The document summarizes previous editions of an Open Innovation Seminar held in Brazil. The first edition in 2008 introduced the concept of open innovation. The 2009 edition saw increased participation and the launch of an Open Innovation Center. The 2010 edition offered additional training. The document outlines objectives, format, and benefits for the proposed 2011 edition, which will focus on connecting organizations around collaborative innovation projects and networks.

2. PREVIOUS EDITIONS
CONCEPT
1ST EDITION| 2008: SEEDS PLANTED
The event was the first to bring to Brazil the discussion about the
applicability of open innovation in our context, bringing the very creator
of the concept of open innovation, Henry Chesbrough, to interact with
specialists, executives, academics and formulators of public policies.
2ND EDITION| 2009: EXPERIENCES EXCHANGED
The success of the event and the good receptivity of the managers made
the second edition a reality, creating a moment where disciples of open
innovation could meet and exchange experiences.
Lasting two days, the event saw the exclusive participation of Prof.
Chesbrough and 46 panel members in 4 discussion panels and 6
technical sections. 350 participants registered representing 156 different
institutions.
2009 was the official launch of the Open Innovation Center –
Brazil, an initiative of Chesbrough and Brazilian companies and
institutions.
3RD EDITION| 2010: TRAINING GIVEN
Besides maintaining the 2009 format, the Center offered an intensive
course, with the participation of professor Chesbrough, so that those
who practice open innovation could improve their knowledge of the best
practices and challenges and so that they could carry out increasingly
successful open innovation programs that made an impact.

3. PREVIOUS EDITIONS
THEMATIC AXES
Innovation
management
practices in
companies in Brazil
Coordination of public
Training the
mechanisms for
innovation manager
fostering innovation
THEMATIC
AXES
Entrepreneurship and Local and global
Corporate venturing innovation networks

4. PREVIOUS EDITIONS
SPONSORS

5. PREVIOUS EDITIONS
PARTNERS
Business Schools and Research Groups
Technological Innovation
Government Agencies
Nuclei
Associations

6. PREVIOUS EDITIONS
RESULTS 2010 EDITION
350
170 innovation
participant managers
companies present
15
states 35 support institutions
represented
15 sponsor companies
75 professionals trained
on the “Open Innovation Management” course

7. PREVIOUS EDITIONS
PRINCIPAL PARTICIPANT ORGANIZATIONS
3M DuPont Oi
Agência Click Elsevier Omnisys
Agência Nacional de Energia Elétrica Embraer P.E.C.E.
Algar Embrapa Petrobrás
Allagi EMS Plantarium
ALOG Datacenters do Brasil Endeavor Protec
Anidro do Brasil Farmacore Biotecnologia PUC -SP
Anpei FEI Rapp Brasil
Anprotec Festo Rede Globo
ASR Labs Fiat
Rigesa
Bradesco Fibria
Sabesp
Banco do Brasil Fiesp
Santander
Banrisul Fórum de Inovação
SBGC
BASF Fosfertil
Sebrae
BCS Tecnologia Fundação CERTI
Scopus
Beans Fundação Dom Cabral
SESI
Biocam FIA
SIMI
Braskem FNQ
Suzano Papel e Celulose
Buscapé GM
Syngenta Proteção de Cultivos
Camargo Correa Guivaudan do Brasil
C.E.S.A.R Herbarium Tecnisa S/A
CAB ambiental IBOPE Media UFRGS
Centrim - Brighton iG Unigen Tecnologia do DNA
Chemtech Imcopa Unisinos
Ci&T Innovatech Medical Universidade de Caxias do Sul
Cristália INPI Universidade Federal de Uberlândia
CTBC Telecom Johnson & Johnson University of Brighton
Dannemann Siemsen Masterminds Venture Capital USP
Delphi Automotive Neo Intelligence Vale
Dow Corning OESP - O Estado de SP Vallée
7

8. PREVIOUS EDITIONS
MEDIA COVERAGE
8

9. PREVIOUS EDITIONS
ON-LINE MEDIA COVERAGE
16,845 pageviews
11,891 visits
9,020 single visitors
* 6-month period
Mailing list with over 5,000 self-registered
contacts
(Single) viewings: from 19% to 49%,
With an average of 29%
* E-mails sent by the Center
9

10. HOW TO PARTICIPATE?

11. 2011 EDITION
IV EDITION PROPOSAL
The proposal for the IV Open
Innovation Seminar is to create a
moment so that companies that
practice open innovation can
develop or leverage their innovation
network and provide their open
innovation projects with visibility.
11

12. 2011 EDITION
OBJECTIVES
Connect companies, academy and the
government to collaborative innovation
projects and networks.
Leverage innovation networks,
partnerships and cooperation agreements
at different levels.
Explore practices and results of open
innovation in Brazil and worldwide.
Consolidate communities that practice
open innovation in Brazil.
12

13. 2011 EDITION
VENUE
2nd consecutive year as one
of the 15 best hotels in São Paulo for
events, by the Viagem de Negócios
magazine of publishers Editora Abril.
“Jacaré de Diamante” ONE OF THE MOST COMPLETE AND
Award in the category “Best Large SOPHISTICATED SPACES IN SÃO PAULO
Hotel for events”.
CHOSEN FOR THIS EDITION
Strategically located in the new
business heart of the city of São
Paulo.
3.000m² of total events area,
handling more than 1,300 people.

14. 2011 EDITION
PROGRAM FORMAT
November 23
SEMINAR
For 1.500 people, presenting the major cases
in open innovation, panels of specialists, local
and international speakers and technical
sessions.
Grand Hyatt Hotel | São Paulo
Avenida das Nações Unidas, 13.301
São Paulo - SP

15. 2011 EDITION
PROGRAM FORMAT
November 24 and 25
COURSES
Courses open to the public, with local and
international instructors, on emerging topics in open
innovation.
OPEN INNOVATION ARENAS
Innovation arenas jointly constructed with sponsors
to present cases, debates and to issue challenges to
the public and private sectors.
HENRY CHESBROUGH
Clinic Hours for advising the sponsor companies
and in-company events with Prof. Henry
Chesbrough.

16. 2011 EDITION
BENEFIT OPTIONS
SEMINAR In this edition, the event intends to approach themes suggested by
23|11 participants and approved by a theme committee composed of
representatives of the sponsor organizations, the OIC and partner
COURSES institutions in the organization, such as Fundação Dom Cabral.
24 and 25|11
• International Speakers
OPEN INNOVATION • Panels of Specialists
ARENAS
• Technical Sessions
HENRY • Case Studies
CHESBROUGH

17. 2011 EDITION
BENEFIT OPTIONS
• Technological Innovation
SEMINAR
RD&I. Technological roadmapping. Project portfolio and pipeline.
Technology management.
23|11
• Innovation in Services
Services models. Experience and interaction. Services design. Creation of
COURSES platforms.
24 and 25|11
• Co-creation and Collaboration
User-based innovation. Ideas management. Innovation communities and
OPEN INNOVATION networks. Crowdsourcing.
ARENAS
• Design Thinking
Creative problem solving. Ideation techniques. Rapid prototyping.
Facilitation of creative processes.
HENRY
CHESBROUGH
• Corporate Venturing
Entrepreneurial model. Organizational structures.
Venture capital. Investment process.

18. 2011 EDITION
BENEFIT OPTIONS
SEMINAR • Innovation Challenges in the Public Sector
23|11 Presentation of cases and putting together collaborative innovation and
co-creation projects in the public sector.
• International Bilateral Agreements
COURSES
24 and 25|11
Working groups to discuss and/or implement international cooperation
projects.
• Collaborative Networks in the Value Chain
OPEN INNOVATION
ARENAS Forums, panels and workshops with participants from innovation
programs in manufacturing chains.
• Triple Helix: Government, University and Company
HENRY Meetings to discuss and expand government-university-company
CHESBROUGH
cooperation programs.

19. 2011 EDITION
BENEFIT OPTIONS
• In-Company Events
Internal lectures for around 300 people or working
meetings with up to 20 people in the Rio-São
SEMINAR
Paulo axis.
23|11
COURSES • Clinic Hours
24 and 25|11
Two-hour working meetings with up to 10
people, in a private room within the Open
Innovation Seminar.
OPEN INNOVATION
ARENAS
HENRY • Courses
CHESBROUGH
Intensive closed or open courses, within the
Open Innovation Seminar.

20. VENUE
• Grand Hyatt Hotel | São Paulo
Avenida das Nações Unidas, 13.301
São Paulo - SP
MORE INFORMATION
• Open Innovation Center
Marina Mendes
marina.mendes@openinnovation.wiki.br
Skype: marinasmendes
Tel: +55 11 3500 5065
Maria Clara Cavalcanti
clara.cavalcanti@openinnovation.wiki.br
Skype: maria.clara.cavalcanti
Tel: +55 11 3500 5065
• R.Hamam Eventos
Carla Colonna
carla@rhamam.com.br
Skype: carla.rhamam
Tel: + 55 11 3676 0688

21. Organization Master Sponsor and Collaboration