Organizational Survival: Double Meaning of Sustainability

Organizational Survival
Double Meaning of Sustainability
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Intelligence, Integrity and Innovation

1

What “Not” to Expect from this Webinar
A Tree-Huggers Manifesto for the Future
Another Presentation on Climate Change or Environmental
Responsibility
An Attack on Corporate Accountability
A Platform to Encourage Companies to Give Away Profits
Needlessly



2

However, What you Can Expect from this
Webinar
A hard look at the critical risks facing organizations in the next
30 years

The unique aspects of the risks compared to what they were in
the past.
Based on 3 years of comprehensive research, detailed case
studies of how companies are gearing up and changing now to
deal with these future risks
The common tactical and strategic approaches to addressing
these risks.
A review of the profitability of the leaders of this


3

This Presentation is Really
About Good Business
Management



4

In the Face of
Unusual Global
Challenges



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6



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The Results were Recently Published

Gregory Balestrero

Nathalie Udo


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So, What Are CEO’s Really Worried About?



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Water scarcity



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Water scarcity
Climate change facing all aspects of supply and demand



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Water scarcity
Unexpected Transparency due to social media and a growing
emphasis and acceptance on “whistle blower” frameworks



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Water scarcity
Dramatically growing markets, particularly Asian, African and
Indian.



13

Water scarcity
Indian.
Highly unstable, resilient global economy, depending more
and more on “developing” nations.



14

Water scarcity
Indian.
Highly unstable, resilient global economy, depending more and
more on “developing” nations.
Accountability for the full supply chain, regardless of whether
an organization “owned” it or sourced it.



15

Water scarcity
Indian.
Accountability for the full supply chain, regardless of whether an
organization “owned” it or sourced it.
Diminishing availability of raw materials



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Water scarcity
Indian.

Vastly expanded accountability to a larger number of
stakeholders


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Amazing Set of Risks!
Water scarcity
Indian.

Vastly expanded accountability to a larger number of stakeholders


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And So, We Conducted More Research….



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Our Research Confirmed that by 2050
9 Billion people
by 2050...60%
Increase
70% of world
population will
be living in
cities by 2050
Dominant
Growth in Asia
and the Far
East


55% Middle
Classes by 2050

Global
Megatrends

Middle Classes in
Developing World
Bring New
Internal Markets
and Demands

Growing
Unemployment
in Educated
Youth globally


20

Which Means that…
Global unrest
due to
unequal
wealth,
health, and
resources.

Insufficient
Sanitation in
Developing
Nations

Insufficient
Crop Yields to
Support Food
Demand for all
Nations

Depletion of
Many Species
of Marine and
Animal Life
Global
Warming
Causes Severe
Damage to
Global
Economy

Limited
materials to
meet
Urbanization
Demands

Limited
sustainable
communities in
developing
nations
Fresh Water
Scarcity and
Crisis Areas
Expand


Insufficient
Production
Raw
Materials

21

The Real Question: How Were the Leaders
Acting to Address These Risks



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Yes, You’re Right… We Dug Deeper…



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…And Deeper to Find the Answer



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Actions Taken by The Leaders
FULLY Integrated strategies, embracing social, environmental,
economic, and ethical (SEEE) goals and objectives



25

More Actions…
Expanded horizons for planning and execution, from 2-3
years, to upwards of 15-30 years



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More Actions…

Enterprise, rather than product or project, risk management



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More Actions…

Disruptive and Radical innovation fostered throughout the
organization



28

More Actions…

organization
Embracing social problems in their spheres of influence and
operation.



29

More Actions…

organization
Embracing social problems in their spheres of influence and
operation.
Creating synergetic relationships, even when they include
their competitors when necessary.


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SOCIAL
BATTLING THE
AIDS EPIDEMIC



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SOCIAL

ENVIRONMENTAL

BATTLING THE
AIDS EPIDEMIC

SUSTAINABLE LIVING
PLAN



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35

SOCIAL
BATTLING THE
AIDS EPIDEMIC

ECONOMIC

ENVIRONMENTAL

VALUE CHAIN
INVESTMENT

SUSTAINABLE LIVING
PLAN



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37

SOCIAL
BATTLING THE AIDS
EPIDEMIC

ETHICAL
100% INDEPENDENT
SUPPLY CHAIN AUDIT

ENVIRONMENTAL
SUSTAINABLE LIVING
PLAN

ECONOMIC
VALUE CHAIN INVESTMENT
(5X20 INITIATIVE)



38

SOCIAL
Aligning Business
Values with those of
Individual and
Community
Stakeholders

ENVIRONMENTAL
Assuming
Responsibility for
Contributing to a
Sustainable Future

ECONOMIC

Sustainable
Future

Transformation into
a valuable
investment based
on principles of
sustainability

ETHICAL

Building Trust
w/Rigorous
Discipline of
Openness,
Transparency and
Accountability


39

Takeaway



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750% Increase in 10 Years!

Table shows the rapid growth in investment funds incorporating environmental,
social, and governance (ESG) incorporating when deciding where to place managed
assets. Environmental issues were a factor in 551 investment vehicles, governance
was a factor in 346, and social criteria (including Sudan-avoidance policies) were
incorporated in 622 investment vehicles. Source: US SIF Foundation.



43

Figure Show Relative Share Performance for Companies with
Diverse Boards



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Why the Shift in Investment
Value and Focus?



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Surprisingly, it is About Sustainable Trust



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Factors Affecting Public Trust

2103 Edelman Trust Barometer; Edelman Communications


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Perceived Characteristics Which Indicate
Great Companies
®
(from 2013 Harris Poll RQ Summary Report)

2012 Results

2013 Results

Admire and respect

Outperforms competition

Trust the company

Admire and respect

High ethical standards

Trust the company

Outperforms competition

Plays a valuable social role

Good value for the money

Good company to work for
Good feeling about the company

2012 Global RepTrak 100: The World’s Most Reputable Companies, 19-21;

Reputation Institute


48

And, Trust Affects Buying Decisions



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“I see no other long term choice for industry to
survive ... Each of us has a role in this
transformation. We must all learn to make peace
with the earth, not to make war on it, or we will
lose.”
Ray Anderson, Interface, Inc.



50

Questions ?



51

Organizational Survival:

Profitable Strategies for a Sustainable Future
By Gregory Balestrero and Nathalie Udo
Now Available in Hardcover Print
and eBook Formats
Purchase your copy at:
http://sustainability.iil.com/book
Enter code GBWEBINAR at checkout
for an exclusive discount


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Organizational Survival: Double Meaning of Sustainability

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