The Ontario Ministry of Agriculture, Food and Rural Affairs oversees the province's Business Retention and Expansion (BR+E) program. The BR+E program takes a community-based approach to conducting confidential business surveys and developing action plans to address priorities. Program components include provincial staff advisors, business surveys, and coordinator training. The program underwent a review in 2013 which identified successes like acting on survey results and challenges like improving data analysis. An updated four-stage process and new coordinator manual were created with a focus on strategic planning, performance measures, and data analysis. Case studies demonstrate the program's success in developing food processing facilities and economic strategies in local communities.
Ontario's Business Retention and Expansion Program
1. Ontario Ministry of Agriculture, Food and Rural Affairs
September 25, 2016
Ontario’s Business Retention +
Expansion Program
2. 13million people in Ontario
20% of the population is
considered
as rural
444municipalities &
95% have a population less
than 50,000
3. Ontario’s BR+E Model
A community-based approach to business
retention and expansion
Trained volunteers to conduct confidential
interviews
Community’s are responsible for determining
priorities and developing their action plan.
3
7. 2013 Review Findings
Successes to Build on:
• Acting on Results
• Monitoring outcomes
of their action plans
• Training
• Provincial Staff
support
7
Challenges to Address:
• Survey
• Database system
• Data Analysis &
Reporting
8. Updated Four Stage Process
8
STAGE I
PREPARATION
STAGE II
COLLECT DATA
& ANALYZE
STAGE IV
IMPLEMENT &
MONITOR
STAGE III
DEVELOP GOALS
& ACTION PLANS
9. New Coordinator Manual
Step-by-step process with a
greater emphasis on:
• Project design
• Performance measures
• Data analysis
• Priority setting
10. BR+E Survey Review
Question review principles:
• Assist with strategic planning
• Identify specific business
growth or retention
opportunities
• Provide general business
information
110
65 66
50
60
70
80
90
100
110
120
2008 2011 2015
Number of questions
in the retention survey
13. Success Story: Northumberland
Regional Local Food BR+E
project undertaken in 2012
Identified a need for value
added food processing
2014-15 creation of a 15,000
sq. ft. facility. $1.1M
investment
13
14. Success Story: Wellington
14
In 2012 Wellington County undertook its first
economic development strategy. One of the
objectives of that strategy was a BR+E program
focused on the County’s key sectors
Interviewed 270 businesses across the 7
townships in 4 key sectors:
Agriculture
Manufacturing
Creative Economy
Health Care
Final report and action plan released April 2014
$175,000 Budget commitment to implement
15. Attributes of Successful Projects
15
Have commitment, buy-in and engagement from
stakeholders
Well trained volunteers
Demonstrate the importance of local businesses
Accurately assess the needs of local business
community
Build networks in the community/region
Develop and implement actions plans
16. Thank You
For More Information, visit
http://www.omafra.gov.on.ca/english/rura
l/edr/bre/index.html
Rick Berthiaume, Manager
Economic Development Programs & Information Services Unit
Regional Economic Development Branch
Ontario Ministry of Agriculture, Food and Rural Affairs
1 Stone Road West, 3rd Floor, Guelph, ON N1G 4Y2
p. 519-826-4093 | bb. 519-362-2649 | e. rick.berthiaume@ontario.ca
w. www.ontario.ca/omafra
16
Editor's Notes
Quick facts on Ontario
13 million people
20% of the population considered as rural
Engage people in developing solutions that drive innovation and growth in rural Ontario and the agriculture and food systems.
The BR+E Program was introduced in 1998 to Ontario for use by rural communities
Over 250 communities have participated since its launch
Business Retention + Expansion (BR+E) is a structured action-oriented and community-based approach to business and economic development
It is an approach to economic development that focuses on nurturing existing businesses as key drivers of ongoing economic health and vitality in a community.
It promotes job and investment retention and growth
Unlike US Extension BR&E programs who write reports for communities, for our program in Ontario, communities are responsible for determining priorities and developing their action plan
Why we are involved in BR+E
This is a free program
Ontario’s BR+E Program continues to evolve and change over time
More Sector targeted project
More regional projects
Major Reviews of our BR+E Program in 2004, 2007 and most recently in 2013.
More regions and communities engaging in BRE more than once.
Over 20 communities were interviewed as part of the review process
We have been clients of Executive Pulse since 2004 Version 6 of the Executive Pulse system launch in 2014. Communities are much happier.
There are four broad stages in the BR+E process which are:
Preparation: Includes the organizing steps such as assessing community readiness, forming a leadership team, hiring or identifying a Coordinator to manage all activities, developing the project focus and work plan, recruiting and training volunteers and publicly launching the process
Collect & Analyze: Include conducting structured business interviews using the BR+E survey, addressing immediate business issues and opportunities identified, and generating a preliminary analysis of the data
Develop Goals and Action Plans: includes hosting a BR+E planning retreat to identify key findings from the survey and develop goals & action plans to address the results – includes the preparation of the final report and action plan, and communicating the results to the public and business community
Implement & Monitor: Includes implementing the action plans & selecting performance measures to monitor and track progress & positive impacts that have occurred in the community related to the BR+E project
These four stages are further broken down into 12 steps.
Now approximately 50 pages in length
Some previous appendices now integrated into the manual
The main survey has 66 questions. Due to the logic in the survey the maximum number of questions any one business can answer is 56 and minimum is 38.
The survey is divided into six sections:
Business Information – business structure and number of employees
Business Climate – Impressions of the community and factors for doing business
Future Plans – the plans for the business over the next 18 months (e.g. remain the same, expand)
Business Development – Industry outlook, use of technology, potential of import replacement
Workforce – workforce and training
Community Development – Community advantages/disadvantages, business supports.
There is a provincial BR+E survey results that are available and can be used to benchmark the results of your community. Approximately 3,300 survey results were used in this Roll Up Report for 2009-2014.
This was based on our main retention survey.
Some of the interesting results include:
38% of businesses surveyed stated they plan to expand
71% of businesses considered the local business climate either good or excellent
40% of business stated that they had difficulties hiring new employees
One of the featured benefits of our program is the ability of communities to proactively address any opportunities (expansions, green flags) and issues (red flags). This is achieved through the design of our survey questions and illustrated in our Roll Up Report.
We are currently working on a follow up Roll Up Report for 2015-2016.
Creation of a new Ontario Agri-Food Venture Centre as a result of a Regional Local Food BR+E.
Provincial Funding support through Local Food Fund.
Question 4: Briefly describe the environment in which your BR&E effort has existed.
Wellington County BR+E 2016 Update
147 Businesses surveyed
Sectors Targeted
Downtowns – Retail & Services
Manufacturing
Festivals and Events
Action Plans being developed
Final BR+E Report scheduled for September 2016
This list of 6 important attributes from successful projects in the past.