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Observation
Lab
Ana Barrera
Target
• This store is clean and lots of light coming in
• Super inviting
• Color scheme red, which attracts costumers
• There is music and it makes me feel welcomed
• Lots of families, family oriented
• Everyone loves target and the browse for an average of an hour
Walmart
• It’s a big store with lots of things going on
• A little less clean than target
• Employees are everywhere which is nice in case I had a question
• Cheaper prices which I like
• It is a little loud with all the kids running around
• Family oriented as well
• Lots of different departments
Forever 21
• Huge store with tons of cloths
• Employee at the door greeting
• A lot of light and a lot of windows
• Super inviting
• The music in the background is nice and soft
• Mostly girls in their teens or twenties
• Deals are first thing when you walk in
Kohls
• Huge store with a lot of departments
• Clean and inviting
• Employees are really nice and came to ask if I needed help
• Costumers browsing for an average of an hour and a half
• Families, lots of kids
• Things are arranged by department of house and by gender and ages.
• Designer cloths for cheap
Winco
• One entrance and one exit only
• Huge selection of cheaper groceries
• First thing you see is discounted items
• Lots of families and couples in their twenties
• Needs attention with cleaning
• Employees are super nice and helpful
• Employees make it welcoming
• The structure makes it easy and efficient to navigate
CVS
• Smells fresh and super clean
• First thing I saw was make up
• It is mostly older people getting their medicines
• People are on a mission and not browsing
• Average time is about 20 minutes
• Very quick service
• Employees were in uniform and looked good

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Observationlab 210415152625

  • 2. Target • This store is clean and lots of light coming in • Super inviting • Color scheme red, which attracts costumers • There is music and it makes me feel welcomed • Lots of families, family oriented • Everyone loves target and the browse for an average of an hour
  • 3. Walmart • It’s a big store with lots of things going on • A little less clean than target • Employees are everywhere which is nice in case I had a question • Cheaper prices which I like • It is a little loud with all the kids running around • Family oriented as well • Lots of different departments
  • 4. Forever 21 • Huge store with tons of cloths • Employee at the door greeting • A lot of light and a lot of windows • Super inviting • The music in the background is nice and soft • Mostly girls in their teens or twenties • Deals are first thing when you walk in
  • 5. Kohls • Huge store with a lot of departments • Clean and inviting • Employees are really nice and came to ask if I needed help • Costumers browsing for an average of an hour and a half • Families, lots of kids • Things are arranged by department of house and by gender and ages. • Designer cloths for cheap
  • 6. Winco • One entrance and one exit only • Huge selection of cheaper groceries • First thing you see is discounted items • Lots of families and couples in their twenties • Needs attention with cleaning • Employees are super nice and helpful • Employees make it welcoming • The structure makes it easy and efficient to navigate
  • 7. CVS • Smells fresh and super clean • First thing I saw was make up • It is mostly older people getting their medicines • People are on a mission and not browsing • Average time is about 20 minutes • Very quick service • Employees were in uniform and looked good