The document discusses the importance of building a developer community around software assets in order to protect and improve the assets, spread the word about them, and protect human resources. It provides tips for how to engage with an existing developer community such as attending conferences and events, understanding the community, feeding it with content and assets, training it, engaging and respecting it, and reaching out to other communities. Potential places to find developers include Java user groups, conferences like Devoxx, workshops, and technical presentations.