Knock Out Doubt

1. Canara Bank Corporate TVC
Route : Knock Out Doubt

2. We open as the Boxing (Current Account) TVC ends. We see Shikharclimbing down from the ring, dressed as a coach.

3. As he heads out, we see a microphone thrust in his face…

4. and a reporter asking a question: Shikharji, aapitnelogon kodoubt kesaathfight karnemeinkyonmaddatkarteinhain?

5. We see Shikhartilting up his head and looking into space before he starts to speak.

6. A wavy, dream sequence SFX occurs as Shikharsays, “Asalmein, meridoubt kesaathpuranidushmanihain…”

7. Next we Shikharas a child looking at cycle through a cycle shop display window doubtfully, with a finger on his chin.

8. When suddenly, a little grey hand gives him a hard tap on the head.

9. We see young Shikharturn around and look at a grey version of himself mocking him.

10. Young Shikharnow attacks the grey version of himself in retaliation by shoving him.

11. Following this, we see quick cuts of fights between him and the grey version of himself take place through the years in different locations as he grows up. Here we see him exchanging punches as a 12 year old.

12. Next we see him in a fight with the grey guy on a rooftop as an 18 year old teenager…

13. then we see him in a brawl with the grey version of himself on a mountain top. As these scenes are shown, we hear Shikharsay: Yehladaichaltigayi, salon keliye. Phirekdin…

14. We see Shikharfalling through the doors of a CanaraBank branch…

15. and sliding across the floor, all the way to someone’s desk.

16. The grey version of himself stands tall in the door way.

17. A full-sleeved hand now thrusts a form which says ‘CanaraBank Auto Loan’in his face.

18. Shikharsigns the paper.

19. He then rises up with a new-found courage and energy…

20. takes a que-seperationiron stand…

21. and swings it.

22. Following which, the grey version of himself goes flying. The security guard looks at this and raises both his hands while blowing his whistle to indicate that Shikharhas hit a six.

23. Shikar: Ussdin kebaad, Can Savings Account,…
(While Shikhartalks we see the camera turning slightly to show a ring girl who’s holding up a card which says, ‘Savings Account’.)
CAN SAVINGS ACCOUNT

24. Shikar: CanaraCurrent Account,…
The ring girl drops the previous card and reveals the new card as the new name is mentioned.
CANARA CURRENT ACCOUNT

25. Shikar: CanaraHome Loan,…
The ring girl drops the previous card and reveals the new card as the new name is mentioned.
CANARA HOME LOAN

26. Shikar: Can Vehicle Loan,…
The ring girl drops the previous card and reveals the new card as the new name is mentioned.
CAN VEHICLE LOAN

27. Shikar: MSME Loans…
The ring girl drops the previous card and reveals the new card as the new name is mentioned.
MSME LOANS

28. Shikar: auraiseanekCanaraBank kesuvidhaonkesaath, meinlogon koapnedoubt ko
knock-out karnemeinmaddatkartahoon. Kyonki, CanaraBank kesaath, it’s not just banking na?
It’s Can Banking.

29. “Theekhain, agyadijiye. Thank you,”Shikharsays concluding the interview.