Open Pricer Pricing Basic Concepts
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Pricing is the process of determining what a company will receive in exchange for its products. This definition is simple but... pricing is complex. If you are looking for a simple way to understand (or explain to others) what pricing is, this presentation should be of any help.
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• 3. We’ll cover...1 Right and wrong ways to pick a price2 The two stages of pricing3 7 rules to give your pricing the edge
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• 5. Bad Methods for Pricing
• 6. 1. Product cost + X% You’ll undercharge some customers and overcharge others.
• 7. 2. What does the customer want to pay? People have no idea until you ask them for their credit card.
• 8. Pricing by Value
• 9. Value-Based Pricing Your customers get value worth $Y and it only costs them $X.
• 10. Why does this work? People cannot perceive absolute value, only comparative value.
• 11. Some value is easy to calculate...
• 12. Other value isn’t...
• 13. Pricing - Stage 1 1
• 14. Stage 1 is all about the unknown. Customers don’t understand your product and you don’t understand your customers.
• 15. This is before product/market fit.
• 16. The price you pick won’t be the best.
• 17. Your goal = prove that the product can be sold.
• 18. Pricing - Stage 2 2
• 19. This is your growth stage.
• 20. Time to optimize your price. You’ll need a deep understanding for how your customers use your product.
• 21. Interview your customers
• 22. The ideal price is... Just high enough to need consideration but low enough to still provide plenty of value.
• 23. What if you have different customer segments?
• 24. Separate segments with features. Price sensitive customers get limited plans, value sensitive customers get the VIP plan.
• 25. For this to be successful... You need to talk to your customers and understand the benefits they need the most.
• 26. Capture the full value from each customer type.
• 27. Bidsketch Case Study - Old Pricing
• 28. Bidsketch Case Study - New Pricing
• 29. Bidsketch Case Study - Results1 Doubled average revenue per customer2 Only a slight drop in conversions3 No impact on churn Google “bidsketch pricing post”
• 30. Seven Rules for Pricing 7
• 31. Rule 1: End with a 9 $39 or $37?
• 32. Rule 2: Make Your Price Short $1,000.00 or $1000?
• 33. Rule 3: Anchor Your Price 1 That product is $100, this is only $10 2 Was $150, now only $80 3 Value of $1500, selling for only $150
• 34. Rule 4: Offer Multiple Prices
• 35. Rule 5: Double your Price People tend to UNDERvalue their services.
• 36. Rule 6: Be Careful With Freemium Plans Very difficult to make it work outside of mass markets.
• 37. Rule 7: Grandfather Old Customers In As long as you don’t raise prices for old customers, you won’t get any complaints.
• 38. These are rules, not laws.
• 39. Your 3 Tools for Getting It Done
• 40. 1. The Customer Interview
• 41. 2. A/B Testing
• 42. 3. Customer Analytics
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• 6. 1. Product cost + X% You’ll undercharge some customers and overcharge others.
• 7. 2. What does the customer want to pay? People have no idea until you ask them for their credit card.
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• 10. Why does this work? People cannot perceive absolute value, only comparative value.
• 11. Some value is easy to calculate...
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• 14. Stage 1 is all about the unknown. Customers don’t understand your product and you don’t understand your customers.
• 15. This is before product/market fit.
• 16. The price you pick won’t be the best.
• 17. Your goal = prove that the product can be sold.
• 18. Pricing - Stage 2 2
• 19. This is your growth stage.
• 20. Time to optimize your price. You’ll need a deep understanding for how your customers use your product.
• 21. Interview your customers
• 22. The ideal price is... Just high enough to need consideration but low enough to still provide plenty of value.
• 23. What if you have different customer segments?
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• 25. For this to be successful... You need to talk to your customers and understand the benefits they need the most.
• 26. Capture the full value from each customer type.
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• 28. Bidsketch Case Study - New Pricing
• 29. Bidsketch Case Study - Results1 Doubled average revenue per customer2 Only a slight drop in conversions3 No impact on churn Google “bidsketch pricing post”
• 30. Seven Rules for Pricing 7
• 31. Rule 1: End with a 9 $39 or $37?
• 32. Rule 2: Make Your Price Short $1,000.00 or $1000?
• 33. Rule 3: Anchor Your Price 1 That product is $100, this is only $10 2 Was $150, now only $80 3 Value of $1500, selling for only $150
• 34. Rule 4: Offer Multiple Prices
• 35. Rule 5: Double your Price People tend to UNDERvalue their services.
• 36. Rule 6: Be Careful With Freemium Plans Very difficult to make it work outside of mass markets.
• 37. Rule 7: Grandfather Old Customers In As long as you don’t raise prices for old customers, you won’t get any complaints.
• 38. These are rules, not laws.
• 39. Your 3 Tools for Getting It Done
• 40. 1. The Customer Interview
• 41. 2. A/B Testing
• 42. 3. Customer Analytics
• 43. KISSmetrics helps you find the right price 1 Know who to interview 2 Get A/B results from your whole funnel 3 Track WHO’s doing what
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1) Marketers must focus on relevance by using data and analytics to understand customers and engage them through meaningful conversations, rather than just messaging.
2) Online conversations driven by social media increasingly determine what gains attention, so marketers must find ways to participate in and guide relevant discussions.
3) Data provides insights that drive relevance, which leads to increased revenue. Precision marketing uses the right message for the right target at the right time through the right channels.
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This document provides 9 tips for marketing strategies during a recession. The tips advise maintaining or increasing marketing budgets during an economic downturn to gain market share from competitors who are cutting back. Specific tips include building brand reputation when there is less marketing noise, improving product value through lower costs or higher quality, targeting emerging niches, using interactive marketing, and creating retention programs for customers. The overall message is that recessions create opportunities for marketers who remain optimistic and entrepreneurial.
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原版定制【微信:bwp0011】《(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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