SlideShare a Scribd company logo
1 of 19
Download to read offline
Orchestrating Resilient Competitiveness
How to win orchestrating influence at competitiveness
frontier of today’s crisis transition
Bangkok, Thailand, April 11, 2021
Siripong Treetasanatavorn*
Sloan Fellow, Massachusetts Institute of Technology
--------
*Author was affiliated with Siemens Corporation in Europe and Asia as expert in sustainable
policy, market and innovation across energy, industry and healthcare sectors. He was also
visiting fellow at John F. Kennedy School, Harvard University, during his Sloan Fellowship.
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 1 (18)
Introduction
Enigma of sense-making competitive influence arguably poses today’s most daunting
leadership challenges latest since an arrival of the coronavirus-induced global crisis.
Disentangling greater decision-making complex with ever-shorter forward-looking
views is not just an exacerbating dilemma at today’s greater leadership challenges.
But increasing likelihoods to unpredictable future only continue to reinforce greater
short-termed incentives to crisis emergency responses at the expense of long-term
sustainable prospect regardless of merits from sustaining resilient competitiveness.
In fact, every competitive decision does not necessarily imply greater influence from
sustainable impact. But leadership judgment harnessing outstanding benefits of the
vice versa only gains more and more competitiveness ground. Emerging intuition in
this sense indeed has much to offer to today’s global crisis situation for sustainability
differentiation effectively advances competitive forward-looking outlook, particularly in
greater perspective of global competitiveness upon shared sustaining resilient order.
Greater prospect to resilient recovery brings a compelling perspective to crisis-time
competitiveness challenges with subtle yet powerful leadership intuition. Combatting
complex situations across public health, humanitarian and socio-economic frontiers
indeed preempts today’s topmost leadership priority. But sense-making perspective
of forward-looking sustainable impact is essential even indispensable to competitive
decision-making influence in an accountability dialog shared by all in the community.
Nobel Laureates Duflo and Banerjee unravel such challenges in India by addressing
sustainability rationale of shared accountable transformation in the local livelihoods.1
Competitive orchestrating influence as such indeed coheres and resonates in greater
context of shared crisis responsibilities,2
winning reciprocal trusted and entrusted
relations on a representative foundation at resilient causes of global crisis transition.
Competitive judgment of sustaining international order also harnesses perspective of
crisis-time responses on a foundation of sense-making decision-making influences.
Nature of today’s multidimensional crisis indeed cries for greater leadership call upon
rigorous decision-making edges in commanding order from shared decision priorities.
But competitive judgment of effective and meaningful responses sharpens focuses of
leadership principles based on today’s interdependent globality, thereby wielding
influence of international responses conducive to a greater sustaining resilient order.
Henry Kissinger’s appeal3
to U.S.’s international response draws attention not only to
the nature of today’s crisis that genuinely sees no geographical and political borders.
But grave threat to all human lives is real, so is sense-making prospect to sustaining
global order. Competitive influence therefore coheres from a greater perspective of
orchestrated responses on behalf of the global community, particularly based on
sense-making principle judgment from safety to economic well-being and justice.
Sense-making leadership choices indeed tap influences from both community and
international narratives, orchestrating competitive and balanced global transition on a
shared sustainability pathway. In fact, today’s crisis brings greater focuses to shared
leadership priorities addressable to all across shared decision-making frontiers. But
competitive influence that leads to greater sustaining and resilient order only benefits
from shared global decision highgrounds, appealing at shared resilient causes of the
economy and the society in mutual transformation across global-national frontiers.
Recent sense-making precedent from the U.N.’s global dialog4
indeed demonstrates
how such commonsense wins greater imperative of such purpose-driven, crisis-time
leadership. But competitive decision-making influences resonated at shared global
priorities5
are also vital and indispensable particularly once emerging and advanced
nations come together at greater sustainable causes—thereby winning greater global
resilient impact without leaving anyone behind (sense-making of U.N. 2030 agenda6
).
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 2 (18) Edition: April 11, 2021
IDEA IN BRIEF
Greater prospect to resilient competitiveness emerges as a pivotal transformative rationale
at today’s unprecedented crisis. Orchestrating greater sustaining resilient order indeed
matters not only to competitive leadership choices amid today’s toughest crisis transition.
Winning decision influence on the foundation of constructive partnership and collaboration
is just as much essential and indispensable to competitive responses in transformation of
a stronger representative, forward-looking outlook, especially on a shared sustainable
pathway. Five transformative steps are recommended in this contribution as leadership
guide to winning influence at competitiveness frontiers of today’s resilient crisis transition:
1. Make sense of shared global order at crisis:
• Example: Henry A. Kissinger’s appeal to greater resilient world order brings
constructive purpose to international collaboration at competitiveness frontiers.
2. Win decision influence of crisis transformation:
• Example: Commitment of the Group of 20 to global financial and economic stability
sets an influencing precedent in perspective of sustaining, resilient global order.
3. Resonate value proposition at shared resilient causes:
• Example: Integrated monetary-fiscal policy decisions by the U.S. Federal Reserve
and the U.S. Administration set a precedent of competitive crisis recovery.
4. Lead an orderly transition with whole-of-ecosystem resilience:
• Example: Nobel Laureates Duflo and Banerjee unravel multidimensional
challenges in India by addressing sustainability impact in the local livelihoods.
5. Transcend global impact with shared commonsense:
• Example: Equitable access to future vaccines as emphasized by the International
Red Cross wields decisive empowerment influence at today’s global frontiers.
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 3 (18)
Make sense of shared global order at crisis
Leadership of global sustainable transformation essentially brings greater influence
to today’s complex global challenge, particularly with differentiated resilient outlook
from globally orchestrated responses at crisis. Perspective of shared resilient order
not just transforms sense-making rationale of global competitiveness, conducive to
winning shared confidence on a cause-driven constructive highground. But decision-
making influence from shared resilient priorities also opens up new competitiveness
dimension at how forward-looking sustainability globality comes together and makes
sense at shared interdependent causes of effective and meaningful crisis response
and recovery. Orchestrating sustainability competitiveness in this sense is therefore
an emerging opportunity at today’s global crisis, especially on a winning highground
at greater sustaining resilient causes shared by all in forward-looking outlook on the
emerging sustainability foundation (see an overview of the discussion with selected
case examples but also sense-making rationale in Idea in Brief and Idea in Practice).
Representative leadership purpose identifiable with respective community emerges
as key decision-making influence, underscoring emerging competitiveness rationale
of shared resilient priorities on the foundation of today’s global crisis transformation.
Shared responsibility as appealed by Secretary-General Guterres2
essentially brings
sharper focuses to cause-driven orchestrated transition at today’s crisis. Addressing
greater prospect of sustaining resilient order, such narrative coheres and resonates
on a sense-making highground, influencing crisis priorities at greater salient causes
and thereby winning competitive decision influences on the foundation of sustaining
resilient globality on behalf of all 195 representative members at the United Nations.
Orchestrating strategy and diplomacy further advance competitive influence provided
decision-making complex of today’s unprecedented international crisis. Prospect of
an enduring resilient order indeed brings sense-making purpose of global partnership
to effective and meaningful crisis response and recovery. But such narrative makes
sense once addressing key interdependent causes in the society and the economy,
winning forward-looking confidence at shared causes of sustaining resilient globality.
Early, decisive and competitive crisis response7
of the G-20 injected a substantial
momentum to the global economy with resilient purposes to uphold sustaining order.
But such impetus wields competitive influence indeed in an integrated global-national
manner, harnessing socio-economic interdependent causes of today’s international
order, for instance, in U.S.’s fiscal-monetary response8
honoring G-20’s commitment.
Winning greater long-term sustainable impact also brings together rationale of global
competitiveness, harnessing decision empowerment on a shared recovery pathway.
Orchestrating influence from such perspective is indeed a transformative imperative
to sustaining resilient globality, especially on the premise of how winning sustainable
impact makes sense of resilient global order but also why forward-looking outlook on
that basis is conducive to ecosystem competitiveness upon emerging global synergy.
Six global priorities of the U.N.,5
for instance, seek to orchestrate key transformative
influence therefore impact in mutual ambition to achieve sustaining resilient globality
at today’s crisis. But such narrative wins sense-making transformative influence only
once resonating collective decision empowerment on a cause-driven highground, for
example, as 190 countries come together to providing fair, just and equitable access
to COVID-19 vaccines for all toward the end of the crisis (the Global Vaccine Alliance
sets an ambition to supply global vaccine to at least 2bn global population by 20219
).
Following discuss further four resilient competitiveness pillars, orchestrating decision
influence and resilient impact but also differentiated value competitiveness and crisis
transition particularly on a sustainability highground (see corresponding architectural
discussion at today’s crisis in Exhibit: Reader’s Guide to Resilient Competitiveness).
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 4 (18) Edition: April 11, 2021
IDEA IN PRACTICE: Leadership of Resilient Competitiveness
How to orchestrate resilient competitiveness at today’s global crisis?
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 5 (18)
Win decision influence of crisis transformation
Representing greater purpose of the international community at crisis is an essential
leadership step, winning critical decision-making influence in recognition of greater
interdependent causes, but also in greater achievement of effective crisis recovery.
Such leadership matters not just in terms of effective buy-in and implementation of
shared crisis priorities, independent of any existing geographical, political, or cultural
borders. Transformative power as a result of consequential collective actions further
gives rise to an emerging competitiveness horizon, making strategic and diplomatic
sense of cause-driven constructive partnership and collaboration toward the end of
the global crisis on a shared leadership highground. Distinguishable at today’s crisis,
such sense-making view coheres on the foundation of sustainability competitiveness,
winning leadership influence on an orchestrated platform of global resilient transition.
Winning trust and confidence is the most critical leadership imperative, making sense
of priority judgment but also program coordination and impact-driven implementation
with representative authorities on behalf of the community. In January, as the W.H.O.
declared public health emergency of international concern to the COVID-19 situation,
heightened awareness in the international community followed immediately provided
grave concern to potential global consequences.10
Lack of effective prophylactic and
cure has been a major public health concern throughout the world, so are challenges
to crisis-time leadership in perspective of shared representative authorities to contain
the crisis without leaving anyone behind. However, every global crisis requires global
responses, making sense of crisis-time vision and program on a purpose highground
of international collaboration, but also winning such imperative at sustaining resilient
causes on behalf of the global community. As argued by Henry Kissinger3
at today’s
COVID-19 crisis, greater shared international purpose is an indispensable leadership
imperative, winning trust from international responses with representative authorities.
Cohering decision-making influence in shared accountability dialogs further plays an
indispensable sense-making role in effective coordination and collaboration at crisis.
Exacerbating public health concern at COVID-19 crisis is not just an unprecedented
dilemma to complex priority judgment across national and global frontiers, especially
from emerging challenges of the new virus strains from the U.K. and South Africa but
also Brazil11
. Winning collective actions at sustaining resilient causes, however, also
further requires shared accountable judgment from each individual nation in terms of
shared orchestrated responses in public health but especially also in socio-economic
terms. On this premise, greater public health response preparedness therefore plays
a key substantive role together with integrated socio-economic responses, especially
in forward-looking outlook of meaningful crisis transition on a purpose highground at
shared resilient causes of sustainable globality (W.H.O.-I.M.F.’s shared leadership12
).
Achieving greater ambition of sustainable impact at scale additionally brings together
sense-making causes and causalities of constructive partnership and collaboration at
today’s frontiers of leadership influence. Immense COVID-19 global crisis underlines
hard realities of unequal management capability especially in competitive responses
with scale and scalability. Corresponding to this challenge, infrastructure investment
is a prudent forward-looking judgment in competitive crisis response and recovery on
a sustainability partnership highground. Franco-German leadership came together at
today’s crisis,13
addressing challenges of long-term public infrastructure conducive to
resilient crisis recovery, and thereby making diplomatic sense of strategic ecosystem
synergy within Europe (such as on the foundation of the E.U. Green Deal) but also in
forward-looking achievement on a global level (contributing to the Paris Agreement6
).
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 6 (18) Edition: April 11, 2021
Resonate value proposition at shared resilient causes
Crafting sense-making crisis transformation corresponding to greater representative
purpose is a critical leadership imperative, making sense of shared decision-making
priorities in achievement of sustainable resilient impact, but also in establishment of
forward-looking outlook from a meaningful and achievable mission. Constellation of
winning alliance in competitive transformation at key influencing causes of the crisis
situation is not just an indispensable success factor at today’s complex global crisis.
Orchestrating ecosystem strategy in resonance with shared constructive diplomacy
further plays critical coordinating and sense-making roles, transforming competitive
decision-making influence in stronger command of mutually reinforcing synergy, but
also achieving such objective on a sustainability highground of global crisis recovery.
Winning transformative strategy on this premise makes competitive sense of resilient
ecosystem synergy at greater shared purpose of representative sustainable globality.
EXHIBIT: Reader’s Guide to Resilient Competitiveness
How organizations win resilient competitiveness amid today’s crisis?
1. Make sense of shared global order at crisis:
• Win a representative mission:3,16
Why leadership of the mission makes sense?
• Differentiate with shared commonsense:1,15
How the mission wins greater impact?
2. Win decision influence of crisis transformation:
• Resonate sense-making rationale:13,28,33
How to win the mission at causes?
• Establish key critical priorities:7,25
What’s the sense of priority at crisis situation?
• Bring about change with winning formula:5,9
How to win decision-making influence?
3. Resonate value proposition at shared resilient causes:
• Forge a broad-based partnership highground:2,16
How to bring alliance together?
• Orchestrate virtuous cycle of impact:8,18
How to win mutually reinforcing impact?
• Represent greater sustainable impact:6,35
How to make sense of value judgment?
4. Lead an orderly transition with whole-of-ecosystem resilience:
• Make sense of competitive ecosystem:21,34
How to make sense of scale/scope?
• Differentiate with critical breakthrough:15,21
Why representative progress matters?
5. Transcend global impact with shared commonsense:
• Cohere a sustainable engagement foundation:7,29
Why sustainability matters?
• Lead with a purpose-driven compass:3,33
How the mission wins greater purpose?
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 7 (18)
Leading competitive transformative ambition in recognition of greater representative
purpose is the most fundamental to winning transformative strategy at today’s crisis.
Complex epidemiological challenge of the global crisis requires competitive strategy,
addressable not just in accountable leadership dialog but also to do so in application
of evidence-based science corresponding to shared root causes of the crisis (refer to
science of COVID-19 transmissions and C.D.C.’s guidance14
). Strategic highgrounds
of competitive global response should additionally also make greater sense of shared
leadership priority toward the end of the international crisis at resilient causes without
leaving anyone behind (in recognition of People’s Vaccine narrative as demonstrated
by broad-based inoculation in India, Indonesia but also Brazil15
). Winning partnership
and collaboration indeed play a key pivotal sense-making role at crisis particularly as
represented by the Vaccine Alliance, successfully piecing together jigsaw puzzles of
science and innovation, but also production of and universal access to effective and
safe vaccine16
(see Winning Transformative Strategy of the Global Vaccine Alliance).
Achieving competitive response and recovery in view of forward-looking ecosystem
resilience is also a pivotal strategic imperative, making sense of mutually reinforcing
synergy but also resonating such merit toward greater shared sustainable purposes.
Strategic structural response on behalf of the global community undoubtedly coheres
greater representative purpose of I.M.F. and World Bank in sustaining recovery from
today’s financial and economic challenge (both institutions provide global assistance
to at least 100 countries or 70% of the global population17
). But competitive structural
ecosystem strategy wins such highground primarily in forward-looking transformation
of greater resilient order, effectively balancing competitive dynamics of response and
recovery in a whole-ecosystem approach and thereby mutually reinforcing objectives
conducive to an effective and meaningful achievement on a sustainability foundation
(as demonstrated by the U.S. Fed Reserve based on whole-of-government impact in
integration of fiscal-monetary policy tools, particularly with mutually reinforcing goals
in price stability and maximum employment towards long-run sustaining equilibrium8
).
Such leadership view sets a hallmark of today’s resilient ecosystem competitiveness.
Cohering resilient competitiveness further makes sense of orchestrating ecosystem
strategy notably on constructive diplomatic highgrounds, resonating shared forward-
looking decision-making incentive to greater sustainable impact on behalf of all in the
global community. Mutually reinforcing resilient synergy indeed serves as a strategic
imperative to long-term ecosystem transition in achievement of greater sustainability
perspective without compromising obligation to meet short-run operational challenge
(Europe’s response-recovery initiative13
toward greater ecosystem resilience across
national-regional frontiers, hand in hand with the E.C.B.’s bond purchase program18
).
But cause-driven ecosystem transformation on sustainability highgrounds, especially
on a global ecosystem level, wins strategic decision influence once engaging dialogs
in greater shared diplomatic priorities — thereby orchestrating structural ecosystem
resilience in constructive partnership and collaboration based on long-term ambition
toward sustaining resilient globality (China’s strategic commitment19
to peak carbon
by 2030 in diplomatic resonance with U.S.’s leadership on tackling the climate crisis20
but also Europe’s green transformation13
in fulfillment of the 2015 Paris Agreement6
).
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 8 (18) Edition: April 11, 2021
CASE: Winning Transformative Strategy of the Global Vaccine Alliance
How the Vaccine Alliance wins resilient competitiveness at today’s global crisis?
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 9 (18)
Immuning the global population against further spread of the virus is arguably a critical
shared priority, leading to resilient recovery at sustainable causes amid today’s crisis.
Recent promise from effective and safe vaccine (particularly based on mRNA innovation21
)
is a welcoming development in forward-looking view towards the end of the crisis. But
potential success on this premise largely depends on competitive orchestrating influence
in partnership and collaboration, ranging from resource mobilization for vaccine research
and procurement, to production and delivery with guarantee to equitable global access for
all. The Vaccine Alliance indeed sets such ambition16
to inoculate the world’s population
by 2021 (see chart)—thereby seeking to end the crisis at greater shared resilient causes.
Represent global ambition to resilient crisis recovery
Success of the U.K.-led Global Vaccine Summit (point A in the chart) is widely praised as
a major turning point amid today’s COVID-19 crisis. Winning orchestrating influence at the
fundamental of purpose-driven global alliance not just represents resolute determination to
end the crisis on behalf of the global community. Constructive empowerment also comes
together at greater shared resilient causes, piecing together jigsaw puzzles from resource
mobilization (in partnership with 190 nations) to science and innovation (in the portfolio of
10 global vaccine candidates) toward fair, just and equitable vaccine allocation for all in
the global community—all as strategic differentiation of the Vaccine Alliance (thanks to the
cross-funding mechanism to assist countries in vaccine access regardless of self-financing
capabilities9,16
). Such unique globally orchestrating strategy underpins shared commitment
in partnership and collaboration from at least 190 global nations (point B), critically winning
representative ambition of the initiative on behalf of the global community at today’s crisis.
Win decision-making influence at greater resilient causes
Emerging market mechanism to finance global vaccine innovation essentially plays a vital
sense-making role on this premise. Greater promise from innovative vaccine discovery as
reflected in advance market commitment22
(to procure and deliver future effective and safe
vaccine to the global community) indeed offers an attractive and competitive opportunity to
the market with shared forward-looking outlook toward the end of the COVID-19 crisis (in
the portfolio of 10 vaccines9
; point C). But shared transformational merit of such decision-
making baseline only comes together on a shared competitive highground once winning
such dialogs in broad-based market participation by individual and institutional investors
in the capital markets, particularly by incentivizing merit-based decision-making influence
from greater perspective of cause-driven resilient global transition without leaving anyone
behind (evidence of competitive market resonance observable since mid-202023
; point D).
Undoubtedly, greater shared prospect to win merit-based judgment competitiveness on a
foundation of evidence-based science and purpose-driven collaboration24
is indeed a vital
orchestrating highground, mutually reinforcing leadership of sustaining resilient recovery
amid today’s crisis (read chart clockwise, interconnecting five leadership steps together).
References: W.H.O. and U.N.,9
Global Vaccine Summit and Harvard Business Review,16
Nature and Science,21
World Bank and Brookings Institution,22
Wall Street Journal and
Int’l Finance Facility for Immunization,23
and Harvard T.H. Chan School of Public Health24
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 10 (18) Edition: April 11, 2021
Lead an orderly transition with whole-of-ecosystem resilience
Influence of strategic ecosystem-driven decision in perspective of achievable resilient
crisis transition further differentiates choices of sense-making transformative synergy
in consideration of shared competitiveness agenda, but also in greater strategic roles
of long-term value transition. Representing ecosystem purpose is a strategic agenda
conducive to competitive decision-making influence in forward-looking transformation
of shared resilient priorities, especially toward greater achievement of crisis recovery.
But winning such imperative at greater resilient causes requires broader perspective,
making strategic sense of long-term value competitiveness in today’s transformative
agenda, but also resonating such causes in forward-looking transition of ecosystem
synergy as shared transformative priorities toward representative sustainable future.
Leading ecosystem transition in this sense represents greater purposes of decision-
making influence as global competitiveness agenda at today’s unprecedented crisis.
Winning accountable and responsible ecosystem decision in greater perspective of
long-term crisis transformation is the most important strategic priority, representing
competitive judgment influence therefore sustainable impact from an effective and
meaningful mission. Global crisis response preparedness sets priority at the W.H.O.
on behalf of the international community, 25
especially in consideration of ecosystem-
related agenda regarding emergency crisis response and public health infrastructure
with outstanding socio-economic implications at sustainable causes of the pandemic.
But informed judgment representative to collective responsible action stands out as
key differentiating factor, conducive to effective response and recovery on a sense-
making highground shared by all in the community — essentially in stewardship of
lives and livelihoods without leaving anyone behind (as demonstrated by the World
Bank’s COVID-19 program in Indonesia with key strategic objective to win inside-out
accountable judgment in the community by leveraging outside-in social assistance26
).
Such perspective brings greater purpose to today’s ecosystem competitiveness view.
Representing greater shared resilient purpose of global ecosystem transformation as
shared competitiveness agenda further underlines decision-making influences on the
constructive highground of crisis-time ecosystem governance. Exacerbating situation
driven by critical shortage of medical supplies brings greater concern to today’s crisis
not just in terms of public health response by each individual nation,27
but particularly
also in forward-looking competitiveness perspective of the entire global trade system.
Such view indeed infers that competitive ecosystem synergy assumed by the global
trade diplomacy only makes sense at today’s interconnected crisis once adhering to
greater shared purpose in stewardship of uninterrupted cross-border flows of traded
goods and services notably also in interest of the weakest and the most vulnerable.28
Mutual confidence as shared competitiveness agenda therefore lies at heart of such
dialog, representative to greater shared resilient priorities of the orchestrated global
transition (see Case: Cohering Resilient Competitiveness of the U.N. 2030 Agenda).
Orchestrating sense-making perspective of forward-looking ecosystem transition also
serves as a strategic transformative imperative, leading competitive decision-making
judgment based on achievable ecosystem synergy from sustainable global transition.
Increasing relevance of cross-regional transitional synergy as witnessed in the global
energy sector indeed provides an anecdotal narrative of how shared competitiveness
agenda wins greater priorities from global environmental concern, but also why such
view differentiates greater decision influence with shared socio-economic incentive.29
But resilient competitiveness comes together only with collective ambition especially
on a global ecosystem level,30
making sense of an orchestrated transitional effort on
behalf of the global community with sense-making representative purposes at home
(e.g., E.U.’s Green Deal,13
China’s 14th
FYP,19
but also U.S.’s climate crisis policy20
).
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 11 (18)
CASE: Cohering Resilient Competitiveness of the U.N. 2030 Agenda
How the U.N. wins orchestrating global influence at today’s crisis?
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 12 (18) Edition: April 11, 2021
Global sustainability foundation of the U.N. 2030 agenda provides a unique orchestrating
platform underpinned by shared representative purposes on behalf of the international
community.6
Making sense of complex challenge at today’s COVID-19 crisis, the U.N.
specifically addresses crisis priorities in this framework,5
particularly with focuses across
public health and socio-economic dimensions —thereby seeking to win global collective
action toward the end of the COVID-19 crisis indeed without leaving anyone behind.4
Establish core foundation of global sustainability transformation
Addressing global challenges at today’s sustainability frontiers, the U.N. 2030 agenda was
initially established with representative mechanisms conducive to achieving greater long-
term sustainable impact by leveraging partnership and collaboration of 195 representative
members at the U.N. (point A). Emerging from the G-20 Summit in Hangzhou,32
further
initiative was introduced to complement and accelerate achievement of such ambition in
15 selected areas, such as sustainable infrastructure but also climate and green finance.
Such leadership indeed makes a profound difference for greater prospect to achieve such
ambition emerges from financing sustainable partnership among emerging and advanced
economies,31
particularly on a representative orchestrating platform of the U.N. 2030
agenda as a core foundation of today’s sustainability transition in the global community.32
Make sense of shared global priorities at today’s COVID-19 crisis
Representing crisis priorities on a global sustainability foundation further emphasizes the
U.N.’s leadership narrative at greater resilient causes of today’s unprecedented crisis
(point B). Outside-in competitive influence of the G-20 at today’s global crisis not just
wields substantial momentum at shared resilient socio-economic causes on behalf the
international community.7
Inside-out transformative priorities in six high-stake, inclusive-
impact areas recently introduced by U.N. Secretary-General Guterres also simultaneously
seek to cohere sense-making orchestrating influence from mutually reinforcing actions on
a shared highground—from health and well-being (care and prevention) to sustainable and
just economies (socio-economic resilience) and environmental and urban sustainability.5,33
Greater leadership perspective of priority-driven sustainable transition therefore emerges
on a sense-making highground, orchestrating and transforming a competitive decision-
making architecture toward post-COVID-19 resilient future in dialogs of global partnership
and collaboration (bringing together points A and B in orchestrating a resilient transition,
particularly in the narrative of fair, just and equitable global vaccine for all by 20219,15
).
References: U.N. Secretary-General at U.N. General Assembly,4
U.N. High-Level Political
Forum on Sustainable Development,5
U.N. 2030 Agenda,6
G-20 and IMF,7
W.H.O. and
U.N.,9
Int’l Red Cross and Red Crescent and U.N.15,
Addis Ababa Action Agenda and
Financing for Sustainable Development,31
G-20 and OECD,32
Nobel Peace Prize 202033
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 13 (18)
Transcend global impact with shared commonsense
Winning forward-looking orchestrating highground of today’s complex crisis transition
finally brings together decision-making influence representative to shared competitive
causes of the international community in perspective of sustaining resilient recovery.
Representing greater sustainability ambition of global crisis transition matters not just
to competitive orchestrating influence of the intended mission in forward-looking view
toward the end of the crisis. Achieving such objectives in strategic transformation on
behalf of the community toward greater shared resilient order at the fundamentals of
socio-economic justice, equality and resilience is all the more vital and indispensable,
particularly with shared commonsense by all across advanced and emerging nations
without leaving anyone behind. Orchestrating resilient competitiveness as discussed
in this contribution therefore offers an unprecedented opportunity in transformation of
sense-making partnership and collaboration on the global sustainability highgrounds.
Empowering collective decision-making influence in greater perspective of sustaining
resilient recovery is the most critical success factor, winning inside-out sense-making
contribution from the community at shared competitive causes of the crisis transition.
Transforming self-conscious behavioral choices mindful of complex evidence-based14
science is undoubtedly a prerequisite to greater shared resilient prospect in stronger
collective command amid the ongoing viral transmission (advocated in Following the
Science dialog by the U.K. Royal Society34
). Respecting such shared global purpose
on behalf of the community in an orchestrated transition however also implies shared
right, dignity and equality, upholding sense-making highgrounds for all as equal and
respectable peers in shared narrative of competitive orchestrated transition (ambition
of the United Nations to deliver 2bn vaccine doses to 195 member states in 20219,35
).
Representative transition indeed infers competitive influence of sustainable globality.
Cohering shared resilient order in establishment of greater socio-economic resilience
further substantiates causes and causalities of competitive transformation particularly
in representative dialogs on a shared diplomatic highground of global crisis transition.
Achieving broad-based socio-economic competitiveness at greater resilient purposes
not just contributes to competitive decision-making influence in today’s complex crisis
transformation on behalf of the representative community (shared highgrounds of the
U.S. Fed Reserve and the E.C.B. at crisis situation8,19
). Representing greater causes
in forward-looking perspective of the international community on this premise further
implies constructive resonance, making competitive sense of sustainable partnership
in shared diplomatic dialog toward stronger achievement of sustaining resilient order
(achievement of G-20’s leadership as assessed by I.M.F.7
in establishment of global
resilient order, also in greater diplomatic dialog of U.N. Financing for Development31
).
Orchestrating resilient competitiveness in shared forward-looking prospect on behalf
of the international community is therefore an unprecedented leadership opportunity
particularly on a strategic highground in greater achievement of resilient world order.
Shoring up global resilience to infectious disease while striving to heal the wounds in
the global economy as argued by Henry Kissinger3
undoubtedly plays a decisive role
in the ongoing collective international effort at crisis. Winning competitive highground
representative to today’s global community in transition nevertheless depends greatly
on substantive strategic and diplomatic resonance at the fundamental of security and
order but also socio-economic well-being and justice toward the end of today’s crisis.
Corresponding to such intellectual challenge, Nobel Peace Prize 202033
has at least
provided compelling arguments of why sustaining resilient order matters but also how
global sustainability development makes sense at today’s crisis transition, so much
on behalf of the global community. Representing global transition can’t matter more.
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 14 (18) Edition: April 11, 2021
Enigma of sense-making competitive influence indeed challenges every leadership
decision at today’s unprecedented crisis, so does prospect of resilient global order.
Greater global perspective of effective crisis-time responses nevertheless not only
opens up competitiveness dimensions addressable at shared interdependent causes
in the society and the economy. But cause-driven interdependent priorities also bring
sense-making purposes to competitive ecosystem judgment, orchestrating crisis-time
response and recovery on a transitional sustainability pathway shared by all in the
international community. Indeed, today’s crisis only renews and reinvigorates sense-
making purpose of greater resilient global order, cohering competitive orchestrating
influences at toughest sustainability frontiers of today’s interdependent globality.
Sustainability already shapes today’s global competitiveness. But what’s your take?
Cited References in Appearance Order
1
Duflo E. and Banerjee A. (2020). “A Prescription for Action: Nine Steps after the Next 21
Days,” by Nobel Laureates Esther Duflo and Abhijit Banerjee, The India Express,
Mumbai, Mar 29, 2020: https://indianexpress.com/article/opinion/columns/india-
lockdown-coronavirus-infection-abhijit-banerjee-esther-duflo-6336624/
2
Secretary-General António Guterres (2020). “Shared Responsibility, Global Solidarity:
Responding to the Socio-Economic Impacts of COVID-19,” New York City/Geneva,
Mar 31, 2020: https://www.un.org/sites/un2.un.org/files/sg_report_socio-
economic_impact_of_covid19.pdf
3
Kissinger, Henry A. (2020). “Pandemic Will Forever Alter the World Order,” The Wall Street
Journal, New York City, Apr 3, 2020: https://www.wsj.com/articles/the-coronavirus-
pandemic-will-forever-alter-the-world-order-11585953005
4
United Nations General Assembly (2020). “Secretary-General’s Remarks at General
Assembly Ceremony Marking the 75th
Anniversary of the United Nations,” Sep 21,
2020: https://www.un.org/sg/en/content/sg/statement/2020-09-21/secretary-generals-
remarks-general-assembly-ceremony-marking-the-75th-anniversary-of-the-united-
nations-bilingual-delivered-scroll-down-for-all-english-and-all-french
5
United Nations High-Level Political Forum on Sustainable Development (2020).
“Accelerated Action and Transformative Pathways: Realizing the Decade of Action and
Delivery for Sustainable Development,” Report of the Secretary-General, E/2020/59,
New York City, May 8, 2020: https://undocs.org/E/2020/59
6
Secretary-General Ban Ki-Moon (2014). “The Road to Dignity by 2030,” Synthesis Report
of the Secretary-General on the Post-2015 Agenda, A/69/700, Dec 4, 2014:
https://sustainabledevelopment.un.org/majorgroups/post2015/synthesisreport; see also
United Nations Climate Change (2015). “Paris Agreement,” Dec 12, 2015:
https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement
7
Group of 20 (2020). “G20 Riyadh Summit Leaders Declaration,” Saudi Arabia, Nov 22,
2020: https://www.g20riyadhsummit.org/pressroom/g20-riyadh-summit-leaders-
declaration/; see also International Monetary Fund (2020). “G-20 2020 Report on
Strong, Sustainable, Balanced, and Inclusive Growth,” Nov 2, 2020:
https://www.imf.org/external/np/g20/110220.htm
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 15 (18)
8
U.S. Federal Reserve (2020). “FOMC Statement,” Chair Jerome J. Powell, Dec 16, 2020:
https://www.federalreserve.gov/newsevents/pressreleases/monetary20201216a.htm;
U.S. Department of the Treasury (2020). “The CARES Act Works for All Americans,“
Washington D.C., Mar 27, 2020: https://home.treasury.gov/policy-issues/cares; U.S.
Federal Reserve (2020). “New Economic Challenges and the Fed’s Monetary Policy
Review,” Chair Jerome J. Powell, Jackson Hole, Wyo., Aug 27, 2020:
https://www.federalreserve.gov/newsevents/speech/powell20200827a.htm; see also
Wall Street Journal (2020). “Fed Reinforces Plans to Provide Open-Ended Stimulus to
Spur Recovery,” Dec 17, 2020: https://www.wsj.com/articles/fed-updates-plans-for-
bond-buying-but-makes-no-changes-to-asset-purchases-11608145211
9
World Health Organization (2020). “COVAX Announces Additional Deals to Access
Promising COVID-19 Vaccine Candidates; Plan Global Rollout Starting Q1 2021,”
Geneva/Oslo, Dec 18, 2020: https://www.who.int/news/item/18-12-2020-covax-
announces-additional-deals-to-access-promising-covid-19-vaccine-candidates-plans-
global-rollout-starting-q1-2021; United Nations (2020). “Two Billion COVID Vaccine
Doses Secured, WHO Says End of Pandemic Is In Sight,” Dec 18, 2020:
https://news.un.org/en/story/2020/12/1080422
10
World Health Organization (2020). “Statement on the Second Meeting of the International
Health Regulation (2005) Emergency Committee regarding the Outbreak of Novel
Coronavirus (2019-nCoV),” Geneva, Switzerland, Jan 30, 2020:
https://www.who.int/news-room/detail/30-01-2020-statement-on-the-second-meeting-
of-the-international-health-regulations-(2005)-emergency-committee-regarding-the-
outbreak-of-novel-coronavirus-(2019-ncov)
11
New York Times (2021) “Fauci Warns New Virus Mutations Are a Wake-Up Call,” video
clip, Jan 29, 2021: https://www.nytimes.com/video/us/politics/100000007577897/fauci-
vaccine-virus-strains.html; Science (2021). “New Mutations Raise Specter of Immune
Escape,” Jan 22, 2021: https://doi.org/10.1126/science.371.6527.329; World Health
Organization (2021). “Weekly Epidemiological Update,” Jan 27, 2021:
https://www.who.int/publications/m/item/weekly-epidemiological-update---27-january-
2021
12
Georgieva K. and Ghebreyesus T.A. (2020). “Some Say There is a Trade-Off: Save Lives
or Saves Jobs – This is a False Dilemma,” Kristalina Georgieva is Managing Director of
the I.M.F. and Dr Tedros Adhanom Ghebreyesus is Director-General of the W.H.O.,
The Telegraph, Apr 3, 2020: See: https://www.telegraph.co.uk/global-health/science-
and-disease/protecting-healthandlivelihoods-go-hand-in-hand-cannot-save/; World
Health Organization (2020). “Sustainable Preparedness for Health Security and
Resilience,” 75th
Session of the United Nations General Assembly, New York City, Oct
1, 2020: https://www.who.int/news-room/detail/01-10-2020-the-best-time-to-prevent-
the-next-pandemic-is-now-countries-join-voices-for-better-emergency-preparedness;
13
President of the French Republic and Chancellor of the Federal Republic of Germany
(2020). “Franco-German Initiative: Emerging Stronger from the Crisis,” by Emmanuel
Macron and Angela Merkel, Paris and Berlin, May 18, 2020:
https://www.bundesregierung.de/breg-en/search/dt-franz-initiative-1753890; see also
European Commission (2019)."The European Green Deal," Brussels, Dec 11, 2019:
https://ec.europa.eu/clima/policies/strategies/2050_en; Wall Street Journal (2020).
“European Union Leaders Agree on Spending Plan for Recovery,” New York City, Jul
21, 2020: https://www.wsj.com/articles/eu-leaders-close-in-on-coronavirus-recovery-
plan-deal-11595274568
14
U.S. Centers for Disease Control and Prevention (2020). “Things You Need to Know,”
Dec 17, 2020: https://www.cdc.gov/coronavirus/2019-ncov/your-health/need-to-
know.html; see also Science Magazine (2020). “The Science of Superspreading,” Oct
30, 2020: https://vis.sciencemag.org/covid-clusters/; Nature Medicine (2020).
“Clustering and Superspreading Potential of SARS-CoV-2 Infections in Hong Kong,”
Sep 17, 2020: https://doi.org/10.1038/s41591-020-1092-0
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 16 (18) Edition: April 11, 2021
15
International Federation of Red Cross and Red Crescent Societies and the United
Nations (2020). “Joint Statement: United for a People’s Vaccine Against COVID-19,”
New York City Jun 3, 2020: https://media.ifrc.org/ifrc/press-release/joint-statement-
uniting-peoples-vaccine-covid-19; Wall Street Journal (2021). “COVID-19 Vaccine
Made by AstraZeneca, Oxford Is Authorized by India,” New York City, Jan 2, 2021:
https://www.wsj.com/articles/india-approves-use-of-oxford-astrazenecas-covid-19-
vaccine-11609602763; Jakarta Globe (2021). “Mass Vaccination Begins in Indonesia
as Coronavirus Cases, Deaths Reach New High,” Jakarta, Jan 14, 2021:
https://jakartaglobe.id/news/mass-vaccination-begins-in-indonesia-as-coronavirus-
cases-deaths-reach-new-high; Agência Nacional de Vigilância Sanitária (2021).
“Anvisa aprova por unanimidade uso emergencial das vacinas,” Brasília, Jan 17, 2021:
https://www.gov.br/anvisa/pt-br/assuntos/noticias-anvisa/2021/anvisa-aprova-por-
unanimidade-uso-emergencial-das-vacinas
16
Global Vaccine Alliance (2020). “Global Vaccine Summit 2020: World Leaders Make
Historic Commitments to Provide Equal Access to Vaccines for All,” London, U.K., Jun
4, 2020: https://www.gavi.org/news/media-room/world-leaders-make-historic-
commitments-provide-equal-access-vaccines-all; see also Harvard Business Review
(2020). “In a Pandemic, What’s the Best Strategy for the Global Vaccine Alliance?”
Professor Tarun Khanna, Jun 9, 2020: https://hbr.org/podcast/2020/06/in-a-pandemic-
whats-the-best-strategy-for-the-global-vaccine-alliance
17
International Monetary Fund (2020). “COVID-19 Financial Assistance and Debt Service
Relief,” Washington D.C., Oct 2, 2020: https://www.imf.org/en/Topics/imf-and-
covid19/COVID-Lending-Tracker; World Bank Group (2020). “World Bank Group’s
Operational Response to COVID-19: Projects List,” Washington D.C., Sep 30, 2020:
https://www.worldbank.org/en/about/what-we-do/brief/world-bank-group-operational-
response-covid-19-coronavirus-projects-list
18
European Central Bank (2020). “Monetary Policy Decisions,” Dec 10, 2020:
https://www.ecb.europa.eu/press/pr/date/2020/html/ecb.mp201210~8c2778b843.en.ht
ml; Wall Street Journal (2020). “ECB Expands Stimulus Program to Prop Up
Pandemic-Hit Economy,” Dec 10, 2020: https://www.wsj.com/articles/ecb-expands-
stimulus-program-to-prop-up-pandemic-hit-economy-11607604670; European Central
Bank (2020). “Press Conference with President Christine Lagarde,” Dec 10, 2020:
https://www.ecb.europa.eu/press/pressconf/2020/html/ecb.is201210~9b8e5f3cdd.en.ht
ml
19
U.N. General Assembly (2020). “China President Addresses General Debate 75th
Session,” Sep 22, 2020: http://webtv.un.org/search/china-president-addresses-general-
debate-75th-session/6193458258001/; U.S. Congressional Research Service (2020).
“China’s 14th
Five-Year Plan: A First Look,” Nov 12, 2020:
https://crsreports.congress.gov/product/pdf/IF/IF11684
20
U.S. Presidential Actions (2021). “Executive Order on Tackling The Climate Crisis at
Home and Abroad,” Washington D.C., Jan 27, 2021:
https://www.whitehouse.gov/briefing-room/presidential-actions/2021/01/27/executive-
order-on-tackling-the-climate-crisis-at-home-and-abroad/; BBC (2021). “John Kerry: UK
Climate Summit is World’s Last Best Chance,” London, Jan 28, 2021:
https://www.bbc.com/news/world-us-canada-55836163
21
Nature (2020). “What Pfizer’s Landmark COVID Vaccine Results Mean for the Pandemic,”
Nov 9, 2020: https://doi.org/10.1038/d41586-020-03166-8; Science (2020). “Absolutely
Remarkable”: No One Who Got Moderna’s Vaccine in Trail Developed Severe COVID-
19,” Nov 30, 2020: https://doi.org/10.1126/science.abf9360; see also Nature (2020).
“The Lightning-Fast Quest for COVID Vaccines — and What It Means for Other
Diseases,” Dec 18, 2020: https://doi.org/10.1038/d41586-020-03626-1
S. Treetasanatavorn. Orchestrating Resilient Competitiveness
Edition: April 11, 2021 HBR Submission: Page 17 (18)
22
World Bank Group (2020). “The World Bank’s Partnership with the GAVI Alliance,”
Washington D.C., 2020: https://ieg.worldbankgroup.org/evaluations/gavi; see also
Brookings Institution, The (2020). “Funding the Development and Manufacturing of
COVID-19 Vaccines: The Need for Global Collective Action,” Washington D.C., Apr 24,
2020: https://www.brookings.edu/blog/future-development/2020/04/24/funding-the-
development-and-manufacturing-of-covid-19-vaccines-the-need-for-global-collective-
action
23
Wall Street Journal (2020). “Investors Channel Over $150 Billion Into Coronavirus Bonds,”
New York City, Jun 3, 2020: https://www.wsj.com/articles/investors-channel-over-150-
billion-into-coronavirus-bonds-11591178004; see also International Finance Facility
for Immunization (2020). “IFFIm Issues NOK 2 Billion in Vaccine Bonds for COVID-19
Vaccine Development,” London, Jul 7, 2020: https://iffim.org/press-releases/iffim-
issues-nok-2-billion-vaccine-bonds-covid-19-vaccine-development; Gavi, the Vaccine
Alliance (2020). “Gavi Launches Innovative Financing Mechanism for Access to
COVID-19 Vaccines,” London, U.K., Jun 4, 2020: https://www.gavi.org/news/media-
room/gavi-launches-innovative-financing-mechanism-access-covid-19-vaccines
24
Harvard T.H. Chan School of Public Health (2020). “When Public Health Means
Business,” with Lawrence S. Bacow, Michelle A. Williams, Anthony Fauci, and Sanjay
Gupta, Boston, MA, Aug 5, 2020: https://www.hsph.harvard.edu/coronavirus/covid-19-
news-and-resources/when-public-health-means-business/
25
World Health Organization (2020). “Sustainable Preparedness for Health Security and
Resilience,” 75th
Session of the United Nations General Assembly, New York City, Oct
1, 2020: https://www.who.int/news-room/detail/01-10-2020-the-best-time-to-prevent-
the-next-pandemic-is-now-countries-join-voices-for-better-emergency-preparedness;
see also World Health Organization (2020). “Commitment and Call to Action: Global
Collaboration to Accelerate New COVID-19 Health Technologies,” Geneva, Apr 24,
2020: https://www.who.int/news-room/detail/24-04-2020-commitment-and-call-to-
action-global-collaboration-to-accelerate-new-covid-19-health-technologies
26
World Bank Group (2020). “The World Bank Approves Financing to Support Indonesia’s
Social Assistance System and COVID-19 Response,” Washington D.C, May 29, 2020:
https://www.worldbank.org/en/news/press-release/2020/05/29/the-world-bank-
approves-financing-for-indonesias-covid-19-coronavirus-emergency-response; see
also “Community Responses to COVID-19: The Resilience of Indonesia,” Jun 4, 2020:
https://www.worldbank.org/en/news/feature/2020/06/01/community-led-responses-to-
covid-19-the-resilience-of-indonesia; and “PKH Conditional Cash Transfer: Social
Assistance Program and Public Expenditure Review 6,” Open Knowledge Repository,
Feb, 2012: https://openknowledge.worldbank.org/handle/10986/26697
27
World Trade Organization (2020). “Trade in Medical Goods in the Context of Tackling
COVID-19,” https://www.wto.org/english/news_e/news20_e/rese_03apr20_e.pdf;
World Trade Organization (2020). “Trade Set to Plunge as COVID-19 Pandemic
Upends Global Economy,” https://www.wto.org/english/news_e/pres20_e/pr855_e.htm;
see also; Lancet, The (2020). “Access to Lifesaving Medical Resources for African
Countries: COVID-19 Testing and Response, Ethics, and Politics,” May 7, 2020:
https://doi.org/10.1016/S0140-6736(20)31093-X
28
World Trade Organization (2020). “G20 Trade and Investment Ministerial Statement,”
General Council, WT/GC//216, Geneva, Switzerland, May 20, 2020. See:
https://docs.wto.org/dol2fe/Pages/SS/directdoc.aspx?filename=Q:/WT/GC/216.pdf; see
also Group of 20 (2020). “G20 Riyadh Summit Leaders Declaration,” Saudi Arabia,
Nov 22, 2020: https://www.g20riyadhsummit.org/pressroom/g20-riyadh-summit-
leaders-declaration/
S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition
HBR Submission: Page 18 (18) Edition: April 11, 2021
29
Chatham House (2018). “The Power of Flexibility: The Survival of Utilities During the
Transformations of the Power Sector,” London, U.K., Aug 22, 2018:
https://www.chathamhouse.org/publication/power-flexibility-survival-utilities-during-
transformations-power-sector; see also BloombergNEF (2020). “Electric Vehicle
Outlook 2020: https://about.bnef.com/electric-vehicle-outlook/
30
United Nations Climate Change (2020). “Secretary General’s High-Level Roundtable on
Climate Action,“ Sep 24, 2020: https://news.un.org/en/story/2020/09/1073422 and
https://www.un.org/en/climatechange/high-level-climate-change-roundtable; see also
Climate Ambition Summit (2020). Dec 12, 2020:
https://www.climateambitionsummit2020.org
31
United Nations Financing for Development (2015). “Addis Ababa Action Agenda,” Addis
Ababa, Ethiopia, Jul 13-16, 2015: http://www.un.org/sustainabledevelopment/financing-
for-development/; United Nations (2020). “COVID-19 Response: Meeting of Finance
Ministers,” New York City, Sep 8, 2020: https://www.un.org/en/coronavirus/meeting-of-
finance-ministers; United Nations (2020). “Financing for Sustainable Development
Report 2020,” 2020: https://developmentfinance.un.org/fsdr2020
32
Group of 20 (2016). “G20 Action Plan on the 2030 Agenda for Sustainable Development,”
Hangzhou, P.R. China, Sep 4-5, 2016: http://www.g20.utoronto.ca/2016/160905-
action.html; Group of 20 (2019). “Osaka Update on the G20 Action Plan on the 2030
Agenda for Sustainable Development,” Osaka, Japan, Jun 28-29, 2019:
https://www.mofa.go.jp/mofaj/gaiko/g20/osaka19/pdf/documents/en/annex_11.pdf; see
also Organization of Economic Co-operation and Development (2019). “G20
contribution to the 2030 Agenda: Progress and Way Forward,” Paris, France, 2019:
https://www.oecd.org/dev/OECD-UNDP-G20-SDG-Contribution-Report.pdf
33
Nobel Peace Prize (2020). “Nobel Peace Prize for 2020 Is Awarded to the World Food
Programme,“ Oslo, Norway, Oct 9, 2020: https://www.nobelpeaceprize.org; World
Food Programme (2020). “World Food Programme Awarded Nobel Peace Prize
Statement by WFP Executive Director David Beasley,” Rome, Italy, Oct 9, 2020:
https://www.wfp.org/news/world-food-programme-awarded-nobel-peace-prize-
statement-wfp-executive-director-david-beasley; see also discussion from Wall Street
Journal (2020). “Soaring Prices, Rotting Crops: Coronavirus Triggers Global Food
Crisis,” New York City, May 13, 2020: https://www.wsj.com/articles/coronavirus-global-
food-crisis-shortages-11589385615
34
Royal Society, The (2020). “Following the Science,” Venki Ramakrishnan, President of the
Royal Society and Nobel Laureate in Chemistry, London, U.K., May 18, 2020:
https://royalsociety.org/blog/2020/05/following-the-science/
35
Global Vaccine Alliance (2020). “Principles for Sharing COVID-19 Doses with COVAX,”
Dec 18, 2020: https://www.gavi.org/news/document-library/principles-sharing-covid-19-
vaccine-doses-covax; see also World Health Organization (2020). “Ethics and
COVID-19: Resource Allocation and Priority-Setting,” Geneva, Sep 9, 2020:
https://www.who.int/ethics/publications/ethics-and-covid-19-resource-allocation-and-
priority-setting/en/

More Related Content

Similar to Orchestrating Resilient Competitiveness: How to Win Orchestrating Influence at Competitiveness Frontier of Today’s Crisis Transition

Roubini's Crisis Hypothesis
Roubini's Crisis HypothesisRoubini's Crisis Hypothesis
Roubini's Crisis Hypothesis
Siripong Treetasanatavorn
 
Barrett brown pt 1 integral sustainable development
Barrett brown pt 1 integral sustainable developmentBarrett brown pt 1 integral sustainable development
Barrett brown pt 1 integral sustainable development
Instituto Integral Brasil
 
Building resilience to_recurrent_crisis___policy_and_program_guidance
Building resilience to_recurrent_crisis___policy_and_program_guidanceBuilding resilience to_recurrent_crisis___policy_and_program_guidance
Building resilience to_recurrent_crisis___policy_and_program_guidance
Malik Khalid Mehmood
 
Undp strategic plan-14-17_v9_web
Undp strategic plan-14-17_v9_webUndp strategic plan-14-17_v9_web
Undp strategic plan-14-17_v9_web
Dr Lendy Spires
 
Thesis financial sector distress
Thesis   financial sector distressThesis   financial sector distress
Thesis financial sector distress
Preety Chandel
 
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Leo Concepcion
 
RBD in Jordan at UNCT workshop by Amr Ragab_Jun2014
RBD in Jordan at UNCT workshop by Amr Ragab_Jun2014RBD in Jordan at UNCT workshop by Amr Ragab_Jun2014
RBD in Jordan at UNCT workshop by Amr Ragab_Jun2014
UNDP Sub-Regional Facility (Syria-related crisis)
 
Conflict Prevention Report AW
Conflict Prevention Report AWConflict Prevention Report AW
Conflict Prevention Report AW
simone di vicenz
 

Similar to Orchestrating Resilient Competitiveness: How to Win Orchestrating Influence at Competitiveness Frontier of Today’s Crisis Transition (20)

Roubini's Crisis Hypothesis
Roubini's Crisis HypothesisRoubini's Crisis Hypothesis
Roubini's Crisis Hypothesis
 
Pivoting Data Strategy for Development and Finance in ASEAN
Pivoting Data Strategy for Development and Finance in ASEANPivoting Data Strategy for Development and Finance in ASEAN
Pivoting Data Strategy for Development and Finance in ASEAN
 
Wef global risks_report_2014_3
Wef global risks_report_2014_3Wef global risks_report_2014_3
Wef global risks_report_2014_3
 
Barrett brown pt 1 integral sustainable development
Barrett brown pt 1 integral sustainable developmentBarrett brown pt 1 integral sustainable development
Barrett brown pt 1 integral sustainable development
 
Strenghtening resilience in fragile contexts_GIZ
Strenghtening resilience in fragile contexts_GIZStrenghtening resilience in fragile contexts_GIZ
Strenghtening resilience in fragile contexts_GIZ
 
Building resilience to_recurrent_crisis___policy_and_program_guidance
Building resilience to_recurrent_crisis___policy_and_program_guidanceBuilding resilience to_recurrent_crisis___policy_and_program_guidance
Building resilience to_recurrent_crisis___policy_and_program_guidance
 
Undp strategic plan-14-17_v9_web
Undp strategic plan-14-17_v9_webUndp strategic plan-14-17_v9_web
Undp strategic plan-14-17_v9_web
 
Final fostering resilience expert roundtable new york 4 copy
Final fostering resilience expert roundtable new york 4 copyFinal fostering resilience expert roundtable new york 4 copy
Final fostering resilience expert roundtable new york 4 copy
 
Livelihood mapping
Livelihood mappingLivelihood mapping
Livelihood mapping
 
Power to the parish
Power to the parishPower to the parish
Power to the parish
 
How to Lead in Ambiguous Times
How to Lead in Ambiguous TimesHow to Lead in Ambiguous Times
How to Lead in Ambiguous Times
 
Rio revisited
Rio revisitedRio revisited
Rio revisited
 
WATCH LIST 2017-INTERNATIONAL CRISIS GROUP REPORT
WATCH LIST 2017-INTERNATIONAL CRISIS GROUP REPORTWATCH LIST 2017-INTERNATIONAL CRISIS GROUP REPORT
WATCH LIST 2017-INTERNATIONAL CRISIS GROUP REPORT
 
From un Peacekeeping to Peace Operations and Back to Peacebuilding Dilemmas -...
From un Peacekeeping to Peace Operations and Back to Peacebuilding Dilemmas -...From un Peacekeeping to Peace Operations and Back to Peacebuilding Dilemmas -...
From un Peacekeeping to Peace Operations and Back to Peacebuilding Dilemmas -...
 
Sustainability and sustainable development
Sustainability and sustainable developmentSustainability and sustainable development
Sustainability and sustainable development
 
Thesis financial sector distress
Thesis   financial sector distressThesis   financial sector distress
Thesis financial sector distress
 
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
Managing the Social Media Tsunami: Nestlé’s Reputational Crisis Management Ba...
 
Rajeev MM
Rajeev MMRajeev MM
Rajeev MM
 
RBD in Jordan at UNCT workshop by Amr Ragab_Jun2014
RBD in Jordan at UNCT workshop by Amr Ragab_Jun2014RBD in Jordan at UNCT workshop by Amr Ragab_Jun2014
RBD in Jordan at UNCT workshop by Amr Ragab_Jun2014
 
Conflict Prevention Report AW
Conflict Prevention Report AWConflict Prevention Report AW
Conflict Prevention Report AW
 

More from Siripong Treetasanatavorn

Pivot of Smart Infrastructure Investment
Pivot of Smart Infrastructure InvestmentPivot of Smart Infrastructure Investment
Pivot of Smart Infrastructure Investment
Siripong Treetasanatavorn
 
Resolving Supply-Side Crisis
Resolving Supply-Side CrisisResolving Supply-Side Crisis
Resolving Supply-Side Crisis
Siripong Treetasanatavorn
 
Transcending SDG with Planetary Science
Transcending SDG with Planetary ScienceTranscending SDG with Planetary Science
Transcending SDG with Planetary Science
Siripong Treetasanatavorn
 
Climate Finance at Crisis
Climate Finance at CrisisClimate Finance at Crisis
Climate Finance at Crisis
Siripong Treetasanatavorn
 
Intuition of Planetary Boundaries
Intuition of Planetary BoundariesIntuition of Planetary Boundaries
Intuition of Planetary Boundaries
Siripong Treetasanatavorn
 
Pivot of ECB's Monetary Stance
Pivot of ECB's Monetary StancePivot of ECB's Monetary Stance
Pivot of ECB's Monetary Stance
Siripong Treetasanatavorn
 
Highgrounds of Sustainable Competitiveness
Highgrounds of Sustainable CompetitivenessHighgrounds of Sustainable Competitiveness
Highgrounds of Sustainable Competitiveness
Siripong Treetasanatavorn
 
Intuition of Agile Learning and Achieving
Intuition of Agile Learning and AchievingIntuition of Agile Learning and Achieving
Intuition of Agile Learning and Achieving
Siripong Treetasanatavorn
 
ESG and Corporate Strategy
ESG and Corporate StrategyESG and Corporate Strategy
ESG and Corporate Strategy
Siripong Treetasanatavorn
 
IPEF's Strategic Highgrounds
IPEF's Strategic HighgroundsIPEF's Strategic Highgrounds
IPEF's Strategic Highgrounds
Siripong Treetasanatavorn
 
Global Governance of Net-Zero Transition
Global Governance of Net-Zero TransitionGlobal Governance of Net-Zero Transition
Global Governance of Net-Zero Transition
Siripong Treetasanatavorn
 
Beyond Getting the Deal
Beyond Getting the DealBeyond Getting the Deal
Beyond Getting the Deal
Siripong Treetasanatavorn
 
Pivoting Net-Zero Transition with Data Intelligence
Pivoting Net-Zero Transition with Data IntelligencePivoting Net-Zero Transition with Data Intelligence
Pivoting Net-Zero Transition with Data Intelligence
Siripong Treetasanatavorn
 
Transforming SDGs with Artificial Intelligence
Transforming SDGs with Artificial IntelligenceTransforming SDGs with Artificial Intelligence
Transforming SDGs with Artificial Intelligence
Siripong Treetasanatavorn
 
India's Frontiers of Digital Edges
India's Frontiers of Digital EdgesIndia's Frontiers of Digital Edges
India's Frontiers of Digital Edges
Siripong Treetasanatavorn
 
Solving Dilemma of Global Net-Zero Transition
Solving Dilemma of Global Net-Zero TransitionSolving Dilemma of Global Net-Zero Transition
Solving Dilemma of Global Net-Zero Transition
Siripong Treetasanatavorn
 
Architecting Dynamics of Net-Zero Roadmap
Architecting Dynamics of Net-Zero RoadmapArchitecting Dynamics of Net-Zero Roadmap
Architecting Dynamics of Net-Zero Roadmap
Siripong Treetasanatavorn
 
Establishing One Global ESG Standard
Establishing One Global ESG StandardEstablishing One Global ESG Standard
Establishing One Global ESG Standard
Siripong Treetasanatavorn
 
India's Green Growth Reform
India's Green Growth ReformIndia's Green Growth Reform
India's Green Growth Reform
Siripong Treetasanatavorn
 

More from Siripong Treetasanatavorn (20)

Pivot of Smart Infrastructure Investment
Pivot of Smart Infrastructure InvestmentPivot of Smart Infrastructure Investment
Pivot of Smart Infrastructure Investment
 
Resolving Supply-Side Crisis
Resolving Supply-Side CrisisResolving Supply-Side Crisis
Resolving Supply-Side Crisis
 
Transcending SDG with Planetary Science
Transcending SDG with Planetary ScienceTranscending SDG with Planetary Science
Transcending SDG with Planetary Science
 
Climate Finance at Crisis
Climate Finance at CrisisClimate Finance at Crisis
Climate Finance at Crisis
 
Intuition of Planetary Boundaries
Intuition of Planetary BoundariesIntuition of Planetary Boundaries
Intuition of Planetary Boundaries
 
Pivot of ECB's Monetary Stance
Pivot of ECB's Monetary StancePivot of ECB's Monetary Stance
Pivot of ECB's Monetary Stance
 
Highgrounds of Sustainable Competitiveness
Highgrounds of Sustainable CompetitivenessHighgrounds of Sustainable Competitiveness
Highgrounds of Sustainable Competitiveness
 
Intuition of Agile Learning and Achieving
Intuition of Agile Learning and AchievingIntuition of Agile Learning and Achieving
Intuition of Agile Learning and Achieving
 
ESG and Corporate Strategy
ESG and Corporate StrategyESG and Corporate Strategy
ESG and Corporate Strategy
 
IPEF's Strategic Highgrounds
IPEF's Strategic HighgroundsIPEF's Strategic Highgrounds
IPEF's Strategic Highgrounds
 
Global Governance of Net-Zero Transition
Global Governance of Net-Zero TransitionGlobal Governance of Net-Zero Transition
Global Governance of Net-Zero Transition
 
Beyond Getting the Deal
Beyond Getting the DealBeyond Getting the Deal
Beyond Getting the Deal
 
Pivoting Net-Zero Transition with Data Intelligence
Pivoting Net-Zero Transition with Data IntelligencePivoting Net-Zero Transition with Data Intelligence
Pivoting Net-Zero Transition with Data Intelligence
 
Large-Scale Innovation System: Leadership and Political Case Study of Germany...
Large-Scale Innovation System: Leadership and Political Case Study of Germany...Large-Scale Innovation System: Leadership and Political Case Study of Germany...
Large-Scale Innovation System: Leadership and Political Case Study of Germany...
 
Transforming SDGs with Artificial Intelligence
Transforming SDGs with Artificial IntelligenceTransforming SDGs with Artificial Intelligence
Transforming SDGs with Artificial Intelligence
 
India's Frontiers of Digital Edges
India's Frontiers of Digital EdgesIndia's Frontiers of Digital Edges
India's Frontiers of Digital Edges
 
Solving Dilemma of Global Net-Zero Transition
Solving Dilemma of Global Net-Zero TransitionSolving Dilemma of Global Net-Zero Transition
Solving Dilemma of Global Net-Zero Transition
 
Architecting Dynamics of Net-Zero Roadmap
Architecting Dynamics of Net-Zero RoadmapArchitecting Dynamics of Net-Zero Roadmap
Architecting Dynamics of Net-Zero Roadmap
 
Establishing One Global ESG Standard
Establishing One Global ESG StandardEstablishing One Global ESG Standard
Establishing One Global ESG Standard
 
India's Green Growth Reform
India's Green Growth ReformIndia's Green Growth Reform
India's Green Growth Reform
 

Recently uploaded

Disaster management for class 10 students
Disaster management for class 10 studentsDisaster management for class 10 students
Disaster management for class 10 students
madhav072009
 
LECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptxLECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptx
shahzadnasim3
 

Recently uploaded (13)

Disaster management for class 10 students
Disaster management for class 10 studentsDisaster management for class 10 students
Disaster management for class 10 students
 
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdf
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdfNurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdf
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdf
 
thesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholarsthesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholars
 
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docxMarketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
 
Internal Reconstruction Corporate accounting by bhumika Garg
Internal Reconstruction Corporate accounting by bhumika GargInternal Reconstruction Corporate accounting by bhumika Garg
Internal Reconstruction Corporate accounting by bhumika Garg
 
Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.
 
How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptx
 
Spring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical ReviewSpring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical Review
 
Group work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and ImportanceGroup work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and Importance
 
DrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementDrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project Management
 
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out PackagingW.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
 
LECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptxLECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptx
 
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalW.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
 

Orchestrating Resilient Competitiveness: How to Win Orchestrating Influence at Competitiveness Frontier of Today’s Crisis Transition

  • 1. Orchestrating Resilient Competitiveness How to win orchestrating influence at competitiveness frontier of today’s crisis transition Bangkok, Thailand, April 11, 2021 Siripong Treetasanatavorn* Sloan Fellow, Massachusetts Institute of Technology -------- *Author was affiliated with Siemens Corporation in Europe and Asia as expert in sustainable policy, market and innovation across energy, industry and healthcare sectors. He was also visiting fellow at John F. Kennedy School, Harvard University, during his Sloan Fellowship.
  • 2. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 1 (18) Introduction Enigma of sense-making competitive influence arguably poses today’s most daunting leadership challenges latest since an arrival of the coronavirus-induced global crisis. Disentangling greater decision-making complex with ever-shorter forward-looking views is not just an exacerbating dilemma at today’s greater leadership challenges. But increasing likelihoods to unpredictable future only continue to reinforce greater short-termed incentives to crisis emergency responses at the expense of long-term sustainable prospect regardless of merits from sustaining resilient competitiveness. In fact, every competitive decision does not necessarily imply greater influence from sustainable impact. But leadership judgment harnessing outstanding benefits of the vice versa only gains more and more competitiveness ground. Emerging intuition in this sense indeed has much to offer to today’s global crisis situation for sustainability differentiation effectively advances competitive forward-looking outlook, particularly in greater perspective of global competitiveness upon shared sustaining resilient order. Greater prospect to resilient recovery brings a compelling perspective to crisis-time competitiveness challenges with subtle yet powerful leadership intuition. Combatting complex situations across public health, humanitarian and socio-economic frontiers indeed preempts today’s topmost leadership priority. But sense-making perspective of forward-looking sustainable impact is essential even indispensable to competitive decision-making influence in an accountability dialog shared by all in the community. Nobel Laureates Duflo and Banerjee unravel such challenges in India by addressing sustainability rationale of shared accountable transformation in the local livelihoods.1 Competitive orchestrating influence as such indeed coheres and resonates in greater context of shared crisis responsibilities,2 winning reciprocal trusted and entrusted relations on a representative foundation at resilient causes of global crisis transition. Competitive judgment of sustaining international order also harnesses perspective of crisis-time responses on a foundation of sense-making decision-making influences. Nature of today’s multidimensional crisis indeed cries for greater leadership call upon rigorous decision-making edges in commanding order from shared decision priorities. But competitive judgment of effective and meaningful responses sharpens focuses of leadership principles based on today’s interdependent globality, thereby wielding influence of international responses conducive to a greater sustaining resilient order. Henry Kissinger’s appeal3 to U.S.’s international response draws attention not only to the nature of today’s crisis that genuinely sees no geographical and political borders. But grave threat to all human lives is real, so is sense-making prospect to sustaining global order. Competitive influence therefore coheres from a greater perspective of orchestrated responses on behalf of the global community, particularly based on sense-making principle judgment from safety to economic well-being and justice. Sense-making leadership choices indeed tap influences from both community and international narratives, orchestrating competitive and balanced global transition on a shared sustainability pathway. In fact, today’s crisis brings greater focuses to shared leadership priorities addressable to all across shared decision-making frontiers. But competitive influence that leads to greater sustaining and resilient order only benefits from shared global decision highgrounds, appealing at shared resilient causes of the economy and the society in mutual transformation across global-national frontiers. Recent sense-making precedent from the U.N.’s global dialog4 indeed demonstrates how such commonsense wins greater imperative of such purpose-driven, crisis-time leadership. But competitive decision-making influences resonated at shared global priorities5 are also vital and indispensable particularly once emerging and advanced nations come together at greater sustainable causes—thereby winning greater global resilient impact without leaving anyone behind (sense-making of U.N. 2030 agenda6 ).
  • 3. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 2 (18) Edition: April 11, 2021 IDEA IN BRIEF Greater prospect to resilient competitiveness emerges as a pivotal transformative rationale at today’s unprecedented crisis. Orchestrating greater sustaining resilient order indeed matters not only to competitive leadership choices amid today’s toughest crisis transition. Winning decision influence on the foundation of constructive partnership and collaboration is just as much essential and indispensable to competitive responses in transformation of a stronger representative, forward-looking outlook, especially on a shared sustainable pathway. Five transformative steps are recommended in this contribution as leadership guide to winning influence at competitiveness frontiers of today’s resilient crisis transition: 1. Make sense of shared global order at crisis: • Example: Henry A. Kissinger’s appeal to greater resilient world order brings constructive purpose to international collaboration at competitiveness frontiers. 2. Win decision influence of crisis transformation: • Example: Commitment of the Group of 20 to global financial and economic stability sets an influencing precedent in perspective of sustaining, resilient global order. 3. Resonate value proposition at shared resilient causes: • Example: Integrated monetary-fiscal policy decisions by the U.S. Federal Reserve and the U.S. Administration set a precedent of competitive crisis recovery. 4. Lead an orderly transition with whole-of-ecosystem resilience: • Example: Nobel Laureates Duflo and Banerjee unravel multidimensional challenges in India by addressing sustainability impact in the local livelihoods. 5. Transcend global impact with shared commonsense: • Example: Equitable access to future vaccines as emphasized by the International Red Cross wields decisive empowerment influence at today’s global frontiers.
  • 4. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 3 (18) Make sense of shared global order at crisis Leadership of global sustainable transformation essentially brings greater influence to today’s complex global challenge, particularly with differentiated resilient outlook from globally orchestrated responses at crisis. Perspective of shared resilient order not just transforms sense-making rationale of global competitiveness, conducive to winning shared confidence on a cause-driven constructive highground. But decision- making influence from shared resilient priorities also opens up new competitiveness dimension at how forward-looking sustainability globality comes together and makes sense at shared interdependent causes of effective and meaningful crisis response and recovery. Orchestrating sustainability competitiveness in this sense is therefore an emerging opportunity at today’s global crisis, especially on a winning highground at greater sustaining resilient causes shared by all in forward-looking outlook on the emerging sustainability foundation (see an overview of the discussion with selected case examples but also sense-making rationale in Idea in Brief and Idea in Practice). Representative leadership purpose identifiable with respective community emerges as key decision-making influence, underscoring emerging competitiveness rationale of shared resilient priorities on the foundation of today’s global crisis transformation. Shared responsibility as appealed by Secretary-General Guterres2 essentially brings sharper focuses to cause-driven orchestrated transition at today’s crisis. Addressing greater prospect of sustaining resilient order, such narrative coheres and resonates on a sense-making highground, influencing crisis priorities at greater salient causes and thereby winning competitive decision influences on the foundation of sustaining resilient globality on behalf of all 195 representative members at the United Nations. Orchestrating strategy and diplomacy further advance competitive influence provided decision-making complex of today’s unprecedented international crisis. Prospect of an enduring resilient order indeed brings sense-making purpose of global partnership to effective and meaningful crisis response and recovery. But such narrative makes sense once addressing key interdependent causes in the society and the economy, winning forward-looking confidence at shared causes of sustaining resilient globality. Early, decisive and competitive crisis response7 of the G-20 injected a substantial momentum to the global economy with resilient purposes to uphold sustaining order. But such impetus wields competitive influence indeed in an integrated global-national manner, harnessing socio-economic interdependent causes of today’s international order, for instance, in U.S.’s fiscal-monetary response8 honoring G-20’s commitment. Winning greater long-term sustainable impact also brings together rationale of global competitiveness, harnessing decision empowerment on a shared recovery pathway. Orchestrating influence from such perspective is indeed a transformative imperative to sustaining resilient globality, especially on the premise of how winning sustainable impact makes sense of resilient global order but also why forward-looking outlook on that basis is conducive to ecosystem competitiveness upon emerging global synergy. Six global priorities of the U.N.,5 for instance, seek to orchestrate key transformative influence therefore impact in mutual ambition to achieve sustaining resilient globality at today’s crisis. But such narrative wins sense-making transformative influence only once resonating collective decision empowerment on a cause-driven highground, for example, as 190 countries come together to providing fair, just and equitable access to COVID-19 vaccines for all toward the end of the crisis (the Global Vaccine Alliance sets an ambition to supply global vaccine to at least 2bn global population by 20219 ). Following discuss further four resilient competitiveness pillars, orchestrating decision influence and resilient impact but also differentiated value competitiveness and crisis transition particularly on a sustainability highground (see corresponding architectural discussion at today’s crisis in Exhibit: Reader’s Guide to Resilient Competitiveness).
  • 5. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 4 (18) Edition: April 11, 2021 IDEA IN PRACTICE: Leadership of Resilient Competitiveness How to orchestrate resilient competitiveness at today’s global crisis?
  • 6. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 5 (18) Win decision influence of crisis transformation Representing greater purpose of the international community at crisis is an essential leadership step, winning critical decision-making influence in recognition of greater interdependent causes, but also in greater achievement of effective crisis recovery. Such leadership matters not just in terms of effective buy-in and implementation of shared crisis priorities, independent of any existing geographical, political, or cultural borders. Transformative power as a result of consequential collective actions further gives rise to an emerging competitiveness horizon, making strategic and diplomatic sense of cause-driven constructive partnership and collaboration toward the end of the global crisis on a shared leadership highground. Distinguishable at today’s crisis, such sense-making view coheres on the foundation of sustainability competitiveness, winning leadership influence on an orchestrated platform of global resilient transition. Winning trust and confidence is the most critical leadership imperative, making sense of priority judgment but also program coordination and impact-driven implementation with representative authorities on behalf of the community. In January, as the W.H.O. declared public health emergency of international concern to the COVID-19 situation, heightened awareness in the international community followed immediately provided grave concern to potential global consequences.10 Lack of effective prophylactic and cure has been a major public health concern throughout the world, so are challenges to crisis-time leadership in perspective of shared representative authorities to contain the crisis without leaving anyone behind. However, every global crisis requires global responses, making sense of crisis-time vision and program on a purpose highground of international collaboration, but also winning such imperative at sustaining resilient causes on behalf of the global community. As argued by Henry Kissinger3 at today’s COVID-19 crisis, greater shared international purpose is an indispensable leadership imperative, winning trust from international responses with representative authorities. Cohering decision-making influence in shared accountability dialogs further plays an indispensable sense-making role in effective coordination and collaboration at crisis. Exacerbating public health concern at COVID-19 crisis is not just an unprecedented dilemma to complex priority judgment across national and global frontiers, especially from emerging challenges of the new virus strains from the U.K. and South Africa but also Brazil11 . Winning collective actions at sustaining resilient causes, however, also further requires shared accountable judgment from each individual nation in terms of shared orchestrated responses in public health but especially also in socio-economic terms. On this premise, greater public health response preparedness therefore plays a key substantive role together with integrated socio-economic responses, especially in forward-looking outlook of meaningful crisis transition on a purpose highground at shared resilient causes of sustainable globality (W.H.O.-I.M.F.’s shared leadership12 ). Achieving greater ambition of sustainable impact at scale additionally brings together sense-making causes and causalities of constructive partnership and collaboration at today’s frontiers of leadership influence. Immense COVID-19 global crisis underlines hard realities of unequal management capability especially in competitive responses with scale and scalability. Corresponding to this challenge, infrastructure investment is a prudent forward-looking judgment in competitive crisis response and recovery on a sustainability partnership highground. Franco-German leadership came together at today’s crisis,13 addressing challenges of long-term public infrastructure conducive to resilient crisis recovery, and thereby making diplomatic sense of strategic ecosystem synergy within Europe (such as on the foundation of the E.U. Green Deal) but also in forward-looking achievement on a global level (contributing to the Paris Agreement6 ).
  • 7. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 6 (18) Edition: April 11, 2021 Resonate value proposition at shared resilient causes Crafting sense-making crisis transformation corresponding to greater representative purpose is a critical leadership imperative, making sense of shared decision-making priorities in achievement of sustainable resilient impact, but also in establishment of forward-looking outlook from a meaningful and achievable mission. Constellation of winning alliance in competitive transformation at key influencing causes of the crisis situation is not just an indispensable success factor at today’s complex global crisis. Orchestrating ecosystem strategy in resonance with shared constructive diplomacy further plays critical coordinating and sense-making roles, transforming competitive decision-making influence in stronger command of mutually reinforcing synergy, but also achieving such objective on a sustainability highground of global crisis recovery. Winning transformative strategy on this premise makes competitive sense of resilient ecosystem synergy at greater shared purpose of representative sustainable globality. EXHIBIT: Reader’s Guide to Resilient Competitiveness How organizations win resilient competitiveness amid today’s crisis? 1. Make sense of shared global order at crisis: • Win a representative mission:3,16 Why leadership of the mission makes sense? • Differentiate with shared commonsense:1,15 How the mission wins greater impact? 2. Win decision influence of crisis transformation: • Resonate sense-making rationale:13,28,33 How to win the mission at causes? • Establish key critical priorities:7,25 What’s the sense of priority at crisis situation? • Bring about change with winning formula:5,9 How to win decision-making influence? 3. Resonate value proposition at shared resilient causes: • Forge a broad-based partnership highground:2,16 How to bring alliance together? • Orchestrate virtuous cycle of impact:8,18 How to win mutually reinforcing impact? • Represent greater sustainable impact:6,35 How to make sense of value judgment? 4. Lead an orderly transition with whole-of-ecosystem resilience: • Make sense of competitive ecosystem:21,34 How to make sense of scale/scope? • Differentiate with critical breakthrough:15,21 Why representative progress matters? 5. Transcend global impact with shared commonsense: • Cohere a sustainable engagement foundation:7,29 Why sustainability matters? • Lead with a purpose-driven compass:3,33 How the mission wins greater purpose?
  • 8. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 7 (18) Leading competitive transformative ambition in recognition of greater representative purpose is the most fundamental to winning transformative strategy at today’s crisis. Complex epidemiological challenge of the global crisis requires competitive strategy, addressable not just in accountable leadership dialog but also to do so in application of evidence-based science corresponding to shared root causes of the crisis (refer to science of COVID-19 transmissions and C.D.C.’s guidance14 ). Strategic highgrounds of competitive global response should additionally also make greater sense of shared leadership priority toward the end of the international crisis at resilient causes without leaving anyone behind (in recognition of People’s Vaccine narrative as demonstrated by broad-based inoculation in India, Indonesia but also Brazil15 ). Winning partnership and collaboration indeed play a key pivotal sense-making role at crisis particularly as represented by the Vaccine Alliance, successfully piecing together jigsaw puzzles of science and innovation, but also production of and universal access to effective and safe vaccine16 (see Winning Transformative Strategy of the Global Vaccine Alliance). Achieving competitive response and recovery in view of forward-looking ecosystem resilience is also a pivotal strategic imperative, making sense of mutually reinforcing synergy but also resonating such merit toward greater shared sustainable purposes. Strategic structural response on behalf of the global community undoubtedly coheres greater representative purpose of I.M.F. and World Bank in sustaining recovery from today’s financial and economic challenge (both institutions provide global assistance to at least 100 countries or 70% of the global population17 ). But competitive structural ecosystem strategy wins such highground primarily in forward-looking transformation of greater resilient order, effectively balancing competitive dynamics of response and recovery in a whole-ecosystem approach and thereby mutually reinforcing objectives conducive to an effective and meaningful achievement on a sustainability foundation (as demonstrated by the U.S. Fed Reserve based on whole-of-government impact in integration of fiscal-monetary policy tools, particularly with mutually reinforcing goals in price stability and maximum employment towards long-run sustaining equilibrium8 ). Such leadership view sets a hallmark of today’s resilient ecosystem competitiveness. Cohering resilient competitiveness further makes sense of orchestrating ecosystem strategy notably on constructive diplomatic highgrounds, resonating shared forward- looking decision-making incentive to greater sustainable impact on behalf of all in the global community. Mutually reinforcing resilient synergy indeed serves as a strategic imperative to long-term ecosystem transition in achievement of greater sustainability perspective without compromising obligation to meet short-run operational challenge (Europe’s response-recovery initiative13 toward greater ecosystem resilience across national-regional frontiers, hand in hand with the E.C.B.’s bond purchase program18 ). But cause-driven ecosystem transformation on sustainability highgrounds, especially on a global ecosystem level, wins strategic decision influence once engaging dialogs in greater shared diplomatic priorities — thereby orchestrating structural ecosystem resilience in constructive partnership and collaboration based on long-term ambition toward sustaining resilient globality (China’s strategic commitment19 to peak carbon by 2030 in diplomatic resonance with U.S.’s leadership on tackling the climate crisis20 but also Europe’s green transformation13 in fulfillment of the 2015 Paris Agreement6 ).
  • 9. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 8 (18) Edition: April 11, 2021 CASE: Winning Transformative Strategy of the Global Vaccine Alliance How the Vaccine Alliance wins resilient competitiveness at today’s global crisis?
  • 10. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 9 (18) Immuning the global population against further spread of the virus is arguably a critical shared priority, leading to resilient recovery at sustainable causes amid today’s crisis. Recent promise from effective and safe vaccine (particularly based on mRNA innovation21 ) is a welcoming development in forward-looking view towards the end of the crisis. But potential success on this premise largely depends on competitive orchestrating influence in partnership and collaboration, ranging from resource mobilization for vaccine research and procurement, to production and delivery with guarantee to equitable global access for all. The Vaccine Alliance indeed sets such ambition16 to inoculate the world’s population by 2021 (see chart)—thereby seeking to end the crisis at greater shared resilient causes. Represent global ambition to resilient crisis recovery Success of the U.K.-led Global Vaccine Summit (point A in the chart) is widely praised as a major turning point amid today’s COVID-19 crisis. Winning orchestrating influence at the fundamental of purpose-driven global alliance not just represents resolute determination to end the crisis on behalf of the global community. Constructive empowerment also comes together at greater shared resilient causes, piecing together jigsaw puzzles from resource mobilization (in partnership with 190 nations) to science and innovation (in the portfolio of 10 global vaccine candidates) toward fair, just and equitable vaccine allocation for all in the global community—all as strategic differentiation of the Vaccine Alliance (thanks to the cross-funding mechanism to assist countries in vaccine access regardless of self-financing capabilities9,16 ). Such unique globally orchestrating strategy underpins shared commitment in partnership and collaboration from at least 190 global nations (point B), critically winning representative ambition of the initiative on behalf of the global community at today’s crisis. Win decision-making influence at greater resilient causes Emerging market mechanism to finance global vaccine innovation essentially plays a vital sense-making role on this premise. Greater promise from innovative vaccine discovery as reflected in advance market commitment22 (to procure and deliver future effective and safe vaccine to the global community) indeed offers an attractive and competitive opportunity to the market with shared forward-looking outlook toward the end of the COVID-19 crisis (in the portfolio of 10 vaccines9 ; point C). But shared transformational merit of such decision- making baseline only comes together on a shared competitive highground once winning such dialogs in broad-based market participation by individual and institutional investors in the capital markets, particularly by incentivizing merit-based decision-making influence from greater perspective of cause-driven resilient global transition without leaving anyone behind (evidence of competitive market resonance observable since mid-202023 ; point D). Undoubtedly, greater shared prospect to win merit-based judgment competitiveness on a foundation of evidence-based science and purpose-driven collaboration24 is indeed a vital orchestrating highground, mutually reinforcing leadership of sustaining resilient recovery amid today’s crisis (read chart clockwise, interconnecting five leadership steps together). References: W.H.O. and U.N.,9 Global Vaccine Summit and Harvard Business Review,16 Nature and Science,21 World Bank and Brookings Institution,22 Wall Street Journal and Int’l Finance Facility for Immunization,23 and Harvard T.H. Chan School of Public Health24
  • 11. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 10 (18) Edition: April 11, 2021 Lead an orderly transition with whole-of-ecosystem resilience Influence of strategic ecosystem-driven decision in perspective of achievable resilient crisis transition further differentiates choices of sense-making transformative synergy in consideration of shared competitiveness agenda, but also in greater strategic roles of long-term value transition. Representing ecosystem purpose is a strategic agenda conducive to competitive decision-making influence in forward-looking transformation of shared resilient priorities, especially toward greater achievement of crisis recovery. But winning such imperative at greater resilient causes requires broader perspective, making strategic sense of long-term value competitiveness in today’s transformative agenda, but also resonating such causes in forward-looking transition of ecosystem synergy as shared transformative priorities toward representative sustainable future. Leading ecosystem transition in this sense represents greater purposes of decision- making influence as global competitiveness agenda at today’s unprecedented crisis. Winning accountable and responsible ecosystem decision in greater perspective of long-term crisis transformation is the most important strategic priority, representing competitive judgment influence therefore sustainable impact from an effective and meaningful mission. Global crisis response preparedness sets priority at the W.H.O. on behalf of the international community, 25 especially in consideration of ecosystem- related agenda regarding emergency crisis response and public health infrastructure with outstanding socio-economic implications at sustainable causes of the pandemic. But informed judgment representative to collective responsible action stands out as key differentiating factor, conducive to effective response and recovery on a sense- making highground shared by all in the community — essentially in stewardship of lives and livelihoods without leaving anyone behind (as demonstrated by the World Bank’s COVID-19 program in Indonesia with key strategic objective to win inside-out accountable judgment in the community by leveraging outside-in social assistance26 ). Such perspective brings greater purpose to today’s ecosystem competitiveness view. Representing greater shared resilient purpose of global ecosystem transformation as shared competitiveness agenda further underlines decision-making influences on the constructive highground of crisis-time ecosystem governance. Exacerbating situation driven by critical shortage of medical supplies brings greater concern to today’s crisis not just in terms of public health response by each individual nation,27 but particularly also in forward-looking competitiveness perspective of the entire global trade system. Such view indeed infers that competitive ecosystem synergy assumed by the global trade diplomacy only makes sense at today’s interconnected crisis once adhering to greater shared purpose in stewardship of uninterrupted cross-border flows of traded goods and services notably also in interest of the weakest and the most vulnerable.28 Mutual confidence as shared competitiveness agenda therefore lies at heart of such dialog, representative to greater shared resilient priorities of the orchestrated global transition (see Case: Cohering Resilient Competitiveness of the U.N. 2030 Agenda). Orchestrating sense-making perspective of forward-looking ecosystem transition also serves as a strategic transformative imperative, leading competitive decision-making judgment based on achievable ecosystem synergy from sustainable global transition. Increasing relevance of cross-regional transitional synergy as witnessed in the global energy sector indeed provides an anecdotal narrative of how shared competitiveness agenda wins greater priorities from global environmental concern, but also why such view differentiates greater decision influence with shared socio-economic incentive.29 But resilient competitiveness comes together only with collective ambition especially on a global ecosystem level,30 making sense of an orchestrated transitional effort on behalf of the global community with sense-making representative purposes at home (e.g., E.U.’s Green Deal,13 China’s 14th FYP,19 but also U.S.’s climate crisis policy20 ).
  • 12. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 11 (18) CASE: Cohering Resilient Competitiveness of the U.N. 2030 Agenda How the U.N. wins orchestrating global influence at today’s crisis?
  • 13. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 12 (18) Edition: April 11, 2021 Global sustainability foundation of the U.N. 2030 agenda provides a unique orchestrating platform underpinned by shared representative purposes on behalf of the international community.6 Making sense of complex challenge at today’s COVID-19 crisis, the U.N. specifically addresses crisis priorities in this framework,5 particularly with focuses across public health and socio-economic dimensions —thereby seeking to win global collective action toward the end of the COVID-19 crisis indeed without leaving anyone behind.4 Establish core foundation of global sustainability transformation Addressing global challenges at today’s sustainability frontiers, the U.N. 2030 agenda was initially established with representative mechanisms conducive to achieving greater long- term sustainable impact by leveraging partnership and collaboration of 195 representative members at the U.N. (point A). Emerging from the G-20 Summit in Hangzhou,32 further initiative was introduced to complement and accelerate achievement of such ambition in 15 selected areas, such as sustainable infrastructure but also climate and green finance. Such leadership indeed makes a profound difference for greater prospect to achieve such ambition emerges from financing sustainable partnership among emerging and advanced economies,31 particularly on a representative orchestrating platform of the U.N. 2030 agenda as a core foundation of today’s sustainability transition in the global community.32 Make sense of shared global priorities at today’s COVID-19 crisis Representing crisis priorities on a global sustainability foundation further emphasizes the U.N.’s leadership narrative at greater resilient causes of today’s unprecedented crisis (point B). Outside-in competitive influence of the G-20 at today’s global crisis not just wields substantial momentum at shared resilient socio-economic causes on behalf the international community.7 Inside-out transformative priorities in six high-stake, inclusive- impact areas recently introduced by U.N. Secretary-General Guterres also simultaneously seek to cohere sense-making orchestrating influence from mutually reinforcing actions on a shared highground—from health and well-being (care and prevention) to sustainable and just economies (socio-economic resilience) and environmental and urban sustainability.5,33 Greater leadership perspective of priority-driven sustainable transition therefore emerges on a sense-making highground, orchestrating and transforming a competitive decision- making architecture toward post-COVID-19 resilient future in dialogs of global partnership and collaboration (bringing together points A and B in orchestrating a resilient transition, particularly in the narrative of fair, just and equitable global vaccine for all by 20219,15 ). References: U.N. Secretary-General at U.N. General Assembly,4 U.N. High-Level Political Forum on Sustainable Development,5 U.N. 2030 Agenda,6 G-20 and IMF,7 W.H.O. and U.N.,9 Int’l Red Cross and Red Crescent and U.N.15, Addis Ababa Action Agenda and Financing for Sustainable Development,31 G-20 and OECD,32 Nobel Peace Prize 202033
  • 14. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 13 (18) Transcend global impact with shared commonsense Winning forward-looking orchestrating highground of today’s complex crisis transition finally brings together decision-making influence representative to shared competitive causes of the international community in perspective of sustaining resilient recovery. Representing greater sustainability ambition of global crisis transition matters not just to competitive orchestrating influence of the intended mission in forward-looking view toward the end of the crisis. Achieving such objectives in strategic transformation on behalf of the community toward greater shared resilient order at the fundamentals of socio-economic justice, equality and resilience is all the more vital and indispensable, particularly with shared commonsense by all across advanced and emerging nations without leaving anyone behind. Orchestrating resilient competitiveness as discussed in this contribution therefore offers an unprecedented opportunity in transformation of sense-making partnership and collaboration on the global sustainability highgrounds. Empowering collective decision-making influence in greater perspective of sustaining resilient recovery is the most critical success factor, winning inside-out sense-making contribution from the community at shared competitive causes of the crisis transition. Transforming self-conscious behavioral choices mindful of complex evidence-based14 science is undoubtedly a prerequisite to greater shared resilient prospect in stronger collective command amid the ongoing viral transmission (advocated in Following the Science dialog by the U.K. Royal Society34 ). Respecting such shared global purpose on behalf of the community in an orchestrated transition however also implies shared right, dignity and equality, upholding sense-making highgrounds for all as equal and respectable peers in shared narrative of competitive orchestrated transition (ambition of the United Nations to deliver 2bn vaccine doses to 195 member states in 20219,35 ). Representative transition indeed infers competitive influence of sustainable globality. Cohering shared resilient order in establishment of greater socio-economic resilience further substantiates causes and causalities of competitive transformation particularly in representative dialogs on a shared diplomatic highground of global crisis transition. Achieving broad-based socio-economic competitiveness at greater resilient purposes not just contributes to competitive decision-making influence in today’s complex crisis transformation on behalf of the representative community (shared highgrounds of the U.S. Fed Reserve and the E.C.B. at crisis situation8,19 ). Representing greater causes in forward-looking perspective of the international community on this premise further implies constructive resonance, making competitive sense of sustainable partnership in shared diplomatic dialog toward stronger achievement of sustaining resilient order (achievement of G-20’s leadership as assessed by I.M.F.7 in establishment of global resilient order, also in greater diplomatic dialog of U.N. Financing for Development31 ). Orchestrating resilient competitiveness in shared forward-looking prospect on behalf of the international community is therefore an unprecedented leadership opportunity particularly on a strategic highground in greater achievement of resilient world order. Shoring up global resilience to infectious disease while striving to heal the wounds in the global economy as argued by Henry Kissinger3 undoubtedly plays a decisive role in the ongoing collective international effort at crisis. Winning competitive highground representative to today’s global community in transition nevertheless depends greatly on substantive strategic and diplomatic resonance at the fundamental of security and order but also socio-economic well-being and justice toward the end of today’s crisis. Corresponding to such intellectual challenge, Nobel Peace Prize 202033 has at least provided compelling arguments of why sustaining resilient order matters but also how global sustainability development makes sense at today’s crisis transition, so much on behalf of the global community. Representing global transition can’t matter more.
  • 15. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 14 (18) Edition: April 11, 2021 Enigma of sense-making competitive influence indeed challenges every leadership decision at today’s unprecedented crisis, so does prospect of resilient global order. Greater global perspective of effective crisis-time responses nevertheless not only opens up competitiveness dimensions addressable at shared interdependent causes in the society and the economy. But cause-driven interdependent priorities also bring sense-making purposes to competitive ecosystem judgment, orchestrating crisis-time response and recovery on a transitional sustainability pathway shared by all in the international community. Indeed, today’s crisis only renews and reinvigorates sense- making purpose of greater resilient global order, cohering competitive orchestrating influences at toughest sustainability frontiers of today’s interdependent globality. Sustainability already shapes today’s global competitiveness. But what’s your take? Cited References in Appearance Order 1 Duflo E. and Banerjee A. (2020). “A Prescription for Action: Nine Steps after the Next 21 Days,” by Nobel Laureates Esther Duflo and Abhijit Banerjee, The India Express, Mumbai, Mar 29, 2020: https://indianexpress.com/article/opinion/columns/india- lockdown-coronavirus-infection-abhijit-banerjee-esther-duflo-6336624/ 2 Secretary-General António Guterres (2020). “Shared Responsibility, Global Solidarity: Responding to the Socio-Economic Impacts of COVID-19,” New York City/Geneva, Mar 31, 2020: https://www.un.org/sites/un2.un.org/files/sg_report_socio- economic_impact_of_covid19.pdf 3 Kissinger, Henry A. (2020). “Pandemic Will Forever Alter the World Order,” The Wall Street Journal, New York City, Apr 3, 2020: https://www.wsj.com/articles/the-coronavirus- pandemic-will-forever-alter-the-world-order-11585953005 4 United Nations General Assembly (2020). “Secretary-General’s Remarks at General Assembly Ceremony Marking the 75th Anniversary of the United Nations,” Sep 21, 2020: https://www.un.org/sg/en/content/sg/statement/2020-09-21/secretary-generals- remarks-general-assembly-ceremony-marking-the-75th-anniversary-of-the-united- nations-bilingual-delivered-scroll-down-for-all-english-and-all-french 5 United Nations High-Level Political Forum on Sustainable Development (2020). “Accelerated Action and Transformative Pathways: Realizing the Decade of Action and Delivery for Sustainable Development,” Report of the Secretary-General, E/2020/59, New York City, May 8, 2020: https://undocs.org/E/2020/59 6 Secretary-General Ban Ki-Moon (2014). “The Road to Dignity by 2030,” Synthesis Report of the Secretary-General on the Post-2015 Agenda, A/69/700, Dec 4, 2014: https://sustainabledevelopment.un.org/majorgroups/post2015/synthesisreport; see also United Nations Climate Change (2015). “Paris Agreement,” Dec 12, 2015: https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement 7 Group of 20 (2020). “G20 Riyadh Summit Leaders Declaration,” Saudi Arabia, Nov 22, 2020: https://www.g20riyadhsummit.org/pressroom/g20-riyadh-summit-leaders- declaration/; see also International Monetary Fund (2020). “G-20 2020 Report on Strong, Sustainable, Balanced, and Inclusive Growth,” Nov 2, 2020: https://www.imf.org/external/np/g20/110220.htm
  • 16. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 15 (18) 8 U.S. Federal Reserve (2020). “FOMC Statement,” Chair Jerome J. Powell, Dec 16, 2020: https://www.federalreserve.gov/newsevents/pressreleases/monetary20201216a.htm; U.S. Department of the Treasury (2020). “The CARES Act Works for All Americans,“ Washington D.C., Mar 27, 2020: https://home.treasury.gov/policy-issues/cares; U.S. Federal Reserve (2020). “New Economic Challenges and the Fed’s Monetary Policy Review,” Chair Jerome J. Powell, Jackson Hole, Wyo., Aug 27, 2020: https://www.federalreserve.gov/newsevents/speech/powell20200827a.htm; see also Wall Street Journal (2020). “Fed Reinforces Plans to Provide Open-Ended Stimulus to Spur Recovery,” Dec 17, 2020: https://www.wsj.com/articles/fed-updates-plans-for- bond-buying-but-makes-no-changes-to-asset-purchases-11608145211 9 World Health Organization (2020). “COVAX Announces Additional Deals to Access Promising COVID-19 Vaccine Candidates; Plan Global Rollout Starting Q1 2021,” Geneva/Oslo, Dec 18, 2020: https://www.who.int/news/item/18-12-2020-covax- announces-additional-deals-to-access-promising-covid-19-vaccine-candidates-plans- global-rollout-starting-q1-2021; United Nations (2020). “Two Billion COVID Vaccine Doses Secured, WHO Says End of Pandemic Is In Sight,” Dec 18, 2020: https://news.un.org/en/story/2020/12/1080422 10 World Health Organization (2020). “Statement on the Second Meeting of the International Health Regulation (2005) Emergency Committee regarding the Outbreak of Novel Coronavirus (2019-nCoV),” Geneva, Switzerland, Jan 30, 2020: https://www.who.int/news-room/detail/30-01-2020-statement-on-the-second-meeting- of-the-international-health-regulations-(2005)-emergency-committee-regarding-the- outbreak-of-novel-coronavirus-(2019-ncov) 11 New York Times (2021) “Fauci Warns New Virus Mutations Are a Wake-Up Call,” video clip, Jan 29, 2021: https://www.nytimes.com/video/us/politics/100000007577897/fauci- vaccine-virus-strains.html; Science (2021). “New Mutations Raise Specter of Immune Escape,” Jan 22, 2021: https://doi.org/10.1126/science.371.6527.329; World Health Organization (2021). “Weekly Epidemiological Update,” Jan 27, 2021: https://www.who.int/publications/m/item/weekly-epidemiological-update---27-january- 2021 12 Georgieva K. and Ghebreyesus T.A. (2020). “Some Say There is a Trade-Off: Save Lives or Saves Jobs – This is a False Dilemma,” Kristalina Georgieva is Managing Director of the I.M.F. and Dr Tedros Adhanom Ghebreyesus is Director-General of the W.H.O., The Telegraph, Apr 3, 2020: See: https://www.telegraph.co.uk/global-health/science- and-disease/protecting-healthandlivelihoods-go-hand-in-hand-cannot-save/; World Health Organization (2020). “Sustainable Preparedness for Health Security and Resilience,” 75th Session of the United Nations General Assembly, New York City, Oct 1, 2020: https://www.who.int/news-room/detail/01-10-2020-the-best-time-to-prevent- the-next-pandemic-is-now-countries-join-voices-for-better-emergency-preparedness; 13 President of the French Republic and Chancellor of the Federal Republic of Germany (2020). “Franco-German Initiative: Emerging Stronger from the Crisis,” by Emmanuel Macron and Angela Merkel, Paris and Berlin, May 18, 2020: https://www.bundesregierung.de/breg-en/search/dt-franz-initiative-1753890; see also European Commission (2019)."The European Green Deal," Brussels, Dec 11, 2019: https://ec.europa.eu/clima/policies/strategies/2050_en; Wall Street Journal (2020). “European Union Leaders Agree on Spending Plan for Recovery,” New York City, Jul 21, 2020: https://www.wsj.com/articles/eu-leaders-close-in-on-coronavirus-recovery- plan-deal-11595274568 14 U.S. Centers for Disease Control and Prevention (2020). “Things You Need to Know,” Dec 17, 2020: https://www.cdc.gov/coronavirus/2019-ncov/your-health/need-to- know.html; see also Science Magazine (2020). “The Science of Superspreading,” Oct 30, 2020: https://vis.sciencemag.org/covid-clusters/; Nature Medicine (2020). “Clustering and Superspreading Potential of SARS-CoV-2 Infections in Hong Kong,” Sep 17, 2020: https://doi.org/10.1038/s41591-020-1092-0
  • 17. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 16 (18) Edition: April 11, 2021 15 International Federation of Red Cross and Red Crescent Societies and the United Nations (2020). “Joint Statement: United for a People’s Vaccine Against COVID-19,” New York City Jun 3, 2020: https://media.ifrc.org/ifrc/press-release/joint-statement- uniting-peoples-vaccine-covid-19; Wall Street Journal (2021). “COVID-19 Vaccine Made by AstraZeneca, Oxford Is Authorized by India,” New York City, Jan 2, 2021: https://www.wsj.com/articles/india-approves-use-of-oxford-astrazenecas-covid-19- vaccine-11609602763; Jakarta Globe (2021). “Mass Vaccination Begins in Indonesia as Coronavirus Cases, Deaths Reach New High,” Jakarta, Jan 14, 2021: https://jakartaglobe.id/news/mass-vaccination-begins-in-indonesia-as-coronavirus- cases-deaths-reach-new-high; Agência Nacional de Vigilância Sanitária (2021). “Anvisa aprova por unanimidade uso emergencial das vacinas,” Brasília, Jan 17, 2021: https://www.gov.br/anvisa/pt-br/assuntos/noticias-anvisa/2021/anvisa-aprova-por- unanimidade-uso-emergencial-das-vacinas 16 Global Vaccine Alliance (2020). “Global Vaccine Summit 2020: World Leaders Make Historic Commitments to Provide Equal Access to Vaccines for All,” London, U.K., Jun 4, 2020: https://www.gavi.org/news/media-room/world-leaders-make-historic- commitments-provide-equal-access-vaccines-all; see also Harvard Business Review (2020). “In a Pandemic, What’s the Best Strategy for the Global Vaccine Alliance?” Professor Tarun Khanna, Jun 9, 2020: https://hbr.org/podcast/2020/06/in-a-pandemic- whats-the-best-strategy-for-the-global-vaccine-alliance 17 International Monetary Fund (2020). “COVID-19 Financial Assistance and Debt Service Relief,” Washington D.C., Oct 2, 2020: https://www.imf.org/en/Topics/imf-and- covid19/COVID-Lending-Tracker; World Bank Group (2020). “World Bank Group’s Operational Response to COVID-19: Projects List,” Washington D.C., Sep 30, 2020: https://www.worldbank.org/en/about/what-we-do/brief/world-bank-group-operational- response-covid-19-coronavirus-projects-list 18 European Central Bank (2020). “Monetary Policy Decisions,” Dec 10, 2020: https://www.ecb.europa.eu/press/pr/date/2020/html/ecb.mp201210~8c2778b843.en.ht ml; Wall Street Journal (2020). “ECB Expands Stimulus Program to Prop Up Pandemic-Hit Economy,” Dec 10, 2020: https://www.wsj.com/articles/ecb-expands- stimulus-program-to-prop-up-pandemic-hit-economy-11607604670; European Central Bank (2020). “Press Conference with President Christine Lagarde,” Dec 10, 2020: https://www.ecb.europa.eu/press/pressconf/2020/html/ecb.is201210~9b8e5f3cdd.en.ht ml 19 U.N. General Assembly (2020). “China President Addresses General Debate 75th Session,” Sep 22, 2020: http://webtv.un.org/search/china-president-addresses-general- debate-75th-session/6193458258001/; U.S. Congressional Research Service (2020). “China’s 14th Five-Year Plan: A First Look,” Nov 12, 2020: https://crsreports.congress.gov/product/pdf/IF/IF11684 20 U.S. Presidential Actions (2021). “Executive Order on Tackling The Climate Crisis at Home and Abroad,” Washington D.C., Jan 27, 2021: https://www.whitehouse.gov/briefing-room/presidential-actions/2021/01/27/executive- order-on-tackling-the-climate-crisis-at-home-and-abroad/; BBC (2021). “John Kerry: UK Climate Summit is World’s Last Best Chance,” London, Jan 28, 2021: https://www.bbc.com/news/world-us-canada-55836163 21 Nature (2020). “What Pfizer’s Landmark COVID Vaccine Results Mean for the Pandemic,” Nov 9, 2020: https://doi.org/10.1038/d41586-020-03166-8; Science (2020). “Absolutely Remarkable”: No One Who Got Moderna’s Vaccine in Trail Developed Severe COVID- 19,” Nov 30, 2020: https://doi.org/10.1126/science.abf9360; see also Nature (2020). “The Lightning-Fast Quest for COVID Vaccines — and What It Means for Other Diseases,” Dec 18, 2020: https://doi.org/10.1038/d41586-020-03626-1
  • 18. S. Treetasanatavorn. Orchestrating Resilient Competitiveness Edition: April 11, 2021 HBR Submission: Page 17 (18) 22 World Bank Group (2020). “The World Bank’s Partnership with the GAVI Alliance,” Washington D.C., 2020: https://ieg.worldbankgroup.org/evaluations/gavi; see also Brookings Institution, The (2020). “Funding the Development and Manufacturing of COVID-19 Vaccines: The Need for Global Collective Action,” Washington D.C., Apr 24, 2020: https://www.brookings.edu/blog/future-development/2020/04/24/funding-the- development-and-manufacturing-of-covid-19-vaccines-the-need-for-global-collective- action 23 Wall Street Journal (2020). “Investors Channel Over $150 Billion Into Coronavirus Bonds,” New York City, Jun 3, 2020: https://www.wsj.com/articles/investors-channel-over-150- billion-into-coronavirus-bonds-11591178004; see also International Finance Facility for Immunization (2020). “IFFIm Issues NOK 2 Billion in Vaccine Bonds for COVID-19 Vaccine Development,” London, Jul 7, 2020: https://iffim.org/press-releases/iffim- issues-nok-2-billion-vaccine-bonds-covid-19-vaccine-development; Gavi, the Vaccine Alliance (2020). “Gavi Launches Innovative Financing Mechanism for Access to COVID-19 Vaccines,” London, U.K., Jun 4, 2020: https://www.gavi.org/news/media- room/gavi-launches-innovative-financing-mechanism-access-covid-19-vaccines 24 Harvard T.H. Chan School of Public Health (2020). “When Public Health Means Business,” with Lawrence S. Bacow, Michelle A. Williams, Anthony Fauci, and Sanjay Gupta, Boston, MA, Aug 5, 2020: https://www.hsph.harvard.edu/coronavirus/covid-19- news-and-resources/when-public-health-means-business/ 25 World Health Organization (2020). “Sustainable Preparedness for Health Security and Resilience,” 75th Session of the United Nations General Assembly, New York City, Oct 1, 2020: https://www.who.int/news-room/detail/01-10-2020-the-best-time-to-prevent- the-next-pandemic-is-now-countries-join-voices-for-better-emergency-preparedness; see also World Health Organization (2020). “Commitment and Call to Action: Global Collaboration to Accelerate New COVID-19 Health Technologies,” Geneva, Apr 24, 2020: https://www.who.int/news-room/detail/24-04-2020-commitment-and-call-to- action-global-collaboration-to-accelerate-new-covid-19-health-technologies 26 World Bank Group (2020). “The World Bank Approves Financing to Support Indonesia’s Social Assistance System and COVID-19 Response,” Washington D.C, May 29, 2020: https://www.worldbank.org/en/news/press-release/2020/05/29/the-world-bank- approves-financing-for-indonesias-covid-19-coronavirus-emergency-response; see also “Community Responses to COVID-19: The Resilience of Indonesia,” Jun 4, 2020: https://www.worldbank.org/en/news/feature/2020/06/01/community-led-responses-to- covid-19-the-resilience-of-indonesia; and “PKH Conditional Cash Transfer: Social Assistance Program and Public Expenditure Review 6,” Open Knowledge Repository, Feb, 2012: https://openknowledge.worldbank.org/handle/10986/26697 27 World Trade Organization (2020). “Trade in Medical Goods in the Context of Tackling COVID-19,” https://www.wto.org/english/news_e/news20_e/rese_03apr20_e.pdf; World Trade Organization (2020). “Trade Set to Plunge as COVID-19 Pandemic Upends Global Economy,” https://www.wto.org/english/news_e/pres20_e/pr855_e.htm; see also; Lancet, The (2020). “Access to Lifesaving Medical Resources for African Countries: COVID-19 Testing and Response, Ethics, and Politics,” May 7, 2020: https://doi.org/10.1016/S0140-6736(20)31093-X 28 World Trade Organization (2020). “G20 Trade and Investment Ministerial Statement,” General Council, WT/GC//216, Geneva, Switzerland, May 20, 2020. See: https://docs.wto.org/dol2fe/Pages/SS/directdoc.aspx?filename=Q:/WT/GC/216.pdf; see also Group of 20 (2020). “G20 Riyadh Summit Leaders Declaration,” Saudi Arabia, Nov 22, 2020: https://www.g20riyadhsummit.org/pressroom/g20-riyadh-summit- leaders-declaration/
  • 19. S. Treetasanatavorn. How to Win Orchestrating Influence at Today’s Crisis Transition HBR Submission: Page 18 (18) Edition: April 11, 2021 29 Chatham House (2018). “The Power of Flexibility: The Survival of Utilities During the Transformations of the Power Sector,” London, U.K., Aug 22, 2018: https://www.chathamhouse.org/publication/power-flexibility-survival-utilities-during- transformations-power-sector; see also BloombergNEF (2020). “Electric Vehicle Outlook 2020: https://about.bnef.com/electric-vehicle-outlook/ 30 United Nations Climate Change (2020). “Secretary General’s High-Level Roundtable on Climate Action,“ Sep 24, 2020: https://news.un.org/en/story/2020/09/1073422 and https://www.un.org/en/climatechange/high-level-climate-change-roundtable; see also Climate Ambition Summit (2020). Dec 12, 2020: https://www.climateambitionsummit2020.org 31 United Nations Financing for Development (2015). “Addis Ababa Action Agenda,” Addis Ababa, Ethiopia, Jul 13-16, 2015: http://www.un.org/sustainabledevelopment/financing- for-development/; United Nations (2020). “COVID-19 Response: Meeting of Finance Ministers,” New York City, Sep 8, 2020: https://www.un.org/en/coronavirus/meeting-of- finance-ministers; United Nations (2020). “Financing for Sustainable Development Report 2020,” 2020: https://developmentfinance.un.org/fsdr2020 32 Group of 20 (2016). “G20 Action Plan on the 2030 Agenda for Sustainable Development,” Hangzhou, P.R. China, Sep 4-5, 2016: http://www.g20.utoronto.ca/2016/160905- action.html; Group of 20 (2019). “Osaka Update on the G20 Action Plan on the 2030 Agenda for Sustainable Development,” Osaka, Japan, Jun 28-29, 2019: https://www.mofa.go.jp/mofaj/gaiko/g20/osaka19/pdf/documents/en/annex_11.pdf; see also Organization of Economic Co-operation and Development (2019). “G20 contribution to the 2030 Agenda: Progress and Way Forward,” Paris, France, 2019: https://www.oecd.org/dev/OECD-UNDP-G20-SDG-Contribution-Report.pdf 33 Nobel Peace Prize (2020). “Nobel Peace Prize for 2020 Is Awarded to the World Food Programme,“ Oslo, Norway, Oct 9, 2020: https://www.nobelpeaceprize.org; World Food Programme (2020). “World Food Programme Awarded Nobel Peace Prize Statement by WFP Executive Director David Beasley,” Rome, Italy, Oct 9, 2020: https://www.wfp.org/news/world-food-programme-awarded-nobel-peace-prize- statement-wfp-executive-director-david-beasley; see also discussion from Wall Street Journal (2020). “Soaring Prices, Rotting Crops: Coronavirus Triggers Global Food Crisis,” New York City, May 13, 2020: https://www.wsj.com/articles/coronavirus-global- food-crisis-shortages-11589385615 34 Royal Society, The (2020). “Following the Science,” Venki Ramakrishnan, President of the Royal Society and Nobel Laureate in Chemistry, London, U.K., May 18, 2020: https://royalsociety.org/blog/2020/05/following-the-science/ 35 Global Vaccine Alliance (2020). “Principles for Sharing COVID-19 Doses with COVAX,” Dec 18, 2020: https://www.gavi.org/news/document-library/principles-sharing-covid-19- vaccine-doses-covax; see also World Health Organization (2020). “Ethics and COVID-19: Resource Allocation and Priority-Setting,” Geneva, Sep 9, 2020: https://www.who.int/ethics/publications/ethics-and-covid-19-resource-allocation-and- priority-setting/en/