This document discusses Disney consumer products and their approach to marketing nutrition to children. It outlines Disney's history in retail stores and licensing their brand to other companies for food products. It also discusses problems they faced regarding credibility with stakeholders and how children's tastes impact consumption. In 2006, Disney decided to change the nutritional content of their products and introduce healthier options under the slogan "Better for you", establishing nutritional guidelines and using three licensing and distribution models.

1. Disney consumer
products :
marketing nutrition
to children

2. Index:
History
Current Situation Analysis
Problem Definition
Market Analysis
Solutions
Conclusion

12. *Retail stores in Europe and US stocked the DCP.
*The main model presupposed getting the
license for the use of Disney brand on equality
products made by other companies.
*Andy Mooney introduce direct to retail (DTR)
and DTR distribution model.

17. Problem Analysis
*Establish credibility with the
government, manufacturers, parents
and nutritionist .
*Children’s taste impact the
consumption.

19. June2006 , Disney Consumer Product(DCP) decided
to change the nutritional content of their product
and introduce new healthy under the slogan of
“Better for you”
*Establish Disney Nutritional Guidelines.
*Using three licensing and distribution models.
What they did?

51. DISCLAIMER
This presentation has been created by Shraddha
khanda , JECRC University , Jaipur , during a Marketing
Internship by Prof. Sameer Mathur , IIM Lucknow.