The Oregon Summer Food Fight Program aims to raise awareness and funding for child hunger programs through partnerships with Oregon brands. Brands would pledge to donate 2% of profits from specially marked products to the Summer Food Service Program. The labeling would run from September to April each year. Initial targets are 4 participating brands raising 40% awareness in 3 months, growing to 10 brands and 60% awareness by 9 months. The program is designed to be scalable and versatile for brands to participate voluntarily and at a self-determined level over time.
This document provides a compilation of examples of inappropriate promotion of baby food from around the world. It begins with an introduction explaining the goal of informing governance systems of the public's understanding of inappropriate promotion. Examples are then shared from various countries of promotions that displace optimal breastfeeding practices. The document argues that all foods marketed for children under two should be regulated due to vulnerabilities in feeding. It aims to highlight voices defining inappropriate promotion to counter industry influence.
"Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging.
- The document proposes strategies for Nestle to enter the rural Indian baby food market with a low-cost product line.
- It recommends introducing a new affordable Cerelac variant called "Cereal Essential" for infants under 2, and aggressively promoting their existing Cereal product for older babies.
- The twin-product strategy aims to capitalize on rural spending power and fill an absence of low-cost nutritional supplements. It estimates the rural market potential at 1.35 crore children and projected annual sales of Rs. 135 crores.
- The proposal outlines product innovations, pricing around Rs. 50/pack for Cerelac Essential and Rs. 100/pack for Cereal, and an inclusive
GoGo Squeez is a brand of fruit snacks sold in squeezable pouches. The marketing plan aims to maintain GoGo Squeez's momentum by innovating new product lines, expanding distribution channels, and increasing brand equity. Specifically, the plan proposes introducing two new product lines combining fruit and veggie or fruit and yogurt, expanding to new retail locations like airports and colleges, and boosting market share from 19% to 25% through brand building campaigns. The plan analyzes GoGo Squeez's strengths in convenient packaging and health positioning relative to weaknesses like limited product variety in a competitive snack market.
Presentation on "Advertising Plan of Nestle Milkpack Re-Launch" by Dr.Syed Ahmed Owais, Shahzad Naseem & Zaheer to Sir.Shahzeb Abbasi in Advertising class given at Hamdard University City Campus, (HIMS).
References:
Advertising Principles & Practice, 7 th edition, Wells, Moriarty, Burnet.
Websites of Nestle, Olpers and Goodmilk.
The fortification of complementary foods for older infants and young childrenFrancois Stepman
The document discusses strategies for addressing nutrient deficiencies in older infants and young children, including fortified complementary foods and home fortification with micronutrient powders. It notes that local foods alone cannot meet children's nutrient needs and that there is no proven sustainable business model for fortified complementary foods. Home fortification with micronutrient powders can help reduce anemia but large-scale distribution faces challenges reaching the poor. Regulations intended to promote breastfeeding may also hamper promotion of complementary feeding options.
Brian Jones, Regional President of DuPont Nutrition & Health for South Asia, discusses DuPont's focus on the Indian market and efforts to address malnutrition in India. He notes that India is an important emerging market for DuPont where processed food consumption is rising. To address malnutrition, DuPont aims to invest $10 billion in R&D by 2020 to develop new products, engage with 2 million youth, and improve livelihoods for 3 million small farmers. Jones also discusses new probiotic product guidelines in India and DuPont's focus on key industries like dairy, frozen desserts and beverages.
This document provides a compilation of examples of inappropriate promotion of baby food from around the world. It begins with an introduction explaining the goal of informing governance systems of the public's understanding of inappropriate promotion. Examples are then shared from various countries of promotions that displace optimal breastfeeding practices. The document argues that all foods marketed for children under two should be regulated due to vulnerabilities in feeding. It aims to highlight voices defining inappropriate promotion to counter industry influence.
"Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging.
- The document proposes strategies for Nestle to enter the rural Indian baby food market with a low-cost product line.
- It recommends introducing a new affordable Cerelac variant called "Cereal Essential" for infants under 2, and aggressively promoting their existing Cereal product for older babies.
- The twin-product strategy aims to capitalize on rural spending power and fill an absence of low-cost nutritional supplements. It estimates the rural market potential at 1.35 crore children and projected annual sales of Rs. 135 crores.
- The proposal outlines product innovations, pricing around Rs. 50/pack for Cerelac Essential and Rs. 100/pack for Cereal, and an inclusive
GoGo Squeez is a brand of fruit snacks sold in squeezable pouches. The marketing plan aims to maintain GoGo Squeez's momentum by innovating new product lines, expanding distribution channels, and increasing brand equity. Specifically, the plan proposes introducing two new product lines combining fruit and veggie or fruit and yogurt, expanding to new retail locations like airports and colleges, and boosting market share from 19% to 25% through brand building campaigns. The plan analyzes GoGo Squeez's strengths in convenient packaging and health positioning relative to weaknesses like limited product variety in a competitive snack market.
Presentation on "Advertising Plan of Nestle Milkpack Re-Launch" by Dr.Syed Ahmed Owais, Shahzad Naseem & Zaheer to Sir.Shahzeb Abbasi in Advertising class given at Hamdard University City Campus, (HIMS).
References:
Advertising Principles & Practice, 7 th edition, Wells, Moriarty, Burnet.
Websites of Nestle, Olpers and Goodmilk.
The fortification of complementary foods for older infants and young childrenFrancois Stepman
The document discusses strategies for addressing nutrient deficiencies in older infants and young children, including fortified complementary foods and home fortification with micronutrient powders. It notes that local foods alone cannot meet children's nutrient needs and that there is no proven sustainable business model for fortified complementary foods. Home fortification with micronutrient powders can help reduce anemia but large-scale distribution faces challenges reaching the poor. Regulations intended to promote breastfeeding may also hamper promotion of complementary feeding options.
Brian Jones, Regional President of DuPont Nutrition & Health for South Asia, discusses DuPont's focus on the Indian market and efforts to address malnutrition in India. He notes that India is an important emerging market for DuPont where processed food consumption is rising. To address malnutrition, DuPont aims to invest $10 billion in R&D by 2020 to develop new products, engage with 2 million youth, and improve livelihoods for 3 million small farmers. Jones also discusses new probiotic product guidelines in India and DuPont's focus on key industries like dairy, frozen desserts and beverages.
Disney consumer products marketing nutrition to childrenNitya Joshi
Disney faced issues with promoting unhealthy food to children. It decided to introduce nutritious product lines by filling gaps in its portfolio. Disney evaluated its existing products against a 1800 calorie nutrition model. It would retain some product lines, reform others, and remove some. Disney partnered with brands like Imagination Farms and Kroger using different marketing models to introduce these changes and target both children and parents. Surveys showed filling gaps in choices and positioning products as fun would satisfy both groups. Disney aimed to build credibility around nutrition through these strategic changes to its food products and partnerships.
This document provides a marketing plan for introducing the baby food product Babyvita in India. It includes an industry overview of baby foods, a product description of Babyvita, an analysis of the market and major competitors. The document then outlines the marketing mix, costing, segmentation, targeting and positioning strategies. It proposes a market entry strategy, pricing, quality assurance, points of sale, and advertising and promotion plans. Finally, it discusses financial strategy and budget allocation to implement the marketing plan.
Patagonia | Final Presentation - Goodwin Procter ProgramNelson Gaytón
This document proposes a partnership between Patagonia and Nike to develop a hiking boot powered by Nike's wearable technology. It considers the wearable technology market, entry strategy, branding, and financial implications. Key points analyzed include developing the boot independently versus partnering with Nike, targeting different customer segments, marketing to promote sustainability, and minimizing effects on each company's brand. The recommendation is to partner with Nike to leverage its expertise while protecting Patagonia's brand, ensuring customer data ownership, and gaining access to Nike's customer base and technology at a lower investment risk.
Patagonia Digital Strategy Final Presentationgitrerac
Patagonia is launching a digital strategy to increase awareness of and sales for its 100% traceable down winter jackets over six months. The strategy targets environmentally conscious outdoor enthusiasts aged 25-55 through social media, a promotional video on YouTube, and targeted mobile app and weather channel ads. The half-year budget is $4.75 million with key metrics including increased page visits, video views, social media followers, and leads generated.
Disney Consumer Products aimed to address criticism of contributing to childhood obesity by marketing unhealthy food. It analyzed children's food preferences and mothers' desires for nutritious options. Disney developed nutrition guidelines for reduced sugar, fat and additives. It reformulated some products to meet these and appeal to children, like making healthier foods more fun. Disney partnered with Kroger for its large market share to test healthy licensed foods. Recommendations included using characters promoting healthy eating and improved packaging communicating nutrition.
Annie's Mac & Cheese Advertising CampaignRebecca Long
During the course of our Advertising class at Ithaca College, students were asked to create a full fledged advertising campaign for an organization of their choice.
This document discusses Disney consumer products and their approach to marketing nutrition to children. It outlines Disney's history in retail stores and licensing their brand to other companies for food products. It also discusses problems they faced regarding credibility with stakeholders and how children's tastes impact consumption. In 2006, Disney decided to change the nutritional content of their products and introduce healthier options under the slogan "Better for you", establishing nutritional guidelines and using three licensing and distribution models.
Kellogg's is the world's leading cereal producer that operates according to its K-Values of ethical business practices. It engages with both internal and external stakeholders through various initiatives. Kellogg's ensures employee engagement is high as employees are key stakeholders, and their diversity helps the company innovate. Externally, Kellogg's uses approaches like case studies with youth and advertising campaigns using various media to engage UK customers. Its community initiatives in other countries support Kellogg's vision of enriching lives through nourishing foods by focusing on issues like food poverty and sustainable agriculture.
Analysis of Natureview Farm case study, Harvard Business Review. During a marketing management internship under prof. Sameer Mathur IIM - Lucknow, created by Navin Kumar Manoharan of SKASC
Disney Consumer Products: Marketing Nutrition to ChildrenShalin Mayank
This document summarizes Disney Consumer Products' efforts to market more nutritious foods and beverages to children given criticism over contributing to childhood obesity. It discusses:
1) Disney facing criticism for branded foods high in sugar and calls to provide healthier options.
2) In 2006, Disney established nutritional guidelines to control sugar, fat and additives in licensed products and introduced new "Better For You" foods.
3) Disney took three approaches - offering already healthy foods, making healthy foods more fun, and inspiring product sampling through packaging.
Annie's is looking to grow organically by targeting prime prospect households. They will focus on brand awareness of Annie's as a healthy brand and adding convenience to boost sales of new frozen product lines like lasagna, ravioli, and sesame chicken with 70% or more organic ingredients. Annie's marketing mix will use promotions and advertising in traditional and social media, along with seasonal discounts, to promote the new products and drive sales at grocery and mass retailers where prime prospects shop. The goal is to take advantage of growth in frozen categories and household purchasing habits around health and convenience.
Lucky Me! targets the general public aged 4-50 with its instant noodle products. It holds a dominant 59% market share. Lucky Me! differentiates itself through its wide variety of flavors and claim of having no artificial preservatives. It uses TV ads, celebrity endorsements, and family-focused advocacy events to promote its products, which are distributed nationwide. Lucky Me! pursues a differentiation strategy through product innovation to maintain its leadership in the noodles market.
This document summarizes a presentation on assessing the nutritional value and uptake of orange-fleshed sweetpotato (OFSP) in sub-Saharan Africa. It discusses key lessons learned from introducing OFSP, the evidence of its impact on vitamin A intake and status, and remaining challenges around breeding, seed systems, and exploiting OFSP's full potential. Recommendations focus on integrating nutrition education, understanding consumer behavior, ensuring sustained adoption through markets, and capturing progress through national surveys to promote OFSP as part of broader efforts to address malnutrition in Africa.
Heinz is launching a 6-month, $105 million digital campaign to promote its non-ketchup products and communicate its values of health and wellness. The campaign will target healthy lifestyle-focused women ages 29-49 through search engine marketing, display advertising, mobile apps, and social media. Key goals are to improve product sales, increase website engagement and social media interactions, and broaden the Heinz brand association beyond ketchup. Campaign success will be measured by coupon redemption rates, online participation, and social media performance.
The document outlines Patagonia's dilemma in balancing growth goals with environmental values. It proposes a Product Lifecycle Initiative to repair and resell used Patagonia garments, extending their usable life. This would allow the company to maintain profitability while encouraging less consumption and waste. The initiative faces risks like increased costs and potential quality issues but supports Patagonia's mission and competencies. Outsourcing repairs could help implementation.
The Walt Disney Company started as an animation studio in 1923 and later diversified into films, television, and theme parks. In the 2000s, Disney faced criticism that its consumer foods and beverages were contributing to childhood obesity. In response, Disney reconsidered its entire food product range. The company embarked on a mission to improve nutritional values by reformulating existing products, introducing new healthy options like fruits and vegetables, and setting calorie limits for different food categories. Disney's brand repositioning was costly but aimed to make its food offerings healthier for children and families.
In our initial core course of marketing, we had to launch a product in the market for the less fortunate people or people belonging to socio-economic class D and E. So, we came up with a very nutritious health drink which will eradicate malnutrition among them at a very low price. We also decided to sell this product with a better packaging to the urban people at a higher price and Cross-Subsidize!
This marketing plan summarizes Mama Omega Plus' strategy to increase its market share of instant noodles from 52% to 60% within a year. Key points include:
1) Consumer research found people want more nutrients, so Mama Omega Plus was developed with added Omega-3.
2) Objectives are 15% sales growth and expanding market share through new product lines.
3) Strategies include advertising, pricing similarly to normal noodles, expanding distribution channels, and sales promotions through retailers.
4) The budget allocates most funds to TV, billboard, and booth advertising to position Mama Omega Plus as a "High Nutrient Instant Noodle."
Our team project required us to create a product for FMCG company Unilever, keeping in mind the company's existing brand portfolio and product range. We created a product for children aged two and above, under a brand name 'Captain Kefir'. The product's USP was Kefir grains and Bee Pollen, focusing on the health of the child's gut. International Marketing Strategy is outlined in this presentation.
Troubled-E is a contemporary hip-hop artist who uses his music to spread messages of inspiration, hope, and change. His music blends genres like rap, R&B, and folk and he performs at various venues from clubs to charity events. The letter recommends Troubled-E to perform at the upcoming Bonnaroo Music & Arts Festival, describing his talents as a performer and songwriter who creates music with positive messages to encourage society. Attached is a portfolio on Troubled-E with more details on his background and music.
Brad Weisberg has over 7 years of experience in public health programming, project management, event planning, marketing and communications. He is currently pursuing an MPH in Global Health Systems and Development at Tulane University with a focus on maternal and child health. He has worked for several non-profit organizations and planned numerous fundraising events raising over $1 million total.
Disney consumer products marketing nutrition to childrenNitya Joshi
Disney faced issues with promoting unhealthy food to children. It decided to introduce nutritious product lines by filling gaps in its portfolio. Disney evaluated its existing products against a 1800 calorie nutrition model. It would retain some product lines, reform others, and remove some. Disney partnered with brands like Imagination Farms and Kroger using different marketing models to introduce these changes and target both children and parents. Surveys showed filling gaps in choices and positioning products as fun would satisfy both groups. Disney aimed to build credibility around nutrition through these strategic changes to its food products and partnerships.
This document provides a marketing plan for introducing the baby food product Babyvita in India. It includes an industry overview of baby foods, a product description of Babyvita, an analysis of the market and major competitors. The document then outlines the marketing mix, costing, segmentation, targeting and positioning strategies. It proposes a market entry strategy, pricing, quality assurance, points of sale, and advertising and promotion plans. Finally, it discusses financial strategy and budget allocation to implement the marketing plan.
Patagonia | Final Presentation - Goodwin Procter ProgramNelson Gaytón
This document proposes a partnership between Patagonia and Nike to develop a hiking boot powered by Nike's wearable technology. It considers the wearable technology market, entry strategy, branding, and financial implications. Key points analyzed include developing the boot independently versus partnering with Nike, targeting different customer segments, marketing to promote sustainability, and minimizing effects on each company's brand. The recommendation is to partner with Nike to leverage its expertise while protecting Patagonia's brand, ensuring customer data ownership, and gaining access to Nike's customer base and technology at a lower investment risk.
Patagonia Digital Strategy Final Presentationgitrerac
Patagonia is launching a digital strategy to increase awareness of and sales for its 100% traceable down winter jackets over six months. The strategy targets environmentally conscious outdoor enthusiasts aged 25-55 through social media, a promotional video on YouTube, and targeted mobile app and weather channel ads. The half-year budget is $4.75 million with key metrics including increased page visits, video views, social media followers, and leads generated.
Disney Consumer Products aimed to address criticism of contributing to childhood obesity by marketing unhealthy food. It analyzed children's food preferences and mothers' desires for nutritious options. Disney developed nutrition guidelines for reduced sugar, fat and additives. It reformulated some products to meet these and appeal to children, like making healthier foods more fun. Disney partnered with Kroger for its large market share to test healthy licensed foods. Recommendations included using characters promoting healthy eating and improved packaging communicating nutrition.
Annie's Mac & Cheese Advertising CampaignRebecca Long
During the course of our Advertising class at Ithaca College, students were asked to create a full fledged advertising campaign for an organization of their choice.
This document discusses Disney consumer products and their approach to marketing nutrition to children. It outlines Disney's history in retail stores and licensing their brand to other companies for food products. It also discusses problems they faced regarding credibility with stakeholders and how children's tastes impact consumption. In 2006, Disney decided to change the nutritional content of their products and introduce healthier options under the slogan "Better for you", establishing nutritional guidelines and using three licensing and distribution models.
Kellogg's is the world's leading cereal producer that operates according to its K-Values of ethical business practices. It engages with both internal and external stakeholders through various initiatives. Kellogg's ensures employee engagement is high as employees are key stakeholders, and their diversity helps the company innovate. Externally, Kellogg's uses approaches like case studies with youth and advertising campaigns using various media to engage UK customers. Its community initiatives in other countries support Kellogg's vision of enriching lives through nourishing foods by focusing on issues like food poverty and sustainable agriculture.
Analysis of Natureview Farm case study, Harvard Business Review. During a marketing management internship under prof. Sameer Mathur IIM - Lucknow, created by Navin Kumar Manoharan of SKASC
Disney Consumer Products: Marketing Nutrition to ChildrenShalin Mayank
This document summarizes Disney Consumer Products' efforts to market more nutritious foods and beverages to children given criticism over contributing to childhood obesity. It discusses:
1) Disney facing criticism for branded foods high in sugar and calls to provide healthier options.
2) In 2006, Disney established nutritional guidelines to control sugar, fat and additives in licensed products and introduced new "Better For You" foods.
3) Disney took three approaches - offering already healthy foods, making healthy foods more fun, and inspiring product sampling through packaging.
Annie's is looking to grow organically by targeting prime prospect households. They will focus on brand awareness of Annie's as a healthy brand and adding convenience to boost sales of new frozen product lines like lasagna, ravioli, and sesame chicken with 70% or more organic ingredients. Annie's marketing mix will use promotions and advertising in traditional and social media, along with seasonal discounts, to promote the new products and drive sales at grocery and mass retailers where prime prospects shop. The goal is to take advantage of growth in frozen categories and household purchasing habits around health and convenience.
Lucky Me! targets the general public aged 4-50 with its instant noodle products. It holds a dominant 59% market share. Lucky Me! differentiates itself through its wide variety of flavors and claim of having no artificial preservatives. It uses TV ads, celebrity endorsements, and family-focused advocacy events to promote its products, which are distributed nationwide. Lucky Me! pursues a differentiation strategy through product innovation to maintain its leadership in the noodles market.
This document summarizes a presentation on assessing the nutritional value and uptake of orange-fleshed sweetpotato (OFSP) in sub-Saharan Africa. It discusses key lessons learned from introducing OFSP, the evidence of its impact on vitamin A intake and status, and remaining challenges around breeding, seed systems, and exploiting OFSP's full potential. Recommendations focus on integrating nutrition education, understanding consumer behavior, ensuring sustained adoption through markets, and capturing progress through national surveys to promote OFSP as part of broader efforts to address malnutrition in Africa.
Heinz is launching a 6-month, $105 million digital campaign to promote its non-ketchup products and communicate its values of health and wellness. The campaign will target healthy lifestyle-focused women ages 29-49 through search engine marketing, display advertising, mobile apps, and social media. Key goals are to improve product sales, increase website engagement and social media interactions, and broaden the Heinz brand association beyond ketchup. Campaign success will be measured by coupon redemption rates, online participation, and social media performance.
The document outlines Patagonia's dilemma in balancing growth goals with environmental values. It proposes a Product Lifecycle Initiative to repair and resell used Patagonia garments, extending their usable life. This would allow the company to maintain profitability while encouraging less consumption and waste. The initiative faces risks like increased costs and potential quality issues but supports Patagonia's mission and competencies. Outsourcing repairs could help implementation.
The Walt Disney Company started as an animation studio in 1923 and later diversified into films, television, and theme parks. In the 2000s, Disney faced criticism that its consumer foods and beverages were contributing to childhood obesity. In response, Disney reconsidered its entire food product range. The company embarked on a mission to improve nutritional values by reformulating existing products, introducing new healthy options like fruits and vegetables, and setting calorie limits for different food categories. Disney's brand repositioning was costly but aimed to make its food offerings healthier for children and families.
In our initial core course of marketing, we had to launch a product in the market for the less fortunate people or people belonging to socio-economic class D and E. So, we came up with a very nutritious health drink which will eradicate malnutrition among them at a very low price. We also decided to sell this product with a better packaging to the urban people at a higher price and Cross-Subsidize!
This marketing plan summarizes Mama Omega Plus' strategy to increase its market share of instant noodles from 52% to 60% within a year. Key points include:
1) Consumer research found people want more nutrients, so Mama Omega Plus was developed with added Omega-3.
2) Objectives are 15% sales growth and expanding market share through new product lines.
3) Strategies include advertising, pricing similarly to normal noodles, expanding distribution channels, and sales promotions through retailers.
4) The budget allocates most funds to TV, billboard, and booth advertising to position Mama Omega Plus as a "High Nutrient Instant Noodle."
Our team project required us to create a product for FMCG company Unilever, keeping in mind the company's existing brand portfolio and product range. We created a product for children aged two and above, under a brand name 'Captain Kefir'. The product's USP was Kefir grains and Bee Pollen, focusing on the health of the child's gut. International Marketing Strategy is outlined in this presentation.
Troubled-E is a contemporary hip-hop artist who uses his music to spread messages of inspiration, hope, and change. His music blends genres like rap, R&B, and folk and he performs at various venues from clubs to charity events. The letter recommends Troubled-E to perform at the upcoming Bonnaroo Music & Arts Festival, describing his talents as a performer and songwriter who creates music with positive messages to encourage society. Attached is a portfolio on Troubled-E with more details on his background and music.
Brad Weisberg has over 7 years of experience in public health programming, project management, event planning, marketing and communications. He is currently pursuing an MPH in Global Health Systems and Development at Tulane University with a focus on maternal and child health. He has worked for several non-profit organizations and planned numerous fundraising events raising over $1 million total.
The document consists of a series of short phrases with alternating positive and negative outlooks on life events. It expresses optimism about opportunities and situations, followed by self-doubt or potential downsides. Overall, the document presents a contrast between hopeful and pessimistic perspectives.
Najah Abdigani discusses their group's radio news product. They aimed to engage their target youth audience with an informal, conversational style. The headlines were bold and dramatic, and stories were presented through interviews, outside broadcasts, and vox pops. Their representation of social groups included students, ethnic minorities, aspiring youth, and music lovers. Choice FM would be a suitable distributor as it has a similar target audience aged 15-24 and informal language. Market research found most listeners were aged 16-20 and preferred listening on their phones and to music over gossip. The group attracted their audience through relevant youth news, a conversational presenter, and using different storytelling methods.
The Oregon Summer Food Fight Program is launching a new strategic brand plan to raise awareness and funding for the Summer Food Service Program. It will partner with Oregon brands, who will pledge to donate 2% of profits from specially marked products towards fighting child hunger. The labeling program will run from September to April each year. It is projected to gain participation from multiple brands over time and increase consumer awareness of the issue. The program is designed to be scalable and versatile to meet the needs of partners.
Ray White Balmain is a family-owned real estate agency that has been serving the Balmain community for over 40 years. It is led by Paul and Linda Cooper and their children Matthew and Annalise. The agency provides residential and commercial sales, property management, and financial services. It utilizes innovative marketing strategies like video, editorials, magazines, and digital/print advertising to promote listings.
MyRamenStory.com is a website created by advertising students to share stories and experiences people have had with instant ramen noodles. The site provides a centralized place for people to share things like eating ramen raw, cooking it in unconventional ways, and how it resonates with human experiences. By focusing on what ramen represents like independence and creativity rather than the product itself, the students saw an opportunity for the popular noodle brand Top Ramen.
Brad Weisberg is seeking a position in global health with a focus on maternal and child health and social justice. He has over 5 years of experience in public health programming, project management, event planning, and marketing. He is currently pursuing an MPH in global health systems and development at Tulane University with a concentration in international health programs and coursework in maternal and child health.
The document provides an overview of hypertext and its key characteristics including undefined structure, interactivity, and examples like Wikipedia. It discusses how hypertext engages readers through a reader-driven experience with linked content like text, images, videos and more. Readers can explore different paths and details in the text. The document then presents an excerpt from the beginning of the story "The City and the Sea" and includes some hyperlinks to further explain and demonstrate hypertext elements in the story.
Brad Weisberg has over 7 years of experience in public health programming, project management, event planning, marketing and communications. He is currently pursuing an MPH in Global Health Systems and Development at Tulane University with a focus on maternal and child health. Previously he has worked for several non-profits leading fundraising events and developing online communities for cancer patients and survivors.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Brad Weisberg has over 7 years of experience in public health programming, project management, event planning, marketing and communications. He is currently pursuing an MPH in Global Health Systems and Development at Tulane University with a focus on maternal and child health. Previously, he has worked for several non-profits leading fundraising events and initiatives and developing online communities for cancer patients and survivors.
Brad Weisberg has experience in public health programming, project management, event planning, marketing and communications. He is currently pursuing an MPH in Global Health Systems and Development at Tulane University with a focus on maternal and child health. He has three years of experience managing online support communities and planning fundraising events for organizations focused on cancer, heart disease and breast cancer research.
Chewing gum costs the UK government $230 million annually to remove 3.5 billion pieces of gum from streets each year. The government placed specific garbage cans in 12 cities to collect gum for recycling into useful products like tires, phone cases and toys instead of trashing it. Recycling gum could transform the material into valuable goods rather than waste.
This document provides an overview of key concepts in Spanish grammar, including:
- Spanish subject pronouns such as yo, tú, él, ella, etc.
- The difference between formal and informal address (usted vs. tú)
- What verb infinitives are and how they end (ar, er, ir verbs)
- The basics of conjugating Spanish verbs
- How to make sentences negative and form questions
- Common Spanish adverbs
This document is a research proposal that examines bullying in primary and secondary school environments. It begins with an introduction that defines bullying and notes its prevalence. It then discusses characteristics of typical victims and bullies, differences in bullying by grade, gender, and type of aggression. The proposal also reviews effects of victimization like increased health issues, anxiety, depression, and substance abuse. The methods section outlines plans to study participants of different ages, genders, and socioeconomic backgrounds using surveys to collect both qualitative and quantitative data for analysis.
This document provides an overview of Java concurrency and thread synchronization. It discusses synchronizing methods, arranging independent attributes, using conditions, synchronizing with locks, read/write locks, lock fairness, and multiple conditions. Examples include synchronizing access to bank accounts, cinema ticket sales, a producer-consumer problem, and a print queue simulation. Key synchronization mechanisms in Java include the synchronized keyword, Lock interface, and Condition interface.
The document discusses the release and success of the Apple iPhone 3G. It was released on July 11th in two versions starting at $199-299 with a two-year contract. Over 1 million were sold in the first three days. While very popular, some customers experienced activation problems due to high demand. Rivals like Samsung and Verizon released competing smartphones, but analysts say the iPhone 3G still has advantages in features and battery life. Apple expects to sell over 10 million units by the end of 2008 and sees the iPhone 3G off to a great start.
The Oregon Summer Food Fight Program aims to strengthen funding for the Oregon Summer Food Service Program by having Oregon food brands donate 2% of profits from specially marked products during the school year. The donations would accumulate to support children in the summer when they are not receiving school meals. The program would be promoted through in-store displays, social media, and radio to raise awareness among customers about child hunger and how their purchases support local children. It is intended to provide an easy way for Oregon brands to support their communities and a supplemental donation option.
The document outlines a campaign created by Team Banana Shark for the organization Nutrition for Success, which aims to raise awareness about child hunger in Oregon and encourage support for the Afterschool Meals and Snacks program. It details the situation around child hunger, target audience of affluent mothers, and media plan including social media, publicity stunts, and traditional advertising to generate publicity and donations. The goal is to alleviate the economic costs of hunger by ensuring children's basic nutritional needs are met so they can learn and develop properly.
Chef Koochooloo is a global educational platform that teaches families about other countries and cultures through interactive cooking games and healthy recipes. It aims to bring families together, promote education, social responsibility, and healthy lifestyles. The platform includes a cooking app, cookbook, cooking kits, and shows. It addresses issues like childhood obesity and lack of geography and science knowledge. If successful, it could have a positive social impact and generate revenue through its various products and services.
This guide provides resources for chefs and others to lead hands-on cooking activities for kids that teach healthy eating habits. Developed from Share Our Strength's Cooking Matters curriculum, the guide includes tips for planning activities, sample lesson plans focused on snacks, drinks and fruits/veggies, and kid-friendly recipes to prepare. The goal is to help kids develop cooking skills and make informed choices about nutrition.
Engro Foods was launched in 2004 as a subsidiary of Engro Corporation. It aims to become a national, regional, and global food giant within five years through offering nutritious and affordable products. Engro Foods markets milks, juices, ice creams, and other dairy products using competitive pricing and widespread placement. It advertises through TV, billboards, and events to promote its vision of improving quality of life.
This presentation was created for a scenario of the introduction of a new milk brand mentioned in the case. From situation analysis to financials, all were well-researched and visualized.
Many businesses, institutions and food pantries are striving to offer healthy, local, and sustainable food choices, but how can we encourage and excite eaters to make the healthy choice?
This webinar explores the role of promotion in healthy food choices, offer simple best practices and provide examples of promotion of in school, hospital, retail, and food pantry settings. Participants will learn about key concepts in healthy food promotion and gain some innovative ideas and resources they can use to engage and excite eaters in any setting.
Join Ecology Center, Groundwork Center for Resilient Communities, and Taste the Local Difference as we explore ways to promote healthy, local, and sustainable food efforts at your business, school, hospital, or food pantry!
Paper on Detecting and Responding to Findings of Fraud, Wast.docxherbertwilson5999
Paper on Detecting and Responding to Findings of Fraud, Waste, and Abuse:
You will prepare a two-page paper on a recent (January 2014- or more recent) instance of federal fraud, waste, or abuse. The paper should be based on research of a federal department or agency and how a current instance of fraud, waste, or abuse was detected and addressed by that department or agency. I have chosen the IRS and have some links you can use.. Some research is required on your part . Most be 2-3 pages in length 12 point font.
Stolen Identity Refund Fraud (SIRF), IRS Victims
http://cagw.org/media/press-releases/cagw-irs-not-top-tax-fraud-poised-lose-billions-more-year
http://www.treasury.gov/tigta/auditreports/2015reports/201540003fr.pdf
This paper, including citations and bibliographic references, is to be done in APA style at least 2-3 pages in length for page and a cover page and 1 page for sources and page numbers with section heading
Project Requirement
Lists recent (since January 2014) instance of federal fraud, waste, or abuse in a federal agency
Summarize the issue, what led to the issue occurring. List the reason that the issue is an instance of fraud, waste and abuse, and list if the issue is fraud, waste or abuse.
The paper should identify the steps the agency took (e.g., the OIG) to identify the fraud
Delineate steps you recommend the agency should take to avoid the issue in the future (e.g., improve specific internal controls, change hiring conditions)
Proper research - identify at least two sources, and sources listed in a references section
Proper format: 2-3 pages of content + 1 cover page + 1 page for sources; section headings, double spaced, page numbers
Kellogg Company
2014 Annual Report
Letter to Shareowners and SEC Form 10-K
Fiscal Year End: January 3, 2015
Dear Shareowners,
When W.K. Kellogg founded Kellogg Company in 1906, he had no way of knowing that his fledgling business would
grow to become among the most recognized and respected companies in the world. All he knew was he wanted to
help people enjoy a healthier, more nutritious breakfast — and he was determined to succeed.
Although more than a century has passed and our product portfolio has expanded beyond breakfast, we have never
lost sight of the principles put in place by our founder. Despite the ever more rapidly evolving landscape in which we
compete today, Kellogg Company remains as committed to enriching the lives of our consumers worldwide through
delicious, high-quality foods and iconic brands as ever before.
Of course, our commitment to our employees, communities and to you, our shareowners, is also as strong as ever.
For all these reasons and more, I feel very privileged to be the chief executive and chairman of the board of this great
company. Furthermore, I am confident that we have the right strategy in place and that we are taking the right
actions to drive growth in the years to come.
Strategy and Growth. Our strategy is a simple one: W.
Kellogg's is committed to engaging with stakeholders through ethical business practices and corporate social responsibility initiatives. It identifies key internal stakeholders as employees and shareholders, and external stakeholders as customers, suppliers, communities, and charities. Kellogg's seeks to understand stakeholders' needs through two-way communication and balance conflicting interests. It focuses corporate social responsibility efforts on nutrition, communities, workplace diversity, and the environment. Initiatives include breakfast clubs, support for food banks and sustainable agriculture projects.
Fage Yogurt has placed its account in review after nearly seven years with MullenLowe.
America’s second-biggest Greek yogurt company picked the shop then known as Mullen in late 2010, breaking with former agency of record Ogilvy & Mather. The IPG shop handled creative, digital, social, media planning and buying, brand strategy and public relations as Fage fought its chief competitor Chobani for market share.
Principles of Hospitality Management
An detailed overview about Unilever
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
The document provides background information and strategic plans for an Oreo marketing campaign in Southeast Asia. It begins with an overview of Oreo's objectives to consolidate its digital communications and embody family bonding moments. It then outlines the challenge of developing a harmonized digital plan ensuring 365 days of engagement. The proposed idea is "Kids Rule", which would transform the world with child-like wonder and have kids upload manifestos through a campaign app. The rationale is that Oreo has transformed cookies in ads before and now can create cultural zeitgeists by making kids feel empowered. The campaign would involve conversation, co-creation and community phases to sustain communication for 365 days.
Fiona Watson's presentation on the Food Foundation's work towards a UK Food-EPI exercise,10 February 2016.
Audio: https://goo.gl/WMFWhp
More info: http://foodfoundation.org.uk/activities/projects/
Running Head: BUSINESS PLAN
BUSINESS PLAN 6
The Choice of Business: Preserving the World through Fresh Foods
Argosy University
January 2, 2019
Business Plan: Preserving the World through Fresh Foods
The initiative is a business plan that is aimed at establishing greenhouses which will grow different vegetables such as onions, tomatoes, lettuces, garlic, brassicas, carrots and different types of herbs. Food security is one of the 17 Sustainable Development Goals (SDGs), the world is aiming to achieve. While food accessibility in the United States has not been a major issue, access to quality food has been remained to be an issue of concern among Americans (Rubatzky & Yamaguchi, 2012). Quality food is expensive and, therefore, not many people can afford it in the required amounts. The initiative aims at enhancing food security by the engaging in agribusiness hence developing crops that are safe for consumption at lower prices.
Vision, Core Beliefs and Culture
The vision of the initiative is to achieve food security in the United States of America by providing cheap quality vegetables for the entire American population. The mission of the initiative would, therefore, be to become a highly profitable company through the production of quality vegetables and making sales at affordable prices to all Americans. The first major core belief of the business would be accountability, which will involve taking responsibility for all the tasks associated with the company. Integrity is another significant core belief which will involve being committed to excellence, consistency, and honesty. Respect is another major core belief the company will uphold. Teamwork and transparency are also key to ensuring the company achieve its goals, mission, and vision.
Social Responsibility Commitment
The business aims at creating a culture of customer focus, whereby most decisions and activities will always focus on how they impact the customers. Customers’ needs will thus be a major priority in dictating the quality of products and also performing other important activities such as marketing, adverts, and channel for sales. The company will be socially committed to championing healthy food consumption, which is important in avoiding the possibility of various chronic diseases.
Comprehensive Venture Description
As stated previously, the venture will be an agribusiness company that aims at producing vegetables on a large scale. On a three-acre piece of land, the business aims at establishing greenhouses of different sizes and plant various vegetables that will be supplied in all the 50 states of the United States of America. The company will use some of the modern technologies in the establishment of greenhouses. Some crops will be grown while suspended and not necessarily having their .
Go Greek Yogurt is launching a new Greek yogurt concept focused on high-protein, natural products. They will offer fresh and frozen Greek yogurt, smoothies, parfaits and teas at their corporate stores and through franchises and retail partnerships. Go Greek aims to establish 20 corporate stores in California and 200 franchise locations nationwide in 5 years. They project $38 million in total revenue by year 5. Go Greek is raising capital through an investment offering to fund new store openings and manufacturing/distribution.
The document proposes a new mobile app called Pantry that uses photo recognition technology to identify ingredients and provide recipe recommendations based on user preferences like taste, time, and dietary restrictions. It aims to reduce the stress of cooking by using ingredients users already own. The founders plan to target undergraduate and graduate students initially and expand to young professionals and families. They outline features, expenses, target audiences, partnerships, and risks of the proposed app.
Case Study InstructionsDirector’s Request for PCs Completion.docxtidwellveronique
Case Study Instructions
Director’s Request for PCs
Completion of the Case Study will utilize (1) an MS Word Table, (2) an MS Access database, and (3) an MS PowerPoint Presentation
You will meet the Director’s requirements that are described on this page by creating and submitting a Word Table (Part 1), an Access Database (Part 2); and a PowerPoint Presentation (Part 3). These 3 assignments are due on separate dates. See the Course Schedule for due dates.
Case Study – Director’s Requirements
Your office has outgrown its old desktop machines and is in the market for new PCs, but would like some guidance on what to purchase. The Director wants to ensure that the office obtains PC machines that meet the requirements stated below. You as an employee of a small educational company have been tasked to buy 5 PCs and associated equipment for the office.
The Director has defined some capabilities that the PCs will need to have to ensure optimal performance. These tasks and system needs are collectively the office’s requirements. The requirements are as follows:
1. Create documents, spreadsheets, presentations, and send and receive email.
2. Participate in online video conferences, web courses and forums (the Director is a part-time professor at a local university).
3. Create and edit audio and video files and share video and audio files via emails, instant messaging, and in chat rooms via mobile devices.
4. Create small databases to manage all audio, video and photo data.
5. Take high quality digital photos and videosand download them to the PC as well as scan and edit the photos.
6. Print documents to include photo quality color printing.
7. Save documents to pdf and other image formats.
8. Transfer information (audio, video and photos) between PC machines.
9. Manage the Director’s schedule by using an online calendar and day planner.
10. Utilize the internet to make online purchases, conduct banking services and research new audio, video and photo editing methods using a broadband service.
11. Connect all required peripheral devices you deem necessary to the system unit.
12. Protect the PC and all components from dirty electrical power including under voltage (brownout or blackout) and overvoltage (power surge or spike).
13. Manage and protect the system, data, and information while working on the Internet including scanning all incoming emails, email attachments, and files downloaded from Web-based sources; firewall, virus and spyware (security) protection; and checking websites for phishing and fraudulent activities.
Your specification must address each of the 13 items listed in the requirements.
By: { Viktoryia Parris}
AB/MT219: Marketing
DATE 02/11/2013
/
KAPConsultants Marketing Plan
SECTION I. THE BUSINESS
Company Description
Goya is the largest Hispanic-owned food company in the USA. It was founded by Don Prudencio Unanue and his wife in 1936. Goya started in a small town in New York by selling produc ...
The document provides an overview of key communications and consumer trends for 2012. Some of the major trends discussed include a focus on health and wellness in food choices, the rise of stay-at-home dads, an increased interest in collaborative consumption models, and the continued growth of mobile technologies and their influence on marketing. The trends reflect both economic pressures like austerity as well as new technologies and social patterns that give people more options for how they consume, share, and spend their time and money.
Lunchboxx is a food delivery brand that was created by Jessica along with 3 other group members for her Brand Management course. The design as well as portions of the content have been created by Jessica.
The marketing plan summarizes The Health Box Inc.'s strategy to promote its specially designed lunch boxes over the next 5 years. The lunch boxes are aimed at upper middle class parents with children ages 4-12 and are designed to make packing healthy, portion controlled meals easy. The plan outlines selling the $25 lunch boxes in stores and online, and sets sales targets of 30,000 units in year 1 growing to 100,000 units in year 5. A key strategy is TV and app ads, as well as promotions, to build brand awareness and demand among both children and parents.
Similar to Oregon Summer Food Fight - plansbook (20)
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
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تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
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𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
1. Oregon Summer
Food Fight Program
A STRATEGIC BRAND PLAN
FOR FIGHTING CHILD HUNGER
DURING THE SUMMER MONTHS
University of Oregon
School of Journalism
and Communication
Winter 2012
2. Contents Food For Thought
The state of Oregon has a proud history of supporting one another in
3) Food For Thought the community. Our pioneer spirit constantly seeks bigger and better
ideas to address the growing challenges we are faced with.
4) Recipe For Success
We know how to lead by example through hard work and persistence.
5-6) Situation in Oregon We do this so that our future generations may share and grow in the
good life that Oregon provides.
7-9) How the Program Works
Our children are our future, and there is cause for concern that they
10-13) Program Examples are not being provided a necessity in life – healthy food. We cannot
allow this growing problem to create a bigger obstacle than it already
14-15) Joining Oregon’s Call to Action has.
16-17) Our Audience Although we may have a growing hunger problem, we do have a
lot that we can be thankful for. The ongoing efforts of caring and
18-19) Media Time Line innovative Oregonians in our state have given us strong shoulders to
stand upon.
20-21) Campaign Examples
We are proud of the progressive efforts that are being used to face the
22) Estimated Success Rates growing problem of child hunger in our state. We look at these proven
programs for inspiration and guidance so that we may help create
23) Scalability + Versatility something new to be used in the fight against hunger.
24) Team Member Bios We are Oregon, and we know how to take care of our own.
3
3. Recipe for Success The Situation in Oregon
Our focus was to create something brand new to strengthen the Product
efforts that have already been laid forth by PHFO.
Oregon brands are offered the opportunity to pledge 2% of profits on any of their
Oregon children are not eating enough nutritious meals during the selected products, specially marked with our Oregon Summer Food Fight labels.
summer months, and the Summer Food Service Program is the
established and proven method of dealing with this issue. By partnering with Oregon brands, our program would pilot this label to promote
the fact that this brand’s product generates donations directly to the Summer Food
We have identified the problems of awareness and funding to be the Service Program.
main obstacles for the program. Bringing focused awareness is at the
core of advertising, so we believe that we are the right people for the Place
job. We are not promoting a product, but a movement that is driven
and sustained through Oregon brands and their products. Oregon has an established Summer Food Service Programs, but it is struggling to
generate donations, and provides little room for an increase in funding. While hunger
We have a creative appetite to build a new strategic approach to our is growing, the relief is not. We are drawing attention to every Oregonian’s ability
problem by leveraging the power of our Oregon brands to fuel the to strengthen their community, and brand’s opportunity to step up and support the
needed awareness and funding. community that supports them.
With this task comes great responsibility. We were required to do We are bringing much needed attention to a pre-existing program, while also
substantial research, but we also needed to throw all preconceived reinforcing this program so that it has the stability for immediate growth.
notions and exhausted mentalities about hunger out the window.
The program will be available via the participating products that are available for
We are leveraging the consumer influence of Oregon brands with our purchase in Oregon retail stores locations.
state’s history and culture of supporting the local community.
We want Oregon to start a Food Fight.
4 5
4. The Situation in Oregon How the Program Works
Price
Child hunger creates a greater problem than the physical discomfort felt by the CALL TO PHFO
youth. Children who face food insecurity at home are unable to participate in school ACTION +
at the necessary level. They struggle with focusing on and retaining new materials. OREGON BRANDS
The monetary prices will vary from product to product, but should be approximate to
existing retail prices, while also reflecting existing profit margins.
Promotion Oregon
In store interactions and program recognition with participating products will
be essential. We must get brands participating in the program, and rely on their
Brands
established product distribution channels to get the program on store shelves, and
in the mind of consumers.
We are recommending that the program runs in close proximity to the calendar
school year: September 1st - April 30th.
AWARENESS
Brands will be encouraged, but not required to volunteer their consistently top + 2% PROFIT
selling products, as well as limited seasonal offerings that are heavily sought during FUNDING PLEDGE
the holiday seasons.
6 7
5. How the Program Works
What It Is Benefits to Customers
Benefits to Oregon Brands
• Purchase Oregon made products while gaining
• Oregon brands donate 2% of profit generated • Brands are provided an easy and flexible way awareness of the child hunger situation and
on their selected products during the calendar to support the communities they operate in. efforts.
school year to the Summer Food Service
Program.
• Scalable program to fit each brand’s individual • Awareness that they are supporting local
needs and capacities during the calendar children.
• The donations steadily accumulate during the school year.
school year in anticipation for the summer
months when children are not receiving the • Cycles Oregon dollars in the local economy,
meals they normally do during the school year. • Supplemental donation option for brands that creating a closed-loop system.
have established relationships with various
hunger organizations.
• Products are easily identifiable with our
custom Oregon Summer Food Fight product • Tax incentives
label.
8 9
6. Food Fight Label Example Food Fight Label Example
This is our product label - our program’s
identification for the food fight.
We will use it to leverage the consumer
brand recognition of our Oregon
brands.
Sample
Oregon
Brands
10 11
8. How Our Program Relates To Current Efforts
Oregon’s Call To Action: 5 Year Plan: 2010 - 2015
Goal #1 Goal #3
Increase economic stability for Goal #2
people, communities, and the state Improve the food assistance safety net
Cultivate a strong regional food
system here in Oregon • Improve outreach and development of federal
• Promote savings and asset building for
individuals and families programs to under served groups such as
• Ensure all Oregonians can access healthy people with disabilities, seniors, immigrants,
and affordable food in their communities rural residents, and people who are homeless
• Ensure living wage jobs are available and
accessible to all Oregonians • Strengthen Oregon’s ability to produce, •
process, and distribute food in ways that • Streamline and increase the capacity of the
• Reform Oregon’s tax and revenue system so help feed and employ Oregonians federal nutrition programs to ensure year-
that it is stable, fair, and sustainable round access in and out of school settings
• Integrate food systems, health, and equity •
• Strengthen programs that offset recommendations into local zoning, land • Ensure all Oregonians can access food
living expenses for low and fixed income use, and public planning documents assistance when they need it
Oregonians •
• Expand healthy food options and nutrition
education throughout the food safety net
14 15
9. Our Audience Audience Poll
PHASE ONE The products sold don’t have to cost more,
but what if they did so brands don’t have to
• Our program’s initial audience is Oregon food producing brands, sacrifice established profit margins?
focusing on the brands that generally sell healthy food and focus on
88%
good nutrition.
• The heart of our campaign centers on the strategy that Oregon takes care
of its own. Many of these companies already have personal connections
to Oregon children that participate in the Free / Reduced price school
will spend more for a good cause
lunches, After School Snack and Meals Program, and the Summer Food
Service Program. 30%
$.01 - $.50
• These brands have likely already earned the respect from the Oregon
community. 45%
$.51 - $1.00
• The Oregon Summer Food Fight Program allows these brands to have a
more strategic outreach to their recognized support of Oregon children. 25%
$1.00+
PHASE TWO
• After Oregon brands join the food fight, the audience focus shifts to
Oregon consumers who purchase these products in local retail stores.
52 polled | 75% Oregonian | 56% female, 44% male
16 17
10. Campaign Timeline
Seasonal
Assembly:
Launch begins. Gather
Annouce success.
First brand begins data. Track
Thank brands
distributing success.
and consumers.
specially marked Launch radio spots Bring
Produce adjusted in- Begin organizing
products with the directed at program Bring additional additional
store promotions for summer food
food fight label. awareness + brand brands on board. brands on
new brands. service program.
participation board.
September 2012
Spring
May 2013
2013
2013
Winter
Basic promoting our Seasonal Seasonal
April. Last
label are displayed on Assembly: Brand Assembly: Brand
month to
storefront windows + PHFO members + PHFO members
contribute
of stores selling the speak to local speak to local
+ donate.
products communities. communities.
18 19
11. Campaign Examples Campaign Examples
Radio Advertisements
*click to listen
20 21
12. Campaign Examples Projected Success Rates
Oregon: Brand Participation
Keeping a continual line of communication with participating
THE FOOD FIGHT HAS BEGUN brands will be essential for both parties, with an in-depth
program review after the pilot year.
-Don’t be left empty handed.- THREE MONTHS - 4 participating brands + 40% consumer awareness
SIX MONTHS - 8 participating brands + 50% consumer awareness
NINE MONTHS - 10 participating brands + 60% consumer awareness
ONE YEAR - 80% satisfied pilot brands + influx in brands volunteering for
the second year.
Consumer Awareness
Informal surveys conducted by volunteers + participating brands to
Look for brands prove if consumers are aware of the overall goals of the program.
doing their part.
21 22
13. Scalability + Versatility Team Member Bios
The greatest strength of our program is its potential for scalability & versatility.
Hillary Hilden
Brands can participate in this program voluntarily, and for as long as it fits with
Hillary is in advertising because she Eric Perrenoud
their needs.
believes learning should happen outside
of the classroom. With a spark for Eric is in his final year of a long
Brands that may already have an established way of giving back to the Oregon running, good health, and a good meal and diverse college career. He feels
fortunate that he was able to turn his
community can do this in addition to those efforts. If not, they now have an easy she wants to improve how people live
obsession for advertising into many
by changing the way they think.
and viable option. rewarding experiences, both in and
out of the classroom. He is a comedy
They can start will a small pledge and choose to grow at their own pace. We’re enthusiast, but took this project on
Joey Zolfaghari as no laughing matter. Eric is a writer
not asking for a leap of faith, but a chance to prove our program works. by trade, but you can often find him
attempting anything and everything he
Enthusiastic of all things entertaining, can get his hands on.
Brands can pledge donations on popular products, limited items, or new and all things creative. Born and
products and adapt to their customer’s needs. raised in Portland, Oregon, as a first
generation Iranian-American. Insightful,
Most importantly, this program is scalable and adaptable to the needs
often too sarcastic for his own good, Julia Sullivan
and a class act (or so he thinks). Joey is
of Partners For a Hunger-Free Oregon. an advertising major pursuing a career
in copywriting. His only desire from this Julia loves dissecting brands and
career is to be as passionate for it 20 finding out the purpose and passion
We made this program for you. We trust that you years from now as he is today. behind them. She is not a native
Oregonian, but has a lot of pride in this
can bring out the best in it. state.
23 24