Our cloud based data visualization solution provides enterprises with a highly scalable platform to visualize data over interactive maps and even crowdsource data with extremely quick deployment time (in hours).

1. Open Government Data Initiatives
OGDI : E-governance+Cloud+Mobile

2. Opportunity in Government’s challenges
Government IT Spend by Origin  Huge focus by the govt. on reach
(Gartner and Public Sources)
of NeGP to the last mile/citizen
~$800M ~$1,200M ~$400M
Total ($M) reach.
CAGR (12/16) (14%) (~18%) (14%)
 Explosive internet growth
 Fundamental Premise: The Last
Mile problem will be solved
Centre 60% 55%
65% through Consumerization and not
through traditional
Enterprise/Project delivery norms.
State 40% 45%
35%
Services Software
Hardware

3. Solutions and strategy
 Every SI is looking at Last Mile delivery as a
Enterprise Opportunity.
 We are looking at it as a Consumer opportunity !
 Our strategy:
 Capture one vertical at a time
 Utilize a powerful Devices + Cloud pattern to provide
explosive adoption of last Mile Government services
 Value both to the Government (as a transformational
partner) and to Citizen Consumers (uniqueness of
offerings)
 We have started with the theme called Community
Policing
 Now diversify to other verticals - Public Sector
Healthcare, Municipal functions etc.

4. Information that Matters: Interactive Website
on the Cloud from your PC or Phone
 Mobile App to calculate Autorickshaw Fare
 More than 38,000 downloads
 Covered by over 60 international
media including Wall Street Journal
 5th most tweeted topic in
Twitter India on Jan 13th
 India’s most talked about App
 Multiple awards & recognitions
 Available for iPhone, Android, Bada,
BlackBerry, J2Me
http://www.delhipolice.nic.in/knowurps.html

5. Community Policing – Power to the Citizen:
Mobile application to provide & route feedback in
real time
Screen 1 Feedback page Photo Upload Submit
feedback

6. The product : Know Your Police Station
 The product is a SaaS platform – The "Know Your Police Station" app we designed for
Delhi Police is an instance of this.
 Aligned on Hosting and Joint Go-to Market with Microsoft India
 Value for the Police:
 Increased visibility of its operations, jurisdiction, local crime data at the colony level etc.
 Allow Citizens to become partners in Policing and providing feedback on situations
 Optimize its operations based on the Public Perception and feedback
 Cost contained to Cents Per Citizen Per Year with huge impact on Perception
 Value for Citizens:
 Solves key practical problems – which PS should I go to ? How can I get there ? What is the
Crime in my colony ? How can I escalate ?
 I see a potential Crime situation – how do I provide feedback quickly and effectively ?
 Features:
 Map showing police station jurisdictions
 Location search utilizing Bing and Google Map Search and location results mapped to
corresponding stations
 Ability for user to give location-tagged feedback for a station
 User feedback routed to individual police stations by email and SMS.
 User feedback also scraped from a specific twitter hashtag when tweeted using geo-capable
twitter clients
 Associated mobile application can send feedback along with an attached photo.

7. The model : The SaaS model
 A new instance can be spawned for a new Police
District in a matter of minutes or hours
 Rich Customization
 Customization of Crime Categories/Taxanomy, Titles,
Creative Themes, GIS Data
 Ability to upload data for the stations in prescribed file
formats (CSV and KML)
 Extremely fast deployment after data upload (in
hours)
 Also generates the mobile app to be associated with
the new instance
 No floor or Ceiling – with the Power of the Cloud, the
customer starts small and scales as they want

8. Building on the Value
 Overall, a platform for opening up communication
between the Public and the Local Government on issues
that matter
 Municipal Services, Healthcare, PDS, Mid-day Meals,
MNREGA etc
 Dividend from the Service is a small part of the equation
 The real value is in making the Citizen engagement in
Administration & Governance a Reality and creating a
community around the same
 Advertising
 Cross Selling new Services
 Innovative last mile tie-up’s with Telco’s and Device OEM’s
 Access to the ‘engaged’ section of Society for Government and
Funding agencies

9. Engaged customers : Delhi Police
http://www.delhipolice.nic.in/
 In the pipeline: Police forces in MP, Kerala, Maharashtra,
UP, Bihar, West Bengal
 What’s Next: Public Healthcare scenarios

10. What’s Next: A Preview
 2nd Vertical - Govt. Sponsored Healthcare
 For the State:
 Do people know about the Government scheme’s and
what they are eligible for ?
 What is the gap between what we think we are delivering
vs the Public perception & feedback ?
 For the Citizen Consumer:
 Which hospital can I go to ?
 Where are beds & doctors available ?
 What is the medicine stock ?
 Reporting out of outbreaks, observations regarding
healthcare delivery etc.

11. Government’s takeaway on the
Community Policing Platform
 Present a positive face for the government
 Extremely easy to deploy (hours)
 SaaS model allows for smaller yearly payment than
the normal drawn out tenders for crores
 Billing per impression per citizen – Easy outreach
tracking
 Highly interactive – receives direct feedback from
citizens
 Great citizen patronage
 High penetration ( leverage internet reach)

12. Probable verticals
The government’s thrust areas
Total business potential in all the verticals combined – > 500 Cr

13. Contact
 COO - Kallidil Kalidasan
+919746581389
kalidas@mindhelix.com
 E-116
Greater Kailash III
New Delhi
India