raffling off an InterSoccer jersey via Facebook or Twitter
customers are attracted to these websites by the prize but often learn of the company in the process.
Due to the way that social media is currently structured, the more people that enter contests such as
these, the more people InterSoccer’s reach. Use Facebook for example, even those that aren’t
directly involved in a raffle learn of friends who are through their timeline or summary of friend
activity.
Surveys are another means of obtaining information that can be promoted through the use of
incentives. Coupons, which can be applied to future purchases, for example, serve to encourage
15. 15
customers to provide feedback in exchange for discounted camp rates. By obtaining information
regarding what customers feel is being done well versus what can be improved upon InterSoccer
can stay current with it’s customers needs in mind.
Using sponsors is another means to further InterSoccer’s social media goals. Switzerland
has various organizations that cater to the needs of expatriates exclusively. Partnering up with such
organizations will further expand InterSoccer’s social network reach while being vouched for by a
trusted service such as englishforum.ch This website helps English speakers in Switzerland connect
with others who speak the same language who may need help with things ranging from finding an
apartment to obtaining an English speaking job. This community assists those who could otherwise
not help themselves. InterSoccer could easily be sponsored by englishforum or vice versa to
establish to ensure that any of those who use either service will become familiar with the two.
Sponsorships aren’t necessarily expensive in that simply by promoting forums and other websites
such as englishforum through social media but parties’ benefit tremendously. Customers that have
had pleasant experiences with InterSoccer are then encouraged to recommend the service to others
independently via forums to others.
17. 17
VII. Appendix
Gilbertm, Nicholas. "Working Day – Steve Long Is CEO of InterSoccer SA."Switzerland Buying
Guide. N.p., 15 May 2013. Web. 23 Apr. 2014.
InterSoccer. (2014). About Retrieved April 22, 2014, www.intersoccer.ch/about
English Forum. (2014) Retrieved April 22, 2014, www.englishforum.ch
"U.S. Soccer Foundation: Promoting Healthy Lifestyles in Underserved Communities - Vera
Solutions." Vera Solutions. N.p., 20 Sept. 2013. Web. 23 Apr. 2014.
Curtis, Malcolm. "Swiss Tackle Growing Child Obesity Problem." The Local. N.p., 14 Oct. 2013.
Web. 23 Apr. 2014.
"Constant Contact Small Business Pulse The Health and Wellness of Small Businesses." Interview.
Constant Contact, May 2012. Web. 23 Apr. 2014.
<http://img.constantcontact.com/docs/pdf/Small_Business_Pulse_Preliminary_Results.pdf>.
"Social Media Optimization." Gale Encyclopedia of E-Commerce. Ed. Laurie J. Fundukian. 2nd ed.
Vol. 2. Detroit: Gale, 2012. 683-686. Gale Virtual Reference Library. Web. 22 Apr. 2014.
"Brand Building." Gale Encyclopedia of E-Commerce. Ed. Laurie J. Fundukian. 2nd ed. Vol. 1.
Detroit: Gale, 2012. 73-75.Gale Virtual Reference Library. Web. 23 Apr. 2014.
Ledford, Christy J. "Changing Channels: A Theory-Based Guide to Selecting Traditional, New, and
Social Media in Strategic Social Marketing."Suffolk University Libraries Proxy Verification Page.
SAGE, 28 Sept. 2012. Web. 21 Apr. 2014.