The document discusses the importance of creativity for sustainability. It argues that sustainable products risk being unattractive to broader markets if they are not designed creatively. It profiles several companies that take creative approaches to sustainable design and materials. These companies develop functional sustainable products, explore new materials, and support social enterprises. The document concludes that networking among creative sustainable entrepreneurs and presenting sustainability as a lifestyle can help drive sustainability further into the mainstream.

1. Sustainability Creative

4. S ustainable P roducts Sexy?

8. V alues Design Quality Sustainability

10. C reative product C ollection

11. C urva Photo: Denis Guzzo

12. F rozen Photo: Denis Guzzo

13. V aho Photo: Denis Guzzo

14. G oods Photo: Denis Guzzo

15. R ag bag Photo: Pim van Gennip

16. W heels on fire Photo: Denis Guzzo

17. E scama Photo: Oriol Pascual

24. 10 Golden rules of S ustainable E ntrepreneurship 6. Develop good relationships with all stakeholders 7. Create a strong corporate identity 8. Why not? 9. Enjoy it 10. Move on, creativity is the best tool for innovation

26. The ball is rolling,…we’re not going to stop it! Onsustain

27. T hanks Questions?