The document discusses important aspects of opening statements and probing in sales. It provides tips for developing an impactful opening statement that highlights product features and benefits. It emphasizes that probing is a crucial part of selling where the salesperson asks questions to understand customer needs and priorities in order to provide the right products and services. Effective probing includes coming out strong with non-yes or no questions, determining urgency and wish lists, and identifying decision makers. The overall message is that better leads allow more time for possible sales, and sales probing can lead to greater business opportunities.