Oppertunities in ayurvedic pharma sector

OPPORTUNITIES IN AYURVEDIC
PHARMACEUTICAL SECTOR
Vd. Joban Modha MD PhD (Rasashashtra)
Associate professor,
Shree Gulabkunverba Ayurved Mahavidyalaya and
I/C Principal,
Indian Institute of Ayurvedic Pharmaceutical Sciences
Gujarat Ayurved University (accreditedA grade NAAC 3.26CGPA)
Jamnagar
Email: jkmodha@gmail.com principaliaps@gmail.com
Visit us on:www.ayurveduniversity.com, www.iaps.ac.in

“Pride of Gujarat”
It is the
World's first
and
currently
only of its kind
in
entire Gujarat
for
Ayurved Pharmacy
at
Diplomaand Bachelorlevel

“Pride of Gujarat”

OPPORTUNITIES IN AYURVEDIC
PHARMACEUTICAL SECTOR
FOR BAMS
FOR MD
FOR
PHARMACISTS
FOR
PHARMACIES
FOR VAIDYAS

Ayurveda has been with all of us in our homes
from morning till the day ends in the form of
daily routine, food habits and different popular
formulations !
Even The biggest critics of Ayurveda are
following Ayurveda Unknowingly !

Ayurveda In Nation’s Health
Ayurveda Has Stood Parallel to Allopath System in Various
Epidemics in the Country

The
“Gurukula”
system of
education was
the method of
the Ayurveda
training.
The Mode of
Education has
Transformed
with Years

Ayurveda
Scripts Have
Evolved
From
To This

• Clinical Practices
• General practice
• Academic
• Research
• Management &
Administration
• Hospital and
Healthcare
Administration
• Health Supervisor.
• Drug Manufacturing
• Ayurveda
Consultation
• Master of Public
Health
The Ayurved/BAMS graduates can make a good
career in many categories.

Can work as,
• Ayurveda Medical
Officer
• Director (Ayurveda)
• Professor/
Associate
Professor/ Assistant
Professor
• Resident Medical
Officer
• Junior Medical
Officer
• Assistant Medical
Officer
• Deputy Director
(Ayurveda)
• Assistant Director
(Ayurveda)
• Research Officer
• Assistant Research
Officer
• Supervisor in
Panchakarma
centers
• Ayurveda Physician
• Ayurveda
Consultant
• Publication Officer
(Ayurveda)

Can find jobs in,
• Centre Reseach
Centres i.e. CCRAS
• State Research
Centre
• Government
Hospitals
• Dispensaries
• Ayurveda hospitals
• Ayurveda Pharmacies
• Teaching faculty in
Ayurveda
colleges/institutes
• Pharmaceutical
companies
• Ayurveda Physician
clinics
• Ayurveda
Consultation centres
• AHCs
• Supervisors in
Pancha Karma
centres
• Spas
• Resorts
• BPOs
• KPOs

CHANGE IN AYURVEDA PHARMACY PRACTICES

• It oversees over 4.8 lakh
Ayurveda physicians, 256
Ayurvedic medical colleges, over
2,400 Ayurveda hospitals and
several hundred Ayurveda
pharmacies and is engaged in
fields such as education and
research, conservation and
preservation of medicinal plants
etc.
https://indianexpress.com/article/opinion/renaissance-in-
ayurveda-coronavirus-healthcare-6467026/

10,000-25000
Ayurveda/Herbal
pharmaceutical
companies in India...
1,00,000 job
OPPORTUNITIES ........

AYURVEDA
AYURVEDA PHARMA
SECTOR IS GROWING AT
HANDSOME RATE OF
16+% PER YEAR...
AND ESTIMATED TO
CONTINUE FOR NEXT 10
YEARS
Even in the era of Slowdown/
shutdown of economy…

India Ayurveda Industry Outlook 2019-2024 - Market Size & Growth
Forecasts, Product Launches, Competitive Landscape
• The Ayurveda market in India was valued at INR
300 billion in 2018, and is expected to reach INR
710.87 billion by 2024, expanding at a compound
annual growth rate (CAGR) of ~16.06%, during the
forecast period (2019-2024).
• PR NEWS WIRE
https://www.prnewswire.com/news-releases/india-ayurveda-industry-outlook-2019-2024
---market-size--growth-forecasts-product-launches-competitive-landscape-301007651.html

Acceptance by the Community
• In 2018, around 75% of Indian households used ayurvedic
products as against only 67% in 2015. Of late, manufacturers
have been using herbal ingredients in the production of
personal care products like lotions, oils and shampoos.
India Ayurveda Industry Outlook 2019-2024 - Market Size & Growth
Forecasts, Product Launches, Competitive Landscape
PR NEWS WIRE

Global Demand
• Global demand for herbal products is increasing and according
to a report published in the times of India, the market size of
Ayurvedic medicines will cross $5 trillion by 2050 ..
Read more at:
https://timesofindia.indiatimes.com/home/education/news/ca
reer-prospects-in-ayurvedic-drug-
industry/articleshow/77180198.cms

Ayurvedic Pharmaceutics
• Pharmaceutics is the discipline
of pharmacy that deals with the
process of turning a drug (metal,
mineral, or a herb) into a
medication to be used safely and
effectively by patients. It is also
called the science of dosage form
design.
• Pharmaceutics deals with the
formulation of a pure drug
substance into a dosage form.
Branches of pharmaceutics
include:
– Pharmaceutical formulation
– Pharmaceutical manufacturing
– Dispensing pharmacy
– Pharmaceutical technology
– Physical pharmacy
– Pharmaceutical jurisprudence

Noble contribution of Ayurveda to modern day
health scenario
In this era of life style disorders Panchakarma and Rasayana therapy is the only
hope for health care, WHO has accepted the same from TMs
In the area of preventionof the diseases – Metabolic, genetic disorders ,
allergic, auto-immune diseases, Seasonal variations, Aging / Geriatric ,
Alternative therapy - Allergic disorders, auto immune disorders, Rhematoid
arthritis & other collagen disorders, Parkinson’s disease Alzheimer’s
disease, Skin disorders, Gastro – intestinal disorders
Complementary area of cooperation – Cancer, DM, IHD, CVA, Iatrogenic
disorders, Br Asthma, Neuro - muscular disorders, Psychosomatic diseases –
Ulcerative colitis, IBS, Psychological disorders – Stress syndromes, Anxiety
neurosis, Sleep disorders, MSD, Joint Disorders
And now even in infectious diseases like Covid19 !

UNLIMITED SCOPE
• 3,00,000+ formulations
• 130 types of formulations

Ayurveda Graduates in Pharmaceutical field

Successful Ayurved graduates in Pharma field
• Chakrapani Ayurveda with 251+
products
• Franchise all over world
Padmashree Vaidya Rajesh Kotecha

• Throughout 30 year+ career in
the Indian Pharmaceutical
industry, including Indian
pharma majors like Lupin,
Gufic, Ranbaxy, Piramal
Lifesciences& Emami group.
• Highest paid Vaidya in
the field
Vaidya Vijay Chauhan

• First to introduce concept of
Telemedicines in Ayurved
• More than 2500 online calls
every day
• Sales products via telemedicine,
website and media
Vaidya Pratap Chauhan

Vaidya Vashishth

Vaidya Dinesh Kacha and team

• National Manager – Scientific Services -
• Pharmaceutical Division, The Himalaya
Drug Company
• Ayurwhiz
Vaidya Srikanth

• Discovery Scientist
• The Himalaya Drug Company
Dr Ashok BK

• Deputy General Manager at
Glenmark Pharmaceuticals Ltd.
• Mumbai, Maharashtra, India
Vaidya Hrishikesh Kulkarni

Vaidya
Harishankar
Sharma
Vaidya
Pawan
Sharma
Vaidya Neena
Sharma

Vaidya Bhavesh Thakkar
Collects raw material, Manufactures Dispense and sales
Owes Ayurved Medical store

Vaidya Sanjay
Khedekar
Master in preparing Kupipakva
Rasayana
Manufactures Kupipakvas

Vaidya Ghanshyam Patel
•Pharma consultant
•Cultivation and processing
•Wheatgrass powder (Certified Organic)
•Phytochemicals
•Aromatic water
•Oil soluble extracts
•Herb distillatesfor cosmetic use
•Dehydrated Fresh Herb Flakes

A for Ayurveda group

HOW TO START A PHARMACEUTICAL COMPANY
• Make a Business Plan & Search for Company Name
• Financial Arrangement e.g. Own Saving/Fund, Bank Loan, Investment
etc
• Prepare a list of machinery and lab equipment, List of medicines,
documents, area required, technical persons etc
• Search for a premises fulfil criteria required and follow Schedule T
specifications to start ayurvedic manufacturing unit. Premises may be
owned or rented.
• Arrange Technical persons i.e. Manufacturing Chemist and Analytical
Chemist.
• Prepare a Site Master file for your manufacturing unit and set-up
premises for applying for manufacturing license

• Go for Company Registration and Trademark Registration (Voluntary)
• Purchase Machinery and Lab equipment
• Prepare a file containing all documents (discussed below)
• Apply for Ayurvedic Manufacturing License
• Now Ayush officer will inspect premises
• Granting of manufacturing license number if approved
• Start manufacturing procedure like procurement of packaging material,
raw material, manufacturing of products etc
• Sell through Own Marketing, Third Party manufacturing, Contract
manufacturing or loan licensing basis.

Documents required to Start Ayurvedic, Unani and Siddha
Manufacturing Company:
• Application Form
• Prescribed Fee Challan
• Details of proprietor, partners or directors whatever applicable
and their identification and residential proof
• Premises possession proof i.e. rent agreement in case of
rented premises and ownership proof in case of owned
premises
• List of technical persons i.e. manufacturing chemist and
analytical chemist along with educational and technical
supporting documents, and identification proof
• Premises Site Master File or Blue print of premises

Documents required to Start Ayurvedic, Unani and Siddha
Manufacturing Company:
• List of machinery and lab equipment
• List of medicines to be manufactured along with Product
details includes brand name, herbs and their parts used,
reference book page number of each herb, form used (like
powder or extract etc), preservatives used, prescribed
indications of product etc
• Electricity supply details e.g. electricity bill
• NOC if any
• Other documents that would be asked by concern officer at
time of inspection and application filing

Minimum Area required for premises to be approvedfor Ayurvedic
Manufacturing Unit:
• Minimum Area required for startingAyurvedic manufacturingunit
is 1200 Square Feet. If both unani and Ayurvedic medicinesare
manufacturingin space premises then 400 square feet additional
area is required.
• Section wise partition should be done to avoid any contamination
and follow Good ManufacturingPractice (GMP) standards.
• Each section should further require minimum space requirementto
get approval under schedule T. Schedule T is a schedule prescribed
under Drug and Cosmetic Act & Rules to advocate GMP standards
and encourage hygienic conditionsfor manufacturingunits and
maintain efficacy,quality and accuracy of herbal, ayurvedic, unani
and siddha products.
• Checkout: Schedule T: Good manufacturing Practice for Ayurvedic,
Sidha and Unani Medicines

Technical Persons Qualification Detail:
1. For Manufacturing/Production Chemist, a person should posses either of one
qualification mentioned below:
• BAMS for Ayurvedic Manufacturing/BUMS for Unani manufacturing/Siddha
degree for siddha manufacturing ; or
• Diploma/Degree in Ayurveda, Ayurvedic Pharmacy, Siddha and Unani system of
medicine; or
• Pharmacy graduation/Graduation in Chemistry/Botony/Pharmaceutical
chemistry/ with atleast two year of experience ayurvedic/unani/siddha
manufacturing unit; or
• Registered Hakim/Vaid with at least four year of experience in ayurvedic
manufacturing unit; or
• A Ayurvedic (Siddha) and Unani pharmacist with at least eight year of experience
in ayurvedic manufacturing unit
2. For Analytical/Quality Control Chemist, a person should possess at least
Minimum of graduation in Pharmacy, Chemistry, Pharmaceutical chemistry, Botany
etc.

• https://blog.ayurvedicfranchisehelp.org/2019/01/start-
ayurvedic-manufacturing-unit-company-siddha-unani-
medicines.html?m=1
HOW TO START An Ayurvedic MARKETING COMPANY
• https://blog.ayurvedicfranchisehelp.org/2019/01/start-
ayurvedic-herbal-natural-products-marketing-
company.html?m=1

How to enter in the market?
• If you are BAMS, registered Vaidya then you can
prepare/manufacture medicines for your patients without any
Ayurvedic manufacturing license.
• But if you want to sell these medicines at commercial scale i.e.
in market then you have to take Ayurvedic manufacturing
license for manufacturing Ayurvedic medicine for sale in
market.

“Third party”
• Third party or contract manufacturing is referred to out
sourcing of products or to get manufactured one’s brand
names from others manufacturing unit out.
• In current time it is very popular concept among marketing
companies.
• Even companies having their own manufacturing units are
gotten manufactured their products from outside.
• Multinational companies are also gotten manufactured their
products at loan license or third party basis.

Third Manufacturing/Contract Manufacturing:
• When a firm/company (marketing/manufacturingfirm/company),
called party ‘A’ enters into an agreementwith the manufacturing
firm/company, called party ‘B’ and Party ’B’ agrees to
manufacturedgeneric/patent-proprietaryproduct of party ‘A’ in
the manufacturing facility belongingto Party ‘B’ on bases of party
‘A’ wholesale drug license.
• Majority of Pharma marketing companies are engaged in third
party manufacturing.
https://pharmafranchisehelp.com/third-party-loan-licensing-
contract-licensing/

OR
• Simply register a trust and get FSSAI registration number
• Almost all herbs are allowed under food product these days.
• Except Schedule E listed drugs

HERBAL COSMETICS
• One of the fastest growing industry
• Change in the lifestyle and awareness
• NO NO to Chemical based cosmetics
• INR 316 Billion by 2022
• And growth at 19% for 2017-2022

MOST LUCRATIVE BUSINESSES
1. Pudina, palmrosa, citronella –various distillationprocesses
2. Coconut oil sesame oil and castor oil based hairoil
3. With antioxidantsand oil soluble colors
4. Neem seed oil as pesticide
5. Methi seed oil
6. Curcumin extraction plants
7. Aromatic herbal shampoo-withoutSLS/chemical based foaming
agent
8. Toiletsoap
9. Sennoside from senna
10.Stevia extract

ASHWAGANDHA BASED PRODUCTS IN
CAPSULE, TABLET AND SYRUP FORMS

OPPRTUNITIES AND INNOVATION
If Ayurveda is blended as value addition in various established sectors
Or vice versa

Total health budget of India in 14 is approx 5.6 billion !

The top selling prescription drugs by revenue
10. Xarelto (rivaroxaban) the only oral coagulant for CAD 6.5
9. Opdivo (nivolumab) The immunotherapy drug 6.7
8. Eylea (aflibercept) ophthalmic conditions and
diabetic retinopathy
6.7
7. Avastin (bevacizumab): different types of cancers 6.9
6. Herceptin (trastuzumab): metastatic breast cancer
and gastric cancer
7
5. Enbrel (etanercept) Rheumatoid arthritis,
plaque psoriasis
7.1
4. Keytruda (pembrolizumab) multiple cancer 7.1
3. Revlimid (lenalidomide) multiple myeloma 9.7
2. Eliquis (apixaban) non-valvular atrial fibrillation
and oral anti-coagulant
9.8

Herbal Medicine: Market Size and Trend Analysis,
2016 - 2027
• The global herbal medicine market size was valued at US$
71.19 Bn in 2016
• It is expected to be valued at a little more than US$ 130 Bn in
2017
• This market is likely to represent absolute opportunity more
than US$ 140 Bn between 2017 and 2027
61
Major contributors are: Ayurved and Traditional Chinese Medicine

Global herbal medicine market revenue, by product, 2014 - 2024
(US$ Billion)
62

Major components of herbal medicine segments
Distribution Channels:
• Retail Store
• Medical Stores
• Grocery Stores
• Hyper markets
63
• Super markets
• Natural and Health Food Stores
• Online

Example: Herbal Extracts
• The herbal extract is one of the most widely consumed
intermediateforms for preparing any herbal product.
• This segment generated revenue of US$ 27.1 billion in 2016 and is
expected to reach US$ 44.6 billion by 2024.
64
• Properties such as dark colour, bitter taste and typical odor limit
the applicationarea of extracts.

Contributionof India in Global market?
• India's share in the global herbal medicinal market is a
miniscule 0.5% at US$ 358.60 million
• Estimated global market is around US$ 70 billion
• As per available information, India's export of AYUSH and
value-added products of medicinal plants during 2015-2016
was US$ 358.60 million
Source: Minister of State for AYUSH, 2016
66

International Ayurved Alliance: Every NRI/OCI/Yoga
practitioner is our potent brand ambassador

Harmony in RegulatoryRequirements for Registration of Products
SAARC
countries
AFGHANISTAN BANGLADESH BHUTAN MALDIVES SRI LANKA NEPAL
Need to be on same page
 There should be mutual recognition of products based on standard dossiers
 Pharmacopoeial Standards should be harmonised
 GMP should be harmonised
ASEAN
countries
CAMBODIA LAOS BRUNEI MALAYSIA SINGAPOR THILAND
LATIN
AMERICA
countries
BRAZIL ARGENTINA COLUMBIA MEXICO COST RICA CHILE
+ 22
National Dossiers – EU/USA
 Develop world class dossiers of proven ASU drugs
 Persuade regulatory agencies abroad for suo-moto approval of products made following the
dossiers to the letter
INDIA PAKISTAN
INDONESIA PHILIPPINES

AFRICA is the new
frontier and
opportunity for global
businesses
AFRICA shares a respect
for traditional medicine
Ayurved in AFRICA can
be a low hanging fruit
in more ways that just
installationof Ayurved
as a system of medicine

Ayurved Industry Upgrade & National Health Policy2017
14.4 Drug Regulation: ………… The setting
up of common infrastructure for development
of the pharmaceutical industry will also be
promoted. The policy advocates strengthening
and rationalizing the drug regulatory system,
promotion of research and development in the
pharmaceutical sector and building synergy
and evolving a convergent approach with
related sectors.
Shri J. P. Naddha
Union Min for Health
& Family Welfare
In this policy AYUSH has been given the level of:
‘promotive’ & ‘preventive’

MOST COMMON MENTAL HEALTH RELATED
PROBLEMS
ADHD
Parenting
OCD
Bipolar
Autism
Depression
Anxiety & Panic
Eating Disorders
Personality
Relationships
Psychotherapy Schizophrenia
Sleep Stress

GOLD AND SCHIZOPHRENIA
It is also indicated for similar disorder to
Schizophrenia (unmad)

According to Ayurved, Silver is an
excellent toner of brain and nervous
system
• It activates neurons in
the brain to enhance
memory power,
increases mental
energy and improves
concentration. It helps
in making brain sharp
and alert.

Silver water therapy is very popular
among those who practice meditation
regularly

About 10-15 parts of silver per million parts of
water or 10-15 ppm.

Biofeedback machines, Prakriti Analysis

OPPORTUNITIES IN HEALTH DRINKS

MODIFIED KSHEERPAKA
OPPORTUNITIES IN HEALTH DRINKS

DE-ADDICTION PRODUCTS
• Marijuana
• Chemical based drugs
• Alcoholism
• Tobacco

AYUSH Center for the Integration of
Drugs and Devices (AYUSHCIDD)?
• Drug/Device combination products will change the face
of healthcare.
“The future is combining devices and drugs.”
-- Ralph Larson, Chairman & CEO of J&J

Integrative: Veterinary + Ayurved
Herbal Dog food
Cat care
Pet care
Mammal care
Fish care

Can we think of medicines which can help
Horses in better performance in Horse race

Agriculture-Horticulture and Ayurved
Herbal pesticides
Fungicides
Liquid compost Kunap Jal
Vaidya G.L. Atara

Sugar free Aasavarishtam/Avaleha

General practitioners and Ayurved
Untouched market area
Direct access to common man
Basic products
Products for Rutusandhi janya vikaaran
FMPG for recurrent fevers, pain, beautycare, day
to day needs

Raso Vidya
 The most untouched area
 Metals and minerals except mercury, arsenic and lead
are accepted all over the world.
 Can we prepare medicines without them? Or can we
convince the world with efficacy (cost vs benefit)

Daily supplements
Suvarna Makshik Bhasma contains copper and
iron which are essential for management of
Anemia.
Calcium preparations
Shilajeet conaints 35 to 65 trace elements

Daily supplements
Supplements for various diet programs

Surgical para-surgical equipments and
products

Pharmaceutical Training and Educational Business:
Trainers in pharmaceutical industry provide training to the
pharmaceutical, biopharmaceutical, medical device and clinical
professionals related to their key jobs, skill, duties and
responsibilities. Few types of training are sales force training,
product training, Pharmaceuticals, Biopharmaceuticals,
Regulatory Affairs, Clinical, Business Strategy, Manufacturing,
R&D, Medical Device, Life Sciences training etc.
It could be through off-site Training, On-site Training, e-
Learning, Online Academy etc.

"We are committed to promote the use of traditional medicines in our public
health system through regulation of research and appropriate integration of
quality products, practices and practitioners into the health system. Our
efforts are to tap the real potential of Ayurveda and other AYUSH systems in
imparting preventive and holistic healthcare to the people"
Honorable Shri Narendra Modi,Prime Minister,India

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