Sustainability as a Design Asset - Creative Sustainability Programme - Aalto University Sustainability in design is common topic of discussion and one of the most interesting areas of development in professional design practice. Design agencies taking an active role in promoting sustainability face multiple viewpoints in their clients organizations, a need to take part in defining this still complex concept and responsibility of illustrate by practical actions the possibilities within this approach.

1. CREATIVE SUSTAINABILITY
SUSTAINABILITY AS A
DESIGN ASSET
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010

2. SEOS
DESIGN + RESEARCH
AGENCY
SUSTAINABILITY FOCUS
EST. 2007
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

3. IDBM
CREATING A TEAM
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

4. LIKES + PRH + WEB
SELECTING A NAME
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

5. AALTO DESIGN FACTORY
Text
JOINING A COMMUNITY
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

6. ATTRACTING CUSTOMERS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

7. QUICK
EXERCISE:
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

8. UNDERSTANDING PEOPLE
BEHAVIORS
NEEDS
ASPIRATIONS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

9. MATERIALS
RESPECTING PLANET
PROCESSES
SOLUTIONS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

10. CLIENTS
BUSINESS MODEL
GENERATING PROFIT
OFFERING
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

11. REDEFINING
COMPLEXITY
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

12. RESEARCH
COLLECTING INFORMATION
CATEGORIZING
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

13. RESEARCH
ANALYZING INFORMATION
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

14. TEACHING
SHARING KNOWLEDGE
LEARNING
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

15. HELSINKI DESIGN WEEK
CREATING DIALOGUE
FUTURE OF URBAN
SUSTAINABILITY
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010

16. RESEARCH
PUBLISHING FINDINGS
PERCEIVED
SUSTAINABILITY
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010

17. NOKIA
GENERATING IDEAS
PHONE LIBERATION WS
ACTIVATE TO RECYCLE
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

18. ... CALLS FOR
PRACTICAL ACTION
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

19. DESIGN FORUM FINLAND
EXHIBITING SOLUTIONS
GLOCAL SHOPPER
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

20. COMPTEL
MANAGING PROJECTS
SPAIN & FRANCE
STANDS
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010

21. FINNAIR
REPURPOSING OLD
LED TECHNOLOGY
ECO DESIGN EXHIBITION
2010
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

22. JALASVIRTA GROUP
ADDRESSING ISSUES
INTELLIGENT SHELTER
FOR EMERGENCIES
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

23. PDP
COLLABORATING
MULTIDISCIPLINARY
STUDENT TEAMS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

24. SAVE THE C
PROACTIVE GENERATION
ECO CHAIR
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

25. ANTON & ANTON
SHAPING LIFESTYLE
HEALTHY
LOCAL & ORGANIC
Creative Sustainability - Sustainability as a Design Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010

26. 3 POINTS TO TAKE AWAY:
MULTIPLE VIEWPOINTS
COMPLEX ISSUE
PRACTICAL ACTIONS
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010

27. THANK YOU!
Creative Buzz Seminar - Crossing Boundaries - 28. Asset - Aalto University - 16. Dec 2010 - Antti Pitkänen - © 2010
Sustainability Sustainability as a Design Oct 2010 - Antti Pitkänen - © 2010