Project 2 Instructions and Grading Rubric Project 2 will consist of completing the Comprehensive Problem for Chapter 15 which can be found on page 951 of the text. You are asked to calculate a series of ratios and utilize these figures in a variety of analysis to determine the viability of this firm as a sound investment. You can use either Excel or Word to create and submit your data. No other file formats are permitted. (You must show all the supporting data and the calculation used for each ratio. If you just turn in the ratios without support for how you got them, you will receive a zero for that portion of the assignment). Listed below you will find hints on how to lay out the data. Use these hints, plus the grading rubric listed below to complete your assignment. This project is worth 12.5% of your course grade, so I suggest you give it the attention it deserves for the best possible score. In each of requirements 1-5 you will create a table of data. At the top of each column of data you should list the years. Since 2014 is the base year in each case you should have the year 2018 as the first column after the description of the row and the last column should be the year 2014. Sample: Item Description 2018 2017 2016 2015 2014 Requirement 1: Worth 20% Here you should have listed net revenues and the trend percentage for each and then Net Earnings and the trend percentage for each. Sample: Item Description 2018 2017 2016 2015 2014 Total Net Revenues Trend Percentages Net Earnings Trend Percentages Requirement 2: Worth 10% Here I would expect to see the 2 components that make up the profit margin followed by the Profit Margin Ration itself. Requirement 3: Worth 10% Here I would expect to see the data and calculations for the Gross Profit Percentage, the Inventory Turnover and the Days Sales in Inventory for each of the 5 years. Requirement 4: Worth 30% Here I would expect to see the data and calculations for the Debt Ratio, Debt to Equity Ratio, Times Interest Earned Ratio, Current Ratio, and Quick Ratio for each of the 5 years. Requirement 5: Worth 10% Here I would expect to see the data and calculation of the Dividend Payout Ratio for each year. Analysis Requirement: Worth 10% Write an analysis of not more than one page that touches on each ratio trend calculated (whether it is positive or negative) and incorporate these trends into a final recommendation for whether you feel this firm would be a good investment or not. This assignment is due by 11:59 PM Eastern time on May 3rd. No Late assignments will be accepted. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.      Points: 280 Assignment 1: Developing a Public Relations Plan, Part 1 Criteria Unacceptable Below 60% F Meets Minimum Expectations 60-69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. State the name of the orga ...

1. Project 2 Instructions and Grading Rubric
Project 2 will consist of completing the Comprehensive Problem
for Chapter 15 which can be found on page 951 of the text. You
are asked to calculate a series of ratios and utilize these figures
in a variety of analysis to determine the viability of this firm as
a sound investment. You can use either Excel or Word to create
and submit your data. No other file formats are permitted.
(You must show all the supporting data and the calculation used
for each ratio. If you just turn in the ratios without support for
how you got them, you will receive a zero for that portion of the
assignment). Listed below you will find hints on how to lay out
the data. Use these hints, plus the grading rubric listed below
to complete your assignment. This project is worth 12.5% of
your course grade, so I suggest you give it the attention it
deserves for the best possible score.
In each of requirements 1-5 you will create a table of data. At
the top of each column of data you should list the years. Since
2014 is the base year in each case you should have the year
2018 as the first column after the description of the row and the
last column should be the year 2014.
Sample:
Item Description
2018
2017
2016
2015
2014
Requirement 1: Worth 20%
Here you should have listed net revenues and the trend
percentage for each and then Net Earnings and the trend
percentage for each.
Sample:
Item Description

2. 2018
2017
2016
2015
2014
Total Net Revenues
Trend Percentages
Net Earnings
Trend Percentages
Requirement 2: Worth 10%
Here I would expect to see the 2 components that make up the
profit margin followed by the Profit Margin Ration itself.
Requirement 3: Worth 10%
Here I would expect to see the data and calculations for the
Gross Profit Percentage, the Inventory Turnover and the Days

3. Sales in Inventory for each of the 5 years.
Requirement 4: Worth 30%
Here I would expect to see the data and calculations for the
Debt Ratio, Debt to Equity Ratio, Times Interest Earned Ratio,
Current Ratio, and Quick Ratio for each of the 5 years.
Requirement 5: Worth 10%
Here I would expect to see the data and calculation of the
Dividend Payout Ratio for each year.
Analysis Requirement: Worth 10%
Write an analysis of not more than one page that touches on
each ratio trend calculated (whether it is positive or negative)
and incorporate these trends into a final recommendation for
whether you feel this firm would be a good investment or not.
This assignment is due by 11:59 PM Eastern time on May 3rd.
No Late assignments will be accepted.
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills,
using the following rubric.
Points: 280
Assignment 1: Developing a Public Relations Plan, Part 1
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C

4. Proficient
80-89% B
Exemplary
90-100% A
1. State the name of the organization and describe its mission
and purpose.
Weight: 10%
Did not submit or incompletely stated the name of the
organization and described its mission and purpose.
Insufficiently stated the name of the organization and described
its mission and purpose.
Partially stated the name of the organization and described its
mission and purpose.
Satisfactorily stated the name of the organization and described
its mission and purpose.
Thoroughly stated the name of the organization and described
its mission and purpose.
2. Explain in detail the facts of the event that generated the
negative publicity and why this situation would create negative
publicity.
Weight: 20%
Did not submit or incompletely explained in detail the facts of
the event that generated the negative publicity and why this
situation would create negative publicity.
Insufficiently explained in detail the facts of the event that
generated the negative publicity and why this situation would
create negative publicity.
Partially explained in detail the facts of the event that generated
the negative publicity and why this situation would create
negative publicity.
Satisfactorily explained in detail the facts of the event that
generated the negative publicity and why this situation would

5. create negative publicity.
Thoroughly explained in detail the facts of the event that
generated the negative publicity and why this situation would
create negative publicity.
3. Create the specific goals your campaign will try to achieve
and justify why you chose these goals.
Weight: 20%
Did not submit or incompletely created the specific goals your
campaign will try to achieve and justified why you chose these
goals.
Insufficiently created the specific goals your campaign will try
to achieve and justified why you chose these goals.
Partially created the specific goals your campaign will try to
achieve and justified why you chose these goals.
Satisfactorily created the specific goals your campaign will try
to achieve and justified why you chose these goals.
Thoroughly created the specific goals your campaign will try to
achieve and justified why you chose these goals.
4. Design and explain the steps you will take to achieve your
goals. Weight: 20%
Did not submit or incompletely designed and explained the
steps you will take to achieve your goals.
Insufficiently designed and explained the steps you will take to
achieve your goals.
Partially designed and explained the steps you will take to
achieve your goals.
Satisfactorily designed and explained the steps you will take to
achieve your goals.
Thoroughly designed and explained the steps you will take to
achieve your goals.
5. Compose an evaluation plan and explain how you will use it
to assess the outcome of your campaign.
Weight: 20%
Did not submit or incompletely composed an evaluation plan
and explained how you will use it to assess the outcome of your
campaign.

6. Insufficiently composed an evaluation plan and explained how
you will use it to assess the outcome of your campaign.
Partially composed an evaluation plan and explained how you
will use it to assess the outcome of your campaign.
Satisfactorily composed an evaluation plan and explained how
you will use it to assess the outcome of your campaign.
Thoroughly composed an evaluation plan and explained how
you will use it to assess the outcome of your campaign.
6. Clarity and writing mechanics
Weight: 10%
More than 8 errors present
7-8 errors present
5-6 errors present
3-4 errors present
0-2 errors present
Question 1
The Law. Based on the e-Activity and the event you selected,
answer the questions that follow.
· Choose one of these recent events, in which the defendant in a
legal case tried to use public relations to influence public
opinion. Justify why you think the defendant felt it necessary to
use public relations in this situation.
· For the same event, propose how public relations activities
might help the legal case in court and how they might hurt the
legal case in court. (Answer must be 200words)
eActivity
· Research on the Internet a recent event in which a defendant
in a legal case tried to use public relations to influence public
opinion. Be prepared to discuss.

7. Question 2
Research. Please respond to the following:
· Imagine you were assigned to develop a public relations
campaign. Explain in detail how you could use each type of
public relations research (see “Types of Public Relations
Research” in Chapter 8) to help you plan your work.
· Explain in detail how you could evaluate your public relations
campaign once it is in progress or after it has finished. (Answer
must be 200words)
Question 3
Choosing Media. Please respond to the following:
· Imagine you are developing a public relations campaign for a
business you patronize. Explain in detail the mix of media you
would choose to use, identifying and describing the target
market you hope to reach using each medium.
· Your client has decided to use online publicity to promote the
business. Choose the three forms of online publicity (Chapter 9,
“ Online Publicity”) you think would be most useful for this
business. Justify each of your choices.(Answer must be
200words)
Question 4
Labor Relations and Public Relations. Please respond to the
following:
· Based on the e-Activity and the business with labor relations
issues you selected, propose how public relations might have

8. helped or harmed relations between the employees and the
ownership.
· The five specific principles of trusted communications are
respect, honest feedback, recognition, voice, and
encouragement. Explain in detail how you would apply these
principles when announcing a new policy that you expect will
be unpopular with the staff.
eActivity 1
· Research on the Internet a company whose labor relations
issues have received national attention in the past few years. Be
prepared to discuss.
eActivity 2
· Research on the Internet a company, nonprofit organization,
government entity, or celebrity that has been extensively
reported on in the media. Study how your subject has interacted
with the media. Decide for yourself whether or not this
interaction has been beneficial for your subject.
QUESTION 5
"Risk and Interest Rates" Please respond to the following:
· Examine the factors that have motivated financial institutions
to develop fund-management techniques in recent years. Rate
the factors in order of importance. Provide support for your
reasoning.
· Examine the forces that cause interest rates to change. Predict
the kinds of risks that financial firms face when interest rates

9. change. Propose ways to mitigate these risks.
QUESTION 6
"Derivatives" Please respond to the following:
· Propose ways that financial futures can help financial service
firms deal with interest rate risk.
· Evaluate the rules and regulations that have recently been
imposed on the use of derivatives. Determine whether you agree
or disagree with these regulations. Support your position.
Qestion 7
"Securitization" Please respond to the following:
· Evaluate the advantages that securitization offers lending
institutions. Determine the risks of securitization that managers
of lending institutions should be aware of. Support your
position.
· From your e-Activity research, determine ways that
derivatives can be helpful and hurtful to the financial markets.
Provide examples to support your reasoning.
Question 8
"Loans" Please respond to the following:
· Propose three ways that loan servicing can be used to increase
income. Determine why this is information important to a bank.
· Determine ways that a lending institution can mitigate the
inherent risks in issuing standby credit letters. Propose two
ways that banks can apply this information.

10. PART 2
QUESTION 1
Week 4 Assignment 1 Submission
If you are using the Blackboard Mobile Learn IOS App, please
click "View in Browser."
Click the link above to submit your assignment.
Students, please view the "Submit a Clickable Rubric
Assignment" in the Student Center.
Instructors, training on how to grade is within the Instructor
Center.
Assignment 1: Developing a Public Relations Plan, Part 1
Research a nonprofit organization that has faced a public
relations crisis within the past few years.
Imagine that you were employed at this nonprofit at the time of
the crisis and were tasked by the Board of Directors to develop
a public relations plan to persuade the public that the facts of
the matter are not as bad as what has been reported in the
media. Write a 4-5 page paper in which you:
1. State the name of the organization and describe what its
mission and purpose.
2. Explain in detail the facts of the event that generated the
negative publicity and why this situation would create negative
publicity.
3. Create the specific goals your campaign will try to achieve,
and justify why you chose these goals.
4. Design and explain the steps you will take to achieve your

11. goals.
5. Compose an evaluation plan and explain how you will use it
to assess the outcome of your campaign.
Your assignment must:
· Be typed, double-spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
· Include a cover page containing the tile of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Explain the basic functions of public relations, how it can be
used to support corporate goals, and how it can be integrated
into marketing strategy.
· Analyze a communication process, identify dysfunctional
aspects of the process, and develop action plans to improve the
communications
· Formulate and plan the implementation of public relations
strategies to accomplish stated public relations objectives
relative to various publics (media, employees, communities,
governments, consumers, and international entities).
· Use technology and information resources to research issues in
public relations.

12. · Write clearly and concisely about public relations issues using
proper writing mechanics.
GRADING RUBRIC
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills,
using the following rubric.
Points: 280
Assignment 1: Developing a Public Relations Plan, Part 1
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. State the name of the organization and describe its mission
and purpose.
Weight: 10%

13. Did not submit or incompletely stated the name of the
organization and described its mission and purpose.
Insufficiently stated the name of the organization and described
its mission and purpose.
Partially stated the name of the organization and described its
mission and purpose.
Satisfactorily stated the name of the organization and described
its mission and purpose.
Thoroughly stated the name of the organization and described
its mission and purpose.
2. Explain in detail the facts of the event that generated the
negative publicity and why this situation would create negative
publicity.
Weight: 20%
Did not submit or incompletely explained in detail the facts of
the event that generated the negative publicity and why this
situation would create negative publicity.
Insufficiently explained in detail the facts of the event that
generated the negative publicity and why this situation would
create negative publicity.
Partially explained in detail the facts of the event that generated
the negative publicity and why this situation would create
negative publicity.
Satisfactorily explained in detail the facts of the event that
generated the negative publicity and why this situation would
create negative publicity.
Thoroughly explained in detail the facts of the event that
generated the negative publicity and why this situation would
create negative publicity.
3. Create the specific goals your campaign will try to achieve
and justify why you chose these goals.
Weight: 20%
Did not submit or incompletely created the specific goals your
campaign will try to achieve and justified why you chose these
goals.
Insufficiently created the specific goals your campaign will try

14. to achieve and justified why you chose these goals.
Partially created the specific goals your campaign will try to
achieve and justified why you chose these goals.
Satisfactorily created the specific goals your campaign will try
to achieve and justified why you chose these goals.
Thoroughly created the specific goals your campaign will try to
achieve and justified why you chose these goals.
4. Design and explain the steps you will take to achieve your
goals. Weight: 20%
Did not submit or incompletely designed and explained the
steps you will take to achieve your goals.
Insufficiently designed and explained the steps you will take to
achieve your goals.
Partially designed and explained the steps you will take to
achieve your goals.
Satisfactorily designed and explained the steps you will take to
achieve your goals.
Thoroughly designed and explained the steps you will take to
achieve your goals.
5. Compose an evaluation plan and explain how you will use it
to assess the outcome of your campaign.
Weight: 20%
Did not submit or incompletely composed an evaluation plan
and explained how you will use it to assess the outcome of your
campaign.
Insufficiently composed an evaluation plan and explained how
you will use it to assess the outcome of your campaign.
Partially composed an evaluation plan and explained how you
will use it to assess the outcome of your campaign.
Satisfactorily composed an evaluation plan and explained how
you will use it to assess the outcome of your campaign.
Thoroughly composed an evaluation plan and explained how
you will use it to assess the outcome of your campaign.
6. Clarity and writing mechanics
Weight: 10%
More than 8 errors present

15. 7-8 errors present
5-6 errors present
3-4 errors present
0-2 errors present
Part 2 Question 2
Week 4 Assignment 2 Submission
If you are using the Blackboar
Assignment 2: Financial Statements
Use the same financial institution that you selected in
Assignment 1. Use the Internet to research its customer service
features, financial statements, and financial performance.
Write a three to four (3-4) page paper in which you:
· Examine the organizational structure of your selected
organization, indicating how this financial structure helps the
organization achieve its goals. Provide support for your
rationale.
· Analyze the customer service features offered (e.g., ATM,
Website, etc.). Propose what the organization can do to improve
or add to these features and the likely impact to the
organization.
· Determine the selected organization’s financial position based
on the data collected from their major financial statements (the
income statement, the balance sheet, and the statement of cash
flows). Use at least three (3) major financial ratios to support
your argument.
· Compare the financial performance of the organization that
these statements infer to the industry average, drawing
conclusions related to the organizational performance.

16. 5. Suggest improvements that can be made to better
organizational performance or ways the organization can
continue to capitalize on its success. Provide support for your
rationale.
6. Use at least three (3) quality academic resources in this
assignment. Note: Wikipedia and other Websites do not qualify
as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Analyze the organization and structure of the banking and
financial-services industry.
· Analyze financial statements and performance of financial
firms.
· Use technology and information resources to research issues in
commercial bank management and operations.
· Write clearly and concisely about commercial bank
management and operations using proper writing mechanics.

17. NOTE: REMEMBER YOU USE BANK OF AMERICA FOR
PAPER ONE. IF YOU NEED IT LET ME KNOW