3. We’re developing a system which explores
the emotions behind online conversation...
...making it easier for brands to see
who’s talking about them and what
they’re saying.
12. Financial Projections
• Year 1: 750 paying users, 100k revenue
Burn rate: 20k/month by year end
Overall loss of £150k
• Year 2: 4000 paying users, 630k revenue
Burn rate: 75k/month
Overall loss of £275k
• Year 3: 17000 paying users, £2.5m revenue
Burn rate: 200k/month
Overall profit of £95k
Break-even and growing!
13. Some of our customers, partners and supporters:
Channel 4 (4iP) Edinburgh
Festivals
NESTA Alltop
TechCrunch
Mothercare Europe
Prince’s Trust Ustream.tv
(PSYBT) AOL
University of Scottish
Astia Edinburgh Enterprise