This document provides an overview of the history and operations of Amazon as an organization. It discusses: - Jeff Bezos founding Amazon in 1994 as Cadabra.com, later renaming it to Amazon to reference the world's largest river. - Amazon's early growth from 11 employees in 1997 to issuing its IPO the same year and acquiring other companies starting in 1998. - The launch and growth of major Amazon services and products from 2002 onward like Amazon Web Services, Kindle, and Prime membership. - Discussions of Amazon's workplace culture, international expansion, and acquisition of Whole Foods in 2017 to move into brick and mortar retail.

1. AMAZON
-As an Organisation
By- Shriya Chaudhary (B-15)
Aishwarya Singh (B-16)
Taranjot Singh (B-17)
Sunil Kaushik (B-18)
Sangeeta Sharma (B-31)

2. 1994,1995
• Cadabra.com is
built by Jeff Bezos
• It is renamed to
“Amazon” in
reference to
amazon river-
world’s largest
river basin
1996,1997
• Amazon’s
employee count
bumps to 11 and
moves to a small
warehouse
• Amazon issues
(IPO) of stock at
$18
1998
• Amazon takes
over
Drugstore.com,
Pets.com and
Overstock.com.
1999
• Amazon’s online
platform is in
spotlight
as Time magazine
names Bezos
“Person of the
Year.”

3. 2000, 2001
• Starts offering free
shipping on orders of
$100 & opens up to
third-party sellers.
• Amazon turns its first
profit — $5 revenues of
more than $1 billion
2002, 2003
• Amazon Web
Services launches
(platform to include
features of
Amazon.com )
• Search Inside the
Book feature is
launched
(customers can
search keywords in
books listed on
Amazon)
2004, 2005,
2006
• Amazon’s
consumer
electronic sales
surpass book
• Amazon Prime is
born
• Amazon Simple
Storage, an online
storage service,
launches
2007, 2008
• AmazonFresh;
Amazon Music;
and Amazon
Kindle, the now-
famous e-reader(
are launched)
• Amazon releases
Product Ads to
allow advertisers to
drive Amazon
traffic back to their
own websites

4. 2009,2010, 2011
•AmazonBasics, consisting of
consumer electronics
accessories, launches
•Sales of Kindle eBooks
outnumber sales of printed
books
•Amazon launches Subscribe
& Save program offering
discounts on items delivered
monthly. Kindle Fire comes
on the e-commerce
2012, 2013
•AmazonSupply (now
Amazon Business) an
online marketplace for
industrial and scientific
goods is launched
•Amazon Art (online
marketplace for original
& limited-edition fine art
from select galleries) is
launched
2014, 2015, 2016
•Prime Pantry(a delivery
service for dry goods
and non-perishable
groceries for Prime
members)gets its start
•(20 years)amazon rolls
out the Dash Button &
Prime Day
•Amazon’s private label
expands to the
consumer packaged
goods & fast moving
consumer goods
2017, 2018
•Amazon Prime Day
sales grow by more than
60%, It announces
acquisition of Whole
Foods, Features
including Amazon
Stores and coupons are
introduced
•Continued growth leads
Amazon to buy land for
its growing fleet of cargo
jets.

5. LOGO EVOLUTION
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6. About Jeff Bezos
▸ Founder and CEO Jeff Bezos, now the richest
man in the world, attributes Amazon's success in
part to having a future-focused mind-set
▸ He realized that Internet had “no real commerce
to speak of”
▸ He wanted Amazon to be "Earth's biggest
anything store”
6

7. THEMES OF AMAZON – Jeff Bezos
▸ His insistence that managers monitor
and adopt important external trends.
▸ How high-performance teams should
work together—including with their
bosses and also when they disagree
with each other
7

8. TWO PIZZA RULE
▸ The two pizza rule is a guideline for limiting
the number of attendees at a meeting
▸ The goal of the two pizza rule is to increase
productivity and prevent HiPPO and group
think
8

9. PRINCIPLE OF SUCCESS BY Jeff Bezos
▸Amazon focused on long-term results
▸At amazon, customer satisfaction comes before competitive
rivalry
▸Amazon has stuck to a lean structure
▸Amazon retains talented employees
▸Amazon believes in professional development
You can see the future of amazon from MARS
“Machine learning, home Automation, Robotics, and Space exploration”
9

10. WORKING IN AMAZON
10
• Innovative employees in the organization
• INFORMAL WORK CULTURE
• JEFF BEZOS- ITS STILL DAY 1
• PRINCIPLE OF AMAZON- HIRE THE BEST
• INVENT AND SIMPLIFY

11. AMAZON.IN
• AMAZON INDIA- 5 YEARS
• Everyone working hard To make history
• Work with Fun
• Easy to RELOCATE to different process or city
• Great medical Plans and Stock options available
11

12. AMAZON.IN
• 10-12 HOURS SHIFT
• CAN BE STRESSFUL
• HAVE TO WORK IN DIFFERENT SHIFTS
• LOOSING THE PECULIAR WORK CULTURE AND
WORKING AS A TYPICAL CORPORATE
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13. AMAZON.com - International
• RECENT STUDY BY NEWYORK TIMES ABOUT
AMAZON WORK CULTURE
• IDLE TIME AND DISCIPLINE
• HAVE TO WORK IN STRESSFUL SITUATIONS
AND ENVIORNMENT
• EMPLOYEES HAVE A PERFORMANCE
TARGETS TO ACHIEVE
13

14. AMAZON.in V/S AMAZON.com
14
Amazon.IN Amazon.COM
Have better work culture Harsh work culture
Focuses on principle of "Its still Day 1"
Focuses more on the principle of "Invent and
Simplify"
Work with Fun Discipline
Burecracy in the work Less burecracy as comparison in the work

15. AMAZON.com - Verticles
 Amazon.com (e-commerce)
 Amazon Web Services (AWS)
 Alexa
 Whole foods Market
 Amazon Prime
15

16. AMAZON.com - International
• Biggest online shopping website
• Amazon has 10 marketplaces across the
globe (India,china,Europe etc)
• $136B in revenue with double digit growth
every year.
• 2017 estimates show a staggering 44% of US
ecommerce occurred on Amazon.com.
16

17. AMAZON.com - International
 Launched in 2006
 Cloud computing platform
 Built initially for amazon.com (host images and
information)
 Price deduction strategy to beat competition
 Today ~42% of the web is powered by AWS.
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18. AMAZON.com - Alexa
 Amazon Alexa is a virtual
assistant developed by Amazon in 2014
 Capable of voice interaction, music
playback, making to-do lists, setting alarms,
real time information
 Acts as a Home automation system
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19. AMAZON.com – Whole Foods
 Whole Foods: the 10th
largest grocer
 Amazon bought Whole Foods in
2017 for about $13B.
 Attempt to move into Brick
Morter
19

20. Amazon :Back-end
Operations
▸Visit Amazon and Place
order
▸15 FCs in India and 62
FCs World-wide
▸Competiton
20

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22. How Fulfillment by AMAZON work ?
22

23. How AMAZON works ?
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24. Change after Acquiring Whole Foods
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