This presentation was given by Neil Patel at the Optimizely Experience Los Angeles.

1. 6 UNORTHODOX FUNNEL OPTIMIZATION
STRATEGIES GUARANTEED TO DOUBLE
YOUR GROWTH
Neil Patel
KISSmetrics

2. @neilpatel #KISSmetrics

3. DOING BUSINESS ON THE WEB FOR
11 YEARS
RUN AT LEAST 4 NEW A/B TESTS A MONTH

4. IDEA #1
FLIP AROUND YOUR FUNNEL

5. Conversion optimization is like dating

6. Why does your funnel have to look like this?

7. Engage with your visitors first

8. Engage with your visitors first

9. Results
52.11%
INCREASE IN SIGNUPS

10. IDEA #2
EVOKE CURIOSITY

11. People will drop off, unless…

12. Give a reason to stick around

13. Give a reason to stick around

14. Give a reason to stick around

15. Results
63.5%
INCREASE IN FOLLOWUP
RESPONSE

16. IDEA #3
DON’T FORGET TO FOLLOWUP

17. Stay top-of-mind

18. Stay top-of-mind

19. Train your users
Train your visitors that need to
take action in order to receive a
benefit. From clicking on a link, to
watching a video, to even putting
in an email address.
- Train people to click
- Ask for micro commitments
- Give before you ask
- Be patient
“You need to train your
visitors to buy.”
Tim Sykes

20. Results
84.7%
INCREASE IN REVENUE

21. IDEA #4
QUIZ YOUR VISITORS

22. Use interactive quizzes

23. Use interactive quizzes

24. Tips on creating quizzes
1. START WITH 5 QUESTIONS
2. USE IMAGES WHEN POSSIBLE
3. LIMIT YOUR CHOICES PER
QUESTION TO 4

25. Results
281%
INCREASE SIGNUPS

26. IDEA #5
MAKE SIGNING UP EASY

27. People are lazy

28. People are lazy

29. Results
59.4%
INCREASE SIGNUPS

30. Test your call to actions

31. Results
22%
INCREASE SIGNUPS

32. IDEA #6
GET PERSONAL

33. People want to feel special

34. Use geo based data throughout your funnel

35. Use geo based data throughout your funnel

36. Use geo based data throughout your funnel

37. Results
68%
INCREASE IN
ENGAGEMENT

38. THANKYOU!
Neil Patel
kissmetrics.com
npatel@kissmetrics.com