At present time the tourism sector is one of the most vibrant tertiary activities and a multi-billion industry in India but the evolution of the tourism and hospitality sector took thousands of years to reach the current level. In ancient times, people used to travel a lot in search of food, trade or even education but, at that time it was just limited to nearby places for various reasons like unavailability of proper roads, transportation systems and even lack of knowledge about places and routes. Today tourism has acquired many dimensions as it is an efficient and profitable means to develop economic activity in many countries. Because of this increasing demand and popularity among people, proper attention is now given to providing all the facilities needed by the tourists which include but are not limited to transportation, food and beverages, accommodation and comfort. The Indian tourism industry will continue to grow at the fastest pace in the coming years but it may have to cope up with several challenges which will limit its growth.
India’s great competitive strength from a tourism point of view is its ancient and yet living civilization, the rich and natural rural landscape, cultural diversity of its people through its languages, cuisines, tradition, customs etc. The economic development of any nation, whether developed, developing or under-developed country, is significantly influenced by its tourism sector. The main aim of the government was always to enhance and maintain the competitiveness of India as a tourist destination. The employment potential is certainly the highest in the tourism sector as compared to any other sector and India has the potential to more than triple its travel and tourism job. As a result, the tourism sector is attracting a large number of visitors to India and generating a large number of employment and income-earning opportunities.
Read the full blog on https://www.promiller.in/post/indian-tourism-and-hospitality-sector-evolution-over-the-years
A complete national tourism policy would be unveiled in India within the next two months, according to Union Minister G Kishan Reddy. Information indicates that the government has discussed this with all key stakeholders, including the state governments, financial institutions, and travel agencies.
Based on various developments that had occurred since the last policy was created in 2002, the Ministry of Tourism prepared a draft of the National Tourism Policy, taking into account important recommendations from NITI Aayog, the Sectoral Group of Secretaries, international best practices from organizations like the UNWTO, and policies and strategies developed by other nations.
Draft National Tourism Policy
The National Tourism Policy 2022 is part of the vision of New India on a high trajectory of growth and prosperity. The new Policy is a holistic framework for sustainable and responsible growth of the tourism sector in the country.
The policy’s objectives include increasing the framework conditions for the country’s tourist industry’s growth, assisting the travel and tourism sector, and promoting related businesses.
National Tourism Policy Objectives
To make India a year-round travel destination and to increase visitors, spending, and time spent there in order to boost the contribution of tourism to the Indian economy.
To create jobs and entrepreneurial opportunities in the tourism sector and ensure the supply of a skilled labour pool.
To make the tourist industry more competitive and draw in private sector investment.
To preserve and enhance the nation’s natural and cultural resources.
To ensure the nation’s tourist industry develops in a sustainable, ethical, and inclusive manner.
1. National Tourism Policy Guiding Principles
To promote sustainable, responsible and inclusive tourism.
• The policy aims to promote sustainable tourism by minimizing the negative impact of tourism on social, environmental and economic aspects and maximizing the positive impact.
• The policy further advocates responsible tourism to bring all stakeholders together to take responsibility for achieving sustainable tourism, and to create better places for people to live in and for people to visit.
•
• In order to ensure inclusive growth, creating opportunities for marginalized sections of society including people living in remote areas will be a priority.
Explore the Sustainable Tourism Strategy of India for 2023thinkwithniche
Known for its uniquely vibrant culture, India is a country diversified in ancient sites, flavorful cuisine, and amazing landscapes. In 2019 alone, 18 million tourists visited India, with New Delhi being the 8th most popular tourist destination in the world. Consequently, widespread tourism has been a concern for India.
India – tourism development & sustainable growth 2020Harsh Ahuja
As Global warming, Climate change, rapid Industrialisation and the Internet make deeper inroads into our daily lives… we as responsible World citizen’s need to develop upon opportunities provided by the Hospitality & Tourism Industry ( the world’s largest Industry )1 to provide sustainable development and livelihood options to the local populace - worldwide. The United Nations has commendably chosen to undertake part of the same under the aegis of the UNWTO ( United Nations World Tourism Organisation ) declaring 2017 as the UN's International year of Sustainable Tourism for Development. A perspective for the development of sustainable tourism in India.
A complete national tourism policy would be unveiled in India within the next two months, according to Union Minister G Kishan Reddy. Information indicates that the government has discussed this with all key stakeholders, including the state governments, financial institutions, and travel agencies.
Based on various developments that had occurred since the last policy was created in 2002, the Ministry of Tourism prepared a draft of the National Tourism Policy, taking into account important recommendations from NITI Aayog, the Sectoral Group of Secretaries, international best practices from organizations like the UNWTO, and policies and strategies developed by other nations.
Draft National Tourism Policy
The National Tourism Policy 2022 is part of the vision of New India on a high trajectory of growth and prosperity. The new Policy is a holistic framework for sustainable and responsible growth of the tourism sector in the country.
The policy’s objectives include increasing the framework conditions for the country’s tourist industry’s growth, assisting the travel and tourism sector, and promoting related businesses.
National Tourism Policy Objectives
To make India a year-round travel destination and to increase visitors, spending, and time spent there in order to boost the contribution of tourism to the Indian economy.
To create jobs and entrepreneurial opportunities in the tourism sector and ensure the supply of a skilled labour pool.
To make the tourist industry more competitive and draw in private sector investment.
To preserve and enhance the nation’s natural and cultural resources.
To ensure the nation’s tourist industry develops in a sustainable, ethical, and inclusive manner.
1. National Tourism Policy Guiding Principles
To promote sustainable, responsible and inclusive tourism.
• The policy aims to promote sustainable tourism by minimizing the negative impact of tourism on social, environmental and economic aspects and maximizing the positive impact.
• The policy further advocates responsible tourism to bring all stakeholders together to take responsibility for achieving sustainable tourism, and to create better places for people to live in and for people to visit.
•
• In order to ensure inclusive growth, creating opportunities for marginalized sections of society including people living in remote areas will be a priority.
Explore the Sustainable Tourism Strategy of India for 2023thinkwithniche
Known for its uniquely vibrant culture, India is a country diversified in ancient sites, flavorful cuisine, and amazing landscapes. In 2019 alone, 18 million tourists visited India, with New Delhi being the 8th most popular tourist destination in the world. Consequently, widespread tourism has been a concern for India.
India – tourism development & sustainable growth 2020Harsh Ahuja
As Global warming, Climate change, rapid Industrialisation and the Internet make deeper inroads into our daily lives… we as responsible World citizen’s need to develop upon opportunities provided by the Hospitality & Tourism Industry ( the world’s largest Industry )1 to provide sustainable development and livelihood options to the local populace - worldwide. The United Nations has commendably chosen to undertake part of the same under the aegis of the UNWTO ( United Nations World Tourism Organisation ) declaring 2017 as the UN's International year of Sustainable Tourism for Development. A perspective for the development of sustainable tourism in India.
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Tourism is one of the largest contributors to Indonesia's foreign exchange earnings, surpassing taxation, energy, and gas. This study seeks to investigate the use of social media to optimize the promotion of Lake Toba as a tourist destination, which has been impacted by the COVID-19 pandemic. Using interview techniques and live field observations, it was discovered that social media, particularly the Instagram platform, play a significant role in promoting Lake Toba tourism. The Department of Culture and Tourism of the North Sumatra Province uses landscape photography as its primary promotion method, which has proved to be more effective and interesting than conventional methods such as the distribution of brochures or the use of manuals. The capture procedure and techniques for landscape photography were carried out by professional photographers in collaboration with the Department of Culture and Tourism of the North Sumatra Province. In addition to providing information, tourism sumut's Instagram account functions as a platform to raise public awareness about Lake Toba tourism and as a promotional medium for North Sumatra's tourist attractions on an international scale. Department of Culture and Tourism of the North Sumatra Province collaborates with travel agencies and local communities to disseminate Lake Toba tourism information.
CHIS review Thus travel and tourism can give a boost to the economy in terms of consumer spending, job creation, and more. For developing and emerging countries tourism can provide a great force to the economy.
https://www.countryholidaysinnsuites.co.in/
For World Tourism Day 2023, the World Tourism Organization (UNWTO) highlights the need for more and better-targeted investments for people, for planet and for prosperity
Emerging trends in Tourism and Hospitality Narendra Bhm
Hi Friends you can check the present and upcoming trends in both Tourism and Hospitality industries together .... Please send your valuable feedback which can make me to do my job better than before .. Thanking You ...:)
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Text tries to look at the entire context of tourism in terms of human living and rapid urbanisation; tries to explain the impact of tourism in the hill Areas, culture and fragile environment . It also suggests few options to overcome existing challenges in hill areas to make tourism supportive of environment, ecology, growth, bio-diversity and sustainability.
8 Emerging Tourism Sectors in India_ Insights by Hotel Management CompaniesPromiller
In recent years, the world of tourism has undergone a significant transformation. It's no longer confined to just a few traditional sectors. Instead, it has expanded to embrace a myriad of niche sectors, each catering to the diverse interests and preferences of modern travelers. This evolution has breathed new life into the tourism and hospitality industry, fueling remarkable growth and diversification. Travelers today are no longer satisfied with cookie-cutter experiences; they crave uniqueness and authenticity. In this blog, we embark on a journey to explore the vibrant tapestry of this dynamic industry, shedding light on the emerging trends and sectors that have captivated the imagination of both tourists and industry experts, as various hotel management companies have suggested. These sectors represent the exciting future of travel, where one can delve into new worlds, traditions, and experiences, providing something special for every kind of traveler.
Read blog here - https://www.promiller.in/post/8-emerging-tourism-sectors-in-india-insights-by-hotel-management-companies
Looking ahead in 2023 Recovery of India’s hotel industry.pptxPromiller
Although India's economy class lagged behind in terms of speed, by the end of 2022 all hotel classes had recovered above 2019 RevPAR levels. Namely, Economy, Midscale, Upper-Middle, Upscale, Upper Upscale and Luxury. This covers almost all types of hotels and resorts in India- they are mostly run by one of the hospitality management companies in India or any of the resort management companies in India.
https://www.promiller.in/post/looking-ahead-in-2023-recovery-of-india-s-hotel-industry
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In recent years, the world of tourism has undergone a significant transformation. It's no longer confined to just a few traditional sectors. Instead, it has expanded to embrace a myriad of niche sectors, each catering to the diverse interests and preferences of modern travelers. This evolution has breathed new life into the tourism and hospitality industry, fueling remarkable growth and diversification. Travelers today are no longer satisfied with cookie-cutter experiences; they crave uniqueness and authenticity. In this blog, we embark on a journey to explore the vibrant tapestry of this dynamic industry, shedding light on the emerging trends and sectors that have captivated the imagination of both tourists and industry experts, as various hotel management companies have suggested. These sectors represent the exciting future of travel, where one can delve into new worlds, traditions, and experiences, providing something special for every kind of traveler.
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Indian tourism and hospitality sector - Evolution over the years _ Promiller Blog
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Team ProMiller Feb 17, 2022 5 min read
Indian tourism and hospitality sector - Evolution
over the years
Based on IBEF’sTourism and Hospitality Report 2021
At present time the tourism sector is one of the most vibrant tertiary activities and a multi-billion industry in India but
the evolution of the tourism and hospitality sector took thousands of years to reach the current level. In ancient times,
people used to travel a lot in search of food, trade or even education but, at that time it was just limited to nearby places
for various reasons like unavailability of proper roads, transportation systems and even lack of knowledge about
places and routes. Today tourism has acquired many dimensions as it is an efficient and profitable means to develop
economic activity in many countries. Because of this increasing demand and popularity among people, proper attention
is now given to providing all the facilities needed by the tourists which include but are not limited to transportation,
food and beverages, accommodation and comfort.The Indian tourism industry will continue to grow at the fastest pace
in the coming years but it may have to cope up with several challenges which will limit its growth.
PRE 1990:
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During the pre-1990 era tourism became a global phenomenon with better and faster means of communication which
resulted in a massive movement of people throughout the world. The various attractions which are in India hold
virtually an immense potential for tourism development and therefore the endeavor was to convert this vast potential
into reality through well-planned, well-defined and fully integrated programs of tourist development.Thus in order to
maximize the benefits of tourism, it was necessary to introduce a policy which will boost this sector and take certain
measures to involve youths and private players which eventually will broaden the tourist base in the existing market.
Therefore, in the year 1982, a National Tourism Policy was launched by the government with the aim to develop an
exceptional tourist infrastructure with special attention to develop the social tourism which will ultimately benefit the
weaker section of the society. It was introduced with the hope that it will find wide acceptance and will help to enrich
our lives and bring great prosperity to our people in the coming years. Later on, in 1988 the government formulated a
comprehensive plan to promote tourism.
1990-2000
During this period the government introduced a National Action Plan for Tourism with the aim to develop socio-
economic areas, increase employment opportunities, preservation of national heritage and environment, develop
domestic as well as international tourism and increase India’s share in world tourism. To achieve this objective, there
was a need to improve the tourism infrastructure and increase the capacity of hotel rooms so as to make the
accommodation affordable and comfortable for the tourists. Under this scheme, the government provided an interest
subsidy for the construction of hotels and also to new heritage hotels whose cost of construction was more than 50
lakhs. Apart from this, a new scheme was scheduled to be launched for low-budget tourists and a scheme of Paying
guest accommodation will also be introduced.The overall goal and strategy for the development of the tourism industry
are to ensure that its development is closely tied to the national development priorities of the country.
2000-2005
In the year 2002, another national policy on tourism was announced which focused on developing a robust
infrastructure. The main aim of this policy was to position tourism as a major driver of economic growth. Under this
scheme, the government has to provide a legislative framework to regulate tourism trade and industry, ensure the
safety and security of tourists and create basic infrastructure and healthcare facilities. Sustainability was the guiding
star of this new policy within which improvements and environmental up-gradation of protected monuments and the
area around them should be considered as a linchpin of the tourism industry. Along with this greater emphasis was to
be laid on eco-tourism whose parameters should be broader than those of nature tourism alone. It must help in
eliminating poverty, unemployment, enhancing the status of women, preserving cultural heritage and many more.
Special consideration should be given to rural tourism and tourism in small settlements.
2015 ONWARDS
The use of digitalization, innovation and technology is one of the key guiding principles for the promotion and
development of the tourism sector. In November 2018, India attained 3rd position in the world tourism sector. The
government has taken various marketing initiatives to attract tourists. The plan is to increase the support provided to
the tourism industry in the digital transformation of its digital models and processes which will help tourism expand its
market reach, increase growth and sharpen its competitive edge.The e-tourist visa was launched by the government to
simplify the procedure of obtaining a visa which eventually attracted more foreign tourists. During this time the
government also introduced various initiatives like Aatmanirbhar Bharat, Azadi ka Amrut Mahotsav and many more.
Tourism has been one of the foremost affected sectors by the covid-19 pandemic. This pandemic has highlighted the
vulnerability of the tourism sector and our capacity to respond to such kinds of crises. Post covid-19 it was itself a
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challenge to return to business as usual, as safety and hygiene became a key factors to select any destination for
tourism.The crisis was an opportunity to consider the long-term implications of the pandemic and reimagine the future
of tourism and coordinate actions across all levels whether government or private sector.
Beyond the Pandemic:
Now that the pandemic is almost over let’s take a brief look at how it has changed our life and the tourism sector
completely.The pandemic has now shifted our whole focus to safety and more use of technology. Hotels are working on
increasing occupancy at reduced rates in order to step up the pace as a new notion of revenge travel is introduced,
where individuals desire to escape their dull routine as they were confined inside their homes. Additionally, a lot of
businesses have permitted WFH for their employees, giving them additional free time to travel and cross things off
their bucket lists which eventually resulted in the recovery of resorts better than business hotels. In order to make up for
the financial shortfall brought on by the travel ban, the government is also implementing a number of measures to
boost tourism. The major changes in the tourism and hospitality sector are that they are now more lenient with their
airline and hotel cancellation and date change policies.
Conclusion
India’s great competitive strength from a tourism point of view is its ancient and yet living civilization, the rich and
natural rural landscape, cultural diversity of its people through its languages, cuisines, tradition, customs etc. The
economic development of any nation, whether developed, developing or under-developed country, is significantly
influenced by its tourism sector. The main aim of the government was always to enhance and maintain the
competitiveness of India as a tourist destination.The employment potential is certainly the highest in the tourism sector
as compared to any other sector and India has the potential to more than triple its travel and tourism job. As a result,
the tourism sector is attracting a large number of visitors to India and generating a large number of employment and
income-earning opportunities.
Written by Nidhi K. for ProMiller