Ak dnes ešte niečo bráni značkám prinášať produkty šité na mieru jednotlivým zákazníkom, sú to najčastejšie ich procesy a zažité spôsoby uvažovania. Koncept Social Products vyzdvihuje myšlienku, že vytvorenie produktu pre konkrétneho klienta merateľne zvýši jeho afinitu či pôsobí ako silný motivátor k jeho akvizícii. Ako z tohoto posunu vyťažiť maximum, a ako ho ideálne realizovať?

1. Social Products - Delight the
customer
Online Summit 27. 9. 2016

2. Content
- Social Products
- 5 reasons
- Psychology, Tactics
- Effect
- Integration

3. Social Products

4. KLM Meet & Seat

5. #Squareshakes

6. Instagramers City Guides

7. Possible
Social Products

8. Mobile Tariffs

9. Car Configurators

10. Take aways:
1.
2.
3.
Customization
Mechanics
Delivery

11. 5 reasons for
transforming
businesses, not
customers

12. 1. Changing landscape:
Growing quality
demands

13. 2. Changing landscape

14. 2. Opportunities in
technology

15. 2. Opportunities in
technology

16. 2. Opportunities in
technology

17. 2. Opportunities in
technology

18. 3. Earned media

19. 3. Earned media

20. 4. Affinity & emotional
bonding

21. 4. Affinity & emotional
bonding

22. 5. Premium Revenue

23. 5. Premium Revenue
...but also investments
and other costs.

24. Psychology and
Tactics

25. Psychology
1.
2.
3.
Demand
Surprise
Satisfaction

26. Psychology

27. Tactics
1.
2.
3.
Awareness
Engagement
Conversion

28. Effects and
Synergies

29. Effects and synergies

30. Brand Comm
Integration

31. Brand Comm Integration

32. What‘s so Social
about it?

33. What‘s so Social
about it?
Our clients know.

34. Thank you for attention!