2. Simon O’Rafferty

3. @sorafferty

4. make ecodesign happen

6. developing new LCA tools
supporting national zero waste policy
closed loop production of LED
products
sustainability network for designers
responsible innovation meta-network
government procurement & ecodesign
interdisciplinarity in design education
assessment of C2C and LCA in SME

15. h"p://www.edwardburtynsky.com/

16. 30,000 miles
h"p://www.spiegel.de/interna:onal/

18. h"p://www.edwardburtynsky.com/

19. 80%
of impact

20. what
approach to design that considers
the materials, processes & practices
of a company

21. why
it helps identify layers of waste &
layers of value

22. how
ecodesign considers all life cycle
impacts, adressing the biggest
impacts and designs these out

23. lighter,
stronger,
smarter

24. light / right -
weighting

25. closed loop /
circular
economy

26. optimise
materials &
resources

27. bio-based
materials,
biomaterials

28. de-materialise
the supply
chain

30. all well and
good but..

33. environmental performance

34. design
narratives of
bio-based
materials

35. OAT:
shoes that bloom

39. Suzanne Lee:
Bio-Couture

43. need for a new
narrative?

44. perform as good
but similar?

46. or perform better
in right context &
disrupt meaning
of material?

48. 100 European SME
Develop sector specific LCA web tool

49. Free online open source LCA software
Free online accredited training
Free onsite expert mentoring
Simplified LCA approach
Quick to learn and use
Sector and regional specific data
Technology relevant indicators

50. Photovoltaic’s
Smart textiles
Industrial Machinery
Bio-based plastics
Sensors
Printed circuit boards
Semiconductors

51. 100 SME’s Public
SME Specifications Training Tool Release
2014
2012
2015
2013
2011

53. provide a streamlined LCA calculation to
support ecodesign decisions
provide a systematic and sound definition
of environmental strategies
identify the materials, processes and
lifecycle stages with the highest
environmental impact

54. use selected Key Performance Indicators
(KEPI’s) to monitor the environmental
performance, eco-labeling, EPD and PCR’s
eco-benchmark and compare different
product scenarios

55. provide popup information and guidance
on designs, properties and characteristics
about bio-based plastics
Concentrate on four plastics
Starch based plastics
PLA: polylatic acids
PHA: polyhydroxyalkanotes
Bio PE: Bio-based plastic Polyethylene

56. Jude Sherry
jude@edcw.org