2. Problem
• Employer-sponsored healthcare costs continuously
increasing due to chronic diseases
o 67 percent of employers identified “employees’ poor
health habits” as one of their top three challenges to
maintaining affordable health coverage (National
Business Group on Health, 2010)
• Workplace wellness programs costly to develop
3. The Fitblox – Solution
Make fitness and wellness easy to access, affordable,
and fun – with ‘The FitBlox App’
• Provide a catalog of discounted fitness club
memberships and discounted fitness activities
• Provide a wide variety of activities to keep
employees interested in fitness
• Allow employees to form work-out groups, compete,
and cheer each other
• Make it easy for employers to reimburse employees
4. Target Audience
• Corporations searching to institute wellness
programs
• Companies that reimburse employees for gym
memberships and wellness activities
5. Launch Requirements
• Get support from HR and Health and Wellness
departments
Contacted several HR and Health and Wellness departments.
A hotel, a finance firm, and a major hospital has shown
positive interest
• Get fitness clubs to offer discounts on our website
Contacted several local fitness clubs and two large retail clubs.
All have expressed an interest to be listed on our app
6. Finances
Seeking $100,000.00 to:
• Provide 20% of web and app development
expense
• To purchase marketing material
• To pay legal expenses to prepare terms and
agreements for fitness clubs, employers, and
employees