if you like it check out my blog at eventmanagment.blogspot.com

1. Julius L IVING I N A N O PEN S OURCE W ORLD – v0.01 eventmanagement.blogspot.com

2. Presentation Overview What is open source anyway? Open vs. Proprietary Mozilla Firefox Perspective for marketers Question sessions

3. Concepts and Applications Cola Beer Hardware Software Design Journalism Politics Yoga Marketing Open source is Access to the source Availability for modifications Permission to distribute Community Effort

4. Proprietary Software Copyright, Licences, Patents Source protection Software is licensed

5. Bazaar Linux The Open Source Process Cathedral GNU

6. The Open Source Process cont’d Pyramid process Everyone can contribute Fork Peer Competition and Reputation

7. Case Study Mozilla Firefox - History Started on the Mozilla Suite based on Netscape Initially developed by Hyatt and Ross Born as a fork against Software bloat Phoenix – Firebird – Firefox (1.0 Released 11/2004)‏ Based on XUL User Interface Markup Language

9. Case Study Mozilla Firefox - The Brand

10. Open Source Marketing Consumer access the source i.e. the Brand Marketers dialogue with consumers and co-produce ads Communication is real not constructed Brands are not proprietary

11. Open Source Marketing Applications - 1

12. Question time