Onlive is a cloud gaming service that allows users to stream and play games without a console by storing game data and delivering the content over the internet to computers, tablets, phones, and smart TVs. It was launched in 2010 in the US and 2011 in the UK, with funding from investors like Warner Bros and AT&T. The service costs £3 per month for UK users and requires an internet connection of at least 5Mbps to stream games in HD quality without needing high-powered local hardware.
Here is all about the brand new release windows 10. In this PPT I include little introduction of windows 10 and all feature that are included in windows 10. I also discuss features that are no more in windows 10..
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Here is all about the brand new release windows 10. In this PPT I include little introduction of windows 10 and all feature that are included in windows 10. I also discuss features that are no more in windows 10..
Windows 10 in an upcoming computer operating system which is announced and developed by Microsoft. Here we share some noticeable features of windows 10. To develop your windows application, visit: http://www.total-toolbar.com
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1 International Marketing November 8th 2013 Sup.docxmercysuttle
1
International Marketing
November 8th 2013
Supervised Group Case Study – Mathieu-Claude Chaboud – Groupe ESC Dijon-Bourgogne
Through the analysis of the following documents, as well as additional sources you may be able to
find, answer the following questions:
- Summary of the initial situation in terms of customers, competition, product design, price
and distribution
- Causes of and lessons from the evolution of the product and market elements at play
o Features & product design
o Distribution
o Communication
- What are the big lessons (from the class' content) that can be learnt from this case?
- What can we say about the marketing operations at Microsoft?
- To answer the questions above, engage in a SWOT/TOWS analysis for Microsoft Xbox One
console in general and on its international markets
Your attention will of course be focused on the international marketing elements at play here but do
not neglect general marketing knowledge to be analyzed and learned.
Following this supervised case study session, you will have to produce a report of less than 10 pages,
indicating who in the group did which part. This report is to be handed electronically to me in two
weeks, November 21st, that is the day before the release of the Xbox One on the market.
2
Xbox One revealed
21 May 2013 (Source: T3 Online)
Xbox One has been unveiled at Microsoft's next-generation console reveal event in
Redmond, Washington
After months of speculation and rumour, Xbox One has finally been unveiled by Microsoft. The software giant revealed its
next-generation console to the world's tech and gaming media from its headquarters in Redmond, Washington.
Xbox One was revealed by President of Interactive Entertainment Business, Microsoft Corporation, Don Mattrick, to a tent
packed with journalists at the MS campus and fans and media watching via media streams around the world.
"This system is built to amaze on day one," said Mattrick. The new rival to Sony's PlayStation 4 does not require a constant
internet connection, as had been widely rumoured.
While much of the next-gen machine, set for a winter
release, is based around cloud connectivity, gamers
will be able to use it offline, too. However, developers
can use external servers to boost the console's on-
board specs, meaning that some games will
inevitably require a connection. The new Xbox packs
in an AMD processor eight times faster than the Xbox
360, 8GB RAM, a 500GB hard drive, a Blu-ray player
that supports 4K output, gigabit Ethernet and a new
proprietary wireless protocol to reduce latency. The
console weighs in at around 7lbs, the same as the
original Xbox 360, but is 10% larger in size. A new 1080p, 60 frames per second HD Kinect comes packaged with every
console. The peripheral now has 60% better field of vision, Active IR tech to eliminate light interference, can track six
skeletons at once compared t ...
2. Brief Introduction
Thisis gaming system where every data
on the on games are stored and
delivered to users from the cloud. This
requires no consoles so therefore no need
to have any. Games can be accessed on
any form of computer ranging from pc,
mac, tablets and smart TVs.
Next
3. What type of person
are you?
Technical Non Technical
4. Technical
Onlive is a cloud based gaming system where users pay to get access.
Date announced: 10 March, 2010
Date Launched: 17 June 2010 in the US, 22nd September 2011 in UK and
soon coming to other countries.
Investors Involved: Warner Bros, Autodesk, Maverick and AT&T
CEO: Steve Perlman
Date of gaining patent: 7th December 2010
Requirements: Internet with 5mb speed at least
Prices: £3 a month
5. Continued: Technical
User requirements
Windows: User running windows on their PC’s are able to access
these services regardless to the type of windows they are running.
Onlive supports all windows platforms ranging from windows
7, windows vista, windows xp and etc.
Macintosh: Onlive supports all versions of Mac OS regardless to the
capabilities of the of the computer. It can run smoothly and
doesn’t need an windows environment to function as it should.
Tablets: Tablets as one of the major technologies invented wasn’t
left out in the creation of onlive. Creators of this Onlive worked hard
into making onlive available in almost all platforms of tablets
regardless to their OS. Onlive supports android, IOS and all other
OS’s that is support edon tablets.
Others: Onlive didn’t just end there. They spread their wings and
made this cloud gaming available on other devices like TV’s (with
the help of their newly invented console), blu ray players and
others.
6. Non Technical
What is Onlive?
A form of gaming just like Xbox and PS3 which is mainly based on the internet. Unlike
Xbox and PS3, onlive doesn’t require any console. All that is needed is a fast internet
and a form of computer.
When was it released?
Onlive was launched and accessible to users in US on the 17th June 2010 and users
in UK on the 22nd September 2011. This is not fully available and functional to users
apart from the mentioned countries.
What do you need to access onlive?
As you would expect, onlive requires internet connection to function. The service
also requires a form of computing device which can access internet in order to
function. Onlive doesn’t require a large CPU and RAM capability as everything is
based on the internet so therefore what matters is your computer broadband
speed. All games are delivered in an HD quality of 720p.
How does it cost to access the service?
This service cost £3 in the uk