Oriense english presentation 15.09.13

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180 million people worldwide are visually impaired, with that number growing each year. Existing assistive technologies for the blind, such as canes and GPS devices, have disadvantages like a lack of information, discomfort, and inability to allow freedom of movement. Oriense is developing a lightweight, affordable solution called Oriense that uses 3D and RGB cameras with text and object recognition, as well as voice synthesis, to provide navigation assistance and detect obstacles for the visually impaired. With a cost of production between $250-350, Oriense aims to sell the product for $1000 and also offer it as a $50 per month service, targeting insurance companies, rehabilitation centers, and direct sales.

Technology Business

180 million visually impaired people
– 1 out of every 40
Every year the number of totally blind is growing
2-3 million
All that they actually use:

OrCam - $2500
Eye21
Text and object recognition
Ultrasound lamps and canes
$200-300
Obstacle detection in one or more zones
AuxDeco - $15,000
VOICE ~$500
Formation of audio or tactile
image

Disadvantages
Lack of information;
Uncomfortable method for information
transmission, in particular prevents hearing;
Discomfort of carrying and use;
The need for a long training;
Low reliability.

Our experience and products
Helmet-mounted sight and
display system
Control system of container
position for nuclear power plant
StereocameraComputer vision
for robotics

The problem
No freedom of movement:
Obstacles detection
Inability to walk on unfamiliar routes
Road crossing
Use of public transport

Notification about obstacles and passways;
Indoor navigation throw labels;
GPS navigation include public transport;
Safety road crossing;
Text and object recognition.
Oriense

sensorMini PC Headphones
Our solution
Weight less than 1kg
BOM $250 - $350

How it works
Voice
synthesizer
Software
Oriense
3D + RGB
Image
Text
description
Voice
description

Oriense 1 Oriense 2
Product line
Companies, what gives work
for visually impaired
Rehabilitation centers
Social places
Adopted GPS navigation
Public transport using
Special features
11
Oriense 3
Consumer version
Full functional

Go to market
Oriense
Insurance
companies
Direct sales
Distributors and
wholesale
Charities and public
organization

Year
$
Sales modeling
Cost (BOM) $250 - $450
Retail - $1000;
Service - $50/month.
10% ready to buy the product;
40-50% ready to buy as the service.
-1,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2013 2014 2015 2016 2017 2018
Прибыль

Road Map
Preseed
$20k
Prototype BPrototype A
Business
version
Seed
$120,000
Consumer
Beta
Sales
Winner of grant $33,000 from assistance fund
Pre-order of the indoor version10 pc
DEMO EUROPE participant, 3rd place at IT startup Eurasia
AAA index from Russian Startup Index
Winner of the regional stage of Microsoft Imagine Cup 2012 etc.

Our team
Kitaev Vitaliy
CEO, product manager
Robotics engineer. Winner of Microsoft Imagine Cup stage. BIT prize
winner. SumIT graduate. Participant of the Lumiknows & Intel school.
Participant of the Slush startup conference.
Zhukov Konstantin
CIO, algorithms and software
Computer vision expert. Since 2008, creates systems based on image
processing and analysis, for the needs of extreme and space
robotics, defense. Recent years, works as a lead algorithmist in the Central
Research Institute of Robotics (CRDI RTC). SPbSTU PhD student.
Bunyakov Vladimir
CTO, hardware
Head of laboratory in CRDI RTC. Leading expert in the field of television
systems and computer vision, with 15 years' experience. Operational
experience with the German Aerospace Agency (DLR), Hitachi
Kokusai, ISTC projects.

Vitaliy Kitaev: +7 (911) 784-47-87
www.oriense.com
info@oriense.com
@oriense_ru

- 180 million people worldwide are visually impaired, with that number growing by 2-3 million each year. Existing assistive technologies are expensive, uncomfortable to use, require training, and have low reliability. - Oriense aims to address this with an affordable indoor navigation system using computer vision, 3D audio, and bone conduction headphones to provide obstacle detection and navigation assistance. Their first product, Oriense Indoor, will retail for $1000. - The company projects sales of 5,000 units by 2018, expecting to become profitable that year. They plan to expand to outdoor GPS navigation and develop add-ons for other markets like robotics and wearables.

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There are approximately 180 million visually impaired people worldwide, with the number growing each year to an estimated 275 million by 2020. Existing assistive devices for the blind, such as the OrCam and ultrasound canes, have limitations in providing full mobility and independence. The Oriense system aims to address these issues through a lightweight helmet-mounted stereocamera and display that can detect obstacles, navigate routes, and recognize text and objects using computer vision algorithms. The company's roadmap includes the development of multiple Oriense products at various price points and integration with public transportation to give visually impaired individuals greater freedom and independence of movement.

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Oriense english presentation 15.09.13

2. 180 million visually impaired people – 1 out of every 40 Every year the number of totally blind is growing 2-3 million All that they actually use:

3. OrCam - $2500 Eye21 Text and object recognition Ultrasound lamps and canes $200-300 Obstacle detection in one or more zones AuxDeco - $15,000 VOICE ~$500 Formation of audio or tactile image

4. Disadvantages Lack of information; Uncomfortable method for information transmission, in particular prevents hearing; Discomfort of carrying and use; The need for a long training; Low reliability.

5. Our experience and products Helmet-mounted sight and display system Control system of container position for nuclear power plant StereocameraComputer vision for robotics

6. The problem No freedom of movement: Obstacles detection Inability to walk on unfamiliar routes Road crossing Use of public transport

7. Notification about obstacles and passways; Indoor navigation throw labels; GPS navigation include public transport; Safety road crossing; Text and object recognition. Oriense

8. sensorMini PC Headphones Our solution Weight less than 1kg BOM $250 - $350

9. How it works Voice synthesizer Software Oriense 3D + RGB Image Text description Voice description

10. Demo

11. Oriense 1 Oriense 2 Product line Companies, what gives work for visually impaired Rehabilitation centers Social places Adopted GPS navigation Public transport using Special features 11 Oriense 3 Consumer version Full functional

12. Go to market Oriense Insurance companies Direct sales Distributors and wholesale Charities and public organization

13. Year $ Sales modeling Cost (BOM) $250 - $450 Retail - $1000; Service - $50/month. 10% ready to buy the product; 40-50% ready to buy as the service. -1,000,000 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 2013 2014 2015 2016 2017 2018 Прибыль

14. Road Map Preseed $20k Prototype BPrototype A Business version Seed $120,000 Consumer Beta Sales Winner of grant $33,000 from assistance fund Pre-order of the indoor version10 pc DEMO EUROPE participant, 3rd place at IT startup Eurasia AAA index from Russian Startup Index Winner of the regional stage of Microsoft Imagine Cup 2012 etc.

15. Our team Kitaev Vitaliy CEO, product manager Robotics engineer. Winner of Microsoft Imagine Cup stage. BIT prize winner. SumIT graduate. Participant of the Lumiknows & Intel school. Participant of the Slush startup conference. Zhukov Konstantin CIO, algorithms and software Computer vision expert. Since 2008, creates systems based on image processing and analysis, for the needs of extreme and space robotics, defense. Recent years, works as a lead algorithmist in the Central Research Institute of Robotics (CRDI RTC). SPbSTU PhD student. Bunyakov Vladimir CTO, hardware Head of laboratory in CRDI RTC. Leading expert in the field of television systems and computer vision, with 15 years' experience. Operational experience with the German Aerospace Agency (DLR), Hitachi Kokusai, ISTC projects.

16. Vitaliy Kitaev: +7 (911) 784-47-87 www.oriense.com info@oriense.com @oriense_ru

Oriense english presentation 15.09.13

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